A stable understanding of the most recent social media demographics is the cornerstone of any social media technique. As the recognition of assorted platforms waxes and wanes, the savviest entrepreneurs will spot new alternatives to achieve target audiences on the platforms the place they’re more than likely to construct lasting relationships.

Bookmark this web page as your one-stop supply for probably the most helpful demographics for each social platform to entry each time you’re crafting a strategy or a report, or just benchmarking your personal viewers.

General social media demographics

1. As of 2023, the number of social media users worldwide was 4.89 billion. That’s greater than half of the complete inhabitants of earth.

2. Globally, individuals spend a mean of 2 hours and 26 minutes per day utilizing social media.

3. Customers in Brazil are spending probably the most time on social media: 3 hours and 49 minutes per day.

4. 59.9% of the world’s social media customers dwell within the Asia-Pacific area. 10.5% dwell in Latin America, 9.2% within the Center East and Africa, 7.1% in Central and Japanese Europe, 6.7% in North America, and 6.7% in Western Europe.

5. Asia-Pacific may also see the best social community consumer development in 2023 at 2.7%.

social network users worldwide by region 2023

Supply: eMarketer

6. The Philippines is the nation with the best social media penetration amongst web customers at 98.6%.

7. 82% of the overall U.S. inhabitants aged 12 and up is utilizing social media. That’s an estimated 235 million individuals.

graph of social media users for U.S. population over 12 years old

Supply: Edison Research

8. 40% of social media customers comply with influencers, and 30% have made a purchase order after seeing an influencer put up.

9. Ladies aged 18-29 are the more than likely to make purchases primarily based on influencer content material (50%).

younger social media users follow content creators and purchase

Supply: Pew Research Center

10. The typical annual U.S retail social commerce gross sales per purchaser will probably be $641 in 2023. That’s anticipated to develop to $938 by 2025.

11. 92% of Web customers aged 16 to 64 visited or used social networks up to now month.

12. 45% of U.S. adults aged 65+ use social media. That’s a 400% improve since 2010. 84% of these aged 18-29 use social media, adopted by 81% of these aged 30-49.

13. 50% of Web customers aged 16 to 24 use social networks for model analysis, in comparison with 46% who use serps.

Internet users age 16-24 use social for branch research over search

Supply: Hootsuite Social Trends Report

Fb demographics

14. Fb has over 3 billion month-to-month lively customers.

15. The each day lively consumer rely is 2.064 billion.

16. Day by day lively customers account for 68% of Fb’s month-to-month lively customers.

17. Fb customers spend a mean of 3.8 hours per week on the app.

18. 24.5% of all Fb customers are aged 45 and older.

19. 49.3% of all Fb customers are ages 25 to 34.

20. Solely 32% of American youngsters use Fb. That’s down from 71% in 2014-15.

21. 73% of People aged 35 to 54 use Fb, in comparison with 56% of People aged 55+ and 55% of People aged 12-34.

22. Fb could have 65.7 million U.S. social commerce patrons in 2023.

23. 56% of Fb customers determine as male, and 44% determine as feminine. Male customers ages 25 to 34 proceed to make up the largest demographic of Fb customers.

Distribution of Facebook users worldwide as of January 2023 by age and gender

Supply: Statista

24. India has probably the most Fb customers on the earth, with more than 314 million users.

25. After India, the international locations with probably the most customers on the earth are: the USA (175 million), Indonesia (120 million) and Brazil (109 million).

26. Within the U.S., 73% of school graduates use Fb.

27. Fb is the #1 social platform to maintain updated with information and present occasions and to message family and friends. Nonetheless, notice that Meta is presently blocking information websites in Canada, so this doesn’t (for now) apply to the Canadian market.

28. 57% of B2B entrepreneurs used Fb within the final 12 months.

29. Fb stays the most popular social network, reaching 54.6% of social media customers worldwide in 2023. It’s additionally the most well-liked social community in the United States, the place it’s utilized by 61% of the inhabitants aged 12+.

Learn extra: Listed here are even more interesting Facebook demographics to assist your model together with your social media technique.

Instagram demographics

30. Instagram has greater than 2 billion month-to-month lively customers.

31. Instagram is the most-used social community (72%) by American social media customers aged 12 to 34. It’s second amongst all U.S. social media customers aged 12+ (44%), behind Fb.

