Responding to messages shortly is a big a part of social media customer service—and it’s no totally different whether or not you’re coping with messages on Fb, Twitter, LinkedIn, or Instagram. Fortunately, Instagram has an easy-to-use choice that may lower down in your crew’s time responding to questions.

With Instagram auto reply, you possibly can simply set auto-responses to frequent questions and messages. This function cuts down on the time your social media help crew must spend monitoring and replying to clients.

On this article, we’ll speak extra in regards to the Instagram auto reply function, how it may be used, and some message examples for inspiration.

What is Instagram auto reply?

Instagram auto reply is a feature available in your Instagram message settings that allows you to send automatic responses to frequently asked questions.

For example, if you regularly get a question like, “Do you offer free shipping?” your team can set up an auto reply that will answer the question instantly rather than forcing the customer to wait for a real person to respond.

There are a few different ways you can do this:

Study extra about how a social inbox like Hootsuite’s will help streamline your social media communication on this video:

What can you utilize Instagram auto replies for?

There are a number of methods to reap the benefits of Instagram’s auto reply function. Listed here are only a few varieties of automated responses you would possibly think about organising:

  • Welcome messages
  • Away messages
  • Ceaselessly requested questions
  • Share contact data
  • Share enterprise hours of operation
  • Present cargo and cost particulars
  • Supply reductions
  • Clarify wholesale pricing data
  • Inform clients methods to deal with points with their orders
  • Share hyperlinks to extra sources

Professionals and cons of utilizing Instagram auto reply

So why use Instagram auto reply? Is it the best choice for creating automated responses and releasing up your crew’s time? As all the time, it is dependent upon your wants.

Let’s cowl some primary professionals and cons that will help you determine.


  • Make a great impression. Instagram exhibits your followers how fast your crew is to reply. A quicker response time is a greater search for what you are promoting.
  • Reply questions earlier than they’re requested. Create an auto-responder that offers your clients a transparent thought of once they can count on to listen to from an actual individual—except your auto replies may give their reply instantly.
  • Save your crew time. Cease writing the identical reply time and again. Automated messages give your crew extra time for escalated messages and different buyer help points.
  • By no means miss a message. You don’t have to fret about time zones if you enlist auto reply. Even when your crew isn’t working, clients can get solutions as quickly as they ship a message.


  • Just for Instagram and Fb. Instagram/Meta’s built-in options solely work for these two platforms. You’ll need to enlist the assistance of exterior instruments for different social media platforms—don’t fear, we’ve bought extra on that under.
  • You must join your Fb and Instagram pages. In an effort to entry a few of the extra superior instruments, you should use Meta Enterprise Suite, so that you’ll have to attach your Fb and Instagram pages.

15 Instagram auto reply message examples

Unsure what varieties of auto replies to set in your Instagram messages? Listed here are 15 examples to assist encourage you.

Welcome message

Ship one in every of these choices to all new incoming Instagram DMs at any time when your crew is unavailable for a fast response:

  • Thanks for getting in contact! Our crew is out there from 10am-3pm CT. We’ll get again to you inside these hours!
  • Hey there—thanks for reaching out! Your message is vital to us. Somebody on our crew will get again to you throughout the subsequent 12 hours.
  • Sorry we missed you! Our crew is at the moment unavailable, however we’ll be again round 8am GMT.

Primary enterprise data

Use one in every of these when somebody messages you on Instagram to ask about hours of operation or contact data:

Ceaselessly requested questions

Listed here are a number of frequent questions and solutions you would possibly need to incorporate into your Instagram auto replies.

How lengthy does transport take?

  • You may count on your objects to reach inside 3-5 enterprise days of your order.

How can I cancel my plan?

Do you provide any reductions?

  • We love that you just requested! Use promo code INSTA for 10% off your buy.

What companies do you provide?

  • We provide accounting companies for small companies.

How a lot do your companies price?

  • We work on a month-to-month retainer foundation. Packages begin at $1,000/month and go as much as $15,000+ relying in your wants.

Are you taking new sufferers?

  • Sure, please head to our web site to fill out the shape for brand spanking new sufferers.
  • Sadly, our therapists are totally booked in the mean time. Please examine again subsequent quarter to see if any spots have opened up.

Tips on how to arrange auto replies on Instagram

There are two methods to arrange auto replies on Instagram. The primary is fairly simple—accomplish that proper contained in the Instagram app. The second includes digging into the Automations choice in Meta Enterprise Suite.

We’ll stroll you thru every course of.

