Excellent news: Spotify is a go-to vacation spot for podcasts, with 32.5 million listeners per thirty days.
Even higher information: Spotify for Podcasters makes it simple to start out a podcast and attain these listeners — no fancy gear or superior expertise required. And, when you’ve began your present, you’ll find other ways to advertise and market your podcasts to maximise your attain.
Right here, we’ll cowl all the things you might want to learn about podcasting on Spotify, and the best way to add your subsequent episode to the platform, and listen to from seasoned podcasters about their ideas on the platform.
Desk of Contents
What’s Spotify Podcasts?
Spotify for Podcasters is a free and easy-to-use platform for internet hosting, creating, and distributing your podcasts, appropriate for inexperienced persons and skilled podcasters alike.
Utilizing it offers you entry to a number of options for rising your present, partaking with audiences, and monetizing your content material. Some stand-out options embody:
- In-depth present and episode analytics
- Monetization instruments
- In-app or platform recording and enhancing
- Q&A or polls to share with audiences to construct engagement
- “Video episodes” for a singular watching expertise for followers
You may both use Spotify for Podcasts as your internet hosting platform or add your episodes to Spotify with an RSS feed out of your current host.
How RSS Feeds Work on Spotify
An RSS feed is a singular ID card to your podcast. You may consider it as a home deal with, and, like a home deal with, there is just one RSS feed per podcast.
Each host offers you a code that you may copy and paste into completely different directories to share your episodes on different platforms, like from Apple Podcasts (host) to Spotify. RSS feeds replace routinely, so that you received’t should share your hyperlink with different distributors greater than as soon as.
Easy methods to Meet Spotify’s Podcast Necessities
Step one to starting a podcast on Spotify is ensuring you meet its podcast necessities. Here is a fast rundown.
Your podcast ought to have:
- A title together with related particulars (i.e., class and first language).
- Cowl artwork in a 1:1 ratio and PNG, JPEG, or TIFF format. The upper the decision, the higher.
- A excessive bitrate MP3 format (128 kbps+) or MP4 with AAC-LC.
- Episodes that don’t exceed 12 hours.
When you meet the circumstances on this guidelines, you are formally able to add your podcast to Spotify. Try the steps under.
Easy methods to Begin a Podcast on Spotify
- Create a Spotify for Podcasters account.
- Add details about your podcast.
- Add your information.
- Add episode data.
- Share your podcast on different directories.
1. Create a Spotify for Podcasters account.
Unsurprisingly, you may want a Spotify for Podcasters account to add your podcast to the platform. You need to use this form to enroll and choose both “I wish to begin a podcast” or “I’ve a podcast.”
In the event you click on the primary choice, log in along with your current Spotify account or create a brand new one. If you choose the second choice, choose your present podcast host from the checklist and declare your present by including your RSS feed and coming into a verification code you recover from e-mail.
If you have already got a podcast however wish to change to Spotify, comply with the steps outlined here.
2. Add details about your podcast.
When you arrange your account, you’ll add details about your podcast, together with:
- Podcast title
- Cowl artwork
- Content material sort (clear or specific)
3. Add your information.
If you have already got a podcast, you possibly can add current audio or video episodes or create and edit an episode inside the Spotify for Podcasters platform.
To add an episode able to be revealed, click on Fast Add and add an audio or video file. If creating from scratch, click on Create an episode.
When creating an episode inside the platform, you’ll land on a dashboard that allows you to file or add audio, add information you’ve beforehand uploaded to your library, and edit and add results.
The drag-and-drop builder is a straightforward solution to construct your whole episodes, and you may preview it as many instances as you’d like throughout your enhancing course of.
4. Add episode data.
When you’re able to publish, add an episode title, description, and publishing timeline. It’s also possible to be aware if the episode is a part of a sequence, the kind of episode, and whether or not the content material is clear or specific.
5. Share your podcast on different directories.
As soon as revealed, your podcast will likely be out there to Spotify customers globally. You’ll want to make use of your RSS feed hyperlink to share it on different platforms. On podcasters.spotify.com:
Click on Settings, then Podcast Availability, then click on RSS Distribution to get your distinctive hyperlink to stick within the designated distribution spot on different directories.
Change to Spotify for Podcasts Internet hosting
If you have already got a podcast host however wish to change to Spotify for Podcasts, the method is comparatively simple and also you received’t lose your current episodes or profiles on different platforms. It’s a 3 step course of:
- Go to Spotify for Podcasters switching page and use the search subject to enter your distinctive RSS hyperlink or your podcast title.
- Join a Spotify for Podcasters account or import your podcast into an current account.
- Redirect your RSS feed so it factors to your new Spotify URL. The precise course of for this ultimate step varies by internet hosting supplier, so it’s a finest follow to comply with their distinctive steps.
When you’ve migrated efficiently, you need to use the platform for all it provides and add audio or video or create a brand new episode with its built-in options.
Spotify for Podcasters: Knowledgeable Perception
I do know that there are multiple podcast hosting platforms available, however I needed to know what Spotify for Podcasts’ present customers assume, so I spoke to some specialists.
Troy Sandidge, host of iDigress Podcast, says “Spotify for Podcasts gives a plethora of inventive instruments and options to share your podcast episodes.”
Sandidge says the platform is particularly helpful for minority-led podcasters: “They [Spotify for Podcasters] have packages just like the “Making Space” initiative that actually helps podcasters discover free locations the place they’ll file episodes. That’s by far such an exceptional solution to make issues extra accessible for many who might not have the identical monetary means to start out, however this gives an fairness pathway for extra creatives to proceed.”
Al and Leanne Elliot, hosts of Truth, Lies, and Workplace Culture, additionally use the platform: “We’ve had Spotify as a part of our Podcast Distribution combine for the reason that starting of Reality Lies & Work podcast, and though it’s no ‘silver bullet’ for podcast attain, we’ve seen large benefits to utilizing it.”
They are saying, “[Spotify for Podcasts] continues to unveil new options that assist podcast creators and encourage listeners to swap to the platform from extra established apps. This proactive method suggests a vibrant future for podcast distribution.”
Among the advantages they name out are the analytics (they are saying it provides sharper perception in comparison with platforms like Apple Podcasts), the event crew’s openness to receiving suggestions and concepts, and a simplified monetization course of for integrating paid placements or adverts.
Sandidge says, “From packages to group analysis and extra, they [Spotify for Podcasters] are working to offer a totally streamlined turnkey resolution coupled with coaching and alternatives to assist creatives elevate and develop.”
Nevertheless, as with all instruments, there are all the time potential pitfalls. The Elliots name out a number of:
- The podcast class is a comparatively new addition, so gaining visibility in search outcomes can take a while. However the superior algorithm means there’s a very good probability your listeners will discover you indirectly.
- Spotify isn’t all the time clear about how new options work. The Elliots say the Q&A panel is a singular function, however they haven’t discovered the place the responses seem.
Again to You
In 5 simple steps, you possibly can share your podcast on one of many greatest podcasting platforms right this moment. As soon as your podcast goes stay, keep in mind to share it far and broad. Make this a daily follow with every episode to spice up your listenership.