I requested ChatGPT to jot down this text for me so I might take a nap. Sound acquainted — and a bit scary? That appears to be the theme of each AI content material creation “hack” on social media proper now.

However AI isn’t coming for our jobs fairly but. Fellow writers, artists, entrepreneurs: don’t fear, we’re right here to remain. AI can assist us get extra performed, however we’re very a lot nonetheless wanted for the heavy thinkin’.

AI content material creation instruments are continually altering. That is the up-to-date information it’s essential to create extra — quicker and higher than ever.

What are AI content creation tools?

AI content creation tools produce text-based or visual content using artificial intelligence (AI) technology based on written prompts.

Common examples of AI content creation tools include ChatGPT, Midjourney, JasperAI, and, of course, our very own OwlyWriter AI for writing knockout social media publish captions in seconds. (Extra on that later.)

Who can profit from AI content material creation?

Social media entrepreneurs

Making a number of variations of short-form copy is the place AI content material creation instruments shine. From headline variations, quotes for graphics and highlight textual content, AI-powered writing instruments can flip an present piece of content material right into a dozen or extra social posts, recommend advert copy, and extra.

Mix this with an efficient content curation and a UGC strategy, and also you’ll have loads of prime social content material that requires little or no enter from a human. It makes A/B testing a lot simpler, too.

Maximize your time much more by pairing your AI-created content material with Hootsuite, which recommends the best time to post based mostly on when your audience is on-line. Create content material in bulk, then schedule it for the simplest instances — mechanically.

Content material creators and content material entrepreneurs

AI-powered content material creation instruments aren’t right here to switch you — however utilizing AI, you’ll be able to produce extra content material. Which implies you’ll be able to take a look at extra content material to seek out out what your viewers responds to one of the best and, finally, discover success in your content material technique loads quicker.

AI content material creation instruments can even automate numerous the repetitive duties you do: Updating model template graphics, repurposing content material for various advertising channels, resizing visuals to each platform’s image specifications, and extra.

Use that point financial savings to additional develop your advertising technique and spend your human time on high-level content material, whereas AI takes care of the remainder.

Customer support brokers

Customer support brokers are most beneficial when serving to prospects with detailed or distinctive inquiries that require a human contact. No person needs to verify on order standing updates all day; it’s not an excellent use of their time or your {dollars}.

As a substitute, AI customer support instruments like conversational chatbots can “speak” to your prospects just about to reply transport inquiries, supply product suggestions, and deal with different easy questions. As a bonus, they work 24/7.

When AI solutions the mundane questions, service brokers have extra alternatives to make use of their specialised abilities and data to thrill prospects who want extra advanced assist, which additional develops model loyalty.

10 greatest AI content material creation instruments for 2023

1. OwlyWriter AI

Perhaps I’m biased however Hootsuite’s very personal OwlyWriter AI is one of the best AI content material creation software for social media. You enter a immediate and OwlyWriter provides you successful content material, saving you hours of labor.

It makes use of textual content prompts, so how is OwlyWriter completely different from ChatGPT or different AI copy instruments?

OwlyWriter is constructed on ChatGPT’s pioneering language mannequin however it additionally contains all of our successful content material formulation that took over 14 years of analysis to develop. The very best AI engine + Hootsuite’s battle-won expertise? Uh, yeah, that’s OwlyWriter AI.

OwlyWriter can:

  • Write a brand new social media caption in a selected tone of voice
  • Write a publish based mostly on a hyperlink (e.g. a weblog publish or a product web page)
  • Generate publish concepts based mostly on a key phrase or matter (after which write posts increasing on the thought you want greatest)
  • Determine and repurpose your top-performing posts
  • Create related captions for upcoming holidays

Instagram caption select subject and tone

Try for free

In case you can immediate it, OwlyWriter can write it. 😎

To check out OwlyWriter proper now, sign up to your Hootsuite account and go to the Inspiration part of the dashboard. Then, decide the kind of content material you need to make:

speed up content creation let OwlyWriter AI write social media captions for you in seconds

Undecided? Check out Get Impressed. Kind within the basic matter you’re in search of content material about and click on Get concepts.

get inspired search for topic ideas

OwlyWriter will then generate a listing of publish concepts:

OwlyWriter AI list of generated ideas

Click on on the one you want greatest to maneuver to the subsequent step — captions and hashtags.

