TikTok has remained a vastly widespread social media platform since its inception, capitalizing on its early fame as individuals gravitated towards its mild, short-form content material. This surge in recognition means TikTok is ripe with income alternatives, one thing that your TikTok marketing strategy ought to make room for.

From the #TikTokMadeMeBuyIt development to devoted subcultures like #BookTok, manufacturers are discovering artistic and genuine methods to place and promote their services or products on to TikTok audiences. You’ll be able to too, by making participating and useful quick movies that talk on to your viewers’s pursuits.

However the place do you start? On this article, we break down the highest 15 methods for learn how to earn money on TikTok.

Desk of Contents

1. Run TikTok advertisements

About 67% of 18-19 year olds and 56% of 20-29 12 months olds are on TikTok. This makes TikTok marketing a robust promoting alternative for manufacturers desirous to market their merchandise to Gen Z. TikTok ads include easy, highly effective instruments that can assist you promote to thousands and thousands of customers. Advert codecs differ by area, however all allow you to personalize your concentrating on by age, location, curiosity and different components. You’ll be able to choose one or a couple of codecs that work finest on your model.

The preferred varieties of TikTok advertisements embrace:

In-feed video: Seem on the For You Web page of TikTok customers who meet your concentrating on parameters.

Model takeover: This lets your advert broaden to the width of the entire display for a couple of seconds. Then it turns into an in-feed video advert.

Hashtag challenges: Create interesting challenges that encourage user-generated content material. These challenges seem within the Discovery part on TikTok. This selection is simply accessible to managed manufacturers that work in collaboration with TikTok gross sales representatives.

There are a number of extra varieties of TikTok advertisements you possibly can experiment with, however observe that some are solely accessible to sure varieties of accounts.

2. Gather ideas or donations

TikTok has launched a tipping function that permits choose creators to earn cash from ideas and donations. Followers can use this function to point out gratitude to the creators they love.

Video items let viewers ship creators digital items and cash. Some creators can acquire items throughout a reside stream. Presents might be redeemed for Diamonds—TikTok’s digital foreign money.

Once you save up sufficient Diamonds, you possibly can commerce them for actual money.

A screenshot of TikTok's digital currency options.

Creators can even use tipping platforms to earn cash. Tipeee, Ko-fi and Buy Me a Coffee might be related to your TikTok account to operate as a tip jar.

3. Collaborate with a creator

The latest Sprout Social Index™ exhibits that 33% of Gen Z and 28% of Millennials worth model/creator content material collaborations. TikTok’s thriving community of content creators makes it a wonderful channel for collaborating with influential individuals with extremely engaged communities.

The hot button is to collaborate with the correct creators who can authentically place your model to their viewers, as creator-made branded content material has 83% higher engagement charges.


TikTok’s Creator Marketplace is the place you possibly can join with content material creators on the community. In a couple of steps, yow will discover influencers and run campaigns with them. Find creators primarily based on enterprise targets, price range and business, and discover complete efficiency and viewers metrics for data-driven decision-making.

A screenshot of TikTok's Creator Marketplace.

TikTok has some eligibility requirements for the Creator Marketplace, so solely choose creators can be part of. This assures entrepreneurs that creators they accomplice with are a few of TikTok’s prime influencers.

4. Strive internet online affiliate marketing

By internet online affiliate marketing applications, creators and different companies can promote and promote one other firm’s services or products for a fee.

To be a profitable affiliate marketer, you must generate gross sales on-line. Deal with selling merchandise that finest align along with your audience. Create participating movies that current affiliate merchandise, showcasing the worth and why you advocate buying them. Strive selling manufacturers you want and belief, sharing affiliate hyperlinks or codes to trace purchases influenced by your account.

If a follower makes a purchase order by the hyperlink or code offered, then you’ll obtain a fee from the model for that sale. TikTok doesn’t enable private accounts to position clickable hyperlinks inside video descriptions. However you possibly can ask followers to repeat and paste hyperlinks into their browsers, or enter particular codes at checkout. Websites like Beacons help you create a free webpage containing affiliate hyperlinks and particulars for merchandise being promoted. When you have a enterprise account, you possibly can add a hyperlink in your bio.

