When you’ve ever seen an actual property agent’s smiling face on a bench, billboard, or bus (loving the blazers, ya’ll!), you realize that promoting is a key a part of the enterprise. However in 2023, essentially the most highly effective actual property advertising and marketing is occurring on social media.

In excessive markets and recessions alike, savvy actual property brokers are turning to social platforms to share residence listings, generate leads, join with shoppers, and showcase their experience.

However you’re most likely right here since you are a savvy actual property agent in search of intel on the very best methods to serve your house hunters, so… welcome! Put your finest open-house sneakers on and take a tour by way of some severely inspiring actual property social media statistics.

(And whenever you’re completed learning and able to dive into creating content material, we’ve received 26 real-estate social media content ideas right here to get you began.)

Okay, this stat isn’t necessarily specifically about real estate, but it’s one Realtors should know. It’s a mind-boggling number highlighting how big a potential audience awaits you online. At least a few of those billions of people would love to see a virtual duplex tour… don’t leave ‘em hanging!

social media users over time

In accordance with the Nationwide Affiliation of Realtors, 89% of actual property brokers use Fb for his or her enterprise. Instagram is a distant second, with 59% of Realtors. LinkedIn is the third-most-popular social app within the trade — 53% of Realtors use it.

graph of social media networks used in real estate business

3. 63% of Realtors use social media to advertise listings

Social media posts are perfect for sharing residence listings with a big group of individuals. Whether or not you’re making a TikTok video or creating an Instagram photo carousel, the visible nature of social media permits Realtors to simply showcase a property. These listings will after all attain your followers, however Realtors who use a great hashtag or social SEO strategy can obtain a good additional attain.

main reason for social media use in real estate business

In our humble opinion, this looks as if a missed alternative, contemplating that the platform has greater than 2 billion monthly active users. (It’s the second-most well-liked web site within the world!)

In addition to the unbelievable potential viewers right here, the long-form nature of YouTube permits for sturdy video excursions of houses. You may even go Live on YouTube with a digital open home. When you’re ‘Tube curious, check out our guide to marketing on YouTube. You’ll be becoming a member of that adventurous 26% of brokers very quickly.

5. Social media is more powerful than MLS for producing high quality leads

Within the Nationwide Affiliation of Realtors’ most up-to-date know-how survey, 46% of Realtors agreed social media was the very best instrument for producing high quality leads. One other 30% voted for MLS.

tech tools that have given the highest number of quality leads

In 2022, 12% of Realtors reported utilizing TikTok for enterprise functions. This quantity is up 4% from the previous year. Contemplating that TikTok has 50 million active daily users (the app was the second most downloaded on this planet in 2022), we suspect utilization amongst actual property execs is barely going to develop from right here.

Learn more about using TikTok for business here.


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♬ Rich Flex – Drake & 21 Savage

7. 59% of Realtors agree that social media is “very” or “considerably” priceless

One other 59% admit that they really feel “anticipated” to have a presence on social. When you’re feeling the stress however don’t know what to put up, don’t stress: we’ve received you lined with tons of real-estate-centric social media post ideas right here.

Posting recurrently on social media platforms can hold you top-of-mind for shoppers (previous, current, and future!) and create a straightforward manner for anybody to get in contact. With increasingly folks anticipating companies to supply customer service via social, it’s a good suggestion to have a presence right here.

(After all, that doesn’t imply you have to cease sending out calendars or “Comfortable Labor Day!” emails. You do you!)

For all the thrill about Metaverse real estate, Realtors are torn. Within the Nationwide Affiliation of Realtors’ know-how survey, 40% mentioned they didn’t know what affect the Metaverse would have on actual property, whereas 30% believed that the Metaverse would change the trade indirectly.

Unsure which aspect you agree with? Check out the Hootsuite guide to the Metaverse here.

10. 96% of home buyers seek for their dream residence on-line

Nearly half of residence patrons (47%) start the home hunt with a web-based search, however almost all patrons will use the online in some unspecified time in the future of their shopping for journey.

Certain, a few of that looking might be on Google — however the actuality is that social platforms are more and more used as search instruments now, too. If you would like your newest itemizing to pop up, it’s most likely clever to put up it on TikTok in addition to your web site. Be taught extra about mastering the artwork of social SEO here.

