Welcome again to Creators Unlocked, a collection the place we interview creators about their finest practices. As we speak, we’ve obtained Stew Fortier, a extra unconventional creator, as his day job is CEO of Type.ai, an AI content material writing device.
The fast development of AI has spurred debates amongst creators of all sorts. Some see AI as a menace, primed to exchange human creators and automate creativity. Others, like Stew, see it fairly otherwise.
Stew began his content material creation journey impressed by the works of writers who eloquently expressed concepts he deeply resonated with and a need to share his data of cutting-edge applied sciences like AI. Now, Stew’s artistic and technical data have mixed and developed right into a writing product that could be a true content material associate.
On this article, Stew shares how he views and makes use of AI to enhance his creativity, sensible recommendation for creators navigating the digital world, and his strategy to constructing an viewers.
Get your inspiration for content material creation outdoors AI
Many creators battle to keep up a steady stream of inspiration. It’s much more difficult to supply partaking content material that resonates with an viewers constantly. As a seasoned content material creator, Stew’s strategy to sourcing inspiration combines eager statement with curiosity and a need to discover the much less traveled paths.
Stew acknowledges that whereas he writes primarily for himself, he publishes with the intent to attach with others. He shares, “I tweet with the intention of reaching readers and sparking attention-grabbing conversations.” To realize this, he has realized to understand the sort of writing that pulls him in, which frequently means writers who provide a recent perspective or articulate outdated concepts in a brand new mild.
Stew’s distinctive technique for gathering inspiration is fishing the place others aren’t. He means that studying outdated books or repurposing concepts from forgotten classics can lend the aura of novelty to your work. By exploring non-mainstream sources, he believes he can provide a richer tapestry of understanding in his writing. Stew explains, “If everyone seems to be absorbed within the Twitter-verse, studying outdated books may be a tremendous supply of inspiration.”
Along with exploring forgotten literature, Stew emphasizes partaking with numerous views. Stepping outdoors one’s standard bubble and conversing with people who see the world otherwise can provide a recent viewpoint. Stew elaborates, “It might be so simple as chatting with a neighbor or a stranger whereas touring.”
In observe, apply Stew’s strategy to discovering inspiration by:
- Writing for private exploration however publishing to attach with others
- Looking for out recent views or revolutionary methods of sharing data
- Venturing past mainstream developments and deeper into devoted communities
- Participating in conversations outdoors of your standard circles to broaden your understanding and infuse recent concepts into your work
As a creator, the purpose needs to be to carry one thing new and distinctive to your viewers. And this requires stepping out of your consolation zone to hunt inspiration.
For a lot of creators, the emergence of AI has been a contentious situation. Some understand it as a device designed to exchange human writers, however Stew disagrees. Whereas he acknowledges its polarizing nature, Stew’s perspective on AI in content creation is obvious: AI is a device, not a substitute.
“A standard misunderstanding, particularly concerning AI, is the idea that it is a device designed to exchange people,” says Stew. In his expertise, AI is a “semi-conscious brainstorming associate,” a second mind that helps articulate ideas extra successfully. With Kind, Stew goals to vary the narrative round AI, shifting from the concern of substitute to the thrill of augmentation.
Stew emphasizes that the battle in writing typically comes from making an attempt to determine what you imagine in. However typically, the battle could merely stem from being out of concepts or not being within the optimum psychological or bodily state. That is the place AI can considerably increase the method, providing a device to assist articulate creators’ ideas extra successfully.
He suggests contemplating AI as sitting in a room along with your most artistic acquaintance. This interplay might fill you with concepts, making your preliminary concept develop into a way more fleshed-out imaginative and prescient, a course of tough to realize should you had been to spend the identical period of time at your desk alone. Stew believes AI has the potential to duplicate this expertise.
Utilizing AI would not invalidate the position of human creators. As an alternative, it may increase their talents, producing richer, extra compelling content material.
Maximize the advantages of AI by utilizing it with a transparent imaginative and prescient and intention
Stew acknowledges the hesitation towards AI, explaining that, like all new know-how, AI integration continues to be in its nascent stage. He likens the place we’re to the transitional interval when automobiles had been first launched amongst horse-drawn carriages. There’s at all times a studying curve and a level of clumsiness as we study and adapt.
