To really be a grasp of Instagram Reels, it takes greater than only a deft contact with a filter. You’ve bought to embrace the tremendous artwork of the hashtag, too.

In spite of everything, you possibly can have the very best video in the world — one with a trending audio clip, hilarious edits, a thought-provoking message, and a filter that makes you appear like your mouth is filled with scorching canine.

However for those who don’t discover the appropriate hashtags for Reels, this grand opus could by no means attain the viewers it deserves.

Prepare to drag in additional likes, followers and shares with the very best Reel hashtags for Instagram.

(And for those who’re new to Reels? Here’s your crash course.)

Instagram Reels hashtag generator

Wave your magic hashtag wand (by that we mean: fill out the form below) and watch your reach and engagement grow fast on Reels. Make sure to follow the best practices outlined later in this post for maximum success, too.

Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views. You’re solely responsible for use of any content generated using this tool, including its compliance with applicable laws and third party rights.

Best Instagram Reels hashtags for 2023

A good collection of hashtags on your Instagram Reel is the key to getting your content discovered.

For example, I never would’ve found this bagel vid without those helpful #brunch hashtags. (Shout out to the Instagram algorithm for watching my habits and appropriately figuring out me as a carb hound!)

Instagram Reel descriprion with hashtags

That being stated: it’s essential to acknowledge that Instagram Reels are a special beast than the principle feed. Like my eyebrows (and your eyebrows too, settle for it!), these two codecs are sisters, not twins. Our video on the Instagram Reels algorithm highlights a number of the variations:

So even for those who’ve honed in on the perfect length for your Instagram captions; even when precisely which hashtags perform best for your pumpkin patch photograph shoots; even for those who’ve obsessively researched how many hashtags are superb to make use of to launch a cool new glowing water for canine… Instagram Reels demand a barely totally different technique, with a novel set of trend-worthy hashtags.

What are these hashtags? I’m so glad you requested! Presenting: a copy-and-paste-ready listing of particular hashtags to make use of on your health Reels, humorous Reels, journey Reels, meals Reels, and style Reels. And what? Only for kicks, you’ll additionally discover a handful of all-purpose attention-grabbing tags for good measure.

Prepared? Set? Add hashtags to your Reels — this listing of hashtags will information you.

Health hashtags for Instagram Reels




#well being

#way of life










#health club











Journey hashtags for Instagram Reels

































#mountain climbing



Foodhashtags for Instagram Reels























#home made



Standard hashtags for Instagram Reels




































Hashtags for style Reels


















Humorous hashtags for Instagram Reels






















Why use hashtags on Instagram Reels?

Even when your followers are already reeling with delight (see what I did there?) together with your exceptional creative content on Instagram, having a strong hashtag technique is simply going that can assist you attain recent followers and maximize your impression. Even for those who simply pop a couple of into the caption of your Reel, you’re giving your video an opportunity to go additional than your individual followers.

Your Reels will seem in search outcomes and within the Discover feed

Hashtags are probably the most efficient methods to broaden your attain on Instagram and develop your viewers. They’re what permit searchers to search out (and fall in love with!) your artworks.

Say you’re a style model with an elegant new assortment of capes (the dream). Movie a fast runway strut, craft a cool Reel, and toss a #witches hashtag into the combo. You’ve immediately planted your vid amongst different scorching witchy content material: a enterprise transfer extra highly effective than any spell.

Top results (including Reels) in hashtag search for "witches"

Your Reels can seem in customers’ feeds

Customers may also observe hashtags, permitting your Instagram posts with hashtags to look of their feeds even when they don’t observe your Instagram account particularly. The suitable hashtag may very well be the important thing to getting your content material in entrance of people that aren’t actively trying to find the time period. Cha-ching!

Right here’s one other food-related instance. Tag your Reel with #sandwich, and your upper-crust content material might be served up on a platter to anybody who follows this delish ‘tag.

Reels in hashtag search for "sandwiches"

You’ll have interaction your neighborhood

Instagram hashtags might be an effective way of speaking your model values — e.g., once you tag your scorching capes with #witches, the world now is aware of that your model is edgy and enjoyable, and that your fall assortment is able to go from the runway to the coven in a snap.

Authentic hashtags will also be a strategy to encourage followers to interact together with your model. A branded hashtag can assist followers join with one another and offer you loads of user-generated content to attract from.

In fact, there’s no must invent a neighborhood or motion from scratch. You may also use present hashtags to attach with communities which can be already thriving on-line. For example, if you wish to join with Instagram’s literary elite (a.okay.a. individuals who received’t cease bragging about studying actual paper books), tag your associated posts as #bookstagram to affix the dialog.

Reels in hashtag search for "bookstagram"

How one can discover the appropriate Reels hashtags on your model

There are extra doable hashtags to make use of than there are phrases within the English language. A few of them are emojis, as an example, and if an image is value a thousand phrases… properly, you do the maths. How have you learnt the place to start — and, simply as importantly, the place to cease?

The suitable hashtags get you in entrance of related individuals (and hopefully numerous ‘em). The fallacious ones may mislead your target market or entice trolls… and not the enjoyable sort with jewels in their belly buttons, as I discovered the laborious approach.

There’s actually room for experimentation within the hashtag-a-verse, however beginning with some research to search out the appropriate hashtags on your model will a minimum of set you off in the appropriate route.

Watch what your viewers is doing

What sort of hashtags are your followers utilizing in their very own content material? What pops up many times within the subcultures which can be related to your demographic? Faucet into the neighborhood’s present hashtags to showcase your Instagram Reels to your goal market.

A social media listening device like Hootsuite is an effective way to keep watch over your dream viewers. You’re not spying! You’re listening!

Take a look at the competitors

I’m not saying that you have to be a copycat (which, as any second-grader is aware of, is the best crime of all). However there’s lots you possibly can be taught from watching what your business friends are as much as.

Check out the hashtags your opponents are utilizing with a ​​competitive social media analysis. Word what’s working and what’s not for clues that might inform your individual social media technique. Study from the remaining, and, um, you’ll be the very best. (Not a saying, but it surely ought to be.)

Use third-party hashtag mills

Websites like For Show Functions Solely observe trending Reels (and trending hashtags) extensively, and generally is a good useful resource for brainstorming round a phrase. (Discover extra recommendations for hashtag mills right here in our “how to hashtag” guide.)

Earlier than you go copying and pasting all of the recommended phrases, although, make sure that to do your homework and analysis simply how many hashtags will optimize your reach: there’s some hypothesis which you could have an excessive amount of of a very good factor.

Pulling within the likes and the follows with Instagram Reels begins with nice content material, in fact: movies which can be instructional or entertaining, videos that look great and represent your brand authentically. However for those who’re making these high quality vids in a vacuum, what’s the purpose? Use the appropriate hashtags for Instagram Reels to get the attain your content material deserves.

Investing the effort and time into getting your Instagram Reels technique in place goes to repay in additional than simply views. A profitable Reel can assist boost your overall engagement on the social media platform, too.

Need to be taught extra about reveling on the planet of Reels? We’ve bought you coated with our beginner-friendly guide to using Instagram Reels for enterprise.

Schedule Reels forward of time to avoid wasting time and take the stress off posting. Hootsuite permits you to publish and monitor the efficiency of your Reels so you possibly can simply clarify to your boss why you made her be taught that trending dance.

Get Started

Save time and stress much less with simple Reels scheduling and efficiency monitoring from Hootsuite. Belief us, it’s reely simple.

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