Social media calendar software program is a should for any social crew. With a number of platforms to handle and audiences in a number of time zones, it’s merely not life like to put up your social content material on the fly to every account. (You should sleep someday, proper?)

A social media calendar device eases the ache by centralizing your social content material schedule, so you may plan, tweak, and share your social media posting technique multi functional place. The very best social media content material calendar instruments combine straight with the social media platforms so your content material posts routinely when you place it within the calendar on the time you select.

Preserve studying to seek out the perfect device in your wants and learn the way use a social media calendar to save lots of time.

What is a social media calendar tool?

A social media calendar tool is a piece of software that allows you to plan and schedule social posts for multiple social platforms. Typically, once the posts are added to the social media calendar software, they post automatically, so you don’t have to log in multiple times throughout the day or have a million tabs open on your screen.

The best social media content calendar tools provide additional features like suggestions for the best time to post your content and customization options to help you tailor your posts for each platform.

In short, social media calendar tools are a must for busy social media managers who need to execute a multi-platform strategy.

14 finest social media calendar instruments for 2024

There are a variety of choices on the market to assist get your social media calendar beneath management. Listed here are our picks for the perfect social media calendar instruments out there proper now.

1. Hootsuite

Hootsuite Planner calendar view

Positive, you’re in all probability not stunned that Hootsuite is our prime decide for the perfect social media content material calendar device. However the reality is, Hootsuite is essentially the most strong, intuitive, and efficient calendar on the market.

Hootsuite’s Calendar view enables you to see, schedule, and regulate your social posts throughout all main networks at a look. You may drag and drop content material to fine-tune the timing of your cross-platform campaigns, and even see paid and natural social content material side-by-side. The content material in your calendar will then publish routinely on the designated time.

Hootsuite content library drag and drop option

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Obtainable on each desktop and as a cellular app, Hootsuite provides you full entry to your social media content material calendar each on the workplace and on the go, so you may schedule and regulate your content material plans at any time.

If world or model occasions necessitate a fast change to your social technique, you may pause all scheduled posts with only one button, or shuffle posts to accommodate an essential announcement or breaking information.

After all, one of the crucial difficult features of a social media content material calendar is determining when precisely to schedule your content for the perfect outcomes – particularly while you’re operating a marketing campaign on a number of platforms. Luckily, Hootsuite has a built-in device that implies the perfect time to put up your content material on every platform based mostly by yourself particular viewers and your required outcomes.

Best Time to Publish - Instagram heatmap

We all know it’s rather a lot to absorb, which is why Hootsuite affords a 30-day free trial so you will get your palms soiled and see precisely how this social media calendar software program can simplify and enhance your social media campaigns.

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2. Later

Later tool schedule organic content

Supply: Later

Later’s social media calendar device lets you schedule natural content material for all the most important platforms. (See how Later and Hootsuite compare here). Its actual declare to fame, although, is the visible planner for Instagram feeds. Later could also be top-of-the-line social media calendar instruments for planning out the look of your Instagram grid.

Take into account that Later’s calendar device doesn’t embody paid campaigns, so that you’ll want to make use of one other device for planning social adverts.

3. Buffer

Buffer simple calendar view

Supply: Buffer

Buffer affords a easy social media calendar device for natural social posts. It really works for all the most important platforms, however has some restricted performance on Pinterest. It does supply finest time to put up strategies, however these are solely based mostly in your particular viewers’s response for Instagram. (You may see all of the differences between Buffer and Hootsuite here.)

Buffer affords a free social media calendar device for individuals who solely want the fundamentals.

4. Sprout Social

Sprout Social calendar publishing

Supply: Sprout Social

Sprout Social affords a sturdy social media calendar device with a price ticket to match. With a mean price of $300+ per consumer, it’s a major funding meant for these with a critical social media funds.

It’s a properly organized and straightforward to make use of device. That stated, paid social posts aren’t included within the calendar view, which could possibly be a downside for individuals who run each paid and natural campaigns.

On the entire, it is a good device that lacks some superior options like ROI evaluation and multi-platform chatbot integration.

Try the total breakdown of how Sprout Social stacks up against Hootsuite here.

5. Sprinklr

Sprinklr editorial calendar by platform

Supply: Sprinklr

Sprinklr is an enterprise-level device and requires one of many largest investments on this checklist at a minimal $3,588 per consumer per 12 months with a 25 consumer minimal. It’s a full-featured device designed for advertising and marketing and promoting groups that run campaigns each on and off social media.

Sprinklr is a good device for big groups with massive ambitions inside and past the social sphere. For these primarily in search of a social media calendar device answer, it might be overkill. See how Sprinklr compares to Hootsuite.

