Instagram is continually pushing the boundaries of what a photo-sharing app will be. This social community is a multi-talented queen: Positive, you may throw a cool filter on a photograph, however due to Instagram’s many native options, you may as well edit movies, purchase your mother’s birthday current, begin an annoying group chat, see all the posts you’ve favored (ever), video name your coworker, begin a flame conflict through quiz sticker, and extra.

Listed below are the Instagram options that each marketer ought to know in 2023 — take notes. (Simply kidding, bookmarking the web page is nice sufficient for us).

New Instagram features

Instagram Notes

Think of Instagram Notes like a bulletin board: you can “pin” short phrases to the top of messenger, and they’ll stay there for 24 hours. Notes are a great place to remind people about events, promotions, life updates and more.

Instagram features notes
Supply: Meta

Need to be taught extra about Instagram Notes (and what the heck they’re for)? Right here’s a blog post for you.

Instagram Collabs

Collab posts permit two separate accounts to share the identical content material to each of their feeds. Each of the creator’s handles seem within the submit, and the feedback and likes are multi function place. It is a sensible characteristic to make use of if you’re partnering with an influencer or one other enterprise for an commercial or sponsored content material: It makes the partnership clear and apparent to your viewers.

copy of Instagram collab post example

IG collab posts immediately improve your attain, as a result of each your followers and your collaborator’s followers could have entry to it. To be taught extra about mastering the artwork of Instagam collab posts, here’s some reading for you.

Instagram enterprise options

Skilled dashboard

The Professional Dashboard on Instagram is for Business and Creator accounts. Right here, you may measure your efficiency on the app (extra on Instagram Insights under) and in addition be taught extra about how enhance these metrics—the “Develop Your Enterprise” part has useful instruments for nice ‘gramming.

Instagram features professional dashboard

Supply: Instagram

Interactive bio

The interactive bio options make it simpler to your viewers to entry info instantly out of your Instagram profile. Data like your enterprise’s tackle and cellphone quantity are clickable, main curious potential clients straight to the purpose.

interactive bio

Supply: Instagram

And don’t overlook in regards to the link in bio—you may copy and paste your organization web site there, or craft your own linktree to maximise that house.

(Psst: when you’re in search of new IG bio concepts, we’ve got 10 hot ones).

Desktop publishing

Within the days of yore (aka, pre-2021), you possibly can solely publish to Instagram through a cellular system. However in June 2021, Instagram introduced the desktop publishing feature. Now you may submit out of your laptop’s desktop and keep away from neck cramping.

desktop publishing drag and drop photos
Supply: Instagram

To publish instantly out of your desktop, log in to and click on Create on the left facet of your display. From there, you may drag and drop content material, use filters, add captions and extra.

If you happen to like desktop publishing, you’re going to have a serious crush on Hootsuite. Hootsuite’s publishing tools are desktop-friendly and let you plan and schedule your content material, discover the optimum time to submit, and extra.

Instagram Insights

Instagram’s Insights let you monitor your success on the platform (they’re a part of the Skilled Dashboard, see above). Hold monitor of necessary metrics like your engagement rate, likes, comments, followers and extra utilizing this characteristic.

analytics insights overview

For an entire rundown of the best way to use IG analytics for your enterprise account, we advise taking a looksee at this blog post.

Instagram Dwell

Make critical connections (in actual time) utilizing Instagram Dwell. This characteristic helps you interact your viewers and may give you a serious step up in the case of model authenticity. Utilizing Instagram Dwell, you may join with viewers, invite them to affix your dwell video, current shoppable products and extra.

Instagram live

Supply: Instagram

For extra on utilizing Instagram dwell for enterprise, try this no-sweat, tear-free guide to IG Live.

Instagram Guides

The Instagram Guides characteristic permits you to curate content material round a specific theme or aim. For instance, you possibly can create an IG information to a sure product launch, sale or model info.

To create an Instagram Information, you don’t must make new content material: consider a information like a batch of already-published content material that you just’ve gathered collectively for a particular function.

Instagram guides

Supply: Instagram

Interested by Instagram guides? Right here’s 13 ways to use this feature.

Pinned feedback

Feedback typically present up both sorted by time posted or no matter remark the viewer will probably be most fascinated about (thanks, algorithm!), however by pinning a remark, you may management what your viewers sees first. Pinned feedback present up instantly under the submit’s caption, directing the viewer’s consideration to a specific message.

story features pinned comments

Companies can use pinned feedback to amplify optimistic messages, draw consideration to steadily requested questions or just put a humorous remark entrance and centre. (Pinning a remark is simple: here’s how to do it.)

Instagram messaging options

Direct messages

Take it to the DMs: direct messages are a personal method to work together on Instagram. You can begin up a DM with any Instagram account to speak instantly. That is the perfect place to have a dialog that you just don’t need the entire world to see.

story features direct messages

To get essentially the most out of your Instagram DMs, here’s an essential guide.

