If a water park influencer can become profitable on TikTok… why shouldn’t you?

For anybody with an entrepreneurial spirit and a knack for modifying snappy short-form videos, TikTok can supply the prospect to make some chilly laborious money.

In spite of everything, there’s an enormous viewers on this thriving social media platform, desperate to be entertained (and possibly even spend some cash within the course of).

In 2023, TikTok ranks because the sixth most-used social media platform worldwide, with over 3 billion downloads and 50 million each day energetic customers. That’s a giant market.

It’s no shock, then, that many individuals have already discovered find out how to earn cash on TikTok — some even take into account it a full-time job.

However whether or not you wish to go all-in or discover a brand new facet hustle, your journey to grow to be a TikTok enterprise whiz wants to begin with some research. And also you’ve come to the proper place.

Learn on for the very best methods to begin earning money on TikTok (or watch the video beneath!).

Can you make money on TikTok?

Yep, you can absolutely make money with TikTok… and many, many people do. (We see you and your Tesla Model X, Addison Rae.)

There are a number of alternative ways to make that candy, candy financial institution.

To earn cash straight from TikTok, be a part of TikTok’s Creator Fund. To do that, it’s good to have a minimal of 10,000 genuine followers (sorry, bots!) and have accrued not less than 100,000 views over the past 30 days. (You additionally should be 18 or older and dwell within the U.S., U.Ok., Germany, France, or Spain.)

Past this official, app-funded method of incomes money, there are many different methods you can become profitable on TikTok — even for those who don’t have a ton of followers. (These methods will most likely look acquainted for those who’ve already checked out our guides to earning money on Instagram and Youtube.)

Let’s get into it!

12 methods to become profitable on TikTok

1. Join TikTok Creator Subsequent

Creator Subsequent is the portal for TikTok customers to entry all the app’s monetization options.

As TikTok places it: “TikTok Creator Next goals to assist creators monetize as they develop and develop their communities on the platform. If you be a part of TikTok Creator Subsequent, you obtain entry to instruments and options that will let you flip your creativity and passions into one thing better, whether or not that’s a facet hustle or a enterprise.”

join creator next to unlock more creator tools

To affix TikTok Creator Subsequent, it’s good to meet the next eligibility necessities:

  • Be 18 or older
  • Have posted not less than three movies within the final 30 days
  • Have a minimal of 1,000 video views within the final 30 days
  • Meet the minimal follower requirement on your area
  • Be based mostly within the U.S., U.Ok., German, France, Italy, or Spain
  • No Enterprise Accounts allowed!

Through TikTok Creator Subsequent, you’ll be able to entry a number of completely different monetization options… although every has its personal threshold of eligibility.

TikTok Creator Fund

On July 22, 2020, TikTok introduced their new Creator Fund, pledging to offer $200M U.S. to “encourage those that dream of utilizing their voices and creativity to spark inspirational careers.”

The web—and the world—ate it up, and solely every week later, they introduced that the fund would develop to $1B U.S. by 2023. So how do you get your palms on that candy creator money? The app has a number of packing containers you must tick earlier than you can begin making :

  • Be positioned within the US, UK, France, Germany, Spain or Italy
  • Be not less than 18 years of age
  • Have not less than 10,000 followers
  • Have not less than 100,000 video views within the final 30 days
  • Have an account that abides by TikTok Neighborhood Pointers and phrases of service

You may apply for the Creator Fund by way of the app (you’ll want to change to a Professional Account for those who don’t have that already). Click on on Creator Software after which TikTok Creator Fund to ship in your utility.

creator fund dashboard

TikTok Creator Market

When you’re based mostly in certainly one of a number of accredited international locations, you’ll be able to be a part of the TikTok Creator Marketplace to be linked with sponsors and types. Any model can be a part of, however influencers should be invited or apply to entry the Market. As of December 2022, there are 800,000 creators from throughout the globe on Market.

tiktok creator marketplace campaign name

Reside Presents and Video Presents

Creators utilizing TikTok Creator Subsequent can obtain “presents” from viewers on their Reside movies or common TikTok video posts. These digital presents will be transformed into {dollars} and withdrawn.

digital gifts on tiktok

Extra on TikTok gifts here.