32. Instagram could have 43 million U.S. social commerce patrons in 2023.

33. As of January 2023, 51.7% of all Instagram customers worldwide are male.

34. 69.1% of world Instagram customers are underneath the age of 35.

Distribution of Instagram users worldwide as of January 2023 by age and gender

Supply: Statista

35. 62% of teenagers within the U.S. use Instagram.

36. India has probably the most Instagram customers on the earth, with 230 million users as of January 2023.

37. Following India, the countries with the most Instagram users on the earth are the U.S. (143 million), Brazil (113 million), Indonesia (89 million) and Turkey (47 million).

38. Instagram is the #1 social platform to comply with or analysis manufacturers and merchandise and to put up or share pictures or movies.

39. 52% of B2B entrepreneurs used Instagram within the final 12 months.

Learn extra: If your enterprise depends closely on Instagram, try this post for 34 essential Instagram stats.

X (previously Twitter) demographics

40. Twitter.com is the 5th most visited website globally.

41. X has 541 million monthly active users.

42. The typical consumer spends simply over 5 hours a month on Twitter. Customers in Argentina spend probably the most time on the app monthly (greater than 8 hours).

43. 62.9% of U.S. Twitter customers determine as male, and 37.1% determine as feminine.

44. X is utilized by 27% of People aged 12+, making it the fifth hottest social media platform within the USA.

45. 23% of U.S. teenagers use X.

46. 38% of People aged 12-34 use X, in comparison with 28% of People aged 35 to 54 and 15% of People aged 55+.

47. 88% of X customers are additionally on Instagram.

48. 60% of U.S. adults who’ve used X within the final 12 months have taken a break of a number of weeks or extra from the platform sooner or later throughout that point.

women who have used Twitter in the past year are more likely than men to say they've taken a break from the platform

Supply: Pew Research Center

49. 39% of B2B entrepreneurs used X within the final 12 months.

Learn extra: Discover more informative X statistics to assist drive your model’s social media advertising and marketing technique.

LinkedIn demographics

50. There are greater than 950 million LinkedIn members worldwide.

51. 61 million individuals use LinkedIn every week to seek for jobs — and eight persons are employed every minute.

52. 63 million firms are listed on LinkedIn.

53. 43.7% of users are female; 56.3% are male.

54. 60% of all LinkedIn users worldwide are ages 25 to 34. The subsequent largest consumer base is the 18 to 24 age group, making up 21.7%.

55. Within the USA, 26% of People Web customers aged 12+ use Linkedin.

56. 35% of People aged 35 to 54 use LinkedIn, in comparison with 29% of People aged 12 to 34 and 14% of People aged 55+.

57. The nation with the most important LinkedIn viewers is the USA, at 206 million users.

LinkedIn audience numbers on a worldwide map

Supply: LinkedIn

58. That mentioned, 75% of the LinkedIn viewers is positioned outdoors the US.

59. After the USA, the international locations with probably the most LinkedIn members are India (110 million), Brazil (67 million), and the UK (36 million).

60. As of January 2023, Bermuda has the highest LinkedIn audience reach with a reach of 102.49%.

61. 50% of U.S. adults who earn over $75,000 {dollars} a 12 months use LinkedIn.

62. Social media was the #3 skill added to LinkedIn profiles in 2022, in contrast with #8 in 2021.

63. LinkedIn is the highest social platform for B2B entrepreneurs, with 80% having used it within the final 12 months.

Learn extra: To get a fair higher thought of social media demographics for this platform, try the top LinkedIn demographics that matter to social media marketers.

TikTok demographics

64. TikTok has roughly 834 million international month-to-month customers.

65. TikTok is predicted to see the best consumer development worldwide of all social platforms beginning in 2024, at 7.0%.

social network user growth worldwide by platform 2021 to 2025

Supply: eMarketer

66. TikTok has surged within the public consciousness. Whereas solely 64% of the U.S. inhabitants had heard of the app in 2020, 94% are actually conscious of it.

67. TikTok could have 33.3 million U.S. social commerce patrons in 2023. It surpassed Pinterest on this entrance for the primary time in 2022.

68. The typical U.S. grownup TikTok consumer spends roughly 55.8 minutes per day on the app.

69. 17% of American males use TikTok, in comparison with 24% of American girls.

