An vital a part of rising your Instagram is connecting with different manufacturers and accounts on the platform, and doing so simply received simpler with Instagram Collab posts. With this characteristic, you’ll be able to share content material in collaboration with one other account. This implies your content material, whether or not it’s images or a Reel, shall be shared from each accounts moderately than simply your individual.

There are a ton of events the place sharing an Instagram collab publish may be extra highly effective than merely tagging one other account. Learn on if you wish to discover ways to create an Instagram collab publish and the advantages of doing so.

Instagram introduced Collab posts in late 2021 and mentioned the characteristic would permit for 2 accounts to share a Feed publish or Reel. The unique creator can tag one other account to develop into a collaborator, or co-author, which permits the publish to be posted from two accounts.

According to Instagram, a Collab publish between two accounts means:

  • Each account names will seem on the header of the publish
  • The publish shall be shared with each units of followers
  • The publish will stay on each profile grids
  • The views, likes, and feedback shall be shared by each accounts

It is a nice solution to current content material on Instagram with folks you’re working with together with different small companies, manufacturers, and content material creators.

Collab posts are a straightforward and environment friendly solution to enhance the attain of your content material, which might result in these advantages:

  • Enhance publicity – as an alternative of simply posting content material to your viewers, a Collab publish lets you share content material along with your co-author’s followers as properly, that means you’ll be growing the variety of eyes in your posts. This may also help enhance your general model consciousness.
  • Achieve extra followers – because you’ll be exhibiting up in additional feeds by means of Collab posts, your model shall be launched to new folks, and this generally is a nice alternative to achieve new followers. These Collab posts can be seen as an endorsement from the model or creator that you simply co-author content material with, encouraging their followers to observe your account as properly.
  • Drive up engagement – There’s probability that extra folks will work together and have interaction along with your Collab posts due to the elevated publicity. This implies these posts can carry in additional likes, feedback, and shares than a traditional Instagram publish that solely will get seen by your followers.

To create a Collab publish with one other account, you should first invite that account to be a collaborator. As soon as they settle for the invitation, the publish shall be shared from each accounts.

To be clear, the unique creator owns the post and in the event that they delete it, it can even be deleted from the collaborator’s account. The unique creator additionally has to have a public profile to create a Collab publish.

  1. To start, click on the + signal to create a brand new publish.
  2. When you’ve uploaded the content material, click on on “Tag folks.”
  3. Click on on “Invite collaborator.”
  4. Seek for the account and click on on their profile
  5. Look forward to them to simply accept the request.

As soon as they’ve accepted the invitation, the publish will stay on each of the accounts’ grids and feeds.

Listed here are just some methods small companies and content material creators are utilizing Instagram Collab Posts.

Model partnerships

Instagram Collab posts are good for 2 manufacturers which can be collaborating on particular promotions and need to get the phrase out to each of their communities.

Right here, Sourdough bakery, Rize Up Bakery, shares a Valentine’s Day collaboration with Charles Chocolates.

The Cosmic Latte, an astrology account, additionally did a Collab publish with a jewellery model, Sequin Jewelry. The partnership showcased one of the best equipment for every horoscope signal.

Working with Influencers and content material creators

Collab posts are perfect for when manufacturers work with content material creators or vice versa as a result of it permits each events to share the posts collectively, representing the partnership.

Seattle Chocolate is an organization that cares about sustainability, so once they highlighted eco-feminist, artist, and activist Burcu Koleli, they tagged her as a co-author. This made her profile extra seen – an enormous plus contemplating she has a smaller following in comparison with Seattle Chocolate.

Equally, Twisted Green – an account that shares vegan recipes – partnered with content material creator Jake Dryan aka Plant Future, and used Instagram Collab posts when sharing their joint Reel.

Influencers or content material creators who’re working collectively can use Instagram Collab posts as properly, as Zach and Tee of ZachandTee did with Alyssa of Gaming_Foodie for his or her joint cooking Reel.


When you’re posting a giveaway alongside one other model or content material creator, the Collab publish is an effective choice to share the giveaway information.

Right here, content material creator, Meghan Yuri Young shares her giveaway with the nonprofit Twentytwenty Arts.

Product launches

When launching a brand new product alongside one other model.  asserting the information by means of an Instagram Collab publish is the way in which to go.

The Pastry Project used a Collab publish to announce their new baking equipment in partnership with Kola Goodies.

We hope this publish gave you some inspiration and concepts to incorporate Instagram Collab posts in your social media technique.

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