Group chats

Group chats are similar to DMs, however they embrace three or extra accounts. Group chats are a good way to share content material or speak with a small group of individuals (and ship memes, obvs).

Instagram group chats

Supply: Instagram

Instagram group chats can really include up to 250 accounts, which feels a bit like having a turkey setting on a microwave. (Critically, who wants that?)

Audio and video calls

Watch your again, Zoom. Through Instagram’s non-public messenger, you can also make audio or video calls to as much as eight people at once. Simply choose both the cellphone or video choice within the prime proper nook of your DM to start out a name—this works on each desktop and cellular variations of the platform.

Instagram audio and video call
Supply: Instagram

Computerized replies

An computerized reply is sort of a voicemail for Instagram—it lets the one that DM’ed you recognize that you just obtained their message, and may talk a typical message to everybody who sends you a personal chat. That is notably useful for companies.

Instagram automatic replies

An computerized reply can be utilized to reply steadily requested questions, current well timed info and even let of us know that IG DM isn’t one of the simplest ways to contact you. (If you happen to’re seeking to up your recreation in the case of DMs, Hootsuite’s Inbox makes it straightforward to streamline communication).

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Saved replies

Saved replies are an unimaginable IG hack if you’re dealing with a large volume of DMs. A saved reply is a shortcut to an extended message. You may arrange a number of saved replies in your IG settings.

saved replies

Reply to feedback

As an alternative of replying to feedback with one other remark, you may reply to to feedback utilizing a direct message. It is a useful gizmo for transitioning a dialog out of your remark part to a personal message.

reply to comments with DM
Supply: Instagram

To answer to a remark with a direct message, simply faucet Message as a substitute of Reply if you’re commenting.

Polls, quizzes, GIFs and stickers

Utilizing Instagram messenger, you may ship GIFs or stickers in any direct message. Plus, you may ship interactive polls or quizzes to any group chat (any message with three or extra accounts concerned).

messenger polls and quizzes
Supply: Instagram

To entry these options, go into the chosen chat and faucet the sticker icon on the decrease proper facet of the display. From there you’ll be capable to choose stickers and GIFs and use the ballot and quiz choices—if what you’re in search of doesn’t pop up immediately, use the search bar.

Unsend messages

If you happen to’ve made a mistake in a direct message or by chance despatched a DM to the flawed account, you may unsend the message by tapping and holding it, then selecting Unsend.

Instagram messenger unsend a message
Supply: Instagram

After all, if the particular person has already learn the message, this gained’t erase it from their reminiscence (although it might make them assume they’re dropping it).

Vanish mode

This characteristic isn’t notably helpful in the case of enterprise (except you’re within the enterprise of GOSSIP) however it is extremely enjoyable. Open Instagram messenger and swipe up on the display to activate Vanish mode — your messenger display will flip black, and as soon as a message is seen on Vanish mode, it disappears.

vanish mode
Supply: Instagram

Essential notice: Instagram notifies everybody within the chat if somebody takes a screenshot. Higher not.

Instagram Story options

Instagram Story captions

Captions are a traditional method to up your Instagram Story recreation — they let you layer textual content, emojis and tags over the photograph, Reel or submit you’re sharing.

story captions

Supply: Instagram

Instagram Story highlights

IG Tales disappear 24 hours after they’re posted — that’s, except they’re saved in a Story Spotlight. Story Highlights let you maintain notable or informative Tales “pinned” and simply accessible on the prime of your profile.

Instagram story highlights Bkind products profile

Supply: Instagram

If you happen to’re seeking to customise your spotlight covers, like within the instance above, here’s how to do it.

Instagram Story hyperlinks

Add a hyperlink to any web site in your IG Story by utilizing the “Hyperlink” sticker. Simply copy and paste the net hyperlink into the suitable discipline. The sticker will mechanically show the title of the web site, however if you wish to personalize it, simply hit Customise sticker textual content and kind in no matter you need — for instance, CLICK HERE, READ MORE or SHOP NOW.

story links

Supply: Instagram

Interactive Story stickers

Moreover hyperlinks, there’s additionally Story stickers that permit customers to work together along with your content material whereas staying within the Instagram app. Interactive stickers embrace swimming pools, quizzes and questions: use these options to have interaction along with your viewers, supply opinions or get concepts.

story stickers

Supply: Instagram

For extra Instagram Story concepts, right here’s a blog post with over 30 examples.

Add yours

That is one in all Instagram’s newer sticker choices, and it has some very cool potentialities in the case of sharing. The “Add yours” sticker permits anybody on Instagram to take part in a photo-sharing problem that follows a particular immediate. For instance: “Your June to date,” “Household photograph” or “Design inspo please.”

Instagram Add Yours feature
Supply: Meta

These sticker prompts can blow up, with tons of of 1000’s of individuals utilizing them as an excuse to share pictures.

