Mwah ha ha, time to place your evil plan in motion. Oops—we imply your Instagram plan, after all. How good or evil it’s is solely as much as you and your sophisticated backstory.

In an effort to conquer/save the world, you’ll want a sidekick: an Instagram planning app. From content material concepts to scheduling and auto-publishing your content material, an Instagram planning app is a rare asset in relation to getting organized and saving time. And there’s numerous choices on the market (like, after all, Hootsuite—yeah, we’re hooting our personal horn).

On this weblog publish, we’ll go over a few of the hottest Instagram planning instruments and evaluate their options, integrations and costs.

Nonetheless studying? Wonderful, all the things’s gone in accordance with plan.

What is an Instagram planning app?

An Instagram planning tool is an app or web tool that gives you the resources to prep your Instagram content. This often includes:

  • Building and editing posts
  • Suggesting keywords and hashtags
  • Scheduling posts to publish at optimal times
  • Providing analytics on your already-published posts to give insight for next steps

Instagram is a fun platform for personal and recreational use. But when you’re using Instagram as part of a marketing strategy (ahem, to make money), correct planning and tactical group is required. Instagram planners provide one of the best instruments for fulfillment, and sometimes save social media entrepreneurs and neighborhood managers hours of useful time.

The advantages of utilizing Instagram planning apps

Get organized

Any profitable advertising and marketing plan requires—effectively—planning. There’s a restrict to how efficient your Instagram may be should you’re posting content material randomly with out a particular technique in thoughts, or should you’re not considering forward.

Instagram planning instruments are wonderful for getting organized and effectively sharing work together with your staff. They’re a vital funding for holistic, deliberate social media advertising and marketing.

Discover the optimum time to publish

Most Instagram planning instruments will let you know when one of the best time to publish is—in different phrases, when the most individuals are utilizing the app, and while you’re probably to get the maximum engagement.

Posting on the optimum time ensures that the entire laborious work you’ve put into creating your publish pays off. (The very best time to publish on Instagram, you ask? Hootsuite analyzed over 30,000 IG posts to seek out the reply: it’s 11am on Wednesdays).

best time to post on instagram

Psst: You can too simply discover your distinctive greatest time to publish in Hootsuite Analytics:

Hootsuite's Best Time to Publish feature, displaying a heatmap of the best times to post as dictated by follower activity on the platform (unique for each account)

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Schedule Instagram content material forward of time

Okay, so that you now know one of the best time to publish on Instagram… however you possibly can’t have your whole life revolving round an IG schedule. To make it possible for your social media optimization isn’t getting in the best way of your sacred second breakfast time, you possibly can plug your publish right into a calendar that can robotically publish your content material the second you need it to go reside.

All nice Instagram planning instruments will let you schedule content material: it’s a lifesaver in relation to workflow and ensuring you get some well-deserved downtime.

Handle feedback and direct messages

Managing your Instagram followers is a breeze when your following is small. That mentioned, as soon as your viewers begins rising (as is inevitable, due to the entire ultra-informative weblog posts you’ve been studying) the feedback and DMs can get overwhelming.

Instruments for managing feedback and direct messages (like, ahem, Hootsuite’s inbox, which pulls feedback and DMs collectively multi functional handy place) are important for sustaining your followers’ belief and a focus. Nobody likes being left on learn.

Plan your Instagram grid

They are saying seems to be aren’t all the things… however have you ever ever seen an aesthetic Instagram grid? In contrast to Stories or Instagram notes, your reels and posts stay in your feed, and may be scrolled by means of by any consumer.

Aesthetic Instagram feed Chamberlain coffee

Supply: Instagram/Chamberlain Coffee

So it’s good to make a visible assertion together with your grid. And a few Instagram planning instruments will let you plan it out (earlier than posting—nothing’s reside) so you possibly can decide one of the best order to publish your posts in and nail your dream color palette and vibe.