2. Associate with a model you belief

Sponsored content material on TikTok is outlined as content material for which you obtain one thing of worth. That’s the aim, proper? For instance, a model would possibly pay you to make a TikTok video speaking about how nice their soy candles odor, otherwise you would possibly obtain a free skydiving journey in change for posting about it. (Although we’re not recommending taking any free skydiving presents).

In 2022, the worldwide worth of influencer advertising and marketing was $16.4 billion USD, in keeping with Statista — an quantity that has greater than doubled since 2019. An eMarketer examine discovered that 75% of medium-to-large U.S. companies are planning on utilizing influencer advertising and marketing this 12 months… at the same time as manufacturers are pulling back from social media advertising.

And whereas Instagram continues to carry the #1 spot because the influencer-brand partnership platform of alternative, TikTok is making a strong play for the top.

US influencer marketing spending share by platform 2019-2024

Supply: eMarketer

However simply because manufacturers would possibly supply you a chance doesn’t imply it’s good to take it. Even when a payday appears candy, it may be a mistake to associate with corporations whose views don’t align with your individual. The best way you interact along with your viewers is uniquely yours. Your followers might care about your inspirational soup metaphors or how many languages you can speak or manicure, however they care about your ethics, too.

Listed below are some suggestions for getting began with sponsored content material:

Solely attain out to manufacturers or organizations you actually love

In case your TikTok is all about your uncooked vegan journey, and unexpectedly, you begin posting about your favourite native burger joint, your followers will see proper by way of you. Not solely is that this complicated, however it additionally makes you appear like a sellout. So, ensure that your sponsored content material aligns along with your common content material.

Make a press equipment on your TikTok account

A press equipment is sort of a film trailer for your self. It hypes up all the nice issues about you (and offers manufacturers good causes to work with you) and contains contact info, photographs, and notable achievements. Make them wish to see what occurs subsequent, a bag of popcorn in hand. Web sites like Templatelab supply press equipment templates without spending a dime.

Create a number of non-sponsored posts

Manufacturers will wish to see that you’ve what it takes to drive gross sales to their enterprise. Making a few (non-sponsored) posts chatting up your favourite pair of sneakers will make that elusive specialty sock model extra more likely to wish to associate with you.

Use the Branded Content material toggle

Folks don’t like being deceived—and it seems apps don’t prefer it both. TikTok created the Branded Content toggle to ensure that customers had been being clear. When you’re creating content material for sponsorships, hit the button (or threat your video being taken down).

3. Associate with an influencer

That is the reverse of the primary technique. If you’re a longtime enterprise seeking to develop your presence (and become profitable) on TikTok, attain out to an influencer whose content material aligns along with your model.

Civic Science found that 14% of 18-to-24-year-olds and 11% of millennials had purchased one thing throughout the final six months as a result of a blogger or influencer really helpful it. In different phrases: influencers have affect.

Will we ever know what number of Swarovski earrings Bella Poarch bought? Possibly not, however you’ll be able to guess it was value Swarovski’s whereas to get in entrance of 9.4 million individuals.


To the 🐝 🐝 🐝 #fyp

♬ M to the B – Millie B

Exterior of the TikTok-sanctioned Creative Marketplace, you may additionally seek for hashtags that align with you and your business (#dentist, #faintinggoats, #thrifting) and scroll by way of the content material. Or, simply discover the app your self, liking the movies you want and ignoring (or hitting “Not interested” on) those you don’t. The app will begin displaying you what you wish to see. It’s scary sensible like that.

Take your time scrutinizing every creator’s web page—we’ve all heard the age-old story of the tearful influencer’s non-racism non-apology. Steer clear of problematic TikTokers. It’s 2023.

