Chances are high you’ve landed on a 404 error web page earlier than. Whether or not you’ve arrived on a 404 error web page due to a easy typo or since you have been looking for a web page that not exists, most individuals discover being unable to seek out what they’re in search of to be a irritating expertise. A significant a part of working a successful website is staying alert for errors like damaged pages or slow performance. Nonetheless, generally there are issues you simply can’t keep away from, and 404 errors are amongst them. The excellent news? With a bit of ingenuity, you possibly can rework your 404 error page into a marketing asset

404 error: image shows a broken laptop and a computer key nearby

Access hundreds of Website Themes & Templates on HubSpotA 404 happens when a person requests a web page in your web site that doesn’t exist, thus throwing a 404 error web page and prompting customers to return to the fitting place. Irrespective of what number of assets you throw into guaranteeing your web site is as seamless as attainable, there’s all the time an opportunity customers will find yourself on a 404 error web page. Right here’s what you want to learn about 404 error pages, the best way to repair 404 error pages, and even some examples of inventive examples that can assist mitigate the frustration of touchdown right here. 

What’s a 404 Error?

First issues first: What even is a 404 error? This commonplace HTTP error message code alerts the web site you have been attempting to achieve could not be discovered on the server. It is a client-side error, that means both the webpage was eliminated or moved, and the URL wasn’t changed accordingly, or the particular person simply typed within the URL incorrectly. There are additionally different causes a 404 error may pop up, together with an issue with DNS or an error with caching. 

For essentially the most half, you possibly can configure your server to create a personalized 404 error web page. (When you use HubSpot, click here to learn how to customize your 404 page in HubSpot.)

Some personalized 404 error pages embrace a hero picture, witty description, web site map, search kind, or primary contact data. Our 404 error web page additionally consists of extra hyperlinks guests can click on — which is a useful add because it retains them on the web site. 

Easy methods to Repair 404 Error Pages 

There are a couple of methods to repair 404 errors in your web site and guarantee your guests land on a viable web page the place they’ll discover the data they want. Let’s stroll by means of among the greatest methods to deal with fixing a 404 error web page. 

Redirect to a useful web page. 

Maybe one of the best ways to deal with a 404 error is to redirect your guests to a useful web page in your web site. This retains the customer in your web site, which is a significant plus. Nonetheless, keep in mind the objective of a profitable 404 error web page is to cut back customer frustration. Due to this fact, redirecting guests to the ecommerce portion of your web site once they’re looking for an data web page about your group in all probability is not the perfect match. 

Guarantee you do not have hyperlinks resulting in deleted pages. 

When you’ve got a weblog in your web site and your posts characteristic hyperlinks to pages which have since been deleted, guests studying the posts will expertise a 404 message popping up. By trying by means of your weblog posts (or different pages) and guaranteeing that your hyperlinks are updated, you possibly can cut back the probability that guests could have a pesky 404 error message on their display screen anytime quickly.

Point out that clearing caching can assist. 

One other quick-and-easy resolution? In your 404 error web page, you possibly can point out to guests that generally, caching points trigger these messages to seem. Due to this fact, you possibly can counsel that guests merely clear their cache to resolve the difficulty effectively.  

Be aware frequent spelling errors. 

As we talked about earlier, generally the rationale why error pages pop up is as a result of guests are incorrectly typing within the domain. When you discover that guests typically misspell the trail that results in your pages, you could contemplate redirecting that misspelling to the specified web page.  

The Finest 404 Error Internet Web page Examples

The excellent news? Your 404 error web page is a chance to make a memorable impression in your guests once they don’t land precisely the place they hoped.

Over time, web sites have discovered alternative ways to tell guests of a 404 error and channel them again to the fitting place, some merely, some creatively, and a few hilariously. Listed below are some 404 error web page examples that delight. 

Web page Not Discovered: Artistic 404 Error Pages

1. Pipcorn

Whereas a 404 web page can simply stand out from an internet site, Pipcorn’s error web page aligns completely with the remainder of the positioning’s branding. There’s a visually interesting animated background, a pleasant textual content immediate directing guests to go looking the web site, and a chunk of popcorn used because the “0” in “404.”

404 error page example: Pipcorn

2. Spotify

Music streaming large Spotify has coated its bases with a intelligent 404 web page. With a witty pun and a light-hearted report animation, the web site briefly entertains after which sends guests again to the web page they got here from. Or, they’ll simply navigate to the FAQ or Group web page. 

404 error page: spotify example

3. Genially

One easy approach to ease the stress in your 404 web page is so as to add a fast “Oops!” message — it helps your web site really feel extra personable as you information customers again to the fitting place. Within the case of Genially’s web site, the web page additionally features a nifty illustration paired with some playful copy.