OwlyWriter AI captions and hashtags generated based on ideas

Choose the caption you want and click on Create publish. It’ll open in Hootsuite Composer, the place you may make edits, add media recordsdata and hyperlinks, verify the copy in opposition to your compliance pointers or ship it for approval (on Crew plans) — and, lastly, schedule your publish to go dwell later.

create post with generated caption in Hootsuite Composer

Start free 30-day trial

And that’s it! OwlyWriter by no means runs out of concepts, so you’ll be able to repeat this course of till your social media calendar is full — and sit again to look at your engagement develop.

2. ChatGPT

ChatGPT doesn’t normally want an introduction today, nearly changing into synonymous with “AI content material creation” by itself. ChatGPT is a pure language processing (NLP) chatbot that may perceive and produce human-style conversations and content material, like social posts, weblog articles, and extra.

ChatGPT create a content calendar for a TikTok account on reviewing real estate listings

Supply: ChatGPT

Regardless of present publicly for only a year, ChatGPT spurred a large panic amongst writers and entrepreneurs as a harbinger of doom that’ll have us all out of a job. ChatGPT remains to be a machine and whereas it’s useful in lots of circumstances, it gained’t change an precise human’s functionality for authentic thought. (She says hopefully…) No, actually, it gained’t.

Use ChatGPT for:

  • Concept technology and brainstorming.
  • Weblog publish outlines.
  • Social media publish concepts.

Not one of the best for:

  • Full drafts.
  • Factual/traditionally correct particulars. (All the time double-check with verifiable sources!)

3. Dall-E

From Open.ai, the creators of ChatGPT, Dall-E is an AI graphics creation resolution. You write a textual content immediate of what you’d prefer to see and Dall-E generates it. It makes a speciality of real looking artwork, so ideally your viewers gained’t know at first look it was created with AI.

Supply: Dall-E on Instagram

Use Dall-E for:

  • Creating authentic graphics in your weblog posts or social graphics.
  • Designing prototypes.
  • Net graphics.

Not one of the best for:

  • Graphics which are vital in your model, like a brand or packaging design. Sure, Dall-E could make them, however branding is greater than trying good — maintain that to your human crew’s experience.

4. Midjourney

Like Dall-E, Midjourney is one other AI graphics technology app. It’s simple to make use of and runs as a Discord bot, so you’ll be able to create artistic endeavors anyplace, even on the go out of your cellphone.

Midjourney AI generated image woman with laptop

Supply: Midjourney

Anybody can study to create prompts in Midjourney. Nonetheless, getting the outcomes you need normally takes a bit extra finesse. There are superior methods to immediate Midjourney, together with specifying if you need a clear background, the side ratio, artwork model, and extra.

For extra superior concepts, verify our AI art prompting guide.

Use Midjourney for:

  • Social media graphics.
  • Producing brand ideas or undertaking concepts for shows that you just plan to initially design later.
  • Components to make use of inside your authentic designs.

Not one of the best for:

  • Low quantity customers. The month-to-month subscription is simply value it when you have an ongoing want for AI graphics.
  • Tremendous real looking outcomes.

5. Heyday

Heyday is a conversational AI chatbot that will help you promote extra with automated customer support (that folks don’t hate). Heyday makes it simpler for buyers to attach along with your actual life customer support brokers, too.

AI writing instruments like OwlyWriter assist maximize your human workers’ time and the identical is true for Heyday. It may deal with easy inquiries like retrieving monitoring numbers and transport statuses, and much more subtle duties like recommending merchandise by understanding what a buyer is saying.

Heyday order tracking

Supply: Heyday

However there are some issues AI can’t clear up, like an sad buyer. Utilizing Heyday to automate these lower-complexity duties means much less wait time to speak to a human for one thing that wants pressing consideration or a extra advanced interplay.

What else can AI customer support do? We’ve bought 11+ ideas to incorporate AI chatbots, and why you need to.

Use Heyday for:

  • Saving your human customer support reps’ time for extra sophisticated questions.
  • Offering customer support 24/7 with out hiring extra workers.
  • Creating an interactive FAQ part.

Not one of the best for:

  • Fully changing human customer support representatives. You continue to want people to unravel human issues.

6. JasperAI

A preferred ChatGPT various, JasperAI makes a speciality of producing textual content content material for articles, social media, scripts, and extra. What units Jasper aside is its understanding of tone, promising on-brand content material that sounds such as you each time.

