Individuals apply to corporations, not jobs. Utilizing social media for hiring — a.ok.a. social recruiting — reaches extra certified candidates and builds your employer status.

Consultants say 2023 will proceed to be a job seekers’ market with 90% of hiring managers presently struggling to fill open positions.

So the place are the most effective candidates? Scrollin’ social: 63% of active job hunters have utilized to jobs they discovered on social media, together with nearly half (48%) of Gen Zers and Millennials.

Right here’s the best way to create an efficient social recruiting technique to develop an viewers of prime expertise who can’t wait to be just right for you.

What’s social recruiting?

Social recruiting is the apply of utilizing social media to seek out, appeal to, have interaction, and encourage candidates to use at your organization. Fashionable social recruiting platforms embrace LinkedIn, Fb, Twitter, and Glassdoor.

Social recruiting goes past conventional recruiting strategies like distributing job listings. True social recruiting is all about proactively trying to find prime expertise and constructing your model as an employer folks wish to work for.

The best way to construct a robust social recruiting technique: 7 steps

1. Be lively on the best social networks

You don’t want to make use of a particular social platform to succeed. The important thing — as with common social media advertising — is understanding the place your ideally suited candidates spend their time, and being there.

That mentioned, the most popular social media platforms folks use to seek out jobs are LinkedIn (60%), Glassdoor (51%), and Fb (37%), although many different platforms even have sizable market share.

Leading social media used by prospect employees to research companies in the US March 2022

Supply: Statista


LinkedIn is by far the preferred social recruiting platform for each job seekers and corporations.

In line with LinkedIn:

  • 61 million LinkedIn customers search job listings on the platform each week.
  • 117 folks apply to LinkedIn job listings each second.
  • 8 folks get employed each minute from LinkedIn.


Fb was a prime spot to seek out and put up jobs, however Meta removed the Jobs section in February 2023. Earlier than then, you could possibly put up a free job itemizing to your Fb Web page and Fb’s world job database.

Nevertheless, since Fb is the world’s most popular social platform, there are nonetheless methods to make use of it efficiently for social recruiting, particularly as a part of a paid adverts marketing campaign.


Twitter tends to go well with skilled, media, or artistic jobs greater than others, however once more, all of it is dependent upon in case your goal candidates use Twitter.

A part of Twitter’s recruiting enchantment is how straightforward it’s to seek out content material with key phrases or hashtags like #NowHiring. (Extra on the best way to use job and industry-specific hashtags later.)


Being a visual-first platform, Instagram is the right place to “present not inform” how your organization lives its values. It’s a strong device for creating an viewers keen to use to your subsequent opening.

Some corporations incorporate this content material into their most important account whereas others create separate recruiting-focused accounts, like @LifeAtGoogle.

Life at Google Instagram page with story highlights

Supply: @LifeAtGoogle on Instagram


Whereas TikTok isn’t on the record above, it must be in your radar for those who’re seeking to fill roles in social media, advertising, and different artistic fields. The platform launched #TikTokResumes in 2021 (extra on that later), however you too can seek for hashtags like #CareerTok, or ones particular to your {industry} or location, like #TorontoJobs.

If your organization is lively on TikTok, create and share movies for every job itemizing. Sum up the position and who you’re searching for, add a couple of related hashtags, and share.


Now hiring for the 2023 season! Park opens Could 5 🎉 #hiring #jobs #summerjobs #studentjobs

♬ Vibes – ZHRMusic

Different platforms

Discover different platforms in the event that they suit your model and viewers. Produce plenty of visible content material, particularly about working at your organization? Start a YouTube channel. Have already got an engaged Reddit community? Share job listings and attain out to your prime contributors as potential candidates. In any case, they’re already your greatest followers.

2. Construct a pretty employer model

Social recruiting works for model constructing together with the remainder of your advertising efforts. The simplest solution to encourage candidates is to indicate what life is like at your organization. Embrace the common around-the-office happenings, not simply large splashy occasions.

Share the advantages you provide, interviews with present staff, and the rest that communicates your distinctive firm tradition. Examine the examples on the finish of this text for concepts.

Your social recruiting purpose must be to construct up an viewers of loyal followers who assume working for you is their dream job. Someplace, somebody on the market can’t wait to use to your subsequent open place.

