Sprinklr has emerged as a preferred social media platform, but it surely’s not the one participant within the area. In truth, there are numerous worthy Sprinklr competitors and options that supply options or pricing plans that could be extra appropriate for your small business wants.

That will help you discover the correct answer, try this listing of the highest ten Sprinklr rivals. Every platform’s options, in addition to its professionals and cons, are outlined beneath.

Magic occurs on social media when the correct tales are heard and the correct conversations are began. The listing of Sprinklr options beneath affords quite a lot of highly effective social media instruments that will help you drive buyer engagement, enhance model loyalty, and manage your online reputation.

1. Hootsuite

Hootsuite Visual Planner

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Hootsuite is a complete social media management tool that makes it simple to schedule posts, monitor conversations, and measure efficiency throughout all main social media networks.

It additionally affords a variety of options designed to assist groups collaborate and keep organized, similar to workforce dashboards, job assignments, customized approvals, and automatic workflow processes.

OwlyWriterAI promotional image

Hootsuite additionally includes a suite of recent AI instruments, such because the OwlyWriter AI social media caption generator, username turbines, worker advocacy calculators, and a lot extra.

A few of them are free and don’t require a Hootsuite consumer account! Take a look at Hootsuite’s free AI tools here.

Good for:

  • Companies of all sizes (together with small companies, enterprises, franchises, and businesses) and freelance social media managers
  • Planning, scheduling, and publishing content material
  • Artistic content material creation
  • Monitoring and interesting with conversations and mentions
  • Approval workflows and compliance
  • Social reporting, optimization, and analytics
  • Aggressive evaluation and benchmarking
  • Monitoring and managing all social media accounts in a single place

G2 reviewers say in comparison with Sprinklr, Hootsuite is:

  • Simpler to arrange
  • Extra usable
  • Provides higher admin options


  • Skilled: $99/mo billed yearly.
  • Crew: $249/mo billed yearly.
  • Enterprise: $739/mo billed yearly.
  • Enterprise: Versatile pricing primarily based on enterprise wants.

Trying to do extra with much less? Hootsuite is 3x cheaper than Spinklr and comes prepared to make use of proper out of the field with a user-friendly interface and a easy but customizable dashboard. Try Hootsuite free for 30 days.

2. Meltwater

Meltwater dashboard

Supply: Meltwater

Meltwater is a media intelligence platform that helps companies monitor and measure on-line conversations, uncover insights, and monitor model mentions. Meltwater additionally affords social media administration instruments like scheduling and publishing posts.

Some cons of the Meltwater platform embrace its lack of superior theme and subject evaluation, in addition to weak dashboarding capabilities and widgets which might be troublesome to arrange.

Good for:

  • Small to medium-sized companies
  • Media monitoring and social listening
  • Uncovering model insights from dialog information
  • Superior information filtering
  • Aggressive panorama evaluation


Meltwater doesn’t publicly show its pricing and didn’t reply to requests for remark. However, according to Prowly, Meltwater prices between $6,000-$8,000 per 12 months.

3. Brandwatch

Brandwatch dashboard

Supply: Brandwatch

For these searching for a data-driven Sprinklr competitor, Brandwatch is the right alternative. This highly effective platform scours social media information to ship actionable insights in minutes. Options embrace sentiment evaluation, competitor benchmarking, pattern recognizing, and extra.

Hootsuite Enterprise prospects can leverage the Brandwatch integration inside their present Hootsuite dashboard, opening up the flexibility to anticipate developments, measure campaigns, and take motion in a single platform.

Brandwatch in Hootsuite Analytics

Good for:

  • Companies, mid-size companies and enterprise firms
  • Discovering related information from social developments
  • Business-leading options for segmenting and analyzing information
  • Superior sentiment evaluation
  • Aggressive benchmarking and reporting


  • Professional: $800 per 10,000 mentions
  • Enterprise: $3000 and up for limitless mentions

4. Sprout Social

SproutSocial dashboard

Supply: Sprout Social

Sprout Social is a social media administration software program designed to assist manufacturers construct a sensible social media presence. It affords options for content material scheduling, social media monitoring model mentions, customer support administration, and reporting.

