If you wish to see success on TikTok, it’s essential discover ways to get extra eyes in your content material. A part of your TikTok marketing strategy ought to give attention to constructing a following, however crucial half ought to emphasize tips on how to get extra views on TikTok. Extra views imply extra engagement; extra engagement means constructing a stable social media following.
All through this text, you’ll be taught extra about what a TikTok view is, why they matter, plus 12 methods to get extra views to your TikTok movies.
What is taken into account a view on TikTok
It looks like each social media platform has completely different guidelines for what dictates a “view.” On YouTube, a view is just counted as soon as somebody has been watching your video for 30 seconds. On Facebook, it’s when somebody has watched your video for 3 or extra seconds.
On TikTok, a view is counted the second somebody lands on one among your movies. Even when they scroll away instantly, it’s nonetheless counted as a view.
How a lot does TikTok pay for every view?
There’s no set charge that TikTok pays per view. Nevertheless, high creators have said that they acquired around two to four cents for every view on their movies on account of income earned from the TikTok Creator Fund.
Do you have to purchase views on TikTok?
Not at all must you ever buy likes, views, followers or some other kind of social media metric. The numbers would possibly look good on paper however inflated metrics received’t translate to long-term success. Ultimately, this may occasionally really hurt your small business, as this may occasionally violate TikTok’s Phrases of Providers and Group Pointers.
As an alternative, observe our ideas for getting extra views on TikTok organically—and put that pockets away.
Why views matter on TikTok
Views are an vital TikTok metric. Views showcase what number of occasions folks have seen your movies. The extra views you get, the extra your movies are proven, urged and shared.
Greater than that, the extra views you get on TikTok, the extra seemingly you might be to obtain different forms of engagement—feedback, follows, shares. Whereas your observe depend is the most definitely approach to measure an account’s dimension, your view depend—the folks really seeing your movies—issues simply as a lot.
It’s essential discover ways to get extra views on TikTok to be able to develop your account, attain a wider viewers and positively influence your small business’s backside line.
get extra views on TikTok: 12 important methods
Should you’re in search of methods to extend your views on TikTok, strive these 12 methods and measure your enhancements.
1. Add hashtags to your content material
Hashtags exist on practically each social media platform as a approach to categorize, tag and seek for content material, and TikTok isn’t any completely different. TikTok hashtags are used equally—however may also be used for traits and challenges.
Utilizing hashtags may also help much more TikTok customers uncover your content material and enhance your view depend. Nevertheless, it’s essential be strategic about your hashtag use.
Ensure you’re utilizing hashtags which can be each related to your content material and are widespread, making certain you may generate some attain out of your hashtags.
Listed below are a couple of key methods to seek out one of the best hashtags:
- Take note of hashtags your opponents are utilizing
- Use a device like TikTok Hashtags to seek out widespread choices
- Begin typing hashtags into the caption and let TikTok autopopulate choices
- Flick thru the For You Web page to find trending hashtags
Right here’s an example of how one can incorporate hashtags into your caption to assist enhance your attain:
2. Create a multi-part collection
Should you’ve created a video that has carried out properly, use that to your benefit. Make it a multi-part collection by developing with extra content material of an identical nature.
For instance, the Morning Brew team created a video translating phrases into company converse. Their viewers beloved it, so that they’ve began creating extra. Within the TikTok video under, that is half 4 in a collection that they’ll hold constructing on, so long as they’ll generate extra content material for it.
TikTok permits customers to create playlists now, so you may even add all the components of every collection to a listing, making it straightforward for customers to view all related movies inside one single feed.
3. Embody widespread music
Use widespread music and sound clips inside your video content material. If somebody likes the music clip, they’ll click on on the spinning album within the backside proper nook to view extra movies that use it, doubtlessly main them to find your content material.
Right here’s an instance of a video that Duolingo’s team created with the owl mascot and a pair different staff members doing a well-liked TikTok dance together with the corresponding tune.
Whilst you don’t essentially must do a TikTok dance, incorporating trending sound bytes can nonetheless be a good way to get extra views.
4. Observe viral TikTok traits
Equally, following viral trends is one other nice approach to acquire traction in your TikTok. There are lots of various kinds of traits—dances, as talked about above, challenges, memes, and many others.
One viral meme has been to make use of a clip of Jennifer Lawrence from her latest Sizzling Ones interview (an interview the place celebrities reply questions whereas consuming wings that get sequentially hotter), the place she repeats “What do you imply?” over and over. Grammarly executed this viral development completely in its video under.
