A hashtag is a mixture of letters, numbers, and/or emoji preceded by the # image (e.g., #NoFilter). Instagram hashtags are used to categorize or label content material and make it extra discoverable.

These are the preferred Instagram hashtags as of the writing of this text. However bear in mind: the preferred Instagram hashtags aren’t essentially the simplest.

A lot of posts could imply numerous individuals observe that hashtag, nevertheless it additionally means there’s a ton of content material on it and your posts would possibly get misplaced. Think about using a mixture of standard and area of interest hashtags to achieve totally different audiences, from broad to particular.

1. #love (2.1B)
2. #instagood (1.6B)
3. #trend (1.1B)
4. #photooftheday (1B)
5. #pictures (1B)
6. #artwork (1B)
7. #lovely (816M)
8. #nature (771M)
9. #picoftheday (714M)
10. #completely happy (693M)
11. #observe (687M)
12. #journey (685M)
13. #cute (660M)
14. #type (634M)
15. #instadaily (627M)
16. #tbt (581M)
17. #followme (553M)
18. #summer season (539M)
19. #magnificence (522M)
20. #health (514M)
21. #like4like (514M)
22. #meals (502M)
23. #instalike (493M)
24. #picture (482M)
25. #selfie (450M)
26. #buddies (436M)
27. #music (434M)
28. #smile (432M)
29. #household (432M)
30. life (431M)
31. #enjoyable (430M)
32. #woman (424M)
33. #likeforlikes (385M)
34. #motivation (344M)
35. #life-style (338M)
36. #likeforlike (327M)
37. #sundown (320M)
38. #wonderful (286M)
39. #nofilter (284M)
40. #instamood (276M)
41. #solar (269M)
42. #follow4follow (250M)
43. #inspiration (235M)
44. #followforfollow (211M)
45. #instapic (205M)
46. #bestoftheday (200M)
47. #cool (165M)
48. #swag (144M)
49. #evening (144M)
50. #happybirthday (121M)

1. #smallbusiness (118M)
2. #enterprise (107M)
3. #entrepreneur (97M
4. #socialmedia (35M)
5. #digitalmarketing (28M)
6. #gross sales (20M)
7. #tech (19M)
8. #management (18M)
9. #innovation (13M)
10. #networking (12M)
11. #search engine marketing (9.1M)
12. #contentmarketing (7.3M)
13. #marketingstrategy (6.9M)
14. #businesstips (5.8M)
15. #startups (5.4M)
16. #productiveness (3.9M)
17. #technique (3.8M)
18. #b2b (2.9M)
19. #consulting (2.9M)
20. #office (2.3M)
21. #professionaldevelopment (1.3M)
22. #leadgeneration (940K)
23. #b2bmarketing (575K)
24. #saas (516K)
25. #thoughtleadership (194K)

1. #trend (1B)
2. #magnificence (522M)
3. #health (514M)
4. #discover (468M)
5. #life-style (338M)
6. #foodporn (296M)
7. #foodie (238M)
8. #instafood (234M)
9. #instafashion (182M)
10. #travelgram (171M)
11. #purchasing (153M)
12. #homedecor (138M)
13. #fashionista (134M)
14. #instatravel (124M)
15. #sale (95M)
16. #shoplocal (81M)
17. #summervibes (58M)
18. #instabeauty (26M)
19. #styleinspo (24M)
20. #low cost (13M)
21. #instashop (10M)
22. #healthAndwellness (8M)
23. #instasale (1.7M)
24. #productreview (1.2M)
25. #b2c (387K)

1. #love (2.1B)
2. #instagood (1.6B)
3. #instagram (1B)
4. #observe (687M)
5. #instadaily (627M)
6. #instalike (493M)
7. #like (356M)
8. #explorepage (324M)
9. #followforfollowback (284M)
10. #instamood (276M)
11. #insta (206M)
12. #fyp (182M)
13. #instafashion (182M)
14. #day by day (168M)
15. #like4likes (142M)
16. #instalove (135M)
17. #instaphoto (121M)
18. #likeforlikes (112M)
19. #instacool (108M)
20. #followers (104M)
21. #comedy (79.5)
22. #like4follow (73.1M)
23. #follow4followback (67.5M)
24. #likeme (42.7)
25. #likesforlikes (11M)

