For those who’re contemplating working an influencer marketing marketing campaign, it’s a good suggestion to have a primary understanding of the trade, platforms to make use of, entry to influencers and extra. That can assist you get an thought of what to anticipate from the trade, we’ve put collectively 22 influencer advertising statistics throughout six totally different classes.

From influencer advertising progress stats to knowledge surrounding the highest three influencer advertising platforms, study extra in regards to the state of this advertising technique and find out how to get began.

Soar to an influencer advertising stat class:

Influencer advertising progress statistics

Influencer advertising has been steadily rising through the years and is displaying no signal of stopping. Study extra in regards to the trade and its projections for the long run.

1. The influencer advertising trade is predicted to achieve $21.2 billion worldwide in 2023

The influencer advertising trade was value simply $1.7 billion again in 2016. It hit $16.4 billion in 2022 and is predicted to increase by another $5 billion this year. This exponential progress demonstrates the well being of this trade.

Screenshot from Statista showing growth of influencer marketing industry worldwide from 2016 to 2023

2. Instagram is the highest influencer advertising platform worldwide

89% of entrepreneurs agreed that Instagram was the number one influencer marketing platform. YouTube got here in second at 70% and Fb in third at 45%. Apparently sufficient, TikTok was excluded from this survey, although we do know that TikTok influencer advertising can be a giant deal.

Screenshot from Statista showing leading platforms for influencer marketing worldwide


3. The worldwide influencer advertising platform trade is predicted to hit $22.2 billion by 2025

Influencer marketing platforms have additionally been popping up recurrently to help in a variety of associated duties: discovering influencers, partnering them with manufacturers, creating contracts, planning campaigns and extra. So there’s no shock that the platform market size is also growing. It hit $15.2 billion in 2023 and is projected to achieve $22.2 billion by 2025.

Screenshot showing global influencer marketing platform size worldwide from 2022 to 2025

Influencer advertising promoting statistics

Social media advertising can be a giant a part of influencer advertising. Selling your influencer content material will help enhance the general attain of your campaigns. Let’s dig into some stats surrounding influencer advertising promoting.

4. Influencer advertising advert spend worldwide is projected to achieve $30.81 billion in 2023

Manufacturers are anticipated to spend $30.81 billion on influencer advertising promoting all through 2023. This spending is predicted to extend to $47.80 billion by 2027.

Screenshot from Statista showing worldwide ad influencer marketing ad spending

5. The typical advert spend per consumer within the influencer advertising trade is $5.78

Influencer advertising advert spend evens out to round $5.78 per web consumer. That is anticipated to extend over the approaching years.

6. Probably the most influencer advertising advert spend is in China

China is the nation with the biggest influencer advertising advert spend at $16.76 billion.

Influencer advertising funds statistics

How a lot are manufacturers spending on influencer advertising? Because the trade will increase, an increasing number of advertising and social media budgets are allotted to influencer advertising.

7. 39% of manufacturers worldwide have labored with solely 10 influencers or much less

39% of manufacturers have labored with 10 influencers or less. 21% of manufacturers have labored with 10-50 influencers, 16% with 50-100 influencers, 11% with 100-1,000 and 12% with a whopping 1,000+ influencers.

Screenshot from Statista showing the number of influencers brands worked with worldwide as of February 2023

8. 25% of manufacturers worldwide put 10-20% of their advertising funds in the direction of influencer advertising

20% of manufacturers put less than 10% of their advertising funds in the direction of working with influencers, 25% of manufacturers put 10-20% in the direction of influencers, 18% of manufacturers dedicate 20-30% of their funds to influencer advertising, 13% give 30-40% of their funds and 23% of manufacturers focus 40% or extra of their advertising funds on their influencer advertising efforts.

Screenshot from Statista showing share of marketing budgets spent on influencer marketing worldwide

9. Manufacturers are anticipated to spend $7.14 billion on influencer advertising domestically in 2024

Rising from $2.42 billion in 2019, manufacturers at the moment are anticipating to spend a complete of $7.14 billion on influencer marketing in 2024.

Screenshot from Statista showing influencer marketing spending in the united states from 2019 to 2004

TikTok influencer advertising statistics

TikTok and the short-form movies it boasts are a well-liked format for influencer advertising. Study extra about TikTok influencers and why that is such a robust platform.

10. There are over 100,000 TikTok influencers within the U.S.

As of June 2023, there have been over 100,000 TikTok influencers in the US, with follower counts starting from 5,000 all the way in which to 1,000,000+.

Screenshot from Statista showing the number of TikTok creators and influencers in the United States by follower count

11. Nearly all of U.S. TikTok influencers have 50,000-100,000 followers

Almost 2,000 TikTok influencers have 5,000-10,000 followers, 25,000 have 10,000-50,000, 42,000 have 50,000-100,000 followers, 35,000 have 100,000-250,000, 23,000 have 250,000-1,000,000 and almost 9,000 have over 1 million followers.