Share your Instagram technique together with your staff

It’s fairly tough to collaborate with coworkers on Instagram with out utilizing a social media administration software. Instagram’s app doesn’t make it straightforward for a number of distinct customers to entry one Instagram account (and sometimes sends alarming warnings a couple of safety breach when it’s simply your co-worker, not a hacker) — plus, there isn’t actually a option to make inside notes on content material earlier than it’s posted.

An Instagram planning app takes care of that: you possibly can streamline the method by giving everybody entry to the planning software, making sharing the workload simpler.

The 7 greatest Instagram planning apps for 2023


Stunning {that a} publish on this weblog would suggest Hootsuite, we all know. However no matter our allegiance, this can be a truth: Hootsuite has an extremely strong set of instruments in relation to Instagram administration, together with planning and past. (It additionally works with Fb, X, LinkedIn, TikTok, YouTube, Pinterest, and extra.)

First up is content material creation instruments. Hootsuite Composer has all of it: a useful media library, built-in Canva modifying instruments in your visuals, free and automated Grammarly strategies in your copy, and OwlyWriter AI — an AI author constructed particularly for social entrepreneurs that lends a serving to hand while you run out concepts.

Then, there’s scheduling, which is arguably essentially the most helpful characteristic of any Instagram planning app. Scheduling saves time and lets you plan upfront, which has turn into a luxurious on this insta-world we reside in.

Hootsuite Visual Planner

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With Hootsuite, you possibly can schedule posts, carousels, Tales and Reels (and not just on Instagram) with a user-friendly drag and drop visible planner. The platform recommends the best time to post and has a bulk scheduling perform, that means that you could schedule hundreds of posts at once using a .CSV file. Whew.

Did we point out that you are able to do all this work as a staff? With Hootsuite’s collaboration options, you possibly can simply assign and hand off drafts and duties, and arrange customized approval flows.

Okay, we’ll hold bragging. There’s Hootbio, Hootsuite’s hyperlink in bio characteristic, which helps drive your hard-earned Instagram visitors to wherever you want (suppose your weblog, e-commerce web site or Youtube channel).

As soon as a publish is revealed, Hootsuite makes it tremendous easy to maintain these good plans going: analytics and industry benchmarks assist to trace your efficiency and be aware what works and what doesn’t in your subsequent publish.

Analytics - Brand Awareness Report

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In case you’re seeking to put your cash the place your Insta-mouth is, you possibly can boost posts or Reels using Hootsuite — a painless option to get began with social promoting (or, a minimum of as painless as spending cash may be).

You can too handle the feedback and DMs that your content material generates by means of Hootsuite’s Inbox, which retains all of your social messages in a single place.

Hootsuite’s plans begin at $99 monthly (this contains one consumer and limitless posts on 10 social accounts), and there’s a free 30-day trial, too.

In fact, there’s extra — together with a ton of additional add-on apps (grid planning included!) — however we’ll give the others a while to shine.


Later is an app that features Instagram planning instruments, together with a content material calendar and scheduler for Instagram posts, carousels, Reels and Instagram Tales.

Later calendar for quick scheduling

Supply: Later

Later additionally has a built-in hyperlink in bio characteristic, which helps to direct visitors from Instagram and TikTok to different locations (for instance, an organization web site or weblog publish).

The software additionally has an “Instagram first remark” characteristic, permitting you to write down and schedule the primary remark that seems in your publish concurrently the publish is revealed. That is useful for Instagram hashtags, particularly—you possibly can publish hashtags within the first remark to maintain your caption wanting clear.

Later’s paid plans begin at $40 monthly, which incorporates 150 month-to-month posts per social profile. There’s additionally a free plan that provides 5 scheduled posts monthly.

Need to evaluate Hootsuite to Later? You don’t should—we already did.

Sprout Social

Sprout Social has publishing instruments together with calendar scheduling, content material strategies, optimum ship time strategies, a hyperlink in bio characteristic and marketing campaign planner. This software works for Instagram, in addition to Fb, Tiktok, Twitter, Pinterest, Linkedin and extra.