Among the finest methods to realize an understanding of viral traits on TikTok is to spend little bit of time really consuming content material on the platform. Check out opponents and different model accounts, however merely scroll for a bit every week as properly to be sure to keep up-to-date on new TikTok content material concepts.
5. Know your audience
Who’s your audience? Understanding your buyer and who you’re attempting to succeed in on TikTok may also help you to create content material that they actually need to see. Whenever you create content material that your audience really enjoys, they’re going to be extra prone to have interaction with it, share with their pals and observe your account—all of which ends up in much more views.
Begin by making a customer persona. Put collectively a profile of precisely who you’re attempting to succeed in—particularly once you use social media information to take action. This can provide you an understanding of which forms of content material every persona can be desirous about consuming.
Subsequent, analyze your opponents. What are they posting? Higher but, which of their posts will get probably the most views and engagement? How are you going to incorporate related methods along with your audiences?
Then begin creating. Cater your content material to your particular viewers. And alter your content material technique based mostly on their reception.
6. Discover one of the best occasions to put up on TikTok
Posting on the proper occasions may also guarantee higher odds of your viewers seeing your content material. In line with our information, the best times to post on TikTok embody:
- Tuesdays from 2 to six p.m.
- Wednesdays from 2 to five p.m.
- Thursdays from 3 to five p.m.
Nevertheless, they’ll change by business and by model. To seek out your individual finest occasions to put up, take note of your TikTok analytics and when your viewers is most definitely to be on-line.
7. Cross-promote your movies
Share your TikTok movies on different platforms to additional unfold the phrase. You possibly can simply share them to Instagram Tales, or you may repurpose TikTok videos as Instagram Reels or YouTube Shorts. Think about additionally sharing hyperlinks to your TikTok movies on X (previously often called Twitter) to be able to solid a wider internet.
8. Create movies from feedback
If somebody feedback on a video with a query, you may reply to it as a textual content remark or reply with a brand new TikTok video. Doing the latter creates a hyperlink from the brand new video to the previous. These desirous about seeing what the remark stemmed from will then go watch the unique video, netting you much more views.
As you may see on this instance from Persona Cosmetics, you an use this tactic as a approach to announce product restocks. The staff used this remark to showcase the performance and house of the favored make-up bag with different Persona Cosmetics merchandise to announce that the “bag is again.”
9. Duet/sew widespread movies
One other approach to create new TikTok movies is by dueting or stitching an existing TikTok video. A sew performs a part of an present video earlier than you’re taking over with your individual recorded video. It’s a good way so as to add further context or commentary to another person’s video.
A duet, such as you see under from OREO, locations your video alongside an present video. That is excellent for reacting to a different video, like OREO did with an ice cream sandwich recipe utilizing its cookies as a most important ingredient.
Incorporating duet and sew movies into your technique might be a good way to generate extra views—particularly should you use movies from well-known creators.
10. Work with influencers
Talking of well-known creators, partnering with them as a part of your influencer marketing strategy might be a good way to succeed in a fair wider viewers on TikTok. If customers see a well-recognized face, corresponding to a social media influencer, athlete or superstar, they’re prone to stick round and watch, share and observe your content material.
Equally, you probably have influencers create content material that includes your model on their very own channels, their viewers might faucet over to your profile and begin watching a few of your movies.
Right here’s an instance of an influencer advertising and marketing marketing campaign that Chipotle did with a well-liked meals reviewer on TikTok.
11. Take part in TikTok challenges
There are lots of various kinds of TikTok challenges, however the principle two varieties are branded challenges and neighborhood challenges. Branded challenges are challenges that relate again to your services or products and that your model creates as a approach to have interaction your viewers. Group challenges are began by creators and TikTok customers.
Attempt creating a novel branded problem to your viewers to take part in to see how a lot attain you may generate. Or, hold a watch out for neighborhood challenges that make sense to your model or product to hitch. TikTok challenges can do wonders to your attain.
12. Create a whole lot of content material
Lastly, create quite a bit of content material. TikTok recommends posting 1-4 times/day, and if you wish to sustain the momentum and actually develop your account, it’s a good suggestion to share as a lot content material as usually as you may.
Think about batch creating content material so that you’ve quite a bit to share for every week or two earlier than it’s essential create extra. Submit day by day at a minimal—extra, should you can—to be able to enhance the variety of views your TikTok account can get. In truth, it could be value making a social media content calendar to assist plan your TikTok content material prematurely.
Begin getting extra views on TikTok
Improve your TikTok views and begin rising your account. Construct a stable TikTok and social media marketing strategy so you may enhance views, followers, attain and a lot extra. With a stable basis, you may generate gross sales and consciousness for your small business via TikTok.