4. Promote merchandise straight by way of TikTok

TikTok Shop presents manufacturers the chance to combine ecommerce straight into the app — it’s like your individual little digital storefront.

Manufacturers may also collaborate with creators to promote merchandise by way of their channels. You may showcase and promote your merchandise through your TikTok movies, TikTok Reside, and the product showcase tab.

NANA sells products directly through tiktok

If you’re a Vendor, you should be positioned within the UK, Chinese language mainland, Hong Kong, or Indonesia. You could additionally be capable of show it with a telephone quantity from that area, a certificates of incorporation for your online business, and identification.

If you’re a Creator, your account should be in good standing. Plus, you must:

  • Have 1,000+ followers
  • Have 50+ video views within the final 28 days
  • Be 18 years outdated
  • Have posted a video on TikTok prior to now 28 days.

Learn more about setting up your TikTok Shop here.

5. Earn cash by way of affiliate applications

You don’t have to make your individual merch to promote one thing on TikTok. You may simply use internet affiliate marketing hyperlinks to earn a proportion on gross sales.

#WaterTok influencer TayTayyMarie shares affiliate codes for water syrups in captions, and has a hyperlink in her bio that directs to an Amazon retailer along with her favourite merchandise (for which she’ll earn fee).


Code- TAYLORMARIE10 for $$ off @skinnymixes they simply restocked a ton of flavors! #watertok #skinnysyrups #hydrationation #flavoredwater

♬ Little Things – Tiqta

For example, for those who’re large on #BookTok and are sharing an inventory of your fave seashore reads, it’s straightforward to arrange an affiliate hyperlink to purchase all of your e book picks through Amazon. Your followers will be capable of simply click on and store, and also you’ll get a proportion of the gross sales made by way of that hyperlink.

6. Create promotional movies on your services or products

When you’ve already established merchandise, that is the obvious route for cash making: create TikToks that exhibit your services or products, together with all the small print that make them distinctive.


𝘀𝗲𝗹𝗳𝗰𝗮𝗿𝗲𝘁𝗶𝗺𝗲 𝗣𝗮𝘂𝘀𝗲, 𝗺𝗮𝘀𝗸 & 𝗿𝗲𝗰𝗵𝗮𝗿𝗴𝗲 🧖🏼‍♀️ Pause for a couple of minutes & indulge your self with our Beaute majestique gel-to-milk cleanser, masks and scrub. 🌿𝟱 𝘁𝗵𝗶𝗻𝗴𝘀 𝘁𝗼 𝗸𝗻𝗼𝘄 👇 1️⃣ You should utilize it to cleanse by making use of it on to pores and skin or by activating it with water. 2️⃣ It turns into a mild cleaning milk that exfoliates pores and skin gently and restores radiance. 3️⃣ This multi function cleanser works to melt dry and congested areas and exfoliates lifeless pores and skin cells. 4️⃣ It gives a soothing facial and divulges a radiant glow. 5️⃣ It reveals recent, supple & extremely delicate and easy pores and skin. Your pores and skin is able to correctly take in and make the most of your serums which can be simpler. 𝗧𝗮𝗸𝗲 𝗮 𝗺𝗼𝗺𝗲𝗻𝘁 𝘁𝗼 𝗿𝗲𝗹𝗮𝘅. See clear pores and skin and really feel good. 👌 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝘁𝗿𝗶𝗲𝗱 𝘁𝗵𝗶𝘀 𝗳𝗮𝗯𝘂𝗹𝗼𝘂𝘀 𝗰𝗹𝗲𝗮𝗻𝘀𝗲𝗿 + 𝗺𝗮𝘀𝗸? SHOP NOW www.okokocosmetiques.com 🛍💜 #exuderadiance #okoko #cleanser #cleanser #facemask #spa #relaxation #cosmetics #skincare #skincareroutine #skincareroutine #skincareroutine #crueltyfreeproducts #crueltyfreeskincare #crueltyfreeproducts #luxuryskincare #healthyskin #positivity #selfcare

♬ original sound – Okoko Cosmétiques

Be sure you embrace a hyperlink to your web site in your bio.

