Twitter has over 368 million month-to-month lively customers, so there’s no scarcity of extremely lively and engaged customers on the platform. But it surely additionally means there’s competitors for eyes on Tweets, and also you’ll must be strategic whenever you publish on the platform.
That’s the place Twitter scheduling is available in.
Scheduling Twitter posts ensures that your content material is revealed when your followers are extra probably lively and may considerably enhance your Twitter engagement and attain. It additionally ensures you don’t must be “on” always of the day to manually Tweet when your viewers is most lively.
On this information, we’ll talk about the significance of scheduling Twitter posts and why it is sensible to your Twitter advertising and marketing technique—plus a number of key scheduling ideas. And that will help you get began, you’ll additionally discover ways to schedule Tweets—with and with out Sprout Social’s highly effective scheduling tool.
Desk of contents
Advantages of scheduling Tweets
Why do you have to care about scheduling posts on Twitter, and why does it matter to your Twitter marketing? Let’s break down the explanation why scheduling Twitter posts is sensible for companies.
1. Improves group and productiveness
Scheduling Twitter posts forward of time permits you to manage your Twitter publishing efforts so you possibly can stay productive throughout the day. For instance, if you must Tweet a number of instances all through the day, scheduling Tweets means you possibly can proceed your every day duties with out interruption.
With Twitter scheduling, you possibly can dedicate a few hours every day or week to schedule your content material in batches. This retains you and your content material organized properly forward of time and helps keep productiveness.
2. Helps keep your posting schedule
Planning and scheduling your Tweets might be helpful should you’re attempting to determine or keep a content calendar. By planning out Tweets for the week or month forward, you might have the chance to create a constant posting schedule the place there’s no danger of forgetting to ship out a Tweet at a sure time.
So relaxation simple realizing you possibly can publish your Tweets based mostly in your pre-planned schedule, whether or not it’s round a particular marketing campaign or seasonal content material.
3. Ensures constant cross-platform messaging
In case your social media technique includes sharing an analogous message throughout all of your social media accounts, Twitter scheduling simplifies the method, making certain your cross-platform messaging is cohesive.
This additionally is sensible whenever you’re managing a number of Twitter accounts. Through the use of a social media scheduler, you possibly can schedule your posts to exit on the similar time throughout all social media channels to take care of consistency.
4. Means that you can run checks on optimum ship instances
Schedule Tweets to exit at totally different instances all through the week to search out out which timing works finest to your viewers. You is likely to be shocked to find when your viewers is most lively. Utilizing Sprout’s analysis on the best time to post is an effective place to begin however can differ based mostly in your trade or viewers.
5. Helps you goal totally different time zones
Scheduling Twitter posts additionally is sensible when you must goal audiences in particular places. You’ll be able to schedule your Tweets to exit on the optimum ship instances for various time zones.
This improves your probabilities of reaching the right target audience on the proper time irrespective of the place they reside. This goes again to discovering the perfect time to Tweet in accordance with your viewers, and testing on social media will help.
Easy methods to schedule Tweets on Twitter
Twitter has its personal in-app scheduling device—at the moment out there solely on desktop—that makes it simple to schedule one Tweet at a time.
Step 1: Choose the Tweet Composer
Head to Twitter.com along with your Tweet concept. Click on contained in the Tweet Composer to get able to Tweet.
Step 2: Write out your Tweet
Compose your Tweet. You’ll be able to add media (like a picture, video or GIF), add a ballot, add an emoji or tag your location.
Professional Tip: When you embrace a picture or GIF in your Tweet, add an outline to it for accessibility.
Step 3: Click on schedule
Click on the icon of a calendar with a click on within the backside proper nook—that is the scheduling possibility.
Step 4: Choose your schedule date
Enter the date and time you need your Tweet to go reside. With Twitter’s device, you possibly can schedule Tweets out as far prematurely as 18 months. When you’ve chosen the proper date and time, click on Affirm within the prime proper nook.
