Social media administration instruments are important for companies, entrepreneurs, and creators seeking to develop their social media presence and attain extra individuals. On this weblog, we’ll examine Buffer and Sprout Social that will help you resolve which device is one of the best match in your wants.

To kick off, listed here are seven key variations between the 2 merchandise that every one potential customers ought to concentrate on 👇

7 inquiries to ask when evaluating Buffer and Sprout Social

1. Is there a free plan?

Buffer’s free plan lets customers to attach three completely different social channels and schedule as much as 30 posts monthly. We expect that is essentially the most beneficiant free plan available on the market. Compared, Sprout Social would not provide a free plan, requiring customers to pay for entry, which can be a barrier for entrepreneurs, SMBs, and creators with restricted budgets.

2. What’s the value distinction?

With plans beginning at simply $6 monthly, Buffer offers a budget-friendly choice for folk seeking to handle their social media with out breaking the financial institution. In distinction, Sprout Social’s least expensive “Standard” plan begins at $249 monthly.

3. What do you get for the value?

Regardless of costing an eye-watering $220 extra a month than Buffer, Sprout Social in the end offers a really related characteristic set.

Each instruments provide limitless submit scheduling, evaluation administration, analytics and reporting, engagement options, iOS and Android cellular apps, and paid promotion analytics. But, Buffer presents these options for $220 much less monthly, serving to smaller companies and creators with tighter budgets.

4. What number of customers?

Buffer’s Team plan presents limitless customers for simply $12 monthly, making it an ideal match for rising companies with increasing groups. Compared, Sprout Social’s “Superior” plan, which is their most costly providing, solely covers one consumer, with every extra consumer costing $349 monthly, per consumer. This vital distinction in consumer entry can drastically influence an organization’s potential to scale, so choose your device properly.

5. What social media profiles can I join?

Buffer helps a wider vary of social channels, together with Google Enterprise Profiles and Mastodon, two channels that Sprout Social doesn’t provide. Moreover, Buffer permits customers to attach their Shopify account for insightful knowledge evaluation, enabling companies to make extra knowledgeable selections primarily based on their e-commerce efficiency.

6. What’s the value per profile?

Sprout Social’s least expensive plan, priced at $249 monthly, restricts customers to connecting solely 5 social profiles. In distinction, Buffer permits customers to attach as much as 40 completely different social profiles on the identical worth level, together with limitless customers, offering companies with better flexibility and management over their social media administration.

7. Is AI accessible?

Buffer’s AI Assistant helps customers create higher content material sooner than ever earlier than. It’s accessible to all customers (together with these on the free plan) and works with each single channel. Sprout Social, nevertheless, solely presents AI for its chatbots. Hundreds of consumers use Buffer’s AI Assistant daily to generate concepts in only a click on and repurpose present content material, serving to them develop engagement and attain extra followers.

Why most individuals choose Buffer

Since launching in 2010, Buffer has change into the go-to selection for 7 million individuals worldwide because of its dedication to world-class help, our intuitive but highly effective interface, and our affordability for customers in any respect ranges.

We’re happy with our NPS rating persistently above 50, a buyer satisfaction rating of 94%, and a 4-hour first reply time to help tickets. Not like others, we attempt to supply world-class buyer help no matter if you happen to’re a high-paying buyer or a beginner on considered one of our free plans.

Over 350 optimistic critiques on G2Crowd reward Buffer for the way straightforward it’s to make use of and its seamless setup course of that takes solely three clicks. As a pioneer in social media administration, Buffer was the first so as to add Mastodon and combine AI.

We transfer quick, however we’re additionally dependable, partnering with trade giants like Meta, LinkedIn, and Pinterest—whereas working directly with Twitter because it makes main modifications to its API.

Right here at Buffer, our values-led method makes us stand out from the gang as we put long-term profitability above short-term beneficial properties. As an impartial and largely worthwhile firm, we fortunately share our roadmaps, salaries, and key business metrics with the world.

This openness ensures our incentives line up with our clients, letting us spend money on the proper tech and adapt to the fast-moving social media panorama with out making rushed selections.

We’re extremely happy with this, and we predict it’s fuelled our reputation.

Rounding up

In abstract, Buffer presents an intuitive platform with extra flexibility and highly effective options at a fraction of the price of Sprout Social. Plus, our values-led method and dedication to long-term profitability set us essentially other than different instruments available in the market.

In case you’re on the lookout for a social media administration device that prioritizes buyer success and presents the most recent highly effective options at an reasonably priced worth, Buffer may be the selection for you.

So, what are you ready for? Give Buffer a try today (it’s free)!

P.S. Acquired any suggestions? Send us a tweet and let us know.