In relation to curating a cohesive model and an aesthetic Instagram feed, templates are a marketer/creator/enterprise proprietor’s finest good friend.

As a result of, let’s be trustworthy: who has an excellent designer or video editor readily available to expertly craft each single put up, Story, or Reel it’s essential grow on Instagram?

Right here at Buffer, we’re a small Advertising and marketing workforce that doesn’t! We do have an excellent designer who lends a hand for launches and particular tasks, however lots of the Instagram posts, Stories, carousels, and Reels you’ll discover on Buffer’s Instagram feed had been created with the assistance of templates. 

On this article, I’ll unpack Buffer’s go-to template sources, plus my private favorites. Even in case you’re a graphic design or video-editing novice, this template record may have you creating lovely Instagram content material in a few minutes. 

Instagram templates for feed posts, carousels, and Tales

Free Instagram templates for Tales, feed, and carousel posts are comparatively straightforward to come back by today. The websites and platforms under are all price including to your content material creation toolkit. 

1. Canva

Instagram templates Canva

How may I not begin with Canva? Canva is a light-weight, easy-to-use design and video enhancing device that will help you create designer-quality creatives. It’s normally Buffer’s first port of name for Instagram put up templates.

Canva has a library of 1000’s of eye-catching templates for Instagram Stories, feed posts, and even Reels. You may even filter via choices for square and portrait templates in your feed in case you want one thing particular. Gradients, font pairings, stickers, infographics… Canva is a digital advertising and marketing dream device.

Some social media templates are solely accessible as a part of their premium plan (these with the little crown icons on the highest proper nook), however there are literally thousands of nice free choices.

Bonus: there’s even a useful Buffer-Canva integration you should utilize to schedule your Canva-made artwork in Buffer immediately. 

2. Etsy

Instagram templates Etsy

In the event you don’t thoughts spending a bit cash, Esty is house to a whole bunch of 1000’s of lovely, high-quality templates in your Instagram feed and Tales. 

One of the best half about shopping for an Etsy package deal (all of that are fairly fairly priced, by the best way) is that you just’ll get exactly that — a complete pack of matching Instagram templates fairly than only one. Oh, hi there, superbly curated feed! 

Bonus: you’ll doubtless be serving to out a small business or freelance creator while you purchase, too. 

3. Pinterest

Instagram templates Pinterest

You may’t instantly edit templates on or obtain them from Pinterest. Nonetheless, the platform is unquestionably price together with right here as a supply of inspiration — maybe even a template search engine of types.

On the social media platform, you’ll discover hundreds of thousands of aesthetically pleasing Instagram template pins that hyperlink you to the supply (usually Canva, Etsy, or related platforms). Pinterest’s search performance is great — you’ll be able to hop on there to get particular examples of what you’re after (like my seek for “this or that” Instagram Story templates under).

Professional tip: click on on a pin you want, then scroll down — Pinterest will floor others identical to it that will help you discover precisely what you’re after. 

4. Vecteezy

Instagram templates Vecteezy

Vecteezy is house to hundreds of thousands of free stock photos, inventory movies, vectors — and round 14,000 Instagram templates. From Instagram carousel templates to full matching graphics packs such as you’ll discover on Esty, there are some nice free template choices on the positioning. 

One caveat with Vecteezy: the platform permits minimal enhancing throughout the device for some designs, however for almost all, you’ll want a device that may work with vector (normally .ai) information, like Adobe Illustrator. Vecteezy has a handy guide on how to do that

5. Figma

Instagram templates Figma

Figma is a barely extra technical platform to get your head round, however when you’ve obtained the grasp of issues, the design world is your oyster. The free device has lots of the capabilities of Adobe Illustrator, InDesign, and Photoshop — and lots will argue it’s simpler to make use of. 

Now, Figma doesn’t have a library of ready-to-post templates you’ll be able to tweak and share, however they’ve a number of customizable templates of their ‘Instagram post creator’ you can make your personal. Working with these templates is a superb first foray into Figma and studying a robust new device. 

6. Visme

Instagram templates Visme

Visme is a web-based design device quite a bit like Canva. They don’t have fairly as many templates on supply as their primary competitor (round 10,000 in whole), however there are some nice choices to discover.