Step 5: Click on schedule
You’ll see a small snippet above the Tweet confirming the date and time it would go reside. Click on Schedule to complete scheduling and add it to your queue of Tweets.
Easy methods to schedule Tweets utilizing Sprout Social
The native Twitter scheduler is a superb device for the platform, but when you must handle model accounts throughout varied social media platforms, it’s good to have one thing extra complete. Sprout is a sturdy social media publishing platform that you should use to schedule your posts for Twitter, Instagram, Fb, LinkedIn, Pinterest, TikTok and extra.
Utilizing Sprout, you possibly can schedule your social posts weeks and months forward. And since you possibly can visualize your posting calendar, it’s a lot simpler to work on campaigns and promotions. The device even enables you to schedule recurring posts to simplify your planning and productiveness.
Right here’s how you should use Sprout to schedule Twitter posts.
Step 1: Click on on the blue compose button
From the Publishing dashboard, click on on the blue Compose button on the prime right-hand nook of the display screen. This may open up a New Put up window, the place you possibly can write out your Tweet.
Step 2: Compose your Tweet
When you’ve related a number of Twitter profiles to Sprout, select the Twitter profile the place you wish to publish your Tweet from the Profile Picker drop-down menu on the prime. Then compose your Tweet, together with photographs and/or movies as properly.
Step 3: Click on the “When to publish” possibility
Beneath your publish within the Composition window, you’ll discover a When to publish possibility subsequent to a drop-down menu. Click on on the drop-down button and choose a Particular date and time.
Step 4: Select the date(s) you wish to publish
Choose the date(s) and time(s) whenever you need your Tweet to publish. When you’re not too positive about what time to schedule your posts, choose Use Optimum Instances, and Sprout will give you choices for the perfect time to publish based mostly in your Tweet efficiency historical past. You can even choose a number of dates and instances for recurring Tweets.
Step 5: Click on schedule
When you’re completed, merely click on the Schedule button. And that’s it! You’ve scheduled your Tweet utilizing Sprout.
Easy methods to schedule Tweets on cellular
It’s simply as simple to schedule Tweets through the Sprout Social cellular app. Begin by downloading the app from the App Retailer or Google Play Retailer and log into your Sprout Social account.
Then comply with these steps.
Step 1: Faucet “Compose”
Faucet the Compose icon within the backside proper nook of your calendar.
Step 2: Sort out your Tweet
Sort out your Tweet and add any further media.
Step 3: Faucet “Schedule”
Faucet Schedule from the highest dropdown menu, choose your most well-liked date and time, then faucet Save.
Easy methods to view scheduled Tweets
Trying again at your at the moment scheduled Tweets will help you just remember to haven’t left any out out of your deliberate content material calendar. You additionally could wish to return and edit or reschedule your scheduled Tweets if a brand new promotion immediately comes up and you might want to create new content material.
Easy methods to view scheduled Tweets on Twitter
To view any Tweets you’ve scheduled by way of Twitter itself, click on the schedule icon once more. There’s a hyperlink on the backside of the popup for Scheduled Tweets. Click on this.
You’ll be taken to your Drafts part, which has two tabs: Unsent Tweets and Scheduled. You’ll be able to view all your scheduled Tweets and click on on any you would possibly must edit, reschedule or delete.
Easy methods to view scheduled Tweets in Sprout Social
After scheduling your Tweets utilizing Sprout, you possibly can view them within the Publishing Calendar. There are a selection of various methods you possibly can view these Tweets, relying on what makes probably the most sense to your wants.
Right here, you possibly can view your scheduled posts in record format so as of after they’ll exit.
Or you should use the week view to visualise the posts you’ve scheduled all through that specific week. The weekly view additionally helps you visualize the publish quantity for the present and upcoming week, and what order posts will probably be revealed, in case you wish to make some changes.
From right here, you possibly can simply swap issues round by transferring the playing cards. For example, should you see that you’ve too many Tweets going out on Tuesday, you possibly can drag one of many playing cards to schedule the publish for an additional day of the week.