70. Within the USA, 67% of People aged 18 to 19 use TikTok, together with 56% of these aged 20 to 29. Of People aged 60 to 64, 16% use the platform.

71. 16% of American teenagers say they use TikTok virtually continually, and one other 32% use it a number of occasions per day.

72. Amongst all People aged 12+, TikTok is the third-most-popular social community (33%)

73. TikTok was the most downloaded app of any type in 2022, with 99 million downloads within the USA and 672 million globally.

74. TikTok is offered in over 150 different markets and in 35 languages.

75. 84% of TikTok customers additionally use Fb.

76. TikTok is the #1 social platform to search for humorous or entertaining content material.

77. 16% of B2B entrepreneurs used TikTok final 12 months. It is a key instance of why it’s vital to remain up-to-date on the most recent social media demographics and developments. Just some years in the past, B2B advertising and marketing on TikTok would have appeared extremely impractical.

Learn extra: Try our full post packed with TikTok statistics.

YouTube demographics

78. YouTube has 2.514 billion users worldwide.

79. The typical consumer spends a mean of five hours on the app per week.

80. Greater than 500 hours of content material are uploaded to YouTube each minute.

81. Globally, 45.6% of Youtube customers determine as feminine, and 54.4% determine as male.

82. 95% of U.S. youngsters use YouTube. 19% say they use it “virtually continually,” and one other 41% use it a number of occasions per day.

roughly one in five teens are almost constantly on YouTube unlike Facebook usage

Supply: Pew Research Center

83. 2 billion logged-in YouTube customers watch Shorts each month.

84. Greater than 150 million people within the U.S. watch YouTube on Linked TV screens.

85. 63% of B2B entrepreneurs used YouTube within the final 12 months.

Learn extra: Discover even more YouTube statistics to assist information your YouTube advertising and marketing technique.

Pinterest demographics

86. Pinterest has 465 million monthly active users.

87. 60% of Pinterest’s international viewers are girls. The biggest consumer group is girls aged 25 to 35, who characterize 28.5% of the overall curiosity viewers.

88. Nonetheless, the proportion of male Pinners is increasing 40% year-over-year.

89. 31% of People aged 12+ use Pinterest.

90. 37% of People aged 12 to 34 use Pinterest, in comparison with 34% of People aged 35 to 54 and 21% of People aged 55+.

91. The USA has probably the most Pinterest customers by far: It has 84.6 million users.

Leading countries based on Pinterest audience size as of January 2023

Supply: Statista

92. 46% of individuals in Canada with a family revenue over $100K use Pinterest. Within the U.S., 45% of these high-income households are on Pinterest.

93. Pinterest will see 16.9 million U.S. social commerce patrons in 2023.

Learn extra: These interesting Pinterest demographic stats can help guide your brand’s Pinterest marketing strategy.

Snapchat demographics

94. Snapchat has greater than 750 million month-to-month lively customers.

95. 397 million individuals use Snapchat every day.

397 million daily active users on Snapchat graph

Supply: Snap

96. The corporate’s inner knowledge reveals it reaches 75% of 13-to-34-year-olds in additional than 20 international locations, and 90% of 13-to-24-year-olds.

97. Snapchat will see the best consumer development worldwide of all of the social platforms in 2023, at 13.4%.

98. 51% of Snapchatters are female and 48.2% are male.

99. 20% of customers are aged 13 to 17, and 38% are aged 18 to 24.

100. 59% of U.S. youngsters use Snapchat.

101. 51% of People aged 12 to 34 use Snapchat, in comparison with 21% of People aged 35 to 54 and simply 5% of People aged 55+.

102. Snapchat has 101 million daily active users in North America, 94 million in Europe, and 202 million in the remainder of the world.

103. India is the nation with the most important variety of Snapchat customers (182 million).

104. The United States (108.8 million), Pakistan (26.35 million), and (France (25.9 million) comply with India for the most important Snapchat base on the earth.

105. The Snapchat+ service has 4 million subscribers.

106. Greater than 150 million people have used Snapchat’s My AI. They’ve despatched a complete of greater than 10 billion messages.

107. Greater than 250 million daily active users interact with augmented actuality on the platform each day.

108. Greater than 350 million users interact with the Snap Map each month.

109. Solely 4% of B2B entrepreneurs used Snapchat final 12 months.

Learn extra: Discover much more particulars in our put up on the most important Snapchat demographics for marketers.

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