It looks like AI copywriting instruments are in all places, from content material turbines to ecommerce chatbots. With good motive: AI can prevent a ton of money and time. Two issues all of us love, proper?

However like most instruments, AI copywriters are solely as highly effective because the particular person utilizing them. Apart from realizing use it, it’s good to know when to make use of AI copywriting and when it’s greatest to make use of your crew’s actual human brains.

Attempt these 8 AI copywriting instruments to save lots of time and supercharge your advertising efforts (with out making you redundant).

What’s AI copywriting?

AI copywriting is the method of utilizing pure language processing software program mixed with machine studying capabilities to generate content material for weblog posts, social media, emails, scripts, and rather more. Content material written by AI copywriters is supposed to sound like a human wrote it, however making it takes solely a fraction of the time.

Who can profit from AI copywriting?

That’s like asking, “Who can profit from saving money and time?”

However first, let’s deal with the elephant within the room: AI isn’t stealing our jobs. I’ve seen tons of chatter from different writers anxious ChatGPT and different pure language mannequin copywriters will render us all out of date.

Kaleigh Moore sums up the reality nicely:

Creating and utilizing instruments is how humankind evolved, from prehistoric stone knives to the horse and buggy and now, microchips and laptop software program.

You’re a human. AI is a instrument. Use it and evolve.

However… how? We’re all studying as we go, however listed here are a couple of examples of how AI may help you’re employed smarter, not more durable.

Entrepreneurs and social media managers

AI copywriters can’t create your advertising technique from scratch, however they’ll:

Letting an AI chatbot take over viewers analysis may prevent 20 hours per week — based mostly on the typical marketer spending 48% of their time accumulating and analyzing market analysis knowledge.

57% of marketers already assume chatbots give them a greater understanding of their viewers, in addition to qualify leads, educate clients, and extra.

how b2b marketers think their chatbots can benefit demand gen programs

Supply: Marketing Trends

We already know that to be true, with our very personal AI chatbot Heyday automating as much as 90% of help duties whereas costing our purchasers 25% much less, and — most significantly — protecting a close to 100% buyer satisfaction fee.

Intrigued? Be taught all of the benefits of using AI chatbots for enterprise.


Let AI function your assistant so you may concentrate on why folks pay you rather than a robotic: Your distinctive voice and writing fashion.

Use AI to:

  • Generate concepts and inspiration, advert copy variations for A/B testing, search engine marketing key phrases, or perhaps a fundamental define.
  • Get one thing on the web page to beat author’s block.
  • Brainstorm title or heading choices.
  • Translate content material into a number of languages.

Enterprise homeowners

You already put on many hats, so let AI take a few of the strain off.

AI copywriters can save enterprise homeowners time by:

  • Drafting net and social media content material so that you solely should tweak it as an alternative of writing from scratch.
  • Drafting e mail replies.
  • Summarizing conferences and sending the notes out to your crew.


Whether or not you’re a mall anchor or beginning a brand new ecommerce aspect hustle, AI copywriting can dramatically increase your productiveness by:

  • Taking good care of customer support and gross sales through chatbot.
  • Drafting product listings, advert copy, emails, and extra.
  • Shortly creating a number of variations of pages or advertisements for A/B testing, or language/location optimization.

Best practices for AI copywriting

Fact check everything

A recent study used ChatGPT to write abstracts for scientific papers and found that expert reviewers — actual scientists who review research for a living — could only identify 68% of the pretend ChatGPT-generated abstracts.

When you’re utilizing these instruments, the onus is on you to make sure the accuracy of your content material.

Whereas your advertising copy isn’t as essential to human survival because the validity of scientific discoveries, it’s nonetheless vital to have a correct truth checking course of. AI copywriting instruments can prevent a number of time, however letting false info slip by may do irreparable harm to your status and credibility.

Concentrate on AI’s limitations

The time period “synthetic intelligence” might be deceptive. AI instruments don’t truly assume to generate new concepts in regards to the world, as we people can. They’ll solely synthesize info they’re given, or have beforehand acquired, to resolve the query (or “immediate”) they’re at present tasked with.

