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Sprig, a five-year-old startup centered on creating good, contextually conscious in-app surveys for enterprises, earned a giant vote of confidence final yr, securing $30 million in funding from distinguished enterprise capital corporations together with a16z and Accel.

Right this moment, the corporate is saying the place a few of these funds went: A brand new function Sprig calls AI Evaluation for Surveys, which, because the title suggests, makes use of generative AI giant language fashions (LLMs) to intelligently comb by way of survey information and supply instantaneous insights to the corporate that carried out the survey.

Surveys that may reply you again

To place it extra bluntly: Sprig’s AI Evaluation for Surveys transforms survey information right into a conversational AI product.

With it, you because the survey proprietor can ask your survey outcomes any conceivable query, and the AI will kind by way of them and try to reply with essentially the most applicable information, insights, takeaways or options — and this contains qualitative survey information like open-ended textual content entries, not simply a number of alternative or quantitative solutions.


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“You possibly can ask Sprig AI to reply any customized questions on your survey information, and it’ll analyze responses throughout your entire survey questions to search out the reply,” Sprig CEO Ryan Glasgow, wrote in a weblog publish concerning the information.

The corporate additionally introduced an expanded free plan, and new giant enterprise clients together with PayPal, Figma, Ramp, Peloton and Mixpanel.

“World-class product groups proceed to decide on our platform as a result of they worth their consumer expertise and have discovered Sprig to be a mission-critical platform to distinguish their merchandise in immediately’s aggressive atmosphere,” wrote Glasgow.

Constructing upon preliminary success

Sprig first made waves in 2020 with the launch of its in-product survey platform and Open-Textual content AI Evaluation function, which mechanically teams open-ended survey responses (these questions that ask you to jot down about your expertise in a textual content field) into themes.

The function was adopted rapidly by main enterprises together with Dropbox, Loom, Coinbase, Robinhood and Sq.. Thus far, Sprig has analyzed suggestions from greater than 6 billion product guests throughout a whole bunch of high-growth know-how firms.

With the brand new AI Evaluation for Surveys, Sprig takes it to the following stage by analyzing whole survey datasets. Product groups can now:

  • Evaluation AI-generated survey summaries for prime takeaways with out handbook evaluation
  • Ask customized questions on their information and obtain AI-powered responses
  • Discover new evaluation questions instructed by Sprig’s AI primarily based on the survey outcomes to go deeper into their survey information and discover much less apparent traits. These findings can be utilized to enhance and differentiate a product quicker and in ways in which wouldn’t have essentially been even observed by human evaluate alone.

Addressing ache factors to development

Glasgow wrote in an e mail to VentureBeat: “AI Evaluation for Surveys solves a standard ache level for product groups trying to deeply perceive and optimize a particular a part of their product expertise, from understanding why customers are churning out of a product to determining the best way to increase the conversion funnel.”

Along with rolling out AI Evaluation for Surveys, Sprig is increasing its free plan to make its AI-powered product insights accessible to extra groups.

The free plan now contains in-product surveys, session replays and Open-Textual content AI Evaluation. Groups of all sizes can instantly begin utilizing Sprig and the brand new AI Evaluation for Surveys function set.

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