12. Shein, Goal and Netflix are the three most-mentioned manufacturers on TikTok worldwide

Shein has been talked about by 13,400 TikTok influencers, Goal by 11,200 influencers and Netflix by 8,500 influencers.

Screenshot from Statista showing leading brands on TikTok worldwide in 2022, by number of influencers mentioning them

Instagram influencer advertising statistics

Instagram influencer marketing is a must-use technique for a lot of manufacturers, particularly contemplating most entrepreneurs agree it’s the highest influencer advertising platform. Study extra in regards to the state of influencers on this social community.

13. There are over 500,000 influencers on Instagram

With over 500,000 active influencers working on Instagram, it’s no surprise that is the primary influencer advertising platform. There are such a lot of influencers in numerous niches, giving manufacturers of all styles and sizes the chance to accomplice up.

14. 65.39% of Instagram influencers worldwide have lower than 10,000 followers

The overwhelming majority of Instagram influencers are nano-influencers, with less than 10,000 followers. 27.73% of Instagram influencers have between 10,000 and 50,000 followers, 6.38% have 50,000 to 500,000, simply 0.28% have between 500,000 to 1,000,000 and solely 0.23% have greater than 1 million followers.

Screenshot from Statista showing the distribution of Instagram influencers woldwide in 2022, by number of followers

15. 14.32% of all Instagram influencers are way of life influencers

The most important class of Instagram influencers is way of life influencers. Subsequent, we see music influencers (8.5%), magnificence influencers (7.63%) and household influencers (5.74%).

16. Instagram influencers worldwide cost anyplace from $20-7,000+ per submit

Nano-influencers (lower than 10,000 followers) are likely to cost $20-100 per post, micro-influencers (10k-50k followers) cost between $35-450, mid-influencers (50k-500k followers) cost between $150-2,500, macro-influencers (500k-1m followers) cost between $250-7,000) and mega or celeb influencers (1m+ followers) cost $1,200 and up.

Screenshot from Statista showing the average price per post of Instagram influencers worldwide in 2022, by number of followers

17. Instagram, Zara and Shein are the three most-mentioned manufacturers on Instagram worldwide

Instagram has been mentioned by 85,500 Instagram influencers, Zara by 66,400 influencers and Shein by 57,200 influencers.

Screenshot from Statista showing leading brands on Instagram worldwide in 2022, by the number of influencers mentioning them

18. Instagram influencers worldwide with lower than 10,000 followers have the best engagement charges

Nano-influencers, or influencers with lower than 10,000 followers, have the highest engagement rate at 2.53%. Micro-influencers have an engagement fee of 1.06%, mid-influencers are available at 0.91%, macro-influencers at 0.86% and mega-influencers at 0.92%. The typical engagement fee of Instagram influencers is 1.9%.

Screenshot from Statista showing the engagement rate worldwide of Instagram influencers in 2022 by number of followers.

YouTube influencer advertising stats

Lastly, let’s cowl YouTube influencer marketing stats and what the state of this long-form video platform and its affiliate with influencers seems like.

19. There are almost 500,000 YouTube influencers within the U.S.

There are almost 500,000 YouTube influencers in the United States. We don’t have world knowledge, however we will assume there are much more potential influencers to accomplice with on YouTube globally.

Screenshot from Statista showing the number of YouTube creators and influencers in the United States as of June 2023 by follower count

20. Nearly all of U.S. YouTube influencers have 10,000-50,000 subscribers

Almost 70,000 YouTube influencers have 5,000-10,000 subscribers, over 300,000 have 10,000-50,000, almost 30,000 have 50,000-100,000 subscribers, 27,000 have 100,000-250,000, 20,000 have 250,000-1,000,000 and almost 8,000 have over 1 million followers.

21. The highest three YouTube influencer classes globally are individuals and blogs, leisure and music

The biggest class of YouTube influencers (20.6% of influencers) focuses on content material surrounding individuals and blogs. That is adopted by leisure influencers (16.8%), music influencers (13.7%) and online game influencers (12.1%).

Screenshot from Statista showing the distribution of YouTube influencers worldwide in 2022

22. Steam, AliExpress and Flipkart are the three most-mentioned manufacturers on YouTube worldwide

Steam has been talked about on YouTube 76,060 times, AliExpress has been talked about 53,060 occasions and Flipkart has been talked about 49,040 occasions.

Screenshot from Statista showing leadings brands on YouTube worldwide by number of mentions

Preserve these influencer advertising statistics in thoughts

Need to ramp up your influencer advertising technique? Figuring out these statistics will help. However so can the fitting influencer marketing tools. Discover the perfect instruments in your staff so you can begin partnering with influencers in your area of interest.

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