You may also create your individual, personalised merch, like Italian Greyhound (and proud homosexual icon) Tika the Iggy did. The canine’s proprietor, Thomas Shapiro, sells Tika-branded clothes online. Make-up manufacturers like Fenty Beauty and Cocokind are additionally killing the merch recreation.

7. Use TikTok advertisements to drive site visitors

Typically, you’ve received to spend cash to become profitable.

Whether or not you wish to develop your TikTok following or drive site visitors from TikTok to your ecommerce website, generally, natural views simply don’t minimize it. TikTok’s advert platform is rising an increasing number of strong by the 12 months, with choices like in-feed advertisements and branded hashtag challenges.

Learn more about TikTok advertising options here.

8. Provide premium paid content material

The great thing about TikTok is that it’s free for anybody to obsess over for hours every day… however a extremely beloved content material creator may be capable of persuade their followers to put money into a VIP expertise.

Many TikTokers supply paid premium content material off of the positioning — as an example, through Patreon. The TikTok movies supply a style of what paid subscribers are in for. Even when only a fraction of your viewers is keen to pay a number of further bucks for unique month-to-month movies or a particular, supporters-only podcast, that may add up over time.

Contemplate paid content material like unique dwell chats, or entry to an unique group Discord channel, or a particular month-to-month video sequence obtainable to subscribers solely. Or possibly your TikTok channel generally is a little style of the paid course you supply on Thinkific… get artistic with how you need to use free content material to advertise the extra-special stuff.

Toddler specialists at Massive Little Emotions use TikTok movies to share useful recommendations on parenting… however every one directs viewers to be taught extra from their paid on-line course.


Can we allow you to in on a secret? You may decrease the depth, frequency, + length of your toddler’s tantrums, beginning TODAY.🤯 When you have a toddler, you’re residing within a tantrum twister🌪️ The crayon is just too “purpley” or they wished you to peel their banana BUT NOT LIKE THAT🌪️ However, the best way that WE, the mother and father, reply to the tantrum can both shorten the length + depth – or make it last more + go more durable.🤯 🌈 After we say, “Cease crying!” “settle down” → identical to if somebody instructed YOU to “settle down” when YOU’RE upset, they’re gonna explode MORE, longer, more durable. 🌈 After we say, “FINE! Yet another episode of Elmo” → your child simply discovered subsequent time they need to tantrum more durable, + longer to get that Elmo. So, as a substitute, the important thing to taming these tantrums? ✨ACCEPT THEM✨ Right here’s your 🌪️ script: ✨SEE THEM: “I hear you actually wished extra iPad time NOW.” ✨OK THE FEELING: “It’s alright to really feel mad/unhappy that iPad time is over for in the present day.” ✨BOUNDARY: “We may have extra iPad time tomorrow.” Discover how “permitting the tantrum” doesn’t equal “permit them to have something they need.” They’re allowed to ask, + we’re allowed to carry boundaries. Assist them by way of their upset emotions. You’d be SHOCKED by how merely saying, “I see you’re feeling mad/unhappy. That’s robust.” Generally is a recreation changer in and of itself. And, whereas we have now TONS of tips that dramatically shorten tantrums, they’ll NEVER go away completely, they’re truly wholesome. Wait WHAT?! “How might a tantrum be wholesome? It’s a completely inappropriate strategy to cope with emotions/wanting one thing!” Right here’s the DL on these toddler tantrums: 🧠 Their brains haven’t but fashioned the areas that assist handle feelings 🌪 Since they don’t have robust language expertise but, they categorical by way of their our bodies ⚡️Their idea of time is completely completely different, to allow them to’t perceive why one thing can’t occur RIGHT NOW ✨Toddlers have a number of emotion + power and, identical to adults, want a HEALTHY launch within the type of crying ✨Scuffling with tantrums, energy struggles + disciplining in a manner that each WORKS + protects your little one’s self worth? Our course, Successful the Toddler, is right here to assist! For individuals w/ children ages 1-6. Hyperlink in bio✨ #respectfulparenting #toddlers

♬ original sound – ♥️⁉️

After all, that paid content material higher be value it, otherwise you’ll be shedding subscribers as quick as you achieve them.

