Introducing AI made for Social Media — Buffer’s AI Assistant

It’s been nearly a 12 months since ChatGPT launched publicly.

Since then, we’ve seen AI used for all types of social media duties. Whether or not it’s writing content material, designing photographs, responding to feedback, or sending DMs.

The issue is most AI instruments aren’t constructed for social media. They’re basic chat-based instruments designed for use anyplace. Which implies these instruments don’t perceive the nuances of social.

However at present, that adjustments.

We’ve spent nearly a 12 months working laborious on Buffer’s AI Assistant to revamp it for social. From at present, it is aware of what social community you’re on, who your viewers is, and what tone of voice you’d like.

Buffer’s AI Assistant isn’t just good. It’s social media good.

5 enhancements we’ve made to Buffer’s AI

Finally, we needed our AI Assistant to carry out higher on social media.

So, we interviewed dozens of Buffer customers, asking precisely what they needed to attain on social. Virtually all of them responded with three requests.

Assist me enhance my engagement
Assist me develop my following
Assist me save time

With these three objectives in thoughts, we’ve redesigned the AI Assistant from the bottom up.

1) Composer-ready

Virtually all the Buffer AI Assistant customers we spoke to mentioned it helped them save time.

See, AI may also help you repurpose nice content material you’ve already written, shorten the size of a put up, and even rewrite a put up for a brand new viewers. It is a enormous time-saver.

However, Buffer’s AI Assistant wasn’t simply accessible to customers — being solely obtainable in Ideas.

So, we’ve modified that.

Now, the AI Assistant is offered proper the place you want it: within the composer.

With the AI Assistant within the composer, it’s not solely is it obtainable proper whenever you’re posting, nevertheless it’s additionally capable of inform which channel you’re planning on posting to.

Utilizing this data, we have skilled the AI to customise its strategies based mostly on the social community.

It is aware of the character restrict for every channel, which means you’ll by no means find yourself with a put up that is too lengthy.

But it surely additionally understands what kind of language performs greatest on every platform, crafting extra formal posts for LinkedIn, shorter updates for TikTok, and longer, extra private posts for Fb.

3) Tweak your tone

To get the likes, clicks, and impressions you deserve, you’ll want to write down posts that resonate together with your viewers.

For a few of you, that’ll imply writing in an off-the-cuff, enjoyable fashion. For others, that may imply writing in a extra skilled method.

Many loyal AI Assistant customers shared that Buffer’s strategies had been too pleasant and superficial.

So, we’ve added two additional choices to tweak your tone. Make it extra informal, or extra make it extra formal.

4) Describe your viewers

One of many principal points with utilizing AI for content material creation is that it doesn’t perceive your viewers.

Each good author is aware of that to craft nice content material, you want to write in a mode that appeals to your viewers. It’s pretty jarring studying unimaginative, formal copy whereas searching your espresso store’s Instagram. And it’s disconcerting whenever you see your lawyer put up Fb updates plagued by emojis.

Happily, Buffer’s AI Assistant is aware of this. When writing your immediate, you’re now inspired to share details about your target market.

Doing so will prime the AI to write down content material that is designed to your viewers.

5) Limitless credit

This replace was a no brainer.

Beforehand, the usage of Buffer’s AI Assistant was restricted by credit. Free customers obtained 50 credit, and paying customers obtained as much as 3,000.

At present, we’ve eliminated all the bounds, which means you should use the AI Assistant as a lot as you need.

4 lesser-known Buffer’s AI Assistant use instances

Let’s discover a number of the lesser-known use instances for Buffer’s AI:

Crafting put up drafts: Have a obscure concept? Buffer’s AI Assistant may also help rework preliminary ideas into full-fledged posts.
Creating fascinating captions: A picture could communicate a thousand phrases, however an amazing caption can amplify its influence. Buffer’s AI Assistant can create this caption immediately, with only a quick immediate.
Textual content overlays for TikTok: Elevate your TikTok movies with textual content overlays. Whether or not it is a catchy phrase or a necessary piece of data, Buffer’s AI may also help.
Hashtag technology: With hashtags enjoying an important position in discoverability, the AI Assistant can recommend trending and related tags, making your posts extra seen to a wider viewers.

Oh, and there is another factor…

Fancy a problem?

To rejoice the launch of the brand new AI Assistant, you’re invited to hitch Buffer’s AI Accelerator, a curated 2-week progress problem that is in contrast to every other.

The aim is straightforward: 2x your progress in simply 2 weeks.

We’ll assist you get there in our expertly designed two-week course. Members obtain:

Tailor-made AI coaching: Study to wield AI for high-reach posts, excellent to your viewers.
Each day progress hacks: Obtain actionable ideas every day designed to raise your social technique.
Group & collaboration: Interact with fellow members in our Discord group, sharing triumphs and insights.
Recognition: We’ll function the highest performers on our weblog, social and our e-newsletter (seen by 100,000 readers).

Oh, and entry is 100% free. Join the AI Accelerator today →