Should you’re an in-house marketer, create an affiliate marketing program with clear pointers and directions on learn how to take part. Invite TikTokers who align along with your model values and audience to take part. Encourage associates to advertise the services or products that finest align along with your targets and shared viewers. And most significantly, implement a monitoring system so you possibly can monitor affiliate efficiency and fee funds.

5. Develop and promote TikTok accounts

Organically rising a TikTok account may take months. Nevertheless, you should buy a longtime account to get an immediate enhance of followers.

To efficiently earn money promoting TikTok accounts, creators ought to give attention to area of interest matters that may be sustained by the client. This may make it simpler for the client to proceed posting related content material and keep follower engagement.

Manufacturers contemplating shopping for a longtime account ought to carry out due diligence. An account with numerous followers however low engagement could not present the return you’re searching for. Additionally, make sure the account serves an viewers you goal and the content material aligns along with your model and targets.

Manufacturers can buy an account with lively followers from platforms like 123accsAccfarm and Fameswap.

A screenshot of account listings on Accfarm

For smaller activations, manufacturers can sponsor posts that reside straight on creators’ profiles. Just like creator collaborations, these campaigns enable manufacturers to pay content material creators to advertise their merchandise in natural posts. Sponsor single posts or create a sequence. If it begins trending, you possibly can enhance the put up to broaden its attain even additional.


7. Create a Patreon account

Patreon account lets creators generate income from followers by memberships that enable unique entry to content material. Use TikTok to advertise membership sign-ups.

Attempt to maintain your subscription prices low to encourage subscribers and contemplate rewarding new subscribers. For instance, freely giving merchandise or unique content material entry to your most loyal followers. Add the hyperlink to your Patreon web page in your movies or add it to your bio to make it straightforward for followers to subscribe each time they’re prepared.

8. Promote your merchandise and merchandise

Merchandise, merchandise, merchandise. This tried-and-true technique applies to TikTok as effectively. Flip unique art work, quotes or your model’s brand into merch and advertise on TikTok. Characteristic your present merchandise in tutorials or showcase your product alongside a development.


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Take heed to your viewers in case you are not sure what to promote. Create polls or ask them on to study what they may purchase.

When you have a private account, create an ecommerce web site to course of gross sales transactions and advertise in your TikTok account. Add the shop to your movies, and encourage your followers to take a look at your merchandise.

When you have a TikTok Enterprise account, you possibly can join platforms like Shopify, BigCommerce, Sq. On-line and Ecwid retailer to your account.

9. Arrange a TikTok store

TikTok partnered with Shopify to launch the TikTok Shopping function. Manufacturers and creators can turn into official TikTok retailers and promote straight within the app.

A screenshot of the TikTok shopping feature.

By making a TikTok Store, you possibly can showcase merchandise on in-feed movies, lives and product showcase tabs. If eligible for this function, you possibly can signup to turn into a vendor within the TikTok Seller Center, the place you possibly can handle stock, orders, creator partnerships, promotions and extra. Nevertheless, the vendor heart is simply accessible in choose areas.

10. Be part of the TikTok Creator Fund

Customers with a creator account can monetize their profiles by the TikTok Creator Fund. Creators must hit some conditions to affix this system and start receiving cash from the platform. Creator Fund members earn cash primarily based on the variety of engagements they get on their content material.

11. Provide unique content material on TikTok

TikTok simply launched a brand new monetization function in June of 2023 known as TikTok Series. This new function is a approach to create unique content material that lives behind a paywall.

creators can apply to get entry to this new function, however there are different standards they should meet as effectively:

  • Creators have to be 18+
  • Their account have to be not less than 30 days outdated
  • They will need to have not less than 10,000 followers
  • They will need to have posted 3+ public movies within the final 30 days
  • They will need to have not less than 1,000 views within the final 30 days

Creators which have lower than 10,000 followers should be eligible if they will present a hyperlink to premium content material they’ve efficiently offered on different platforms.