Nevertheless, he encourages a shift in perspective to harness AI’s capabilities. “In my expertise, a useful strategy with AI, akin to ChatGPT or comparable instruments, is to change the roles and have the AI ask me questions,” he says. He emphasizes that people carry context, artistic imaginative and prescient, and editorial enter that give AI the fabric to work with.
“The AI’s true energy is simply unleashed when you’ve got a basic sense of what you need to write.”
Understanding this, he gives particular recommendation to customers of AI instruments like Kind. Whereas AI capabilities are sometimes highlighted for the aim of promoting, Stew highlights the significance of approaching the clean web page with a transparent imaginative and prescient. He states, “The AI’s true energy is simply unleashed when you’ve got a basic sense of what you need to write.”
The novelty of AI applied sciences, particularly as a creative tool, additionally signifies that it’s nowhere near excellent. So even when your imaginative and prescient is a bit imprecise, it is essential to know what you need to write about. This gives the mandatory route for AI to help you successfully. Use it to assist if you’re caught or uncertain concerning the sequence of your arguments. It is designed to assist your creativity, not hinder it.
Use AI to boost your artistic course of
Stew’s creative process hinges largely on his pleasure a couple of particular matter. He admits that he struggles to keep up a content calendar or backlog, stating that no matter conjures up him now dictates when and what he writes about. Whereas not as structured, this strategy permits him to harness his ardour, leading to extra real and compelling content material.
Introducing AI into this equation adjustments and elevates the dynamic. AI tools can decrease the ‘activation vitality’ required to kick off the artistic course of. “The preliminary effort required is usually a bit much less demanding [with AI]. You need not arrive with a fully-formed concept or unwavering conviction a couple of matter. You possibly can start with a imprecise route, and the device, because of its generative and additive capabilities, may help you get to one thing intriguing and viable extra rapidly. That, to me, is the first benefit of AI within the artistic course of.”
AI serves as an assistant in Stew’s artistic course of, serving to to form imprecise concepts into viable content material. This technique doesn’t substitute conventional artistic processes however quite enhances them, providing a definite benefit in producing content material extra rapidly and effectively.
After you publish with AI, increase your attain and construct an engaged viewers
Stew’s constructed an engaged following of almost 12,000 on Twitter and gives some recommendation for these seeking to increase their attain and engagement by way of the “three pillars of audience building.”
The primary pillar is a dedication to creating distinctive, invaluable content material. The query each creator should ask themselves, in response to Stew, is: “Am I saying one thing helpful and attention-grabbing?”
Sluggish progress, he suggests, typically signifies a necessity to boost the freshness or novelty of the content material being shared. “Whereas it is difficult to at all times be novel and insightful, dedication to the craft and a need to supply one thing others discover helpful are the primary pillars of viewers constructing,” he shares.
Understanding the fundamentals of copywriting types the second pillar. This implies studying learn how to talk concepts in a manner that
- incites motion
- conjures up others, and
- retains them engaged.
Courses or free resources on successfully utilizing social media platforms can present essential insights for creators seeking to broaden their attain. Based on Stew, “Learn to talk concepts that excite you successfully, and you’ll encourage comparable reactions in others.”
With the ultimate pillar, Stew advocates for strategic collaborations with creators with a bigger viewers. Providing invaluable content material, like interviews or podcast episodes, can present a win-win scenario for each events. This tactic can considerably increase a creator’s progress, particularly when bigger accounts point out and share their work. As he attests, “These methods ended up being extremely helpful, and I imagine they are often accessible to everybody.”
Keep updated with different adjustments to the digital panorama
AI isn’t the one change creators want to concentrate on – social media platforms are additionally evolving faster than ever. Creators should additionally constantly modify their methods to keep up and develop their audiences.
Stew shares some recommendation on what to keep watch over on this dynamic panorama. In a nutshell, he means that new creators:
- Use electronic mail because the channel you personal: Regardless of the shifting sands of social media, building an email list permits for constant and direct communication with a devoted viewers
- Adapt to algorithm-driven platforms: With social media platforms focusing extra on person pursuits, creators have the chance to realize vital publicity even with out a big, established viewers.
- Be ready for decreased viewers loyalty: Social media algorithms can typically result in decreased viewers loyalty because of the abundance of accessible content material. Be able to seize alternatives at any time when your content material will get vital traction.
- Be prepared for elevated competitors: With new alternatives come increased competition. It is essential to have a method in place to capitalize on success when it arises.