Good for:

  • Mid-sized companies and enterprise
  • Publishing and posting social media content material
  • Analyzing and optimizing campaigns
  • Monitoring model mentions and conversations


  • Customary: $249/mo, add $199 for every further consumer
  • Skilled: $399/mo, add $299 for every further consumer
  • Superior: $499/mo, add $349 for every further consumer

5. Zoho

Zoho dashboard

Supply: Zoho

Our subsequent Sprinklr competitor is Zoho. Zoho affords a social media administration platform, CRM, conversion price optimization (CRO) suite, e mail advertising platform, an e-commerce platform, and extra.

Whereas complete, entry to Zoho’s suite of merchandise is pay-per, that means customers might have to buy a number of providers to entry the options they need. The interface can be considerably cluttered and should take some getting used to. Customers have additionally reported points with account linking, tracking UTM parameters, and getting clear solutions from the Zoho help workforce.

Good for:

  • Small to medium companies and enterprises
  • Content material creation, publishing, and scheduling amongst groups
  • Model monitoring and social listening
  • Social promoting and marketing campaign planning


Every Zoho characteristic is billed individually, however right here’s a fast breakdown of some common options.

  • Zoho Social Premium: $50/mo billed yearly
  • Zoho CRM: $71/mo billed yearly
  • Zoho Commerce Skilled: $75/mo billed yearly
  • Zoho E mail Skilled: $6/mo for 20 customers, billed yearly

6. Buffer

Buffer dashboard

Supply: Buffer

Small to midsize companies trying to handle their social media presence could also be accustomed to Buffer. Buffer offers a simple strategy to schedule, publish, and analyze content material throughout a number of networks from one central dashboard.

Buffer is a superb choice for these simply dipping their toes into the world of social media administration. Nonetheless, these searching for extra superior options, similar to reside workforce collaboration and enterprise options, might have to look elsewhere.

Good for:

  • Small to midsize companies
  • Content material planning and creation
  • Scheduling and publishing content material throughout a number of networks
  • Analyzing publish efficiency and monitoring engagement metrics


  • Free Plan: Free for as much as three channels
  • Necessities Plan: $6/mo for one channel, plus an additional $6/mo for every channel added
  • Crew Plan: $12/mo for one channel, plus an additional $12/mo for every channel added
  • Company Plan: $120/mo for ten channels, plus an additional $6/mo for every channel added

7. Later

Later link in bio tool

Supply: Later

Later is a Sprinklr various that helps you propose, publish, and analyze content material prematurely for various social media networks. Later makes use of a easy drag-and-drop interface, making it simple to schedule a month’s value of content material in minutes.

Good for:

  • Small companies
  • Planning, scheduling, and publishing content material
  • Seeing how your content material appears in a visible feed
  • Analyzing publish efficiency and monitoring engagement metrics
  • Hyperlink-in-bio options


  • Development Plan: $40/mo for 3 social units and three customers
  • Superior Plan: $80/mo for six social units and 6 customers
  • Scale Plan: $200/mo for fifteen social units and ten customers
  • Additional social units and customers add $15/mo every


KAWO dashboard

Supply: KAWO

Companies trying to succeed on Chinese language platforms might wish to think about KAWO, China’s main social media administration instrument. It’s devoted to constructing probably the most user-friendly software program platform to empower advertising groups on Chinese language social media channels similar to WeChat, Weibo, Douyin and Kuaishou.

KAWO offers invaluable experience in native rules and buyer insights and affords options similar to content material planning and scheduling, workforce collaboration, reporting and analytics, and AI-driven optimization. Hootsuite customers can leverage the KAWO app immediately from their dashboard, permitting them to collaborate simply on Chinese language social media channels.

Good for:

  • Companies trying to succeed on Chinese language social media channels
  • Content material planning and scheduling
  • Crew collaboration, reporting and analytics
  • AI-driven optimization


  • KAWO CORE: Round CAD 6,000 yearly, or $500/mo
  • KAWO CORE+: Round CAD 12,000 yearly, or $1,000/mo
  • KAWO w/ Hootsuite: Free for Hootsuite customers

9. Canva

Canva dashboard

Supply: Canva

Wait a second… Canva is a Sprinklr competitor? Sure! Canva is greatest identified for its graphic design capabilities, however do you know that Canva Professional additionally features a social media scheduler and planner? It presently has posting capabilities for Fb, Instagram, Twitter and Linkedin.

After all, Canva Professional doesn’t supply the identical breadth of options as Sprinklr or any of its different rivals–it’s primarily targeted on graphics and design. Nonetheless, it may be an ideal instrument for companies who need a straightforward strategy to schedule their Canva designs on social.

