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The generative AI race shouldn’t be letting up. This week, Chinese language search and internet portal large Baidu announced the release of ERNIE 4.0, its new massive language basis mannequin, and previewed an entire host of recent software program functions constructed atop it, together with one — Qingduo, a inventive platform that goals to rival Canva and Adobe Creative Cloud, each of which have lately additionally added new AI options.

Taking the stage on the firm’s annual Baidu World 2023 convention in Beijing, Baidu CEO Robin Li stated Qingduo permits “one individual to turn out to be an AI advertising and marketing staff.”

Li stated ERNIE 4.0 and the user-facing textual content chatbot, ERNIE Bot — much like how rival OpenAI’s ChatGPT is the chatbot constructed atop the corporate’s GPT basis mannequin — was constructed to carry out 4 core capabilities: understanding, producing, reasoning, and memorizing.

In stay demos, Li showcased ERNIE Bot’s prowess in understanding sophisticated and jumbled human requests and responding to them.


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Past that, it generated a spread of content material, resembling textual content, photographs, and movies, in just some minutes. It even solved complicated geometry issues and tailored to new data in real-time whereas writing a narrative. “These 4 core capabilities kind the inspiration of AI-native functions,” Li stated.

Return to the stage

The announcement of ERNIE 4.0 was the centerpiece of Baidu World 2023, the search large’s first in-person gathering following after a four-year hiatus and online-only format because of the COVID-19 pandemic.

In press supplies offered to VentureBeat and different journalists, Dr. Haifeng Wang, Baidu’s Chief Know-how Officer, reported that ERNIE 4.0 had improved its total efficiency by almost 30% since its beta testing in September. The brand new mannequin is on the market in an invitation-only beta in the intervening time.

Infusing AI throughout the product suite

In a web page from Microsoft’s playbook, Baidu additional revealed how ERNIE and different AI expertise was coming to all its apps.

Baidu Search supplies extra in-depth data and gives an interactive chat interface for sophisticated queries.

Like Microsoft Bing Chat and Google Bard, it can “combination and summarize data from various internet sources and current a consolidated reply.”

Nevertheless, Baidu Search additionally seeks to go additional, displaying “textual content, picture and dynamic graph, guaranteeing solutions which are each vivid and concise.”

Baidu GBI, the fruit of a recent healthcare data acquisition, is geared toward enterprise intelligence, and might quickly generate customized enterprise analytics. Baidu’s press supplies describe GBI as “an all-knowing, fast-reacting assistant within the enterprise world,” that gives quick summaries of data, and “reduces the heavy lifting of getting to undergo a number of spreadsheets to retrieve and analyze knowledge.”

Infoflow, a office app, makes use of AI to finish workplace duties resembling scheduling conferences to reserving journey with consciousness of individuals’s calendars and availability. It additionally summarizes conferences and chat conversations with key factors.

Baidu Wenku, beforehand an easy document-sharing platform, can now be used to conduct analysis and supply summaries, in addition to generate content material together with paperwork and slideshows.

Baidu Maps has been upgraded with an “AI information will take the initiative to recommend subsequent step of motion to customers throughout their journey.”

And to not be not noted, Baidu Drive, the corporate’s cloud file storage resolution, is getting its personal GenAI assistant, YunYiduo, which Baidu claims is “World’s first cloud drive clever assistant.” It sounds spectacular, permitting customers to work together with textual content or voice to tug up particular recordsdata and even data inside them, summarizing a number of recordsdata or segments of a video, for instance.

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1 thought on “Baidu’s ERNIE 4.0 turns one individual into ‘an AI advertising and marketing staff’

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