What’s the distinction between Canva and Visme? Not a complete bunch. Their interfaces and pricing are very related, although a fast scan via Visme’s templates left me feeling they had been a bit much less playful and artistic than Canva’s (which is a professional in case you’re managing a company Instagram account). 

7. iStock Picture

Instagram templates iStock

If you wish to keep away from the “I-found-this-template-on-Canva” look, it’s price exploring the extra area of interest choices of inventory photograph websites like iStock Photo — notably if your organization has a paid account. 

iStock photograph has 1000’s of distinctive Instagram templates you can also make your personal. Like Vecteezy, although, you will want a device like Adobe Illustrator to tweak them — most of their templates are vector information. You’ll additionally want a paid plan to make use of most of those templates. Pricing on iStock Photo ranges from $29 – $99 monthly.

8. Fiverr

Instagram templates Fiverr

In the event you’re searching for one thing extra custom-made — say, together with your firm emblem, fonts, and colours — working with a designer on Fiverr is a good way to attain that.

There are a bit underneath 2,000 freelancers providing their companies for designing distinctive Instagram templates. Their costs and expertise ranges range, however the website’s evaluations system will make it simpler to seek out somebody you’d prefer to work with. 

Bonus: That is one other solution to assist a freelancer or small enterprise you probably have a little bit of funds to mess around with.

Instagram templates for Reels

If design abilities will not be your robust go well with (proper there with you), then video enhancing could also be exterior your wheelhouse, too. However because of the host of implausible templates and instruments for creating short-form movies for social media, you don’t want them in your social media posts. 

The best solution to get viral clips up in your Instagram feed (and, with luck, the Explore page)? You guessed it: Instagram Reels templates. 

9. Instagram

Does it really feel a bit ‘duh’ to incorporate Instagram itself on this record? Possibly — however in case you’re sleeping on Instagram’s tremendous easy in-app Reels templates, you’re lacking out. 

There is no such thing as a smoother solution to get high-quality Reels posted at pace. With the platform’s Reels templates, you could find a Reel you want and (if the creator has allowed it for use as a template) create one identical to it in minutes. 

Right here’s a fast explainer on how you can use Instagram templates in your Reels:

How you can create a video with a Reel template

  1. Faucet on the create (+) button within the Instagram app, then select ‘REEL’ on the backside of the display screen.
  2. Select ‘Templates’ on the high of the display screen. Right here, you’ll discover a library of Reels you should utilize as a template in your subsequent video, together with a variety really helpful for you and trending Reels. 
  3. When you’ve discovered a Reel you want that’s accessible as a template, faucet the ‘Use as Template’ button.
  4. From there, faucet on the template clips to exchange them with your personal. 

You may tweak as a lot or as little of the unique Reel as you want — the timings, transitions, and audio will all be carried over. 

10. Veed

Instagram templates Veed

Veed is the Canva of video enhancing (OK, Canva has video enhancing now, however you get what I imply). The online-based video editor is easy to make use of, even in case you’re not utilizing a template. 

Nonetheless, Veed has templates in abundance, which make the method of making Reels laughably straightforward — it’s one in every of my favourite instruments!

The one potential disadvantage is the watermark on the free model of your movies, however it’s comparatively obtrusive. If that’s not for you, Veed’s pricing ranges from $12 to $59 monthly for its paid plans. 

11. CapCut

Instagram templates Capcut

Video enhancing app CapCut discovered fame on TikTok, however the easy-to-edit templates on there are good for Instagram Reels, too. It’s one in every of our Social Media Supervisor, Mitra Mehvar’s go-to instruments (which you’ll know in case you’re an everyday reader of Buffer’s Social Media Newsletter, after all).

CapCut has a web-based editor and a cellular app that make getting your Reels on Instagram (or into Buffer to schedule!) a breeze. 

In the event you’re a TikTok consumer, you’d be mistaken for considering CapCut is only for creating movies about moon phase soulmates and seeing what you and your accomplice’s children will seem like with AI (simply my FYP, then?). Together with this common silliness, they’ve some modern template choices that wouldn’t look amiss in an Instagram advert marketing campaign, both.

Irrespective of the place you make your Instagram posts, Tales, or Reels, you’ll be able to schedule all of them with Buffer to get them stay on the good time. Find out more → 



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