If you happen to fell off the bandwagon of sticking to your New Yr’s Decision to develop into a content material creator, you’re not too late.
Fall is the finest time of yr to get began, so I wish to stroll you thru my step-by-step course of for planning out the subsequent 4 months of content material. This course of is similar one I’ve used to develop my model, Modern Millie — it is helped me obtain over 350K subscribers on my YouTube channel, and over 140K followers on Instagram.
Whether or not you‘re a content material creator or enterprise marketer, I’ve little doubt you’ll discover one thing on this course of that can give you the results you want. Let’s soar in.
Why is the autumn the perfect time of yr to start out creating?
There are two main causes the autumn (primarily September via November) is likely one of the finest instances of the yr to create content material:
- Through the summer season, the solar is out longer, individuals go on trip, and children aren’t at school so that you’ll typically see a dip in engagement on social media since individuals are open air extra.
Going into the autumn season, it begins to get darker sooner, individuals fall again into their routines, and so they get again into consuming social media.
- You’re ready to make use of the vacations to your benefit.
Right here’s Stephanie, for instance.
Final yr, Stephanie was preparing to surrender on being a content material creator, however as an alternative through my coaching, she labored on this four-month content material technique. From September via December, that is what occurred:
- She posted 61 Reels (one video each different day)
- 16 of them obtained over 100,000 views
- 7 of them hit over 1,000,000 views
- Her most watched video obtained 36,000,000 views and landed her on Good Morning America
- She grew from 8K to 75K followers
Now you could see the facility of accelerating your content material creation efforts within the fall, let’s soar into my course of.
Step One: Choose Your Platform
Whereas the instance I used talked about Instagram, this technique can work for any of the three social platforms: Instagram, YouTube and TikTok.
Choose one to start out with at the start of your progress journey. This manner you’ll be able to put 100% power into mastering the platform, versus 33% power into Instagram, 33% into YouTube, and 33% into TikTok (that may get you slower outcomes).
Step Two: Choose Your Posting Frequency
That is going to be a schedule that you understand you’ll be able to realistically sustain with for the subsequent three to 4 months. It needs to be practical for you, and one thing you’ll be able to adapt into your present way of life. These are widespread frequencies that we see on-line:
➡️ YouTube: As soon as per week
➡️ Instagram: 3-5x per week
➡️ TikTok: Each day
As soon as you understand how typically you wish to put up, plug that right into a calendar to see what number of movies complete you can be creating every month (see picture for instance). This can be a quantity we are going to come again to in step 4.
Step Three: Get Clear On What Your Content material Ought to Be
In case your purpose is progress or fast progress on-line, it’s essential to be intentional with every bit of content material you create. Most companies or creators will skip this step but it surely’s so crucial to get clear in your imaginative and prescient, in order that your content material could be clear, as nicely.
To start out, reply these three questions:
- What trade are you in?
- What part of that trade are you going to concentrate on?
- Who do you wish to attain/who’s your audience?
What Business are you in? Journey
What part of that trade are you going to concentrate on? San Diego Journey
Who do you wish to attain/who’s your audience? San Diego Journey for Vacationers
Realizing the reply to those questions will enable you with our subsequent step …
Step 4: Content material Analysis
Earlier than you even press document, you’ll need to do a little analysis in your trade to see what individuals are presently searching for. The places I recommend to my students to do that analysis are these serps:
What you’re going to do is kind your trade or trade kind into the search bar to see what outcomes are urged under.
Following our instance from step three, as you’ll be able to see on this screenshot from YouTube, individuals are trying to find “San Diego Issues To Do”, so I’m going to put in writing that down as a video thought.
Similar factor on TikTok. After I kind in San Diego, some video concepts I can write down are “San Diego issues to do”, “San Diego hidden gems”, and “San Diego meals spots”:
You possibly can repeat these steps by typing different phrases that need to do along with your trade. For instance, since my purpose is to create “San Diego Journey for Vacationers‘’ content material, perhaps I’ll kind “vacationers” into the search engine to see what’s beneficial.
After you have an inventory of video concepts, you’re prepared for step 5.
Step 5: Plug Into Your Calendar and Begin Creating
In step two, you calculated what number of movies you would wish to create in a month.
For our instance, it was 14 movies/month.
I like to combine up my content material so that there’s room for spontaneity.
70% of my movies can be “search-based” video concepts (ie. the listing of video concepts we created using serps).
However for the opposite 30%, I’ll go away room to adapt to traits and even make movies only for enjoyable!
So for those who put up 14 movies/month perhaps your breakdown will seem like this:
- 10 search-based movies (these are simple to batch movie forward of time so you’ll be able to plan content material upfront).
- 4 spontaneous movies (this leaves room for artistic freedom and spontaneity).
And that is all there’s to it. Now, it is time to begin your content material analysis and start your four-month content material plan. And bear in mind: You will wish to iterate as you go. As soon as you start figuring out which sorts of content material carry out nicely (and which do not), you will get higher at selecting the precise matters best-suited on your model over time.