Your Collection can embrace as much as 80 movies complete, every as much as 20 minutes lengthy. This may be a good way to offer priceless instructional content material to your viewers for a one-time price. You’ll be able to set the value for every TikTok Collection you create, with cost choices starting from $0.99 to $189.99.

12. Present digital items

One other monetization function is digital items in your movies. Individuals who actually get pleasure from your content material can ship you digital items as a token of their appreciation—which might then be transformed into precise cash.

Activate the present choice to have a small present field icon seem subsequent to the remark field. Customers fascinated with leaving a present can faucet it to go to this interface:

A screenshot of virtual gifts in TikTok

Coin packages might be purchased within the following increments:

  • 20 cash: $0.29
  • 65 cash: $0.99
  • 330 cash: $4.99
  • 660 cash: $9.99
  • 1,321 cash: $19.99
  • 3,303 cash: $49.99
  • 6,607 cash: $99.99
  • 16,500 cash: $249.99

These cash can then be used to purchase and ship digital items to a consumer’s favourite creators, with items starting from 5 to three,000 cash. Activate digital items to supply this selection to your viewers.

13. Host reside occasions or workshops

TikTok Live is one other nice approach to earn money. Just like digital video items, customers can even ship reside items. The little present field icon will seem on the backside of a reside video for customers to faucet and purchase totally different items. The ranges on these are even greater, with some being only a single coin and others going as much as 10s of hundreds of cash.

A screenshot of live gifts in TikTok

Several TikTok creators have shared how reside streaming can be utilized to earn money. One creator makes between $20-300 each time they go reside and one other introduced in $34,000 inside a single month—simply from reside streaming.

Be certain that your reside movies are entertaining and priceless in order that customers maintain desirous to tune in. The extra constant viewers you get, the extra probably they’re to stay round and ship you digital items.

14. Provide customized shoutouts

When you have a big following, TikTokers who wish to develop their accounts could also be prepared to pay for customized shoutouts. Choose a value level and promote shoutouts as one more approach to earn money. Your value could also be a little bit of trial and error. Should you’re getting no bites, you might wish to decrease it. However then again, in case you’re getting a ton of curiosity, you may be capable to improve your value.

You’ll be able to then shout these individuals out throughout a reside video or throughout a feed video. You may even select to supply two totally different value factors (with feed movies costing extra) in order that customers can select the place they’d prefer to be shouted out.

15. Promote digital merchandise

Lastly, contemplate promoting digital merchandise. You’ll be able to create a store with TikTok and hyperlink to your digital merchandise from there, making it straightforward to make a sale. Promote your merchandise inside your movies and embrace your store’s URL in your profile so customers can simply discover it.

Be taught extra about TikTok for enterprise

These methods can elevate your TikTok sport and put you on a transparent path to making a living on the app. Be taught how to get more TikTok followers so you possibly can improve your incomes potential much more.

Easy methods to earn money on TikTok FAQ

What number of followers do you want on TikTok to earn money?

For a number of the options talked about within the monetization methods above, you have to hit a minimal follower depend on TikTok. For instance, the Creator Fund requires not less than 10,000 followers to affix.

Alternatively, you want just one,000 followers to obtain digital items on TikTok Dwell. However to obtain ideas and items from different varieties of movies, you have to have not less than 100,000 followers.

What number of views do you want on TikTok to earn money?

To affix the Creator Fund, you have to have obtained a minimal of 100,000 views in your movies inside 30 days. In any other case, you don’t must have a specific amount of views to share hyperlinks to your merchandise in movies or your bio.

How do you receives a commission on TikTok?

When you meet the factors for TikTok funds you need to see your cash in your Creator Fund Dashboard about three days after your movies acquired views. To get to your Creator Fund Dashboard, simply head to your profile, click on on “…” to open settings, go to “Creator instruments,” after which hit “TikTok Creator Fund.”

When you’ve acquired not less than $10, you possibly can take your earnings out 30 days after the month they had been earned in. You’ll be able to ship the cash to your most popular cost methodology, which may very well be PayPal or Zelle.

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