What ought to I work on subsequent?

This can be a thought that pops up many instances all through the day whereas I’m working as the Social Media Manager at Buffer. I’ll verify Twitter/X, Instagram, LinkedIn, and Threads to verify I’m protecting all my bases and spending time in the easiest way attainable.

And on the nice days, I’m proper within the groove the place I do know precisely what to do subsequent and what are an important duties that have to get accomplished.

What actually helps me is making a guidelines for my social media actions.

At the moment, I’m joyful to share with you all of the duties I’ve on my day by day, weekly, and month-to-month checklists at Buffer and clarify how I’m engaged on these duties.

We’ve discovered earlier than that social media managers have a full-time schedule getting all their many duties completed. As you would possibly see within the beneath checklists, there’s tons to do!

I’ve damaged it down right here right into a day by day guidelines, a weekly guidelines, and a month-to-month guidelines as a number of the actions fluctuate of their frequency and want. Be at liberty to adapt any of this to fit your particular wants.

Hold studying for tons extra data and clarification on every of the guidelines objects you see right here!

daily social media checklist
weekly social media checklist
monthly social media checklist

Day by day

  • Reply to notifications on all platforms
  • Test your mentions and DMs
  • Monitor social media for key phrases and phrases
  • Schedule your posts for the following day
  • Scroll by platforms for inspiration
  • Interact with posts which are related to you
  • Brainstorm and work on new concepts


  • Plan your content material calendar and schedule posts for the following week
  • Weekly targets check-in
  • Maintain a technique/brainstorming session
  • Join along with your neighborhood
  • Replace your social media adverts


  • Create an analytics report for the earlier month
  • Carry out a social media audit
  • Objective-setting
  • Give you new experiments
  • Plan forward for the following month or extra
  • Make adjustments to your technique primarily based on learnings from the earlier month

1. Reply to notifications on all platforms

It’s necessary to answer to people who find themselves participating with you on social media. Based on this report, greater than three-quarters of shoppers count on a response inside 24 hours.

Response study - Sprout Social

So before everything—and on these days when there’s simply tons happening, maybe an important to-do merchandise of the day and the one we’d advocate for positive making time for—reply to your model mentions, feedback, and messages. Reply as rapidly as you may, given all else you have got occurring.

I like this line from AdWeek:

Ignoring clients on social media is much like ignoring the telephone ringing after they name your assist facilities.

Listed below are a few of our greatest ideas for fast and thorough replies:

  • Arrange push notifications in your cellular machine
  • Arrange e mail notifications (with a Zapier recipe notification if you happen to’d like)
  • Use a desktop app like Tweetdeck or different
  • Use software program like Buffer’s engagement options
  • Filter customer support to customer support

2. Test your mentions

One layer deeper into replying to messages and feedback (and fairly intently associated to it) is checking your mentions—any time somebody reaches out on to you on social media.

There are a number of fast and simple spots to go to to search out these:

So far as the perfect frequency right here, the Buffer group checks our mentions consistently all through the day on Twitter, and in morning and afternoon drivebys of our different social media channels.

3. Monitor social media for key phrases and phrases

First off: How do you monitor? There are some neat methods we’ve discovered to make use of issues like saved Advanced Searches in Twitter, for example. Listed below are some recommendations for what you have to be monitoring on social media:

Model or firm monitoring

  • Your title or your model’s title (e.g., Buffer)
  • Any variations of your model’s title (e.g., Buffer and bufferapp)
  • Potential misspellings of your model’s title (e.g., bffr, bufffer)
  • Names of essentially the most energetic/seen members of your organization (e.g., Joel Gascoigne)
  • Mentions of particular campaigns you’re working (e.g., #bufferchat, #AskBuffer)
  • Your catchphrase, slogan or tagline

Business or subject monitoring

  • Key phrases or phrases that describe your business or curiosity (For instance, at Buffer I’d wish to monitor for key phrases like “social media sharing,” “social media posting” and “social media automation” to start out out)
  • Key phrases or phrases associated to or complementary to your business or curiosity
  • Regularly used business hashtags

I fairly like this idea from Sprout Social also, the place you utilize social media monitoring to find potential new clients on your product.

Monitor for mentions of key phrases that point out that somebody is on the lookout for a product much like yours.

In our case at Buffer, this could possibly be somebody who’s looking for “scheduling social media” or “social media administration” instruments.

4. Schedule your posts for the following day

Schedule your posts forward of time is probably our primary time-saving tip for social media. I usually schedule posts on a weekly foundation, however I do take time daily to verify that every thing I had deliberate is scheduled and able to go for the following day, or make any final minute adjustments which will have come up that day.