6. Canva Pro

Canva Pro August 2022 content calendar

Supply: Canva

You in all probability consider Canva primarily as a design device. There’s no denying it’s an distinctive useful resource for designing social posts. In reality, you need to use the Canva integration within Hootsuite to entry these design options at any time.

A lot of Canva’s design instruments are free, however in addition they supply a Professional package deal that features superior design options in addition to a social media calendar device. With its comparatively low worth level, Canva Professional is an effective possibility for freelancers who don’t want all of the bells and whistles.

7. Google Sheets

Google Sheets 2022 content calendar

Supply: Hootsuite Social Media Content Calendar Template in Google Sheets

Should you’re in search of a free social media calendar device, it’s laborious to beat Google Sheets. It’s obtained an intuitive interface, it’s simply accessible, and everybody you understand in all probability already makes use of it.

Take into account that not like the instruments talked about up to now on this checklist, Google Sheets doesn’t hook up with your social accounts to put up your scheduled content material routinely. So, it’s a wonderful free planning device, however you’ll should handle content material uploads manually.

Nonetheless, it’s an amazing place to get began with the entire idea of creating a social media content calendar. Scroll all the way down to discover a free template you need to use.

8. Notion

Notion organizational tool categorized by events

Supply: Notion

Notion describes itself as an “all-in-one office.” It’s designed for people and groups to trace tasks, calendars, duties, and data via a group of templates that make database entries visible and simply accessible.

Their social media calendar device lets you observe your social content material by standing, proprietor, and extra, so you may hold observe of all the small print for multi-platform campaigns in a single location. Like Google Sheets, nonetheless, that is an organizational device slightly than an built-in social media device. Which means you’ll must put up the content material to your social accounts manually or utilizing a unique device.

9. Monday

Monday content calendar planner

Supply: Monday

Like Notion, Monday is a undertaking administration platform that permits people and groups to remain organized via a sequence of templates and instruments that may type information in a number of methods.

Monday’s social media calendar device enables you to toggle between a calendar view and a board view so you may regulate all of your upcoming social content material in no matter manner makes essentially the most sense to you.

Once more, that is an organizational device slightly than an computerized posting device, so that you’ll want to make use of one other device to really schedule your content material to put up on the social media channels. (Trace: Monday integrates with Hootsuite.)

10. Trello

Trello editorial calendar card sorting

Supply: Trello

Trello takes a barely completely different strategy to undertaking group, utilizing “playing cards” to handle the small print for every job within the planning and manufacturing timeline. You may add a number of crew members to every card to maintain everybody within the loop, and use completely different views (together with a calendar view) to get the small print that matter most.

You’ll must put up your social content material manually or use one other device to hook up with the social platforms. Like Monday, Trello integrates with Hootsuite.

11. Hopper HQ

Hopper HQ planner with scheduled posts

Supply: Hopper

Returning to autoposter territory right here, Hopper is a social media calendar device that lets you plan and schedule content material for many of the main social platforms.

That is one other device that’s helpful for previewing and planning your Instagram grid, and it affords a grid-planning mode for TikTok too.

12. Brandwatch


Supply: Brandwatch

Brandwatch is an enterprise-level answer that permits groups to collaborate on social posts for many of the main social platforms. Whereas it’s an amazing device, it’s doubtless cost-prohibitive to smaller groups.

One of many largest benefits of Brandwatch is its detailed analytics and highly effective social listening capabilities. We like these options a lot that we built them into Hootsuite Enterprise through a custom integration.

13. Sendible

Sendible social media

Supply: Sendible

Sendible is a social media content material device and auto-publisher. It’s a typically full-featured device which may be particularly helpful for particular person creators and small groups. For bigger groups, the restricted capability to create customized analytics stories could also be a problem.

14. Pallyy

Pallyy folder storage grid planning and media library

Supply: Pallyy

Pallyy is an easy drag-and-drop social media calendar device that lets you plan and manage your content material for auto-posting. It integrates with many of the foremost social platforms however lacks assist for YouTube.

One downside is that Pallyy is just out there on desktop (no app out there), which makes it tough to handle content material on the go. In any other case, it’s a helpful device that has sufficient helpful options to earn a spot on this checklist.

Free social media calendar template

7 tips for getting the most out of your social media calendar software

1. Batch your work

One of the greatest benefits of a social media content calendar is that it allows you to block off dedicated chunks of time to work on your social content. This is a far more effective use of your time than having to interrupt your work multiple times per day in order to create new social posts.

Creating content in advance also allows you to be more collaborative since you have the time freedom to get other members of your marketing team involved. You can get insights from all relevant team members and departments. You can also set up workflows with built-in approvals from the appropriate stakeholders. It’s just a more effective way to work.