In brief, an AI is simply as “clever” because the algorithm it’s based mostly on.

For instance, a research measuring the accuracy of an app designed to determine cancerous pores and skin lesions discovered that the AI could not reliably inform the distinction between precise lesions and customary flaws in digital pictures, corresponding to overexposure.

AI copy instruments can prevent tons of time in thought era or getting a tough draft began, however they’ll’t “see the forest for the timber,” because the previous saying goes. AI can completely provide help to, however go away the large image pondering to people.

Edit AI copy

AI-generated content material is way from a completed product, even when it seems like one.

For instance, I requested ChatGPT to jot down a paragraph about my favourite canine breed. It gave me this:

ChatGPT paragraph about doberman pinschers

Supply: ChatGPT

Sounds wonderful, proper? However I ran the paragraph via a free on-line plagiarism checker:

Grammarly significant plagiarism found

Supply: Grammarly

Yikes. Utilizing that content material as-is may jeopardize your status and trigger vital authorized points for your enterprise. Plus, let’s face it, it’s lazy.

Utilizing AI copywriting instruments to encourage and inform your work? Sensible.

Utilizing AI copywriters to do your give you the results you want and go it off as 100% unique? Not cool.

What’s the answer? Even ten minutes of modifying can get rid of any plagiarism or model voice considerations:

Doberman Pinschers, named after founder Karl Dobermann, are clever, loyal, brave, and as any Dobie proprietor will inform you, extremely affectionate. They’ve a black or brown coat with rust markings and a modern, muscular physique. They’re categorized as a medium-to-large canine, but mysteriously increase at evening to cowl a whole king-size mattress. Their pure protecting instincts usually result in careers as police and navy canine, however in addition they thrive as household pets so long as their wants for many train and every day stomach rubs are met.

A lot better (apart from my grammar):

edited paragraph Grammarly no plagiarism 6 writing issues

Supply: Grammarly

Do the artistic work your self

Use AI copywriters for inspiration, however don’t depend on them to replenish your content calendar.

For instance, I requested to present me some weblog subject concepts: generate 10 blog article topics about social media


I wouldn’t wish to use any of these generic titles as-is, however this record is nice to spur some subject concepts, like quantity 4 about traits. Although I’d rename it to, oh I don’t know, “The 11 Most Important Social Media Trends for 2023.”

Counting on AI copywriters to do an excessive amount of of the pondering isn’t as environment friendly because it appears at first. Quickly sufficient your viewers will assume your content material all of a sudden appears like each different firm in your house, or isn’t fairly what they’re in search of anymore. The world’s strongest AI nonetheless can’t exchange the relationship-building energy of your (comparatively) puny human mind.

8 greatest AI copywriting instruments for 2023

1. Chat GPT

Although not the primary AI copywriting instrument ever made, ChatGPT is among the most recognizable after it despatched the web right into a tizzy after its viral launch in November 2022.

ChatGPT examples capabilities and limitations

Supply: ChatGPT

ChatGPT’s acquainted, chat-style interface is simple for anybody to start out utilizing instantly, even when you’ve by no means heard of generative AI software program earlier than. The sophistication of ChatGPT’s interactions is what’s gathered a lot consideration during the last six months. Not solely can it perceive what you’re asking it — often called “pure language processing” — but it surely additionally remembers the historical past of your dialog and adjusts its responses accordingly, as an alternative of being a “one-hit marvel” the place every new query you ask is like your first interplay.


ChatGPT presents a free tier and ChatGPT Plus for $20 USD/month.

Response pace was the principle distinction between the accounts till March 14, 2023 with the discharge of ChatGPT-4, which is at present solely accessible to Plus clients.

Who’s ChatGPT for?

ChatGPT is very versatile, however is very well-suited to content material entrepreneurs desirous to scale up manufacturing of articles, experiences, or different ongoing publishing wants. OpenAI says GPT-4 “reveals human-level efficiency” in lots of eventualities, together with passing the bar exam.

2. OwlyWriter AI in Hootsuite

Do you know that Hootsuite comes with OwlyWriter AI, a built-in artistic AI instrument that saves social media professionals hours of labor?

