Social media administration instruments are a game-changer for these trying to publish constantly, however not all instruments are created equal. On this weblog, we’ll evaluate Buffer with Later that can assist you resolve which one most accurately fits your wants.

To kick off, listed here are seven key variations between the 2 merchandise that every one potential customers ought to pay attention to 👇

Seven key variations

1) Free Plan Choices

While you’re beginning to develop your social media presence, a free plan is a cheap method to get began. Buffer’s free plan lets customers to attach three social channels and schedule as much as 30 posts per 30 days, whereas Later’s free plan is considerably extra restricted, with just one linked social channel and simply 5 scheduled posts per 30 days.

2) Flexibility on Channels

Later requires paid customers to buy “social units” that embody one among every social channel (Instagram, Fb, Twitter, Pinterest, TikTok, and LinkedIn), which can not swimsuit each person’s wants. Some customers have a number of Twitter accounts, others solely need to join their LinkedIn account. For them, Laters mannequin is not preferable and finally ends up costing extra.

Buffer, then again, offers full flexibility when selecting channels. Customers can choose the precise channels they want and solely pay for the channels they want—making the worth extra affordable too.

3) Variety of Customers

Buffer’s Group plan provides limitless customers, whereas Later’s equal Superior plan solely offers entry for six customers, with further customers accessible at $5 per person per 30 days. This distinction in person entry will be essential for rising companies. Getting limitless customers included is a serious motive why small and medium companies choose Buffer.

4) Out there Channels

Later solely has six accessible social channels, whereas Buffer has three extra; YouTube, Mastodon, and Google Business Profiles.

Plus, Buffer connects with Shopify to investigate your web site and storefront. These further channels assist customers attain their viewers throughout the online.

5) Limits on Analytics and Posts

On Later’s least expensive plan (Starter plan), solely restricted analytics can be found (3 months of historic knowledge), and customers are restricted to scheduling 30 posts per profile. As compared, Buffer’s equal plan provides limitless posts and full analytics.

6) Synthetic Intelligence

Later solely provides AI help for Instagram captions, whereas Buffer provides AI help for each channel. Buffer’s AI Assistant offers customized concepts for social media content material throughout all channels, streamlining the content material creation course of for customers. It generates recommendations for content material based mostly on model, business, and viewers and may recommend hashtags and captions for posts.

7) Hyperlink-in-bio instruments

Buffer and Later each provide link-in-bio instruments, however they differ in a number of elements. Buffer’s Start Page is accessible on free plans, whereas Later’s is just accessible on paid plans. Buffer lets customers schedule distinctive posts particularly for the hyperlink in bio, whereas Later solely exhibits reside Instagram and TikTok posts. Begin Web page works seamlessly with Twitter, Fb, LinkedIn, and YouTube, whereas Later’s is just designed for TikTok and LinkedIn. Moreover, Buffer provides extra integrations and blocks throughout the link-in-bio instrument, equivalent to a Spotify integration to showcase playlists or podcasts and a YouTube block to show movies.

What makes Buffer stand out

Along with these key variations, Buffer has many extra options that make it stand out.

  • World-class help: Buffer has an NPS constantly above 50, a buyer satisfaction rating of 94 %, and a four-hour first reply time to help tickets.
  • Intuitive but highly effective: Over 350 5-star reviewers state how intuitive and easy-to-use Buffer is. Organising Buffer takes simply three clicks.
  • Quick-moving and dependable: Buffer was the primary so as to add Mastodon, full Instagram Tales scheduling and combine AI. Buffer can be an official accomplice of Meta, LinkedIn, and Pinterest.
  • Inexpensive for all: Buffer provides probably the most highly effective free plan accessible. Paid plans begin at $5 per 30 days (less expensive than Later). Buffer’s mission is to assist extra small companies exist, and has dedicated to we all the time having a free plan and inexpensive paid plans to assist new companies flourish.

Furthermore, Buffer is values-led, an impartial firm, with clear roadmaps, salaries, and key business metrics.

Buffer’s incentives are aligned with our prospects, and we prioritize long-term profitability over short-term development, impartial of investor management. In consequence, we will be trusted to make early bets in new tech to navigate the evolving social media panorama with out making drastic short-term selections.

In abstract

Let’s face it as a Buffer worker, I’m slightly biased. However hopefully, this weblog has showcased how Buffer differs from Later.

With our free plan providing customers extra flexibility and accessibility, and our paid plans offering highly effective options and analytics, we’re dedicated to serving to small companies thrive on social media.

Moreover, our values-led method and dedication to long-term profitability over short-term development set us aside from different instruments available in the market.

We’re proud to supply world-class help, intuitive but highly effective options, and a dependable platform that stays on the leading edge of recent know-how.

General, we consider Buffer is the only option for companies trying to simplify their social media administration and obtain their targets on social media.

So, what are you ready for? Give Buffer a try today!

P.S. Bought any suggestions? Send us a tweet and let us know.

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