Hey [insert your name here]!
You should be drained from all that [insert exhausting work task here].
Let’s make your job at [insert company name here] somewhat simpler: this weblog put up comprises over 200 templates for Instagram, so that you don’t have to begin your content material from scratch.
Scroll on to seek out templates for Instagram posts, carousels, Tales, Reels, contests, inside experiences and extra. They’re all free, and every one might be edited as little or as a lot as you like.
For those who simply need to swap out a photograph and edit some textual content, go forward. For those who’d fairly manipulate the heck out of it so it’s unrecognizable from the unique template, be our visitor.
These Instagram templates are specifically crafted to make design and enhancing easy, so you’ll be able to dedicate extra of your treasured time to [insert enjoyable activity here].

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200+ Instagram templates for 2023
15 Instagram put up templates
Let’s begin with the fundamentals: 15 Instagram templates for partaking, artistic feed posts. These templates are notably helpful if you happen to’re seeking to talk text-based data in a singular means (let’s not do screenshots of the notes app, celeb apology-style). They’re finest fitted to notable quotes, lists of information and giveaways.
These posts are created by Canva, a free platform that makes designing graphics virtually criminally straightforward (and that you need to use straight from Hootsuite Composer when constructing your posts).
Merely select a template, edit the suitable textual content fields (and swap out the pictures on your personal photographs or stock images) after which obtain the graphic by the “Share” button within the prime proper nook of the display screen.
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72 Instagram Story templates
These 4 Instagram Story themes every comprise 18 completely different templates for Tales — that’s 72 templates in whole. Discover pre-designed Tales for model information, Q&As, founder quotes, product bulletins, new launch teases, polls, video games and music right here.
These themes and the templates inside are additionally created by Canva—simply obtain the file(s) when you’re accomplished, and story away.
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10 Instagram collage templates
Can’t select which picture to put up? A collage is the indecisive social media supervisor’s dream. This free template package affords 5 collage templates for Instagram posts and 5 collage templates for Instagram Tales.
The completely different themes supplied for each posts and Tales vary in model from funky and shiny to impartial and minimal—choose the one which most closely fits your model and get began (similar to those above, these collage templates are made in GOAT design platform Canva).
Add your individual photographs by dragging and dropping them into Canva’s “Uploads” area, positioned on the left facet of the display screen.
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4 Instagram Reels templates
Instagram Reels are a superb technique for selling your enterprise, however you don’t have to be a video skilled to place them collectively. These 4 templates for Instagram Reels can help you add your individual artistic, and you may edit the textual content or video size to fit your advertising objectives.
Every of the themes above comprises templates for various video types: assume product launches, recipes and vlogs. Edit them utilizing (you guessed it) Canva, then obtain and put up.
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5 Instagram Reel cowl templates
By default, Instagram Reels can have you choose a canopy from a nonetheless out of your Reel. However you can too add a extra partaking (and sure, much less blurry) Reel cowl — here’s how to do it.
Plus, these 5 Reel cover templates can assist get you began: they’re easy, lovely and informative.
Simply decide a mode, and also you’re coated — actually.
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20 Instagram carousel templates
On common, IG carousel posts get three times more engagement than single-image posts: use that to your benefit with these 20 templates for Instagram carousel posts. This useful resource comprises 5 completely different themes, and every theme has 4 completely different templates.
Select from carousel themes which can be shiny and daring, floral and serene, impartial and minimal and extra. Design it up utilizing Canva.
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Instagram giveaway template
Instagram has guidelines in terms of giveaways and promotions—ensure you’re following all of them (and together with all the information it’s essential to make your contest run easily) utilizing this Instagram giveaway template.
This template is textual content solely, so simply copy and paste, then change the suitable information. There’s additionally a template for Fb and Twitter giveaways, plus a complete “Contest Guidelines” template you can add to a touchdown web page.
(Searching for giveaway inspo? Right here’s 11 Instagram contest ideas which can be assured to get your followers overvalued).
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30 aesthetic Instagram Story background templates
Say you’ve already acquired some kickass content material — generally, all you want is an eye catching background to actually make your put up stand out. Listed here are 30 aesthetic Instagram Story background templates to degree up your sport.