11. 30% of Realtors use social media administration instruments day by day

We’re not shocked at this quantity in any respect. As useful as social media may be as a enterprise instrument, it additionally takes quite a lot of elbow grease to do proper. This is the reason social media administration platforms like Hootsuite might help actual property execs prep and schedule posts throughout a number of platforms.

Hootsuite can also be tremendous useful for social listening (what matters are trending in actual property proper now?) and responding to comments and messages.

Right here’s a fast peek in any respect the options that may assist a Realtor crush on social:

12. 80% of real estate agents plan to develop their enterprise utilizing social media

In different phrases, your competitors is about to return out swinging on social. In accordance with an trade survey by The Shut, social media is the #1 channel Realtors are planning on utilizing to develop their enterprise within the coming 12 months. Shouldn’t you be there, too?

Whereas weblog posts have historically been nice lead mills and inbound marketing tools, the tide is shifting. An increasing number of Realtors agree that social media is a extra highly effective instrument for advertising and marketing than blogs, and 53% agree that video advertising and marketing on social is extra necessary than a web site.

(Actually? Most likely a good time saver, too, in the event you’re utilizing instruments like social media management dashboards or caption generators.)

Check out our guide to social media marketing here.

social media videos more important than websites in 2021

14. Almost half of Realtors say social media adverts are their simplest promoting

Forty-eight p.c of actual property brokers agree that social media adverts are their most impactful type of promoting.

The most effective issues about social media ads, after all, is the unbelievable knowledge you get from each marketing campaign. Not like analog adverts like print commercials, billboards, or bus benches, you possibly can see precisely how many individuals every marketing campaign reached, see who that viewers is, and perceive what enticed somebody to click on by way of.

Learn more about key social media metrics and what they mean here.

Tragic! Regardless of understanding the worth and significance of social media for his or her enterprise, about half of actual property brokers don’t really feel like they’re doing it fairly proper.

The excellent news is, social media specialists are made, not born — and Hootsuite Academy is the right place to begin your training. Construct your abilities with on-line courses taught by trade execs.

do agents feel confident with their social media skills in 2022?

And one other 18% of latest shoppers got here in from Fb adverts.

The underside line? Social is a low-effort, high-reward manner for Realtors to generate new enterprise. (And you are able to do all of it in your pajama pants from residence — no door-knocking required.)

what marketing tactics got real estate agents new clients in 2021

What share of actual property brokers use social media?

In 2023, nearly all of actual property brokers use social media to advertise their enterprise: actually, 57% of Realtors use social media day by day.

Some extra compelling stats: 63% of Realtors use social media to advertise listings, and 59% of Realtors agree that social media is “very” or “considerably” necessary.

How typically ought to actual property brokers put up on social media?

The frequency of posts is dependent upon the platform. In the end, the trade you’re in — whether or not it’s actual property or dog-walking — doesn’t actually matter.

TikTok customers, as an illustration, have very completely different expectations than Fb customers. When you overdo it, you danger spamming somebody’s feed. When you put up too insteadily, your followers may simply neglect about you.

Research up on our final information to posting frequency right here: How Often to Post on Every Social Media Network.

How efficient is social media in actual property?

Social media is a really efficient instrument for actual property. In reality, 46% of Realtors agreed that social media was the very best instrument for producing high quality leads, and a 2022 report from The Shut discovered that 38% of new real estate clients got here from social media.

And that’s only for natural social media content material. When you’ve received a couple of bucks to spend money on social media adverts, this could be a useful gizmo for Realtors, too. Almost half of Realtors say social media adverts are their most effective advertising.

There you have got it: the fascinating numbers behind social media for actual property — an open-house tour of all of our most related knowledge, if you’ll. Prepared to begin wowing your shoppers and prospects with engaging real-estate content material on TikTok, Instagram, and Facebook? Listed here are 26 post ideas to get you began.

Save time managing your social media presence with Hootsuite. From a single dashboard, you possibly can publish and schedule posts, discover related conversions, have interaction the viewers, measure outcomes, and extra. Strive it free as we speak.

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Do it higher with Hootsuite, the all-in-one social media instrument. Keep up to the mark, develop, and beat the competitors.

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