9. Seek the advice of for different manufacturers and companies

When you’ve managed to crack the TikTok code and commonly create participating content material that delights audiences and winds up on the For You Web page, why not use your particular expertise to assist different manufacturers do the identical?

Gifted TikTokers can use their very own accounts as a portfolio: proof of simply what they’ll do. Some companies pays large bucks to outsource social media content material to somebody younger and funky who is aware of simply find out how to appease the algorithm.

Lizza Prigozhina, as an example, has parlayed her TikTok abilities right into a enterprise as “the queen of New York real-estate TikTok,” getting paid to make movies for realtors.


Simply everybody on the workplace😅 #realestate #team #newyork #sellingnewyork #thekimteamnestseekers #manhattan

♬ original sound – cench

10. Accumulate presents out of your viewers

Presents are a manner for viewers to indicate their appreciation to creators. It’s a little bit bit convoluted however stick with us right here as a result of, finally, presents from the followers flip into money cash for you.

1. TikTok customers buy “Cash” from TikTok that they’ll use to purchase digital Presents.

2. After they’re watching a Reside stream or a video that they suppose is basically wonderful, customers can ship that “reward” to the creator. (Solely creators who’ve signed up for TikTok Creator Subsequent entry will be capable of obtain presents, although.)

3. These “presents” then get transformed into “diamonds,” and as soon as a creator has sufficient “diamonds,” they’ll money them in for actual, precise cash.

Two cash are value one diamond, and one diamond is value… $0.05. So a giant, beneficiant viewers is basically the one manner presents are going to work as a real monetary alternative.

11. Accumulate Suggestions

When you’ve opted into TikTok Creator Subsequent, you’ll be capable of activate the Suggestions operate… supplied that you simply dwell in a location the place Suggestions can be found, in fact.

Suggestions are linked to a Stripe account, so that you’ll have to set that up first. When you’ve activated TikTok Tips, a Suggestions button can be seen to your viewers. In the event that they like what you’re as much as, they’ll faucet the button to ship you a predetermined tip quantity or a customized quantity.

12. Refer your pals

Bizarre however inspiring truth: you can also make cash on TikTok with out even having a single video or follower. Simply go laborious into the TikTok Rewards referral program.

Copy your distinctive referral hyperlink out of your profile, then share it with associates and contacts. If these associates be a part of and begin utilizing TikTok, you’ll get reward factors that you simply finally can redeem. More about eligibility here.

TikTok customers may also earn TikTok Rewards by watching movies and taking part in particular occasions listed on the Actions Web page.

5 suggestions for getting paid on TikTok

1. Be genuine

If the massive e book on social media had an ethical, this may be it. And as laborious as it’s to consider that authenticity is vital in our extremely filtered world, web customers crave real content material.

Person Ox Zung climbed the TikTok charts due to his boyish appeal and foolish movies. His 54.8 million followers aren’t there to purchase something; they’re simply having fun with his antics… however when the time comes for him to monetize his content material, he’s received an unbelievable viewers of people that know and belief him.


으아ㅏㅏㅏㅏㅏ #추천 #fyp #viral

♬ оригинальный звук – Sakura Haruno

Whether or not you’re hopping on a dancing pattern or displaying off your crochet frogs, keep true to your self. It’s the surest strategy to achieve followers you’ll maintain—and hopefully, earn some actual cash.

2. Be clear

This goes hand in hand with authenticity. The foundations round posting sponsored content material and divulging once you get free stuff are fairly foggy, however it’s at all times higher to err on the facet of warning.

TikTok’s branded content toggle provides a disclosure for you (#Advert), so be sure to use it when applicable.