On the subject of the quantity of what to submit, we’re grateful for the analysis and recommendation that others have put collectively on preferrred frequency of all of the social networks.

Though every enterprise/creator is exclusive, listed here are some recommendations for the way typically you need to submit on the platforms you might be energetic on. I’d extremely encourage you to check and experiment with what works finest for you!

  • Submit 2 or extra instances per day on Twitter
  • Submit 4-5x per week on Fb
  • Submit 1x per day on LinkedIn
  • Submit 1 to 2 instances per day on Instagram
  • Submit 5 or extra instances per day on Pinterest

The timing of publishing these posts is one other nice one we’ve loved researching. There isn’t always a clear answer on the best time to post, however posting commonly and utilizing Buffer’s analytics instruments can assist you discover the suitable time on your accounts.

5. Scroll by platforms for inspiration

We’ve gained a lot inspiration from the work of others that it’s grow to be a regularly-scheduled a part of the day to go out and see what of us are attempting on social media.

This may be as easy as scrolling by TikTok and Reels to see what’s at present trending and the way creators and influencers are taking part in these developments.

On Twitter, this may be accomplished fairly rapidly with a day by day go to to a number of Twitter lists. My private favourite is an inventory of social media thought leaders.

6. Interact with posts which are related to you

Strive trying up subjects which are related to you, your model, and audience, and interact with these posts – whether or not it’s merely replying or commenting on the submit, or quote tweeting the submit and including your personal perspective. Have enjoyable with it! That is your likelihood to indicate your character and make some new connections.

At Buffer, I like to lookup posts about distant work or the 4 day work week and can interact with them – like this fun tweet about how distant work is “the worst.”

7. Brainstorm and work on new concepts

On a regular basis, I take a while to take a look at the content material calendar and add a number of new ideas for social media content. Generally I simply have the concept and can add it to the calendar with out digging into it anymore, different instances I’ll totally dive into content material creation and begin engaged on graphics or movies to go together with the concept.

Fast tip: Strive your most profitable posts within the final 12 months and find ways to repurpose them! Repurposing content material is a giant a part of Buffer’s social media technique.

1. Plan your content material calendar and schedule posts for the following week

Though I’m doing a little bit little bit of planning within the content material calendar daily, Thursdays are my designated day each week to totally plan out every thing for the following week and get the entire posts scheduled. You possibly can schedule greater than every week’s value at a time, however we schedule one week out in our content calendar since plans can change fairly rapidly.

I wish to spend the morning ending up and totally prepping all of subsequent week’s posts, then I’ll spend the afternoon scheduling the posts in Buffer. It’s good to get every thing scheduled for the following week forward of the weekend so I can come again on Monday and never fear about what we’re posting for the week!

2. Weekly targets check-in

How are you doing in your targets? (Rather more on goal-setting within the Month-to-month part beneath.)

Usually instances, together with checking your stats on a weekly foundation, you may rapidly peek at how your stats match with the targets you’ve set for social media. Right here’re a few methods we do that at Buffer:

1. Per-post foundation

I do know that we’ve bought a sure benchmark in thoughts for a profitable submit, so I’m capable of rapidly see if we’ve reached that aim by peeking on the per-post stats (for example, one benchmark is 4 % engagement price on Instagram posts).

2. Longer-term targets

At different instances, we’ll set an even bigger aim to goal for over time, and we’ll use our social media monitoring spreadsheet to keep watch over our progress.

5. Maintain a technique/brainstorming session

This one suits with our value of making time to reflect. I’ve discovered that I can fairly simply get heads-down into the day-to-day duties of social media, and it’s at all times so refreshing to take a step again and see our social media technique from the next stage, and to take a while to brainstorm with teammates to provide you with new concepts.

Some neat workout routines right here could possibly be reviewing what went into your social media advertising plan within the first place, i.e. your targets and goal behind social media. Or answering a few of these questions:

  1. What will we hope to realize with social media?
  2. Are we on the suitable networks to attach with our viewers?
  3. How does our voice/tone convey our model?
  4. In what methods can we be most useful to these we serve?
  5. Is there something that is not working, and what ought to we attempt as an alternative?
  6. Ought to we be posting several types of content material?

At Buffer, we wish to be certain we’re not falling into patterns that may not achieve success for us, and it’s nice to have the ability to spend centered time making reflection a precedence on this approach.

At Buffer, we now have a Discord community. Your entire group is concerned and can interact with neighborhood members, and I wish to verify in weekly to ask an attractive query or share any new learnings within the social media world.

