Strive Hootsuite’s free interactive engagement calculator for Instagram now:

To make use of Hootsuite’s engagement charge calculator for Instagram, simply kind in every worth requested.

Should you’re calculating your whole engagement charge, use your account’s whole variety of posts, likes, feedback, and so forth.

Should you’re simply calculating your engagement charge for a selected advertising and marketing marketing campaign, use solely the data from the posts which can be included in that marketing campaign.

And if you happen to’re calculating your engagement charge for a single put up, use solely the small print of that one put up.

An Instagram engagement charge calculator calculates your Instagram engagement charge (duh) through the use of metrics like follower depend, likes and feedback.

Your engagement charge is completely different from easy stats (for instance, what number of likes a put up received) as a result of it additionally takes into consideration what number of followers you have got.

The Hootsuite Instagram engagement charge calculator included on this article determines put up engagement charge, which means that it’s greatest used for particular IG posts (versus your account’s whole engagement charge).

The engagement charge system used right here is:

Whole engagements on a selected put up / Whole followers *100

Right here’s a hypothetical: if Instagram account A has 5 likes on a put up and Instagram account B has 1000 likes on a put up, you’d in all probability assume that account B is outperforming account A.

However say Instagram account A has 100 followers and Instagram account B has 100,000 followers. That signifies that 5% of account A’s followers preferred their put up—that’s a superb engagement charge. Solely 0.1% of account B’s followers preferred their put up, which implies a lot decrease engagement.

The extra followers that you’ve on Instagram, the tougher it’s to have a excessive engagement charge. Social media consultants agree {that a} good engagement charge is between 1% and 5%. That may not sound like a lot, however it’s!

Listed below are the worldwide common engagement charges for several types of posts on Instagram enterprise accounts:

• All Instagram put up varieties: 0.54%
• Instagram picture posts: 0.46%
• Video posts: 0.61%
• Carousel posts: 0.62%

And listed here are the worldwide common engagement charges per variety of followers for enterprise accounts:

• Fewer than 10,000 followers: 0.76%
• 10,000 – 100,000 followers: 0.63%
• Greater than 100,000%: 0.49%

In case your Instagram engagement charge is beneath 1% (or if you happen to’re simply an overachiever), listed here are the very best methods to enhance.

Individuals who view your posts will likely be extra more likely to have interaction together with your content material if you happen to immediate them. In different phrases: if you’d like engagement, simply ask! You are able to do this in your posts, Reels and Tales.

This Instagram put up from Rupaul’s Drag Race encourages followers to put up about who they assume ought to win the competitors. The put up itself has a excessive variety of likes and feedback, and mixed, the branded hashtags have been used thousands and thousands of occasions.

Engagement is a two-way avenue: just remember to’re interacting together with your followers and constructing significant relationships, as a result of that can make them extra more likely to work together with you.

Being a reliable supply of details about your model is essential, however you may also simply reply to DMs and feedback to point out your followers that you simply’re listening.

An engagement charge from 1% to five% is nice, in line with social media consultants—something beneath that’s lower than good, and something above that’s stellar.