After I launched the Female Startup Club podcast on the finish of 2019, I didn’t have any grand plans or intentions for what it would seem like sooner or later. On the time, I used to be studying Tim Ferriss’ Tools of Titans, and I observed that hardly any ladies have been featured. Whereas I loved the e-book, I wished an area to listen to that very same vitality from ladies.
I attempted internet hosting IGTV interviews with feminine founders however shortly realized that many viewers wrestle to look at an extended dialog, so I pivoted to podcasts. I reached out to everybody I knew with a narrative to inform, sat down with a mic on my bed room flooring, and began recording. I had no expertise in reporting or journalism. I used to be not assured in public talking (in actual fact, I used to be terrified!). However I additionally had nothing to lose and a complete lot of ardour when it got here to amplifying these voices.
Regardless of my lack of expertise or strategic planning, the podcast took off. Inside just some years, I’ve not solely grown it right into a present within the high 0.5 p.c of podcasts globally, however I’ve additionally constructed a enterprise across the podcast that makes multi-six-figures of annual recurring income from sponsorships, adverts, and our non-public group, Majic.
Learn on to study a few of the methods that helped me shortly develop an viewers and generate profits from my work. I hope it conjures up you to go forward and launch your concept, too!
1. I obtained assist earlier than anybody informed me I may
There’s a whole lot of podcasting recommendation on the market that claims it is best to wait till you’ve gotten tens of 1000’s if not lots of of 1000’s of downloads earlier than going out to pitch sponsors. However, after I was at about 4,000 downloads, I knew I wanted a distribution associate (and a few money to make this undertaking sustainable). So, I went forward and began pitching sponsors anyway. I got here up with a listing of ten manufacturers that aligned with Feminine Startup Membership and despatched all of them a message about my imaginative and prescient and audience.
As luck would have it, one in all these manufacturers was in search of podcasts to sponsor focusing on my precise viewers. One surprisingly informal name later, they signed a $25,000 deal to sponsor us for a yr. Due to a mixture of the correct message touchdown on the correct desk on the proper time, I now had the money and the accountability to place out no less than three episodes per week for the subsequent yr—and it by no means would have occurred if I hadn’t been prepared to leap earlier than I felt prepared or earlier than anybody gave me “permission” to.
The excuse to not get began on *that factor* is at all times going to be there. If I hadn’t simply gotten began, I wouldn’t have had lots of of interviews below my belt immediately, wouldn’t have a thriving enterprise that’s using 5 extra folks (two full-time, three contractors), would not have been awarded Younger Australian of the 12 months in 2022, and a lot extra.
2. I leveraged the networks and reputations of my company to develop
In terms of constructing a profitable enterprise, I swear by the facility of collaboration and amplification. This podcast wouldn’t exist with out my company, and the built-in distribution channel they gave me has been so key.
As an illustration, after I landed Sarah Lee and Christine Chang from Glow Recipe—two of the largest entrepreneurs I’d had on the present but—via some dogged chilly outreach, I knew I needed to benefit from this chance to develop our credibility by sheer connection. I emailed all my dream company in our database saying, “These persons are approaching the present. Do you need to come on the present too?” Sarah and Christina turned an anchor that led to extra curiosity from different influential folks as a result of they wished to get in on that bandwagon.
We additionally collaborate with every visitor to leverage their viewers for selling their episode and rising our attain. After every episode, I’d create property for social media and ship them to the visitor, encouraging them to share with their audiences. I finally discovered that the majority company have been sluggish to submit themselves, however once we posted one thing on our channel and tagged them, they have been more than pleased to repost.
Extra not too long ago, we’ve ramped up this technique so we will assure leveraging our company’ viewers. We’ve included a clause inside our visitor onboarding course of that reads: “By agreeing to our Podcast T&C’s, company verify they’ll settle for Instagram collaboration requests for at least seven days to their largest viewers (founder or model account).” This has been an actual game-changer: A assured look on our company’ feed can simply earn us lots of of followers in a few hours.
Over time, this deal with connection has compounded to develop our viewers to over 100,000 followers throughout channels, and set up us as one of many thought leaders within the business.
3. I market the best way I would prefer to be marketed to
In all of my advertising and marketing, I’m primarily creating the kind of content material that I might be enthusiastic about, as a result of that’s the content material that was lacking after I was impressed to create the podcast within the first place. (I additionally, fortunately, am my very own audience.) If I’m ever caught, I simply ask myself: If I have been a listener, is that this one thing that will enchantment to me?
As an illustration, when naming the podcast, I thought of together with my very own identify, however then thought of how I seek for content material on-line. If I used to be trying to discover a podcast like mine, I’d go to Google or my podcast app and seek for issues like ‘feminine entrepreneurship,’ ‘feminine founders,’ or ‘feminine startups.’ Utilizing these key phrases, I got here up with Feminine Startup Membership. 9 out of ten instances after I ask a listener how they discovered the present, they are saying it was from an identical key phrase search, and good naming undoubtedly helped me acquire a whole lot of early traction.
I additionally love searching across the podcast library to see what catches my eye. Taking this into consideration, making a daring visible model for FSC turned an enormous precedence. Just a few years in, it is this vibe that followers typically say attracted them to hitch the group.
4. I reworked my viewers right into a thriving group (and a brand new income stream)
One of many many joys of launching this platform is studying from our group of listeners. I’m at all times asking folks to hop into my DMs on Instagram or ship me an e-mail about how we will higher assist them, and I usually maintain one-on-one buyer analysis interviews with founders and future founders to actually perceive how we will greatest assist them.
These conversations have led to the newest massive evolution in our enterprise: the creation of Majic, our paid membership group for small enterprise house owners and entrepreneurs. I stored listening to that our entrepreneur listeners have been feeling lonely and wanting extra alternatives to community, discover mentorship, and bounce concepts off folks. Since its official launch in 2022, Majic has change into probably the most superb group of girls who’re the last word hype women for one another. Plus, it’s supplied a brand new stream of recurring income that enables us to take a position into the way forward for the enterprise and hold the group operating.
The lesson: When you’ve gotten a group invested within the model, constructing the enterprise into its subsequent stage is known as a collaborative effort between you and your viewers.
These approaches have helped Feminine Startup Membership develop a ardour undertaking right into a profitable enterprise quicker than I ever may have imagined. And whereas I do know now we have a lot extra to go, I’m assured that the identical mindsets—leaping earlier than I’m prepared, considering like a buyer, and harnessing the facility of connection and group—will proceed to take the enterprise to new heights.