You should use OwlyWriter to:

  • Write a brand new social media caption in a selected tone, based mostly on a immediate
  • Write a publish based mostly on a hyperlink (e.g. a weblog publish or a product web page)
  • Generate publish concepts based mostly on a key phrase or subject (after which write posts increasing on the thought you want greatest)
  • Establish and repurpose your top-performing posts
  • Create related captions for upcoming holidays

Using Hootsuite OwlyWriter AI to write an Instagram caption: Typing in the subject and selecting the tone from a drop-down list.

To get began with OwlyWriter, check in to your Hootsuite account and head to the Inspiration part of the dashboard. Then, choose the kind of AI magic you wish to see in motion.

OwlyWriter AI in Hootsuite. Main screen with available choices: Repurpose your top posts, start from scratch, get inspired, turn web content into posts, get your holiday calendar ready

For instance, when you’re unsure what to publish, click on on Get impressed. Then, sort within the normal, high-level subject you wish to deal with and click on Get concepts.

Generating social media post ideas in Hootsuite's OwlyWriter AI

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OwlyWriter will generate a listing of publish concepts associated to the subject: 

AI-generated social media post ideas in Hootsuite's OwlyWriter AI

Click on on the one you want greatest to maneuver to the subsequent step — captions and hashtags.

AI-generated social media post captions in Hootsuite's OwlyWriter AI

Decide the caption you want and click on Crete publish. The caption will open in Hootsuite Composer, the place you can also make edits, add media recordsdata and hyperlinks, examine the copy towards your compliance pointers — and schedule your publish to go dwell later.

AI-generated post idea in Hootsuite Composer

And that’s it! OwlyWriter by no means runs out of concepts, so you may repeat this course of till your social media calendar is full — and sit again to observe your engagement develop.

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OwlyWriter is included in all Hootsuite plans, starting at $99/month.

Who’s Jasper for?

OwlyWriter is ideal for busy social media entrepreneurs, content material creators, and enterprise homeowners. In case your job entails writing for social media in any capability — this instrument is for you!

3. Jasper

Jasper prides itself on producing human-like written content material constructed with crew collaboration in thoughts. It’s just like the Google Workspace of AI copywriters. Jasper’s template library and cloud storage make it an excellent alternative for companies of all sizes to seamlessly draft, edit, and approve copy tasks.

Jasper makes use of a document-style interface. You provide a quick for the content material you need, together with choices for tone, search engine marketing key phrases, and extra.

Jasper labradors paragraph

Supply: Jasper


Jasper presents a free trial for as much as 10,000 phrases of content material. Paid plans are based mostly on phrase rely and vary from $24 to $500 per 30 days.

Who’s Jasper for?

Jasper is ideal for protecting advertising and content material creation groups in sync and on model. The Jasper for Marketing strategy features a model tone of voice analyzer to match its content material to the tone of your present content material.

4. generates almost-ready-to-publish drafts requiring solely minimal human modifying. The method is much like hiring a human author — give it a subject, a little bit of artistic route, approve the define it generates, and achieved — however all of it takes only some minutes. creates articles, social posts, gross sales emails, and extra.

The step-by-step transient format makes it simple to get began, as do the built-in templates, and I used to be in a position to generate this weblog publish in only some minutes:

AI copywriting blog post on



Stand up to 2,000 phrases per 30 days at no cost, or subscribe for $49 USD/month for limitless phrases, automated workflows, translation instruments, and extra.

Who’s for?

Can you actually name AI-generated copy “thought management?” Questionable. However, it’s undoubtedly one of the vital highly effective AI copywriting instruments for solo entrepreneurs or groups to spice up your manufacturing.

5. QuillBot

QuillBot doesn’t draft content material from directions like different AI copywriters. It’s for rephrasing present content material in new and artistic methods. Greater than fundamental synonym modifications, QuillBot may simplify content material for brevity and readability, or increase it so as to add helpful particulars. It additionally options distinctive extensions, corresponding to an internet analysis AI search instrument, quotation generator, and “co-writing” sentence completer.

