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By now, manufacturers and people know that they’ll discover freelance creatives to work on tasks for them on platforms resembling Fiverr and even on main social media websites resembling Instagram, TikTok, and X (previously Twitter).
However generative AI has modified the sport. The expertise is fast-becoming a typical artistic software due to the likes of text-to-image mills resembling OpenAI’s DALL-E 3, Stable Diffusion, Midjourney, Ideogram, and text-to-video and image-to-video merchandise resembling Runway’s Gen2 and Pika Labs.
With all these new instruments already powering widely-viewed and groundbreaking creative projects throughout the net, manufacturers could also be left unsure of who and the place to show to when on the lookout for a artistic who has a command over GenAI.
That’s the issue Forum3 is hoping to resolve. The 2-year previous digital tech startup primarily based in Seattle, Washington, was co-founded by Adam Brotman, former Chief Digital Officer at Starbucks (and creator of the favored Starbucks Rewards cellular app) together with Andy Sack, a former innovation marketing consultant for Microsoft CEO Satya Nadella, who each function co-CEOs of the brand new enterprise.
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Gamifying AI-created model property with money prizes
Discussion board’s new on-line platform Hive3 was unveiled in preview back in the summer of 2023. It was constructed to basically gamify the method of connecting manufacturers with skilled and dynamic AI creatives, providing totally different time-boxed challenges during which creatives would compete to create the perfect property for a given model in alternate for money prizes. Winners are chosen by Hive3’s neighborhood and/or a panel of judges.
Since that point, Hive3 has hosted 10 “community-driven challenges” for manufacturers. At the moment, the platform is launching to the general public and with it’s “Season One,” a collection of “roughly 30 back-to-back competitions,” for various manufacturers held weekly, in keeping with the positioning. “To qualify for the playoffs, you simply want to position 1st, 2nd, or third in one in every of these.”
AI creatives who place 1st, 2nd, or third in every model problem will obtain some portion of a $5,000 pot, whereas playoff winners will obtain grand prizes between $10,000 and $50,000, in keeping with the Hive 3 website.
Whereas GenAI clearly reveals huge potential and promise as a artistic software, some manufacturers could also be cautious of looking for it out given the unresolved legal issues surrounding the data used to coach the AI fashions that energy the tech, in addition to the truth that the U.S. Copyright Office has repeatedly ruled GenAI artworks can’t be copyrighted.
First problem for Crumbl Cookies developing on Nov. 3, 2023
The primary problem is for the white-hot dessert brand Crumbl Cookies, and it begins later this week, on Friday, Nov. 3, 2023, with a deadline of Tuesday, Nov. 7, 2023 and a $5,000 whole prize pool.
The precise project for the problem is kind of open-ended thus far, merely “Create an progressive advert marketing campaign for a fast-growing cookie firm.”
“The brand new digital transformation playbook begins with manufacturers understanding the best way to use AI, and the Forum3 crew is uniquely positioned to information manufacturers as they navigate this expertise, typically for the primary time,” mentioned Brotman in a press assertion. “We stay up for partnering with forward-thinking manufacturers like Crumbl Cookies to generate new forms of artistic output, activate a neighborhood of consumers, and elevate model advertising and marketing utilizing AI.”
Already, the Hive3 neighborhood has employed a roster of influential AI artists and designers to supply tutorials and additional evangelize the platform, amongst them Heather Cooper, Tatiana Tsiguleva, Nicolas Neubert, and Ben Myhre.
“Platforms like Hive3 give creators the chance to make use of new abilities with generative AI expertise to supply full tasks with totally different software stacks that mimic real-world actions with a aggressive spirit,” mentioned Cooper. “I’m excited to affix Hive3 as a model ambassador, and I stay up for serving to extra creators advance their abilities utilizing generative AI.”
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