404 error page: Genially

4. Adobe

As you’d count on, Adobe’s 404 error web page is helpful and visually pleasing. One of the crucial distinctive issues it does is provide quick access to Adobe’s hottest merchandise. 

404 error page: Adobe

5. Clorox

The 404 web page for Clorox cleansing merchandise rotates between three lighthearted images to sign to guests that they’ve made a misstep. It’s a sensible use of branding so as to add a short delight second whereas serving to out misplaced customers.

404 error example from the website clorox

6. Duma Collective

Different instances, you may not want a witty blurb — simply inform guests that there’s no web page on the deal with and allow them to transfer on. Leisure consulting company Duma Collective does simply this with its error web page, although it’s complemented by a background picture for some minor aptitude.

404 error page examples: Duma Collective

7. Bitly

When you enter an incorrect Bitly hyperlink, you’ll be taken to Bitly’s 404 web page. We assume this occurs a good quantity, which is why the 404 web page will get straight to the purpose. It explains what might need gone unsuitable and prompts customers to go to the Bitly homepage if that’s what they’re after.

404 error page example from the website bitly

8. Ikea

Ikea’s 404 web page is equally minimalist however nonetheless manages to sneak some good branding in there. This instance reveals that your error pages don’t should be elaborate to get the purpose throughout, however there’s nothing unsuitable with injecting some enjoyable, both.

404 error page example from the website ikea

9. Moxie Design Co.

Positive, “blew up the Web” may be a bit hyperbolic, however it tells guests that Moxie Design Co. doesn’t take itself too significantly with small slip-ups like this one. Additionally, a search bar is conveniently positioned on the backside to ship you in your approach.

404 error page example from the website moxie design

10. McKissack & McKissack

Ah, the traditional “we misplaced the web page” trick. Once more, a straightforward approach to current a 404 with out alienating your viewers. When you’re an company like McKissack & McKissack that manages many consumer interactions, clear and concise copy is crucial for all of your web site’s pages, together with error pages.

404 error page mckissack and mckissack

11. CSS Tricks

Ever ripped away an internet site’s wrapping to see what’s beneath? That is the idea that CSS Methods was going for of their 404 error web page. That is each witty and harking back to what the web site is all about: Sensible use of web page styling.

404 error page example from the website css tricks

12. Good Old Games

For different web sites, you unwrap the entrance finish and there is … simply the huge vacancy of area. This web page is a intelligent reference to GOG Galaxy, which is Good Outdated Video games’ native online game consumer. Fortunately, a bit of online game character is there to present guests a spot to report an error if they need.

404 error page example from the website good old games

13. Myriad

Video company Myriad has opted for a unusual, on-brand 404 error web page design that mimics the traditional SMPTE colour bars that seem on previous tapes and TVs. It’s a humorous throwback to older applied sciences whereas representing the extra trendy drawback of a nonexistent net web page.

404 error page example from the website myriad

14. KonMari

Identified for her fashionable cleansing and group strategies and model, Marie Kondo has introduced an analogous really feel to her web site’s 404 web page. The copy briefly and humorously harkens again to her tidying philosophy — a small however well-branded element that followers will acknowledge.

404 error page example from the website mario kondo

15. BrandCrowd

Not solely is the illustration on this error web page detailed and interesting — the copy is intelligent, too. We love the reference to the Semisonic tune “Closing Time:” “You may click on anyplace else, however you possibly can’t click on right here.”

404 error page example from the website brandcrowd

16. Hot Dot Productions

Sizzling Dot’s error web page stays true to its tagline, “the intersection of recent applied sciences and design.” The web page is animated by lots of of tiny dots that change course in response to the place you progress your cursor. It is mesmerizing and a terrific showcase of the company’s design capabilities.

404 error hot dot productions

17. OrangeCoat

If you are going to give an error message, why not entertain the person for a couple of seconds whilst you assist them out? Following a pleasant greeting, OrangeCoat presents a flowchart that really helps customers work out why they reached an error web page within the first place.

404 error page example from the website orangecoat

18. Ervin & Smith

This 404 web page does greater than redirect customers again to energetic pages. As an alternative, Ervin & Smith’s 404 web page invitations you to scroll down and be taught why you want a digital advertising company, and why to decide on Ervin & Smith specifically, capped off with a contact kind. True to its mission, this company reveals that any web page generally is a conversion alternative.

404 error page example from the website ervin and smith

19. DayCloud Studios

… or, your 404 can simply be a spot for guests to take pleasure in your web site for a minute, as could be seen on the web site for DayCloud Studios. Transferring the cursor across the display screen reveals a 404 message illuminated by lasers capturing from a cat’s eyes. As a result of why not?

404 error page daycloud studios

20. Headspace

One other occasion of an internet site neatly incorporating its model messaging right into a 404 web page — guided meditation app Headspace makes an effort to calm customers, encouraging us to take a deep breath, then return to the primary web site.