Instagram Story procuring

That is one other form of clickable sticker—add hyperlinks on to merchandise in your Instagram Shop to make it easy for viewers to be taught extra (and purchase stuff, after all).

story product tags

Supply: Instagram

Instagram Reel options

Edit Reels

Instagram’s native instruments for enhancing Reels are fairly complete. You may clip movies collectively, crop, add textual content and music, put in enjoyable transitions and extra.

reels align feature
Supply: Instagram


The Remix characteristic offers Instagram customers the chance to make a Reel that features a photograph or video posted by one other person. It is a nice method to shoot response movies, make an enticing touch upon one other submit or assist one other person of the app. (Additionally, sing duets!)

Reel templates

Enhancing Instagram Reels is usually a ache (particularly when you’re utilizing IG’s in-app program — here are some free alternative solutions), and Reel templates are a user-friendly technique for creating glorious movies. Templates will mechanically clip your chosen movies right into a sure timeframe, normally to the beat of a specific track–offering you with a wonderfully edited video in only a few seconds.

templates with pancakes
Supply: Instagram

To make use of a Reel’s template, simply hit Use template, which seems above the account title on the Reel.

Reply to a remark with a Reel

When somebody feedback in your Reel, you may reply with a Reel that features that remark—it’s an superior method to interact along with your viewers and to capitalize off of content material that you just’ve already created.

reels option to reply with a reel

To answer to a remark with a Reel, select the remark that you just wish to reply to and hit Reply. Then, as a substitute of typing your reply as you usually would, hit the digital camera icon. That may deliver you to the Reels creation web page, and the remark you’re replying to will appear as if a sticker in your Reel.


In an effort to make your Reel as accessible as attainable, use captions. Captioning the audio in your Reels is useful to of us who won’t be capable to hear (and in addition useful for individuals who watch Reels silently, for instance, for hours on finish whereas their accomplice sleeps soundly subsequent to them).

reels captions

Instagram will create computerized captions for you (Hallelujah)—simply faucet the sticker button and select Captions. IG gained’t all the time transcribe the audio completely, however you may edit every phrase your self by tapping on the textual content. You can even change the font of the captions utilizing the choices on the backside of your display.

Instagram procuring options

Product tags

Product tags are an superior instrument for retailers utilizing the platform (and an much more superior instrument for on-line shopaholics). The procuring characteristic offers companies the chance to showcase their merchandise on-line, and customers the chance to purchase these merchandise instantly inside the app.

shopping tags

Supply: Instagram

Instagram procuring is an artwork — listed below are the top tricks of the trade.

Instagram Checkout

Talking of shopping for instantly inside the app: that’s what Instagram Checkout is all about. This in-app characteristic makes procuring criminally straightforward.

features checkout Facebook pay

Supply: Instagram

Instagram Wishlist

If impulse shopping for isn’t your factor (brag alert) you may add merchandise to your Instagram Wishlist. To do that, simply faucet the little ribbon icon subsequent to the product.

shopping wishlist

To entry your saved merchandise, faucet the three horizontal traces within the prime proper nook of the IG procuring display after which go to Saved Merchandise.

Realizing in regards to the want listing characteristic can be useful when you’re a enterprise promoting merchandise: this is usually a call to action in your posts (“Save this to your summer season wishlist”).

Hidden Instagram options

See archived Tales

Instagram Tales disappear 24 hours after they’re posted. It’s a blessing and a curse. As soon as these 24 hours are up, the submit is gone ceaselessly. Or is it?

story archive
Supply: Instagram

You may entry your individual Instagram Story archive via your profile — simply hit the three horizontal traces on the prime proper of your display, then Archive. This characteristic is very useful when you’ve carried out a quiz or ballot and may not see the outcomes: that’s all accessible through the Tales archive.

See all of the posts you’ve favored on Instagram

To see all of the posts you’ve favored on Instagram in a single place, go to your profile web page, hit the three horizontal traces within the prime proper nook, then hit Your exercise.

see all the posts you've liked

Supply: Instagram

From there, you’ll be capable to see all of the posts that you just’ve favored, commented on, been tagged in, and even your sticker responses on IG Tales. You may even type these by date — so if you wish to know whether or not you voted “sure” or “no” to the whipped espresso development in April 2020, that is the place to test it out.

Instagram Story tags (after posting)

Have you ever ever posted an Instagram Story and realized you forgot to tag somebody? Now, you may retroactively point out somebody in your IG Story. That implies that they will share it to their followers, immediately increasing the attain of your content material.

Instagram story add mentions
Supply: Instagram

To tag somebody in an Instagram Story after the Story has already been posted, go into the Story, faucet the three dots in the proper backside nook, then faucet Add Mentions. Kind within the handles of the account(s) you’d wish to tag, and also you’re golden.

Create, schedule, and publish Instagram posts and Tales (and all of your different social content material), work together along with your viewers, and measure your success from one dashboard utilizing Hootsuite. Begin your free 30-day trial as we speak.

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