If you choose the month view, you possibly can visualize your publishing schedule for the whole month. You’ll be capable of see what number of posts you might have scheduled on a sure day and on which platform. It is a nice solution to overview your month-to-month publishing calendar and discover out if there’s any want for changes, particularly based mostly round totally different advertising and marketing campaigns or holidays.
Easy methods to schedule a number of Tweets
In case you have a lot of Tweets to schedule, the concept of sitting at your desk and scheduling one after the other probably looks like a little bit of a nightmare. Fortunately, with Sprout’s bulk scheduling capabilities, you don’t have to fret about that.
When creating your content material, accomplish that in a spreadsheet. You should utilize both Excel or Google Sheets, however should you’re incorporating emoji into your Twitter content material, you’ll wish to go for Google Sheets to keep away from formatting points.
You’ll must format your spreadsheet with the next column headers:
- date: In dd/mm/yyyy or mm/dd/yyyy format, relying in your import preferences.
- time_24hr: Place in 24-hour format. Every of your Tweets have to be scheduled not less than 10 minutes aside from one another in addition to not less than 10 minutes after the time you’re importing your spreadsheet to Sprout.
- message_text: Your Tweet content material. Keep in mind that it have to be lower than 280 characters—except you’re subscribed to Twitter Blue the place you rise up to 4,000 characters. If you might want to embrace a hyperlink, paste it into this column.
- public_image_url: When you’re including a picture to your Tweet, use this column to stick the hyperlink to your public picture URL. Contemplate importing it to your CMS and grabbing the hyperlink from there.
When you’ve accomplished your spreadsheet, export it as a CSV. Then you definately’ll head to the Publishing dashboard in your Sprout Social account earlier than clicking to the Calendar view. Then click on the three dots to entry Bulk Put up Import.
When you click on that, you’ll be taken to the Import Posts dashboard so you possibly can drag and drop your CSV to add your Tweets. Choose your Twitter account then be sure to have the proper date format based mostly on the way you formatted dates inside your spreadsheet.
Then click on Begin Import to start importing your newly scheduled Tweets.
If there are any points with a few of your Tweets, you possibly can obtain a CSV of any that weren’t in a position to be imported so as to repair the formatting errors and re-upload the remaining content material.
This makes it extremely simple to schedule a whole month’s value of Twitter content material directly, with out having to spend your whole day scheduling Tweet after Tweet.
Suggestions for scheduling a number of Tweets
Prepared to begin scheduling your Tweets? It may be such an enormous time-saver that we extremely suggest it. However first, listed below are a number of ideas to assist make scheduling as simple as doable.
Determine how usually it is best to publish
Earlier than you begin creating and scheduling your Twitter content material, establish how often to post. Whereas our overarching advice is 3-4 Tweets per day, you also needs to take note of your historic information to see what number of Tweets get you the perfect attain and engagement.
You’ll be able to then keep on with this variety of every day Tweets as you create and schedule your content material. This ensures you’re sticking with the quantity that generates the perfect outcomes.
Assessment your scheduled Tweets
After a day of scheduling—and even should you used the majority scheduling possibility—all the time return to overview your scheduled Tweets. By reviewing your calendar, you possibly can double verify that you simply haven’t missed any content material or double-posted any content material, eliminating potential errors.
Test analytics often
Whereas scheduling Tweets generally is a big time-saver, that doesn’t imply you get to neglect different elements of your Twitter technique—together with monitoring your analytics. Keeping track of your Twitter analytics will help you be sure your technique continues to be working, that you simply’re posting the appropriate frequency and quantity of Tweets and that your engagement isn’t dropping.
Why wait? Schedule Tweets at present
When completed proper, Twitter scheduling generally is a sensible and environment friendly solution to handle your social media content material. And Sprout offers you a sturdy set of publishing instruments that will help you execute that extra successfully. Along with simply scheduling your Tweets, you should use Sprout instruments to visualise your content material calendar, add belongings for later use and seamlessly collaborate along with your staff.
When you’d prefer to attempt scheduling your Twitter posts, alongside along with your different social profiles, sign up for a free 30-day trial.