3. Arrange an worker advocacy program

Employee advocacy is all about getting your staff to put up and share firm content material (or their very own unique content material in regards to the firm) on social media. That is nice for each normal model consciousness and social recruiting.

Contemplating solely 38% of people trust advertising, however an enormous 93% belief firm data shared by family and friends, worker advocacy is your quick monitor to constructing belief — with prospects and job seekers alike. Our personal program at Hootsuite has a 64% share price and brings in over 4.1 million organic impressions per quarter.

Sounds nice, however not sure the best way to set all of it up?

Hootsuite Amplify is your prompt worker advocacy program in a (digital) field. Add it to your current Hootsuite plan to create an employee-only library of pre-approved content material, able to share. Plus, onboarding instruments and detailed analytics to measure ROI — all throughout the Hootsuite dashboard you realize and love.

Watch how Amplify works in beneath 2 minutes, or learn our full information to setting up an employee advocacy program.

4. Encourage employee referrals

Your best recruiters are your employees. They’re essentially a human version of Glassdoor: Talking up all the great things they love about working for you and answering their friends’ questions.

Make referral rewards part of your employee advocacy program. Give financial incentives for referring successful hires, in-kind gifts, or other perks. Why? 69% of hiring managers say referral applications yield “excessive” or “very excessive” high quality candidates, and referrals tie with LinkedIn as recruiters’ most effective lead source.

Most effective lead sources of staffing firms in the United States in 2020

Supply: Statista

5. Goal passive job seekers

who the most effective candidates often are? Individuals who have already got a job.

Beginning in 2021, thousands and thousands of individuals started quitting their jobs in what’s come to be often known as The Great Resignation. Causes range from unsatisfactory pay (63%), lack of development alternatives (63%), feeling disrespected (57%), and extra.

top reasons why US workers left a job in 2021 low pay no advancement

Supply: Pew Research

Current studies present this pattern is constant: give up charges had been nonetheless 25% higher all through 2022 in comparison with pre-2021 ranges. A worldwide common 40% of employees are contemplating quitting their jobs throughout the subsequent 6 months.

likelihood that respondents will leave their current job in the next 3 to 6 months

Supply: McKinsey

Now think about these figures with this: Individuals spend a median of 2 hours and 28 minutes a day on social media — greater than studying, listening to music, or gaming, and second solely to tv. For much more perspective, we solely spend a median 34 minutes per day socializing with different human beings.

For this reason social media is your key for reaching these employed-but-unhappy folks and luring them over to your group.

How? Moreover sharing job listings and brand-building content material, think about lively methods to get in entrance of passive job seekers, reminiscent of with Fb adverts. (Extra on the best way to use adverts later.)

6. Optimize your social profiles

First, determine for those who’ll use your most important profiles for social recruiting, or for those who’ll create separate ones, like Starbucks, ADP, and plenty of others.

Starbucks partners employee Instagram page

Supply: @StarbucksPartners on Instagram

To extend the possibilities of candidates discovering you:

  • Share each new job itemizing (a number of instances!).
  • Embrace hiring key phrases and hashtags, like #NowHiring, in your bio/about part and inside put up captions. These will rely in your {industry} and range per platform, however standard ones embrace metropolis + jobs (e.g. #ClevelandJobs) or {industry} + jobs (e.g. #TechJobs).
  • Think about creating your individual branded hiring hashtag for folks to observe, like H&M’s #HMxCareers.

HMxCareers hashtag on Instagram post

Supply: H&M Careers on Instagram

7. Make making use of straightforward

There’s a motive 92% of candidates don’t full on-line job functions: Too many pointless steps.

Do you want me to create an account? Do you want me to manually sort out all my resume information box-by-box? For the love of PDF, let me connect my resume and be completed.

Sure, you solely need severe, dedicated candidates. You could possibly argue that those that received’t fill out a long-ish type aren’t that dedicated. However effort doesn’t at all times correlate with intention. For instance, 97% of Americans say dental care is necessary to their well being, however solely 19% observe present brushing and flossing pointers.

Make your functions straightforward to finish by:

  • Utilizing platform-specific instruments, like LinkedIn’s Easy Apply button.
  • Limiting type fields to crucial data solely.
  • Permitting file attachments for resume and canopy letter uploads.
  • Not requiring customers to create an account to use.

The most effective social recruiting instruments for 2023

Fb adverts

Create Fb adverts for job listings and goal them to folks in particular cities and both working in, or excited by, your {industry}.