404 error pages headspace

21. Wildwood Bakery

Some web sites up to now have built-in intelligent branded copy of their pages, whereas others have hosted full-blown on-line video games on theirs. However, there’s nothing unsuitable with a short push again in the fitting course. Wildwood Bakery’s beautiful web site retains issues brief and candy (actually).

404 error page example from the website wildwood bakery


Web page Not Discovered: Humorous 404 Error Pages

22. Astuteo

Design company Astuteo’s 404 web page is an ideal stability of stylish visuals, humor, and helpfulness. The minimal format provides customers the data they want alongside one other amusing visible metaphor, a sinking cargo ship and a fleeing determine.

404 error astuteo

23. LEGO

There are few phrases wanted on LEGO’s 404 error web page — the character’s expression makes every thing clear. Plus, followers of the LEGO film franchise will benefit from the enjoyable reference within the copy.

404 error page lego

24. Magnt

On this humorous error message, Magnt pokes enjoyable at the truth that, sure, they might have damaged one thing — or, you simply cannot sort. The visible serves as a fast approach to rapidly illustrate their level. Plus, it’s efficient, because it reminds guests to examine their URLs and ensure they’ve spelled every thing proper. 

404 error page magnt

25. IconFinder

IconFinder’s error web page is easy however pleasant. The corporate’s mascot sporting a gown and showing weary is a relatable nod to misplaced guests. No worries although, for the reason that web site lists a few of its hyperlinks to go to down under.

404 error page iconfinder

26. GitHub

The road “These aren’t the droids you are in search of” refers to Obi-Wan Kenobi’s Jedi thoughts trick on Stormtroopers in Star Wars Episode IV, and it is grow to be a well known phrase used to inform somebody they’re pursuing the unsuitable plan of action. GitHub performs on this well-known line of their 404 error message.

404 error page example from the website github

27. Patagonia

Patagonia’s customized 404 web page captures the model’s vibe completely. We love the cheeky textual content that reads “Please strive sticking the touchdown on one other web page.”

404 error page patagonia

28. AMC Theatres

You might need been to an AMC movie show earlier than, however you’ve hopefully by no means seen their web site’s 404 web page. The web site makes use of a fast, humorous, and related one-liner earlier than it sends you again to the fitting place.

404 error page amc theatres

29. Bruno

It’s no coincidence that inventive businesses are nice at arising with cool 404 pages. Right here’s one other one from the creatives at Bruno that performs off the 2000 cult comedy traditional Dude, The place’s My Automotive? No, it has nothing to do with the corporate or web site, however it’s positive to get a chuckle.

404 error page example from the website bruno

30. NPR

At first, NPR’s error web page looks as if nothing particular. However maintain studying and you may see how they cleverly hyperlink to a few of their nice tales about misplaced individuals, locations, and issues, like a chunk on Amelia Earhart and one on Waldo. This may simply make misplaced customers really feel rather less alone.

404 error page example from the website npr

31. Medium

Medium takes an analogous method to NPR’s 404 web page, recommending articles about getting misplaced and dropping issues. Examine these articles out in case you have time — they’re fairly good reads.

404 error pages medium

32. HomeStarRunner, house to a Flash-animated cartoon sequence, has had a sequence of hilarious 404 error pages through the years. The latest options characters from the cartoon sequence in a scene that would’ve come straight out of one in all their episodes. When you flip the sound on once you load the web page, you will hear their character Sturdy Dangerous — recognized for yelling phrases out loud — saying, “404’d!”

404 error page example from the website homestarrunner

33. Blizzard Entertainment

Here is a easy concept that finally ends up trying slick: Blizzard Leisure’s 404 web page options an animated character misplaced in an precise blizzard and a few humor that World of Warcraft followers will recognize.

404 error page example from the website blizzard entertainment

34. Hello Big Idea

A fast journey round advertising and social media specialists Hey Massive Thought’s web site will inform you what you want to learn about its daring and blunt fashion of copy. And, after all, its 404 error web page isn’t any exception.

404 error page hello big idea

35. HubSpot

It occurs to us, too! That is the message we put as much as inform our web site guests that there are some web site points. Our objective was to remain true to HubSpot’s brand voice by being as empathetic and useful as attainable.

404 error page hubspot

Flip a 404 Error Web page Right into a Pleasant Second

No one needs to land on a 404 web page — they’re annoying and sudden. Nonetheless, you possibly can’t actually keep away from them, so it’s all the time a good suggestion to have a 404 web page to fall again on on your web site.

And, from a person expertise perspective, your 404 web page needs to be a small velocity bump, not a brick wall. The proper design could be the distinction between a annoyed bounce and a attainable conversion, so why not make it enjoyable?

Editor’s observe: This submit was initially revealed in December 2015 and has been up to date for comprehensiveness.

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