Sprout Social publishing overview

Supply: Sprout Social

Sprout Social has a “Message Approval Workflows” characteristic that permits customers to draft posts, then have them authorised by a supervisor, making workflows and collaboration easier in case you have a big social media staff.

Sprout Social’s plans begin at $249 monthly for a single consumer.

So… who deliberate it higher, Hootsuite or Sprout Social? Right here’s a comparison.


Buffer is an Instagram planning software that may schedule and auto-publish posts, and likewise provides insights into your analytics and choices to create personalized touchdown pages.

Buffer Preview dog and landscapes
Supply: Buffer

There’s an Instagram feed planner characteristic in Buffer, which lets you see what your IG grid will seem like earlier than really posting (useful for creating an aesthetic feed). Additionally, Buffer’s video publishing can publish to IG Reels, Youtube shorts and TikTok abruptly.

Buffer has a free plan that features planning and publishing instruments, and plans that characteristic engagement instruments and analytic studies begin at $6 monthly for one channel.

How does Buffer match as much as Hootsuite? You be the judge.


Hubspot is a platform that consists of 5 “hubs:” advertising and marketing, gross sales, CMS and operations. It’s largely targeted on website-building and producing gross sales for companies, however the advertising and marketing hub contains social media administration instruments, as effectively.

In relation to Instagram planning, Hubspot can be utilized to construct and schedule posts, to observe feedback and mentions and to attach your web site to Instagram (for instance, you possibly can schedule a weblog publish to publish in your web site and for an Instagram publish about that weblog publish to go reside on the identical time).

Hubspot create new social posts inbound video marketing

Supply: Hubspot

The social publish editor places all platforms in the identical place, which might come in useful. Pricing-wise, Hubspot advertising and marketing software program begins at $26 monthly however doesn’t embody social media options—to be able to get these, you’ve bought to spring for the skilled plan, which begins at $1,034 a month.


Okay, who doesn’t love Canva? It’s been saving entrepreneurs’ time and creating stunning graphics because it first launched in 2013. For a lot of, Canva is the go-to in relation to effectively making eye-catching, partaking social posts.

Canva designs

Supply: Canva

One in every of Canva’s greatest IG planning instruments is the templates: the platform has a ton of simply editable posts designed particularly to Instagram specs.

Canva has its personal content planner that can schedule and publish Instagram posts. It’s solely obtainable by means of Canva professional, Canva for groups, Canva for schooling and Canva for nonprofits directors and model designers.

The 2 latter choices are free (extra on that here), however should you’re not a part of a nonprofit or schooling system, then Canva professional is the most cost effective of those choices. It begins at $149.99 per yr for a single consumer.

Sizzling tip: There’s additionally a Hootsuite integration for Canva that’s free for (and robotically included in) all Hootsuite plans. So should you use Hootsuite, you’re already arrange with Canva. You’re welcome.


Loomly’s Instagram planning instruments additionally provide auto-publish and scheduling options. You possibly can view posts in both a calendar or listing view, and it’s also possible to preview all posts earlier than they’re revealed (so you possibly can see precisely how they’ll look to your viewers).

Loomly calendar and list options

Supply: Loomly

Loomly is a notification king—when somebody out of your staff makes a touch upon a bit of content material (or updates it), you possibly can obtain an electronic mail, push notification, Slack notification and Microsoft Groups notification abruptly. That doesn’t sound annoying in any respect.

Simply kidding. Staying within the loop is vital, and Loomly’s positively bought that on lock. This platform additionally has Unsplash, Giphy and Google Drive integrations, making it straightforward to entry your property.

Loomly’s base plan is $26 a month and contains two customers and 10 social accounts.

Questioning how Loomly compares to Hootsuite? We’ve got you covered.

Simply create, analyze, and schedule Instagram posts, Tales, and Reels with Hootsuite. Save time, get nice outcomes, and simply show the worth of your work.

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Simply create, analyze, and schedule Instagram posts, Tales, and Reels with Hootsuite. Save time and get outcomes.

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