Canva can be a everlasting characteristic of the Hootsuite dashboard, and you’ll entry Canva templates immediately from Hootsuite Composer. Or, combine Hootsuite and Canva via the Hootsuite Apps database.

using Canva in Hootsuite Composer

Good for:

  • Small companies and digital businesses
  • Creating visuals for social media
  • Scheduling Canva-made posts on Fb, Instagram, Twitter, and LinkedIn
  • Monitoring easy engagement metrics like clicks, feedback, and likes


  • Canva Professional: $16.99/mo for one consumer.

10. HubSpot

Hubspot dashboard

Supply: HubSpot

Like Sprinklr, HubSpot is a buyer relationship administration (CRM) platform providing social media scheduling capabilities. HubSpot Advertising Hub is a strong platform that gives customers with entry to an entire suite of marketing tools, together with e mail automation, analytics, reporting, and extra.

Customers of HubSpot Advertising Hub usually say it’s simpler to make use of than Sprinklr and notice that HubSpot offers superior customer support. But, the content material calendar, content material creation, and shared inbox instruments in each instruments lack depth when in comparison with devoted social media administration merchandise.

Good for:

  • Small to medium-sized companies
  • Social media publishing and marketing campaign planning
  • Approval workflows
  • Marketing campaign optimization


By way of pricing, HubSpot is just like Sprinklr, ringing in as some of the costly instruments on our listing.

  • Skilled: $1,034/mo
  • Enterprise: $4,700/mo

Tips on how to decide the most effective social media instrument for you

When selecting a social media administration instrument, there’s no one-size-fits-all answer. You’ll wish to think about the scale of your small business, finances, and targets when deciding.

For instance, if you happen to’re a person small enterprise searching for an easy-to-use platform with primary options at an inexpensive price ticket, Buffer is perhaps the correct alternative. Alternatively, if you happen to’re a bigger group searching for extra superior options and performance, instruments like Hootsuite is perhaps higher suited in your wants.

It’s additionally essential to contemplate whether or not you want entry to worldwide networks similar to WeChat and Weibo. In that case, KAWO is perhaps the Sprinklr various for you. And, if you happen to’re searching for a platform to do extra than simply scheduling and analytics, then HubSpot or Canva could possibly be good choices.

Right here are some things to remember as you begin buying round:

  • Crew member entry: Lots of the instruments listed above cost by the consumer. So, think about how many individuals in your workforce will want entry and the way they’ll use the platform. Approval workflows, enhancing choices, and workforce collaboration options must also be taken into consideration.
  • Options: Be sure the instrument has options that match your targets and targets. Take into account elements similar to ease of use, buyer help, analytics and reporting, paid promoting instruments, integrations with different methods, and extra.
  • Supported social networks: Examine that the instrument helps the networks you wish to use. Instruments like Canva are restricted to the key networks, whereas others like Hootsuite and KAWO supply help for extra area of interest networks.
  • Scale: One of the best social media instruments develop along with your model. When selecting a Sprinklr various, think about whether or not the answer affords plans that scale with your small business. How a lot will it value so as to add new customers? How about extra social units or further options?
  • Value: Lastly, think about your finances and discover completely different pricing fashions. Most instruments, like Hootsuite, supply a free trial, so you’ll be able to strive before you purchase. In case you can’t strive the instrument first, get in contact with the model’s buyer help workforce to see if you may get a reside demo.

FAQs about Sprinklr options

Who’s the competitor for Sprinklr?

Sprinklr’s prime rivals embrace Hootsuite, Zoho Social, Meltwater, and Sprout Social. Every platform affords social media planning, scheduling, and publishing options, however Hootsuite stays a prime contender relating to options and worth.

What’s Sprinklr greatest for?

Sprinklr is greatest for enterprise companies with massive groups who want a complete suite of social media administration instruments, together with content material planning, publish scheduling, workforce collaboration, analytics, reporting, and extra.

Sprinklr’s worth vary makes it out-of-range for many small to medium-sized companies, and even enterprise manufacturers might really feel its pricing to be excessive in comparison with different rivals of Sprinklr.

Hootsuite is the Sprinklr various that’s cheaper, simpler to make use of, and filled with extra instruments that will help you attain — and exceed — your targets on-line. See it in motion.

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