Building a community is necessary for constructing deeper connections along with your followers and may encourage model loyalty and increase model consciousness, engagement, progress, and attain. Right here’s an amazing quote about neighborhood from Adrian Speyer, VP of Advertising & Neighborhood at Comunity Leaders Institute:

When you begin with the mindset of nurturing or helping your viewers with methods to search out each other and join, you will note the worth it brings — which is in the long run, feeling good for creating areas that helps others discover those that have a typical curiosity and keenness.

5. Replace your social media adverts

Relying on the depth of your dedication and involvement in social media adverts, this one might simply be a day by day to-do merchandise. When you’re working just some adverts, then weekly could possibly be a great frequency to start out with. Test and refresh your adverts. Hold those which are working. Iterate on those that aren’t.

We coated some introductory floor with our social media ads experiments on Facebook, and the feedback on the submit—just like the one beneath from Lucie—are tremendous useful in explaining learn how to know what’s working and what to verify regularly.

Facebook ads comment

1. Create an analytics report for the earlier month

Some individuals get pleasure from checking stats day by day or weekly, which is nice!

We’ve discovered for us personally at Buffer that stat-checking is one thing that matches a bit higher on a month-to-month foundation—we are able to give attention to creating and interesting daily after which take a step again to research as soon as the month is over.

By way of what to verify in relation to stats, there are such a lot of choices.

We’ve shared a bit about social media metrics to track, in addition to a weekly social media report you may create for sharing along with your boss, shopper, or group.

I additionally actually like this tip from Finola Howard:

Measure what’s labored. Be aware your best-performing posts in a spreadsheet or different file so you may reference later as you hone your content material.

What makes for a best-performing submit? That may be completely as much as you, relying on the stats that matter to you. I’ve discovered that “best-performing” can typically be fairly simply seen by checking into the stats in my Buffer analytics and checking which posts had essentially the most impressions and the very best engagement price.

2. Carry out a social media audit

With a month-to-month social media audit, you may search for

  • Any updates wanted to the profile image, cowl picture, description, or bio on your accounts
  • The frequency with which you’ve been publishing to every place
  • The expansion in followers
  • Referral visitors from a community again to your website
  • Common clicks and attain on your updates

We’ve positioned all this into a spreadsheet that we use to verify in with issues on a month-to-month foundation. We’d be joyful to share the template with you if that’d be useful on your workflow!

Here’s the social media audit template which you can copy and use.

3. Objective-setting

There’re a lot of alternative ways to go about goal-setting, as highlighted on this neat chat between Tim Ferriss (who enjoys setting targets) and Leo Babauta (who doesn’t).

I discover that I fall someplace a bit within the center, the place I actually get pleasure from having manufacturing targets to goal for (publish 4 weblog posts per week, launch a brand new factor each month) as an alternative of finish targets (get to twenty,000 followers, have 1 million visits to the weblog).

How does goal-setting search for you?

On the subject of social media targets, we wrote prior to now about seven goal-setting strategies that could possibly be useful as you method this month-to-month process of discovering targets for the longer term. Listed below are the seven:

  1. S.M.A.R.T
  2. Locke and Latham’s
  3. OKRs
  4. BSQ
  5. BHAG
  6. Progress Hacker goal-setting
  7. Intriguing metric

4. Give you new experiments

Within the listing of goal-setting methods above, the final one—intriguing metric—is one which we’ve discovered fairly useful for us right here at Buffer as we take into consideration arising with new experiments for social media.

The method for doing so entails becoming our metrics into one in every of 4 buckets (HT to KISSmetrics cofounder Hiten Shah for his recommendation right here!):

  1. Excessive visitors, low conversion
  2. Low visitors, excessive conversion
  3. Excessive visitors, excessive conversion
  4. Low visitors, low conversion

The primary two buckets are those the place you discover the most important alternatives for progress and experimentation. Bucket No. three isn’t half unhealthy both. Bucket No. 4 is finest to be left alone.

5. Plan forward for the following month or extra

This one suits properly in with the “time to mirror” worth and focus of the weekly technique classes. In actual fact, planning forward on a month-to-month foundation might occur alongside weekly visioning as properly.

With planning, you may each brainstorm methods for the approaching months and get granular with organising an editorial calendar and charting upcoming campaigns.

The editorial/content calendar idea specifically is one which appears to resonate with plenty of of us.

6. Make adjustments to your technique primarily based on learnings from the earlier month

After pulling the entire social media analytics for the final month, we are going to check out what labored and what didn’t work, and make any adjustments to our social media technique that we expect will assist in the following month.

Over to you

What duties are included in your day by day workflow?



It’d be great to study from you and to choose up any ideas you is perhaps open to sharing! I’d like to proceed the dialog within the feedback, and I’ll stay up for hanging out with you there!

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