Tips on how to arrange auto replies through the Instagram app

First, open the Instagram app. Faucet the messages icon within the prime proper nook of the house feed. Then, faucet on the ellipses within the prime proper nook of your messages dashboard and choose Instruments.

Select Tools in the top right corner of your messages dashboard.

Right here, you possibly can set both saved replies (canned responses your crew can faucet on to ship manually) or auto replies for steadily requested questions.

The Tools section of Instagram settings include response suggestions, saved replies, frequently asked questions, and message controls

Faucet on Ceaselessly requested questions to entry the auto reply function. Instagram will usually embrace a number of starter questions. You may customise these or use them as is—simply add solutions.

The frequently asked questions menu. This shows sample questions (like "What type of services do you specialize in?")

Add as many questions as you need. You may even present these questions in chat, so clients who need to message you’ve got choices to select from.

Tips on how to arrange auto replies in Meta Enterprise Suite

When you have your Fb Enterprise Web page arrange and optimized and your Instagram enterprise profile linked, you should utilize Meta Enterprise Suite to create automations like this.

First, head over to your Fb Enterprise Web page, then click on on Meta Enterprise Suite within the left-hand sidebar.

The back end of Facebook/Meta Business Suite

You’ll then be taken to the Meta Enterprise Suite dashboard. From right here, click on on Inbox within the right-hand sidebar.

The left hand sidebar of Meta Business Suite shows Inbox (among other options)

This inbox part will maintain all messages and feedback from Fb, Instagram, and WhatsApp. For those who’re on the lookout for a single place to handle these, Enterprise Suite is a superb place to take action. The largest downfall is that these are the one platforms you possibly can monitor right here (extra on that later).

To arrange your auto-reply messages, click on the atom icon to entry Automations.

The automations option is highlighted in the top right of the Inbox screen

Right here, you possibly can arrange numerous automations regarding your direct messages throughout all of Meta’s platforms. For those who haven’t beforehand arrange Ceaselessly requested questions, it would seem as one of many Advised for you choices. Click on on it to get began.

The Inbox Automations menu shows suggested options, including Instant Replies and Away Messages

Choose your Instagram account from the listing of locations you need to flip this automation on. Then, begin including questions. You may preview them within the left-hand sidebar.

The edit automation screen in Meta Business Suite allows you to write your own text for an Instagram auto reply

When you’re executed, click on Save modifications and toggle this automation into the On place. And voila! You’ve bought your steadily requested questions arrange.

Different automations you possibly can create are:

  • Away messages
  • Instantaneous replies
  • Comply with ups

Tips on how to auto-respond to messages and feedback on Fb, Instagram, X, and LinkedIn

We talked about that Meta Enterprise Suite is nice for managing your messages and feedback on Fb and Instagram. But when your model makes use of different platforms, like X (previously generally known as Twitter) and LinkedIn, you’ll want extra help.

Excellent news—you’re in luck! With Hootsuite’s Social Inbox, your total social media and buyer help crew can monitor, handle, and reply to messages throughout all social media platforms in a single house.

Hootsuite Inbox

You may retailer details about varied clients so that you by no means begin a brand new interplay as strangers, serving to clients really feel seen and valued. Assign messages and interactions to sure crew members so the most-equipped individual can deal with every particular subject.

Use Hootsuite Inbox as your social media assist desk, resolving messages as quickly as they’ve been responded to and maintaining notes on buyer points.

Hootsuite Inbox

Create auto-responders for each social media platform you handle with Hootsuite.

Book a free Hootsuite demo and try Inbox today

Ceaselessly requested questions on auto replies on Instagram

Why must you use Instagram auto reply?

Instagram auto reply is a good way to attenuate wait time for steadily requested questions. If you already know frequent questions your viewers has, and there’s a set reply you possibly can present, set it as an auto-response.

This protects your crew time and ensures your Instagram followers don’t have to attend for a response.

How do you flip Instagram auto reply off?

There’s no fast on-off toggle for Instagram auto reply. As an alternative, you’ll have to enter your Instagram messaging instruments and take away any steadily requested query responses you’ve enter.

What’s a saved reply on Instagram?

A saved reply is the same software to auto replies. As an alternative of sending instantaneously, although, saved replies are merely saved in your Instagram messaging settings in your crew to manually ship out. This works if the query somebody asks has totally different solutions relying on the time of yr. It can save you replies for a fast response, however you don’t need to have the response be automated.

Hold your clients proud of quicker message responses, due to Hootsuite. Reply to questions and complaints, create tickets from social conversations, and work with chatbots all from one dashboard. See it in motion.

Get started

Save time on social messaging with automated responses, smarter workflows, and pleasant chatbots — all within the Hootsuite Inbox.

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