JasperAI labrador retriever on-brand description

Supply: JasperAI

Along with content material creation, you need to use Jasper to translate content material into 30 completely different languages. Jasper additionally integrates with Google Docs and different standard apps, or you’ll be able to write your individual integration with their API.

Use JasperAI for:

  • Translating content material to increase your world attain.
  • Content material thought technology and descriptions.

Not one of the best for:

  • Pillar, or tremendous vital, content material. AI instruments are useful for thought technology or filling in some content material right here and there, however for gross sales pages, touchdown pages, or large campaigns, go away that to your human professionals.

7. Podcastle

Podcastle is an AI-powered podcast recording and enhancing app for audio-only or video and audio podcasters and/or YouTubers. You’ll be able to file video and audio streams whereas conducting digital interviews with as much as 10 individuals. The actual star of the present is Podcastle’s AI audio enhancing that mechanically cuts out silence, suggests the place to trim clips, and helps decrease noise whereas guaranteeing all tracks are on the similar quantity stage.


Supply: Podcastle

If you wish to begin a podcast, however have by no means edited movies or audio in one thing like Premiere Professional and even iMovie, Podcastle is a simple method to get going with minimal studying curve.

Use Podcastle for:

  • Beginning a brand new podcast.
  • Straightforward audio and video enhancing instruments.
  • AI voice cloning: Create content material that also sounds such as you.

Not one of the best for:

  • Video-focused platforms, like a YouTube channel, the place you’ll in all probability need extra video results.
  • Skilled editors comfy with apps like Premiere Professional, DaVinci, and others.

8. Canva

Canva is a well known on-line graphics enhancing app that has, lately, expanded to cowl doc design, shows, mini web sites, and extra. Like different apps, Canva has added a slew of AI-powered content material creation options during the last 12 months, which they name “Magic Design.”

Add any present media and Magic Design provides you with matching templates, like social media templates, quote graphics, paperwork, and extra. This makes it tremendous quick to repurpose content material throughout completely different platforms in a manner that also optimizes every platform’s power.

Magic Design additionally works with textual content prompts, so in only a few phrases you’ll be able to have a presentation outlined, infographic design, and extra. Or, edit photos with AI object or background removing and different fast changes.

Canva Magic Design AI-powered text prompt

Supply: Canva

Use Canva for:

  • All what you are promoting graphic template wants. Listed below are 50 free social media templates to get you began!
  • Repurposing present content material.
  • Conserving visuals on model all through your whole crew.

Not one of the best for:

  • Branding from the bottom up — don’t count on a miracle. Belief your key graphics to people.

9. Synthesia

Synthesia is your reply if you wish to increase video manufacturing, however both don’t need to present your face, or are missing assets to place out extra movies. Synthesia takes your video script and turns it right into a completed video with AI avatars.

Work from one in all their industry-specific templates to rapidly construct a script with textual content prompts, then evaluate and edit the video earlier than publishing, all inside Synthesia.

I do know what you’re considering: Extra of these impersonal, headless YouTube channel robotic voices, proper? Truly, I used to be shocked how pure Synthesia sounds and appears. You’ll be able to even select the “the right way to” video format to point out an on-screen demo with an AI avatar overlay. Fairly snazzy.

Synthesia create a free AI video

Supply: Synthesia

Use Synthesia for:

  • Creating fast assist or how-to tutorials at scale.
  • Clips for Reels, TikTok, and different short-form video channels.

Not one of the best for:

  • Rising your model with video. You’ll need to make investments extra assets and time into making one thing that actually showcases your values. Test our short-form video guide for inspiration and concepts.

10. Murf

One other audio technology software is Murf, which makes a speciality of outputting actual, human-sounding voices that learn your scripts. Why do they sound so human? Effectively, they’re. Murf’s AI voices are created from actual individuals.

Murf can produce studio high quality audio in 20 languages, and even clone your own voice for final authenticity (and time financial savings for you).

Murf AI audio generation tool

Supply: Murf

Use Murf for:

  • Recording voiceovers for Reels, TikToks, and different social movies.
  • Podcast audio.
  • Voiceover content material to include into model movies or ship shows.

Not one of the best for:

  • Constructing your model long-term. Once more, many AI instruments come shut, however nothing replaces an actual human’s character because the social media face of your model.