1. #canine (363M)
2. #dogsofinstagram (303M)
3. #canines (164M)
4. #instadog (114M)
5. #doglover (93.7M)
6. #dogoftheday (82.M)
7. #ilovemydog (49.6M)
8. #rescuedog (26.2M)
9. #doglove (23.4M)
10. #dogphotography (19.2M)
11. #dogmom (17.5M)
12. #dogmodel (10.5M)
13. #Dogsitting (10.1M)
14. #Dogofinstagram (9.7M)
15. #dogtraining (8.4M)
16. #doglife (6.1M)
17. #Doggrooming (6.1M)
18. #Doginstagram (4.1M)
19. #doginfluencer (1.9M)
20. #dogboarding (1.7M)
21. #dogsmile (1.7M)
22. #Dogselfie (1.7M)
23. #dogpics (1M)
24. #doggram (1.5M)
25. #Dogadventures (1.3M)

1. #health (514M)
2. #health club (250M)
3. #exercise (214M)
4. #well being (162M)
5. #fitnessmotivation (137M)
6. #bodybuilding (132M)
7. #wholesome (119M)
8. #yoga (116M)
9. #operating (88.3M)
10. #physique (63.3M)
11. #run (59.9M)
12. #fitnessmodel (59.4M)
13. #gymmotivation (54.7M)
14. #cardio (51M)
15. #fitnessaddict (45.5M)
16. #fitnessjourney (38.4M)
17. #getfit (35.3M)
18. #fitmom (29.1M)
19. #workoutmotivation (24.8M)
20. #gymrat (22M)
21. #fitnesslifestyle (17.4M)
22. #yogainspiration (16.7M)
23. #sweat (16.1M)
24. #strengthtraining (12.3M)
25. #gymgirl (10.5M)

1. #artwork (1B)
2. #pictures (1B)
3. #artist (310M)
4. #drawing (283M)
5. #paintings (193M)
6. #digitalart (135M)
7. #artistsoninstagram (110M)
8. #draw (104M)
9. #instaart (92.8M)
10. #artoftheday (76.5M)
11. #contemporaryart (66.6M)
12. #paint (54.5)
13. #abstractart (46.8M)
14. #artgallery (43.6M)
15. #creative (28.3M)
16. #artofinstagram (22.9M)
17. #artcollector (16.9M)
18. #modernart (15M)
19. #tattooart (14M)
20. #urbanart (14M)
21. #picsart (14M)
22. #artists (13M)
23. #artlover (11.1M)
24. #artdaily (6.7M)
25. #artjournal (5M)

For greatest outcomes, restrict your self to three to five hashtags per Instagram put up (or Story, or Reel).

There are actually no guidelines about what an Instagram hashtag might be, however you may loosely kind hashtags into considered one of these 10 classes:

These are primary key phrases to explain your services or products, like #purse or #divebar

These get a little bit extra particular, exhibiting the place you slot in the context of your trade, like #travelblogger or #foodblogger

Communities exist on Instagram, and these hashtags assist you to discover and be part of them. Assume #gardenersofinstagram or #craftersofinstgram

These can seek advice from actual holidays or seasons, like #summerdays, or they can be utilized for all these Nationwide [Thing] Day holidays, like #nationalicecreamday or #nationalnailpolishday

Even for those who geo-tag your Instagram put up, it will probably nonetheless be a good suggestion to incorporate a hashtag that refers to your location, like #vancouvercraftbeer or #londoneats

Every day has plenty of its own hashtags, from #MondayBlues right through to #SundayFunday. We created a whole list of daily hashtags for you to choose from if you’re looking for an easy source of hashtags to add to your posts.

These hashtags combine elements of product hashtags, niche hashtags, and community hashtags. Basically, they’re phrases people use on Instagram to connect to existing communities in a slightly insider way, like #amwriting or #shewhowanders

Perhaps the best-known acronym hashtag is #TBT for Throwback Thursday. Other popular acronym hashtags include #OOTD for outfit of the day, #FBF for flashback Friday, and #YOLO for you only live once.

These hashtags can include emojis on their own, like #😎, or words or phrases with emojis attached, like #sunglasses😎.

Sure, hashtags work on Instagram.

Add hashtags to your Instagram content material simply as you’d different textual content content material.

To cover a hashtag on an Instagram put up or Reel, simply add it as a remark as an alternative of a caption.

You may additionally need to write the caption, hit the return button a number of occasions, and including a caption just a few strains down. That approach, the hashtags might be hidden except a viewer expands the caption.

In contrast to Twitter, Instagram doesn’t publicize a listing of trending hashtags. (Why you so shy, Insta?!)