According to the Hootsuite 2023 Social Media Career Report, 66% of social media entrepreneurs are overwhelmed with duties and obligations, so something that may save time and enhance alternatives for uninterrupted work is a significant plus.

2. Search for finest instances to put up suggestions

As you’re slotting your social posts into your social media calendar, it’s possible you’ll end up questioning easy methods to schedule your content material on the assorted platforms to maximise the impression of your work.

Luckily the perfect social media calendar instruments (*ahem* Hootsuite) embody customized suggestions for the perfect instances to put up.

Hootsuite Analytics best times and days to publish

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Hootsuite affords suggestions on the perfect instances to put up based mostly on three social media goals: consciousness, engagement, or visitors. You’ll find these objectives both in Hootsuite Analytics or within the Composer through the put up creation course of.

Hootsuite Composer schedule post option

Posting on the proper time makes positive you catch your viewers when they’re most definitely to be on-line and interact along with your content material, which may also help increase your put up within the social media algorithms.

3. Pause your posting schedule when wanted

This is a crucial good thing about utilizing a social media calendar device slightly than scheduling your social posts via the native scheduling tools constructed into some social platforms. When you’ll want to, you may pause all of your scheduled posts throughout all social platforms with only one click on.

You may cease posting altogether for some time if that’s what’s referred to as for, or you may create a brand new sequence of posts to handle world occasions or information that particularly impacts your model. While you’re able to resume posting, you can begin your schedule again up once more from the place you left off.

From a calendar view, it’s additionally straightforward to assessment your content material at any time to see if any particular person posts or themes have to be eliminated or altered based mostly on present affairs.

4. Grow to be extra nimble in responding to tendencies and occasions

When your common and evergreen social content material is deliberate and scheduled prematurely, you’ve the pliability to leap on social tendencies as they occur.

You may pop into your social media calendar at any time and transfer posts to accommodate a cheeky meme or topical Tweet. And also you’ll have the time to really create that trending content material because you’ve batched your different work!

5. Plan for upcoming holidays and occasions

Identical to you need to use a social media calendar device to reply higher to occasions in actual time, you too can use it to plan for identified occasions properly prematurely. Utilizing a calendar view lets you see how your content material schedule aligns with dates as essential as Black Friday or as fun as National Ice Cream Day.

That is notably helpful in case your viewers is multinational. Maybe your Canadian viewers would like to see Thanksgiving posts in October slightly than November? And your Australian prospects would possibly discover it odd to consider sweater climate simply as they transfer into spring?

Utilizing a social media calendar device lets you take into account the larger image to share essentially the most related content material.

6. Check out your content material combine

Having a birds-eye view of your scheduled social posts lets you totally analyze your content mix.

In an effort to construct a loyal and engaged viewers, your social media accounts must share extra than simply details about your merchandise. There are a few formulation you may take into account when deciding what kinds of content material to put up:

  • The 80-20 Rule: 20% of your content material promotes your product, whereas the opposite 80% is concentrated on offering worth that informs, educates, or entertains.
  • The Rule of Thirds: ⅓ of your content material promotes your corporation, ⅓ shares thought management, and ⅓ is interactions along with your viewers – like posts that ask a query.

Use your social media calendar device to regulate your content material sorts, and make sure you don’t put up too many promotional posts in a row.

7. Look again at what labored finest

Having all of your content material in a social media calendar means you at all times have a document of precisely what was posted the place and when. That is very helpful data to have available as you dive into your social analytics.

The very best social media calendar instruments have built-in analytics that will let you see your cross-platform efficiency. This lets you perceive efficiency tendencies within the full context of your posting schedule.

Most individuals are active on multiple social platforms. When making an attempt to grasp why a selected put up shone or sunk, you’ll want to take into account your interactions along with your viewers throughout all platforms. Possibly your Reels do higher once they have much less overlap along with your TikToks? Or perhaps your Fb posts get higher engagement once they’re spaced out farther from comparable Tweets?

Even in case you use a free social media calendar device with out built-in analytics, simply having this document of your posts is efficacious as you have a look at the native analytics instruments for every platform.

Lastly, it’s very helpful to have the ability to look again at what you probably did in any explicit month when you get to the next 12 months. What labored for Halloween final 12 months? Do you need to create content material with an analogous spooky theme this 12 months or go for one thing fully completely different? Are there sources you’d forgotten about from this time final 12 months that you must refresh and reshare?

Your social media calendar is a treasure trove of previous successes (and flops) that lets you persistently develop and enhance.

Save time managing your social media presence with Hootsuite. From a single dashboard you may publish and schedule posts, discover related conversions, have interaction the viewers, measure outcomes, and extra. Strive it free as we speak.

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