Free AI content material creation instruments

Subscription plans gettin’ you down? To not worry, Hootsuite has free AI content creation tools you need to use proper now:

1. Caption generator

Interested by OwlyWriter AI or different AI writing instruments? Check out caption technology without spending a dime. Now, this generator isn’t as superior as OwlyWriter, however in contrast to ChatGPT, it’s optimized for social media and custom-creates your caption in your chosen platform, in one in all 5 languages. Good.

Professional tip: Make your description particular for greatest outcomes.

Please be aware: This software might show inaccurate or offensive materials that doesn’t signify Hootsuite’s views. You’re solely chargeable for use of any content material generated utilizing this software, together with its compliance with relevant legal guidelines and third-party rights.

2. Hashtag generator

Just like the caption generator, the free hashtag generator is custom-made in your chosen social profile, together with Instagram, Fb, TikTok, LinkedIn, Pinterest, and X (previously Twitter).

Please be aware: This software might show inaccurate or offensive materials that doesn’t signify Hootsuite’s views. You’re solely chargeable for use of any content material generated utilizing this software, together with its compliance with relevant legal guidelines and third-party rights.

3. Username idea generator

Identification disaster? No downside with Hootsuite’s username generator. Reinvent your self in just a few seconds flat.

Username Generator

Inform us about your self and let AI provide you with username recommendations for you.

Please be aware: This software might show inaccurate or offensive materials that doesn’t signify Hootsuite’s views. You’re solely chargeable for use of any content material generated utilizing this software, together with its compliance with relevant legal guidelines and third-party rights.

4. About/bio writer

I get it, it will possibly really feel awkward to jot down about your self. Let Hootsuite sum up the particular sauce of your life, mechanically.

Please be aware: This software might show inaccurate or offensive materials that doesn’t signify Hootsuite’s views. You’re solely chargeable for use of any content material generated utilizing this software, together with its compliance with relevant legal guidelines and third-party rights.

5. Emoji translator

Does that emoji imply what you suppose it means? Or, extra importantly, what everybody else thinks it means? Cringe. 😬

Discover out for certain with our emoji to popular culture that means translator and by no means unintentionally create a clumsy PR sitch once more.

6. Engagement rate calculator

It’s what social media is all about, proper? Fortuitously for these of us who aren’t nice at math (me), you’ll be able to calculate your engagement charge with this free calculator.

Take a look at the remainder of Hootsuite’s free social media tools, together with our social media dictionary, a weblog thought generator, YouTube title generator, and extra.

Greatest practices for utilizing AI-driven content material creation instruments

Put time and thought into setup

Synthetic intelligence instruments want coaching from good people to realize one of the best outcomes. Placing some planning into your AI-powered content material writing instruments upfront will make sure you get nice content material that aligns along with your brand goals and tone of voice.

Take a look at our best tips for AI content creation, or the right way to get started with OwlyWriter AI in Hootsuite.

Test high quality earlier than publishing

Pumping out extra content material quicker gained’t do something in your model if it’s not additionally top quality. AI content material instruments can assist you produce textual content or graphics quicker, however finally, all of it wants a human contact on the finish of the day. (Don’t all of us?)

Test over your publish captions for awkward phrases or grammar points, and search for locations to edit it to inject your private model to maintain it genuine. For graphics, verify for odd issues, like a personality having an additional arm, and refine it your self earlier than publishing.

Keep in mind: AI instruments make it easier to work extra effectively, however they will’t, and shouldn’t, absolutely change you within the content material creation course of.

Don’t rely solely on AI-generated content material

Simply because AI content material instruments exist doesn’t imply it’s essential to use them for each publish or undertaking. For instance, any content material that expresses a powerful opinion or tells a private story must be written by an actual particular person. (Though you’ll be able to nonetheless use AI-powered content material moderation instruments to assist with enhancing and creating a number of variations for social, and so on.)

Whereas AI content material ought to ideally move for human-created content material, typically your followers and followers will need to see one thing extra private out of your model. Human tales assist construct connection. Use AI instruments intelligently to provide your human writers extra time to create these nice human tales.

Whether or not your content material is written by people or AI instruments, you’ll be able to schedule it to auto-publish at one of the best instances, observe efficiency, and interact along with your viewers from one easy dashboard with Hootsuite. Begin saving time on social media at this time.

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Save time and develop quicker with OwlyWriter AI, the software that immediately generates social media captions and content material concepts.

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