Nonetheless, for those who seek for a hashtag on Instagram, you’ll see what number of posts use that hashtag. You’ll additionally see a listing of different standard Instagram hashtags utilizing comparable phrases, with put up counts included too.

To seek for a hashtag on desktop, enter the hashtag together with the # image into the search field. On cell, enter your search time period within the search field, then faucet Tags.

If you happen to’re listening to your Instagram feed, you’ll study to rapidly spot trending hashtags as they emerge. Don’t be too fast to leap on a development, although. Solely put up utilizing a trending hashtag if it actually is smart for your online business, and for the particular content material in your put up.

Making a hashtag on Instagram couldn’t be simpler: simply kind the hashtag image (#) adopted by a phrase. Carried out! You’ve simply invented a hashtag (and made us extremely proud within the course of).

Whilst you can’t block hashtags which can be posted by accounts you observe, you can create a block to forestall sure hashtags from showing in your prompt content material.

1. Go to your profile, faucet the three-horizontal-line menu button on the highest proper.
2. Faucet “settings,” then “prompt content material”.
3. Faucet “particular phrases and phrases,” after which add the hashtag or key phrases you’d like to cover.

Yep, you may add numbers to hashtags on Instagram… emojis, too! #prettycool2023🤯

The web is stuffed with Instagram hashtag mills, however the fact is, you’ll get the simplest outcomes for those who do the legwork your self. And which means…

Clearly you don’t need to be a copycat. However there’s at all times tons to study from watching others in your trade. What’s working for them? What group teams would possibly they be tapping into with their tag technique? What hashtags are they utilizing that you just positively need to keep away from?

If you pop a phrase into the Instagram search instrument, you’ll see a bunch of associated search phrases pop up as strategies. These are sometimes related phrases which may rating you a good wider (or extra area of interest!) attain.

For example, you would possibly know instinctively to label your crochet sample put up with #crochet, however Instagram additionally suggests the labels #crochetaddict, #crochetlove, and #crochetersofinstagram — particular, community-oriented hashtags which have hundreds of thousands of posts every.

On Instagram, anybody can create a very distinctive hashtag to advertise a marketing campaign or your model as an entire. In different phrases: the very best hashtag on your model was inside you all alongside!

Okay, earlier, we had been dunking on hashtag mills, it’s true… however this one is totally different.

Hootsuite’s AI expertise analyzes each your caption and the photographs you’ve uploaded to recommend essentially the most related tags. These are going to be a unique-to-you mixture of tags, and one which you should utilize proper in Hootsuite Composer.

Pop your hashtags on the finish of your caption (and even put up them in a remark!) as an alternative of incorporating them into the textual content. Utilizing hashtags in the course of your captions or feedback would possibly make your content material much less accessible to individuals utilizing text-to-speech readers.

Select hashtags that may entice high quality followers, not simply a big amount of followers. Simply because a hashtag like #followme has hundreds of thousands of posts doesn’t imply that it’s going to tug within the type of audience you really need — you would possibly discover your follower depend leap with bots and spammers, which may very well be a turn-off for actual potential prospects.

It is perhaps tempting to easily copy and paste the identical lengthy listing of hashtags on each put up, however don’t do it.

As a result of hashtags are generally made up of a number of phrases operating collectively (#hereisanexample), misunderstandings can generally occur. Proofread any new hashtags with a grimy thoughts to ensure you catch any unintentional swears.

If you happen to’re utilizing slang or an acronym, it’s clever to do a fast search to ensure you’re not unintentionally posting one thing offensive, too. Perhaps at your retailer, “B.D.E.” means “Huge Offers On a regular basis!” however the web may need one other thought all collectively.

If you happen to discover your hashtags are distracting out of your unbelievable caption, you may at all times tuck them away out of sight. You are able to do this by both inserting them a number of strains under the caption (which can hold them hidden except somebody clicks “see extra”) or pop them right into a separate remark.

As an alternative of selecting 5 hashtags which can be variations on a theme (#canines, #puppies, #doggos, #goodboys, #furryfriends), attempt to hit totally different varieties of search phrases with every of your tags.

For example, perhaps one hashtag is said to your location (#boston) whereas one other makes an attempt to attach with group (#dogmoms) and one other promotes your branded contest (#staceyssummerdogfashioncontest).

Some hashtags—like #nudity or #youngmodel—get used inappropriately so ceaselessly by customers that Instagram principally hides them away.