QuillBot rephrasing existing content

Supply: QuillBot


The free plan limits are 125 phrases for rephrasing and a pair of,500 phrases for summarizing with fundamental choices solely. The $19.95 USD/month premium plan presents limitless phrase rely, further rephrasing modes, anti-plagiarism instruments, and extra.

Who’s QuillBot for?

QuillBot is nice for repurposing content material, together with simplifying and rewriting sections of articles to make use of as social media posts or creating a number of variations. It’s a easy and fast technique to check out AI copywriting.

6. Wordtune

Wordtune is one other AI rephraser to enhance the readability and readability of your writing. Like QuillBot, you may change the tone of your content material and both shorten or increase it. Wordtune additionally has what it calls “spices” so as to add some oomph, together with statistics, details, and even jokes.

Wordtune AI rephraser with editor notes

Supply: Wordtune

Is {that a} coffee-out-your-nose joke? No, but it surely’s not horrible for AI.


The free plan permits as much as 10 rewrites per day, or get limitless entry for $9.99 USD/month.

Who’s Wordtune for?

From freelancers to content material groups, Wordtune may help you bust author’s block, repurpose content material, and hook your viewers quicker by clarifying your message.

7. Notion AI

Image this: All of the productiveness energy of a spreadsheet mixed with the formatting choices of a doc blended with the aesthetic of an iced espresso on a sunny patio. That’s Notion, a duties and notes app identified for its stunning and purposeful templates.

Notion additionally has a built-in AI instrument. It’s principally centered on productiveness duties, however there are highly effective AI copywriting options, together with jargon elimination, thought brainstorming, and even drafting full items.

Notion AI managing multiple projects with ADHD using Google Calendar

Supply: Notion


Notion itself is free. Notion AI is a premium add-on for $10 USD/month per consumer.

Who’s Notion AI for?

It’s a no brainer for present Notion customers to check out, in addition to entrepreneurs of every kind who wish to attempt AI copy, and who’re in search of a versatile house for crew notes and to dos.

8. DeepL

Among the best use circumstances for AI copywriting is to enhance localization through content material translation. DeepL makes use of AI to effectively translate your content material whereas protecting its which means and nuance. After all, at a fraction of the price of hiring human translators.

That mentioned, similar to with content material generated from scratch, you’ll wish to have somebody examine it over to verify it’s an correct translation. Not just for readability, but in addition to keep away from any potential authorized and/or public relations disasters in case your translated copy doesn’t fairly match as much as your unique, for instance.

DeepL translator English paragraph to German

Supply: DeepL


You possibly can translate as much as 3 paperwork and three,000 characters at no cost. The Professional plan, which ranges from $8 to $57 USD/month, will get you limitless translations and extra.

Who’s DeepL for?

DeepL can be utilized on any form of doc, so it’s good for companies increasing to new areas. Giant corporations additionally profit from the price financial savings at scale of solely needing translators to edit DeepL’s output.

AI copywriting FAQs

What’s an AI copywriter?

An AI copywriter is a time period that refers to copywriting software program generates articles, touchdown pages, web site copy, social media posts, and extra based mostly on prompts and directions you give it. AI copywriters use machine studying algorithms to provide human-sounding content material at scale.

Is AI changing copywriting?

AI copywriters aren’t changing actual human content material writers. Sensible entrepreneurs use AI copywriting software program to handle smaller duties, together with thought era and researching, to allow them to concentrate on what actually issues: Writing participating content material. Any copy generated by AI nonetheless wants a human to edit it for fashion, substance, and factual accuracy.

Which AI instrument is greatest for content material writing?

The perfect AI copywriting software program for you relies on your writing course of and objectives. Some AI copywriters excel at content material repurposing, or including search engine marketing key phrases in a natural-sounding approach, and others produce on-brand drafts that solely want a little bit of modifying earlier than publishing. First, determine which a part of your course of to automate, then search out the very best AI copywriting instrument for the job.

AI copywriting isn’t the one technique to maximize your productiveness. Handle all of your social media scheduling, publishing, engagement, analytics, and extra — throughout all of your accounts — with Hootsuite. Attempt it free right this moment.

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Save time and develop quicker with OwlyWriter AI, the instrument that immediately generates social media captions and content material concepts.

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