In line with our 2023 State of Marketing report, blogs are among the many prime advertising and marketing channels that provide the very best ROI.
Regardless of numbers displaying how blogs can profit enterprise, some entrepreneurs and enterprise homeowners marvel, “Do folks nonetheless learn blogs?”
To find out the place weblog readership may stand right this moment, I surveyed 325 folks about how typically they learn blogs. This is what I do know:
Do folks nonetheless learn blogs anymore?
As a blogger who writes each day, my findings have been encouraging; most respondents (29%) learn blogs 1-4 instances a month, 18% learn on daily basis, and solely 17% by no means learn blogs.
The graph beneath illustrates a breakdown of how typically respondents learn blogs.
Whereas the proportion of people that by no means learn blogs surpasses that of people that learn 1-3 or 1-4 instances per week, extra folks learn blogs each day than by no means in any respect.
So, we all know extra persons are studying blogs, at the least generally than not all, however are they studying roughly than up to now? In line with our respondents, it is about the identical or extra.
57% of individuals within the survey say the quantity of weblog content material they eat is identical as final 12 months, whereas 35% say their weblog consumption has elevated. Solely 9% say their consumption is lower than the earlier 12 months.
You might also marvel how persons are studying blogs. Are they barely skimming by or deeply studying the content material?
In line with the survey, 35% of individuals skim by blogs more often than not, and 38% do a mixture of skimming and deep studying.
13% deep learn greater than they skim, and solely 6% navigate to the knowledge they want as rapidly as doable after which depart with out studying the remainder of the content material.
Our analysis reveals running a blog remains to be a wonderful technique to attain shoppers and increase what you are promoting. Persons are nonetheless studying blogs; most are doing extra than simply skipping to the knowledge they need and leaving.
That will help you seize consideration from massive audiences — even when they much less often learn blogs — listed below are 5 methods to innovate your weblog technique.
The right way to Get Extra Weblog Readers
1. Experiment with video and textual content in your posts.
As of 2023, video is the preferred and handiest advertising and marketing media format for the fourth 12 months.
Together with video in your weblog can add depth to your content material and increase engagement since folks will likely be compelled to click on on the video and watch it.
On the HubSpot Weblog, we recurrently add movies to our weblog posts to present extra thorough particulars or professional recommendations on the subject we have written about. This manner, readers who discover the weblog put up can learn or watch the content material.
This is one example of a blog post the place we included a video associated to its subject:
On prime of bettering the person’s expertise, putting movies on your blog can also make web content rank in video-based search results. Moreover, video content material will also be extremely participating if you share them in your social media channels.
This step-by-step guide walks you thru easy methods to brainstorm, script, and affordably shoot movies on your weblog or different platforms, even when you do not have a giant finances.
Many AI video generators are additionally obtainable, making video creation fast, simple, and cost-effective.
2. Add infographics or different authentic pictures to your content material.
You do not must be an professional graphic designer to create visually interesting infographics. After I labored as a digital journalist for native newsrooms, I typically needed to design graphics on brief discover for breaking information.
I wasn’t accustomed to Photoshop and had no actual graphic designer expertise — however I did have Canva. And that bought the job accomplished.
With all of the know-how and design-related apps right this moment, creating basic graphics isn’t impossible, complex, or time-consuming. Actually, I used Canva to make the primary few infographics on this article.
When you rent a graphic designer or get the grasp of making graphics rapidly, you can even check posting infographics as the middle level of your weblog posts. Here’s a post the place the HubSpot Weblog did exactly that:
Whereas it’d take just a little bit longer to create branded designs and templates on your weblog initially, these visuals will likely be helpful for gaining image search traffic.
Like video content material, authentic pictures might be extremely shareable and fascinating on social media.
3. Publish authentic knowledge, quotes, and professional insights.
Some bloggers assume they will get away with writing brief, light-lift weblog posts between 200 and 300 phrases. Whereas tiny, low-effort posts may get some search visitors, they will not make your content material really feel authentic or attention-grabbing to the reader.
To compete with extra skilled weblog websites, write in-depth posts with knowledge and details to again up every level you focus on. When you want help crafting lengthier weblog posts, attempt HubSpot’s AI Blog Author or Free Blog Maker.
You possibly can put up in your weblog in the event you leverage knowledge assortment platforms like on-line survey platforms to gather authentic knowledge. This may make your content material look extra credible and reliable, however it additionally can boost search traffic. This is how:
If you embody your knowledge in weblog posts, different bloggers or journalists searching for knowledge to again up their factors may hyperlink to your posts as proof.
These hyperlinks are sometimes referred to as “backlinks.” Whereas getting talked about on different web sites definitely boosts model consciousness, backlinks additionally improve your authority in search engines.
Like knowledge, original quotes also encourage backlinking. Apart from this profit, weblog posts with quotes or professional insights from industry thought leaders could be shareable or participating on social media platforms like LinkedIn.
Knowledge, professional quotes, and insights additionally present data, and lots of readers are drawn to blogs that present a possibility to be taught one thing.
Within the survey, 61% of respondents stated they have been drawn to the final three blogs they learn as a result of they wished to be taught one thing, educate themselves, or reply questions unrelated to their profession or education.
4. Use search engine optimization methods to construct visitors and rank on search pages.
Whereas most of the ideas above will allow you to increase your non-organic visitors and the reader’s expertise, you must also take note of natural visitors — which can doubtless account for many of your views.
Apart from movies, visuals, and inspiring backlinks with authentic info, you can even enhance natural visitors by leveraging keyword research and other SEO strategies.
When you‘re new to search engine optimization or SEO, getting in control on these methods is straightforward.
Whereas some ways are so simple as including various textual content to your pictures, others embody inner linking associated weblog posts to a brand new piece you’re publishing.
Try this weblog put up to stand up to hurry on a number of simple and efficient search engine optimization ways.
5. Promote your content material on the suitable platforms.
Though search engine optimization will doubtless be your main visitors supply, you may nonetheless need to make sure you promote blog posts on social media channels.
Why? Whereas it would take time for weblog posts to rank in search consequence pages, you’ll be able to share your content material on social media, electronic mail, or different channels to achieve non-organic visitors instantly after you publish a put up.
Lastly, selling any content material out of your web site successfully boosts model consciousness. Our survey reveals that the majority weblog readers (30%) uncover weblog posts by way of social media posts and promotions.
Simply 18% discover blogs by way of search engine outcomes.
By posting helpful blogs in your channels, you could possibly acquire extra followers, post shares, and engagements from audiences you did not have earlier than constructing a social media technique.
Constructing a Higher Weblog
As we go into 2024, we’ll see much more bloggers undertake aggressive methods that embrace new content material codecs to achieve audiences and forestall low readership. No matter which ways you determine to check out, hold these items in thoughts:
- Add movies and visuals: Video and graphic advertising and marketing are getting extra plentiful and efficient in producing visitors and leads. Moreover, youthful generations have interaction with this content material greater than others. You probably have the bandwidth, make sure to experiment with visible content material.
- Supply authentic insights and ideas: Unique quotes and knowledge will increase your search and non-organic visitors whereas making your weblog extra credible.
- Leverage search and social alternatives: Most web customers are nonetheless discovering weblog posts primarily by search and social media platforms. So, even when experimenting with new content material varieties, leverage key phrases, alt-text, and different search engine optimization ways to make sure you’re being attentive to search alternatives. You must also give them further promotions in your social media channels.
When you hold the above strategies in thoughts, you’ll be able to enhance readership and increase consciousness and conversions on your group.