Searching for the newest social media demographics for 2023?

You’ve hit the jackpot.

The significance of a data-driven social technique can’t be overstated — up-to-date demographics are essential to entrepreneurs.

As a result of the social house is consistently evolving. With extra networks obtainable than ever earlier than, you should spend your time and price range correctly. Particularly, it is best to deal with the place your clients are.

And whilst you might imagine you already know which networks matter most to your target audience, 2023’s numbers may shock you.

Social media demographics: the numbers you should know

From choosing your priority platforms to conducting market research, demographic knowledge is vital to understanding which networks and campaigns deserve your consideration.

Need to know which apps are up-and-coming? Interested in new alternatives to cross-post your content material? Nervous {that a} community is perhaps “dying?”

We’ve obtained you lined.

Beneath is our record of must-know social media demographics for 2023 (and past). These numbers are primarily based on the newest analysis and social media statistics obtainable on the time of writing.

And as an added bonus, we’ve additionally highlighted strategic takeaways for every community to information your social marketing strategy.

Fb demographics and utilization

Takeaways from Fb demographics for 2023

• Fb nonetheless stays the biggest social platform amongst customers and entrepreneurs.

• Working example: Fb accounts for the bulk of Meta’s ad revenue versus Instagram (58% to 41.5% of $121.9 billion).

• Nonetheless, time spent on Fb continues to fall as total social media utilization grows.

• Following 2022’s social media demographic knowledge, youthful customers proceed to flock to TikTok and Snapchat.

Instagram demographics and utilization

Takeaways from Instagram demographics for 2023

• The platform’s development stays regular after experiencing a growth interval in recent times.

• Instagram noticed a small (however notable) flip in its age demographics. The platform boasts a barely bigger share of Gen Z customers versus Millennials.

• So far as social media age demographics go, Instagram maintains a agency maintain on each generations — these teams make up roughly two-thirds of their base.
• Dropping its standing because the “hip” social community to TikTok, the platform doubled down on Reels. Emphasis on short-form video appears to be paying off. In truth, Reels reportedly drive the most engagement on the platform.

TikTok demographic knowledge and utilization

Takeaways from TikTok demographics for 2023

• TikTok’s recognition and development stay unprecedented. There are over 150 million active users on TikTok in america alone.
• Not solely is TikTok’s person base booming but in addition its each day exercise. TikTok boasts the best common time spent per day of any community.
• The truth that the platform’s gender demographics are leveling out can be notable. Final yr, the break up was 61% feminine and 39% male.  This indicators TikTok’s standing as a staple social app among the many inhabitants at giant.
• As increasingly manufacturers get on board, we’re seeing influencers do the identical.
• TikTok is ramping up and “maturing” to satisfy the wants of its business-minded customers. New options embrace extra superior advertisements and CRM integrations.

Twitter demographics and utilization

Takeaways from Twitter demographics for 2023

• Twitter’s utilization and development have remained pretty constant year-to-year.
• It stays to be seen how the current shake-up in Twitter’s management will impression the app long-term. The identical goes for options like Twitter Blue and the platform’s ads.
• Some reviews be aware a spike in exercise whereas others be aware a migration away from the app.
• One-third of Twitter customers are college-educated and make greater than $75K yearly, highlighting the platform’s highly-educated and high-earning base.
• Twitter’s standing as a spot to debate occasions and collect breaking information make it a main place to share content material and drive discussions.

LinkedIn demographics and utilization

Takeaways from LinkedIn demographics for 2023

• Typical knowledge may say that LinkedIn completely caters to an older viewers. That stated, Millennials dominate the platform.
• LinkedIn continues to internet record revenue and person development. This development was pushed initially by the pandemic and continued throughout the shifting job market.
• The platform’s demographic of high-earning B2B professionals makes LinkedIn a possible goldmine for advertisements.
• Based on LinkedIn themselves, it’s the top-rated social community for lead era. This makes LinkedIn a main supply for B2B entrepreneurs on the lookout for motivated audiences and communities.
• Past the 200 million LinkedIn customers within the US, the platform has a large worldwide attain.

Pinterest demographics and utilization

Takeaways from Pinterest demographics for 2023

• The platform noticed a shocking spike in male customers throughout 2021 however Pinterest’s core demographic stays feminine.
• The platform’s devoted base of 450+ million month-to-month lively Pinners continues to develop. This quantity is up from 400 million in 2022.
• Pinterest is maybe essentially the most produced-focused of any social community, signaling huge alternatives for advertisements (trace: 45% of Pinterest users have a family revenue of $100,000+).
• Procuring-centric natural content material is truthful recreation, too  — virtually 70% of users say they belief Pinterest and it’s their favourite place to analysis merchandise.
• Pinterest is exclusive in terms of demographics on social media attributable to its 1) gender break up and a pair of) broad age vary of its customers.

Snapchat demographic knowledge and utilization

Takeaways from Snapchat demographics for 2023

• Though Snapchat might not be essentially the most talked-about or “stylish” community anecdotally, the platform noticed development in 2022.
• Snapchat remains to be big with the youthful crowd, though it just lately misplaced its high spot as teenagers’ go-to network. The platform repeatedly emphasizes its recognition with Gen Z.
• Even for those who aren’t lively on Snapchat, it’s a prime place for trendspotting and studying what youthful customers need.
• With Snapchat’s steady growth in revenue, the platform isn’t going anyplace.

YouTube demographics and utilization

Takeaways from YouTube demographics for 2023

• YouTube’s recognition amongst youthful customers highlights the continuing, long-term shift towards video content material.
• The growth of YouTube Shorts is notable because the platform appears to be like to faucet into the facility of short-form video.
• Entrepreneurs be aware that YouTube remains to be a kind of land of alternative advertising-wise. The platform’s advert income held regular from the place it was final yr because it approaches $30 billion annually.
• This income development indicators not solely the platform’s affect as a social community but in addition as a go-to streaming service.
• Nonetheless, nearly all of customers declare to make use of YouTube for leisure relatively than to seek out manufacturers and merchandise. Manufacturers nonetheless have lots of work to do on the platform, discovering a steadiness between leisure and promoting.

Are social media demographics a part of your technique?

Take into account that this knowledge is generalized throughout billions of customers and serves as a place to begin for manufacturers seeking to prioritize their social platforms.

If you happen to’re seeking to increase your attain, we suggest wanting into the demographic knowledge from your individual social presence to see the way it compares to the averages above.

These social media platform demographics

Whether or not these numbers affirm what you already suspected or function eye-openers, be certain that to bookmark them as you iron out your social technique for 2023.

And talking of which, be certain that to take a look at our free social media templates to maintain you organized each step of the best way.