You possibly can obtain these templates as they’re and put textual content or photographs overtop through Instagram’s in-app enhancing, or edit them inside Canva for extra choices.
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Instagram analytics report template
This template is for making the large boss proud. Use it internally to report on the success that your model has reached on Instagram (due to the wonderful social media administration you’re doing, after all).
The 28-slide presentation consists of house to report in your objectives, methods, information monitoring and extra (just like the “Success Snapshot” pictured above). Simply make a duplicate of the slideshow and enter your individual model’s information. This template has a lot of alternatives for creativity—insert your individual branding, photographs and shade palette for an additional wow issue.
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15 Instagram advert templates
Advertising on Instagram might be extremely profitable, however provided that your advertisements are superior (nobody likes a boring or annoying advert). Use certainly one of these 15 Instagram ad templates to create partaking advertisements that make customers need to provide you with all their cash.
That is one other Canva template: to make use of, decide the design model that resonates with you most, then exchange the textual content with your individual copy and the pictures with your individual. You possibly can play with textual content color and style, too.
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20 Instagram DM templates
DMs are the place associates are made. And in addition the place enemies come to complain. Direct messages on Instagram can change into overwhelming shortly (until you employ Hootsuite’s Inbox for simple DM administration), and typing out a person reply for every messenger is tremendous time-consuming.
These 20 Instagram DM templates can take among the strain off. The templates embody choices for welcome messages, connecting with influencers, responding to FAQs and questions on contests, replying to each constructive and damaging suggestions and even recommendations for how one can finish a DM dialog.
To make use of this template, simply copy and paste (the “Welcome” messages make an ideal computerized reply—you’ll be able to set that up, too).
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Sizzling tip: Be certain to learn and reread these messages earlier than sending them in a direct message, making certain that you’ve edited the entire required fields. The embarrassment of by chance protecting in one thing like [enter name of your brand] will maintain you up at evening.
11 Instagram bio examples
This isn’t a template, technically, however these 11 examples of excellent Instagram bios function helpful inspiration. Use this to get steerage on what data is finest to incorporate, acceptable emojis, how one can incorporate a name to motion and extra.
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Instagram caption generator
One other non-template template: Hootsuite’s Instagram caption generator can write compelling captions for you (take that, Chat GPT). Describe the picture or video you’re posting, decide a mode, and also you’re golden.
Choose a mode from the dropdown checklist, describe your put up, and let AI write your caption for you.
The caption types you’ll be able to decide from embody every part from pleasant and enjoyable to grumpy and formal. There’s additionally Actual Housewife, Emo Teenager, Gen Xer… really a who’s who of social media characters.
Instagram username generator
Right here’s yet another software that’s even higher than a template. This AI-powered username generator will provide you with 10 Instagram handles primarily based on a couple of bits of details about your account and/or enterprise.
Inform us about your self and let AI provide you with username recommendations for you.
Instagram engagement charge calculator
Observe how effectively the templates above are working utilizing Hootsuite’s Instagram engagement rate calculator. Choose a put up to guage, kind within the numbers of likes, new followers, feedback, shares and so on. and let ‘er rip.
This can be a pretty easy calculator, and Hootsuite’s acquired lots more equations if you happen to’re seeking to discover extra particular details about your efficiency on the ‘gram.
Instagram storyboard template
For those who’re posting a number of Instagram tales per day, and your tales have advanced particulars like hyperlinks, tags or music included, meet your new favourite software: the Instagram Story storyboarding template.
This template permits you to plan and monitor your Instagram Tales, and ensures that you just and your group are on the identical web page (there’s a spot to designate a “story poster” of every story).
For extra on how one can use a storyboard to make your Insta Tales seamless, read this.
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Love these Instagram templates? Save much more time on social media with Hootsuite. From a single dashboard, you’ll be able to handle accounts on all main networks, schedule posts, interact your viewers, enhance efficiency, and extra. Strive it free at this time.
Develop on Instagram
Simply create, analyze, and schedule Instagram posts, Tales, and Reels with Hootsuite. Save time and get outcomes.