3. Look to your favourite creators for steerage

When you’re unsure the place to begin, begin scrolling. Odds are, a few of your favourite creators are earning money from TikTok. Take a look at what they’re doing—model offers, selling T-shirts, spelling their Venmo in alphabet soup—and attempt to put those self same methods into motion.

4. Don’t ditch your common content material

If each single certainly one of your TikToks is sponsored content material or selling one thing, your followers will lose curiosity. You gotta play it cool.

Rug designer H.H. Hooks doesn’t simply attempt to promote you rug-making kits… she shares soothing sensory movies about how rugs are tufted and prepped.


✂️✂️✂️ #oddlysatisfying #rugshaving #donkey

♬ original sound – H.H. Hooks

Even large manufacturers like Ben & Jerry’s submit TikToks presenting their office dogs’ Halloween costumes. Don’t at all times make it about cash.

5. Put up on the proper time

Getting your content material in entrance of viewers is essential to incomes engagement and racking up views — which implies deciding when to submit will be simply as vital as what to submit. (Take a look at our cheat sheet for the best times to post on TikTok.)

Utilizing a social media administration instrument like Hootsuite to schedule your TikTok posts can assist you optimize your content material’s attain.

6. Don’t hand over

Being profitable on this social community isn’t straightforward. If it was, we’d all be Addison Rae. (It’s cool to joke about that—she herself acknowledges how many folks don’t think she has a real job. And he or she does it with the self-assurance of a 22-year-old who makes $5 million a 12 months.)

When you get shut down by one model or influencer, maintain attempting. Laborious work pays off—actually.

How a lot do TikTokers make in 2023?

As seen above, there are numerous methods to become profitable on TikTok, and the way you determine to monetize your content material will decide your earnings.

Model partnerships on TikTok could make you upwards of $80,000. That’s proper — for those who’re a large enough creator (with a big and engaged viewers and a observe file of success on the platform), you should purchase an costly automobile along with your earnings from one video.

As for the TikTok Creator Fund, you’ll be able to earn between 2 and 4 cents for each 1,000 views. This implies you would possibly count on $20 to $40 after reaching one million views.

Learn more about the TikTok Creator Fund here.

Who makes probably the most cash on TikTok?

The highest earners on TikTok don’t change a lot 12 months over 12 months. In 2022, the TikTokers who made probably the most cash had been….

  • 1. Charli D’Amelio, $105,770 per submit. The American influencer was an early adopter of the platform, and it’s paid off. As of the writing of this story, she has 150 million followers due to her sick dance strikes (and possibly additionally her stunning face).
  • 2. Khabane Lame, $92,270 per submit. Lame is a Sengalese-Italian social media phenomenon due to his internationally beloved comedy movies. As of April 2023, he had 151 million followers, making him the most-followed person on the platform.
  • 3. Bella Poarch, $66,829 per submit. American TikTok star Bella Poarch has 92.8 million followers. She scored certainly one of TikTok’s early viral hits with a hypnotic lip-synch, and nonetheless commonly will get hundreds of thousands of views on her movies. Her sponsorship offers aren’t the one manner she’s earning money, although: Poarch has turned her fame right into a music profession.

What number of movies do it’s good to become profitable on TikTok?

There isn’t a set variety of movies it’s good to need to become profitable on TikTok. As an alternative, money-making potential comes from the variety of followers you have got. You may’t be a part of the TikTok Creator Fund until you have got 10,000 followers.. It’s additionally extraordinarily difficult to become profitable in every other manner (see our record above) for those who don’t have an viewers.

So give attention to high quality, not amount: movies which are participating, entertaining, and informative that may organically enable you develop your follower rely.

For every little thing it’s good to learn about making your TikTok the very best it may be, explore our TikTok strategy guides right here.

Develop your TikTok presence alongside your different social channels utilizing Hootsuite. Schedule and publish posts for the very best occasions, interact your viewers, and measure efficiency — all from one easy-to-use dashboard. Attempt it free in the present day.

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