For a spicy social media recruiting technique, goal folks with particular job titles and even particular employers with the Demographics -> Work -> Employers choice.

Facebook ads detailed targeting options for recruitment

Supply: Facebook Ads Manager

New to social promoting? Examine this information to Facebook ads for rookies.

TikTok Resumes

Whereas TikTok’s unique Resumes experiment from 2021 doesn’t exist anymore, folks nonetheless use #TikTokResumes and #HireMe hashtags to share brief movies detailing their expertise and abilities. As with every part on TikTok, persona is on the forefront:


TikTok! Do your factor please 🥲🧡 #fyp #hireme

♬ Easy On Me – Adele

Would you watch a video resume? Hiring professional J. T. O’Donnell doesn’t assume so: “[Recruiters] aren’t going to sit down by means of a minute-long video if they will collect sufficient details about you in seconds as a substitute.”

TikTok will not be your most important social recruiting supply, however it’s price having a presence on, particularly for those who’re seeking to fill social media, advertising, or artistic roles.

LinkedIn Recruiter

Everybody must be utilizing LinkedIn for expertise acquisition. Smaller or budget-conscious corporations can place individual job listings without spending a dime, however LinkedIn Recruiter affords the most effective worth for full-featured expertise administration.

Moreover job listings, Recruiter means that you can message any LinkedIn consumer, entry superior search parameters, and connect with your HR platform. Utilizing Recruiter can increase message response charges by 66% and velocity up the recruiting course of to lower than a few days.

For finest outcomes, mix LinkedIn Recruiter with a robust natural LinkedIn marketing strategy.

Glassdoor firm profile

Glassdoor is a specialised job board turned social platform for hiring. Moreover the fundamentals like internet hosting job listings, it helps staff analysis potential employers. Present and former staff have anonymously shared over 150 million reviews about issues like wage ranges, advantages, and their normal expertise working at corporations.

Claiming your Glassdoor firm profile means that you can actively monitor and reply to opinions, and handle your employer model.

Hootsuite benefits via Glassdoor

Supply: Hootsuite on Glassdoor

Crucially for Glassdoor’s credibility, employers can’t take away detrimental opinions however you possibly can reply to them. In the event you get one, thank the particular person for his or her suggestions, and if crucial, tactfully clear up any inaccuracies that will deter candidates from making use of.

Twitter hashtags

Utilizing the best hashtags can develop the attain of your job listings and appeal to new candidates. True for any social platform, however particularly the birthplace of the hashtag: Twitter.

There are many Twitter hashtags to focus on particular job titles, like #GameDevJobs:

Or for focusing on areas, like #LAJobs (or another metropolis):

Additionally strive including descriptors, like #Freelance, #GraduateJobs, #SummerInternship, or the rest associated to the position. These hashtags shortly let folks know key information in regards to the job so unqualified or uninterested folks received’t apply, leaving you with the very best high quality candidates.

Hootsuite Streams

Hootsuite Streams makes discovering and interesting with prime candidates straightforward.

It’s mainly a customizable, multi-tab, “saved search” part the place you possibly can monitor key phrases, subjects, or particular customers and interact with the newest or hottest content material matching your queries. Reply to feedback, share content material, or message folks proper out of your Streams dashboard.

Comply with industry-specific hashtags or key phrases to seek out new locations to share job listings, or determine potential candidates to interact with. Streams saves a ton of time versus manually looking on social media.

Streams - Instagram Hashtag Monitoring

Try for free

Plus, arrange Streams to your personal content material to reasonable feedback at lightning velocity.

The probabilities are infinite with Streams and it’s included in each Hootsuite plan.

7 inspiring examples of recruitment posts on social media

Connect a GIF or video

The tone of a GIF (and for those who even use them) or video is dependent upon your model, however the level is to cease the scroll and get eyeballs in your put up.

Why it really works:

  • Movement — GIF or video — catches consideration higher than a graphic.
  • Speaks to your organization tradition, which may encourage like-minded folks to use.

Use Instagram Story highlights

Create Instagram Story highlights to record present open roles, describe what working there may be like, and different FAQs folks could wish to find out about your organization.

Oracle has sensible utility ideas, profession recommendation, and extra. In addition they characteristic highlights on scholar applications and neighborhood initiatives.

Oracle Careers Instagram Story highlights

Supply: @OracleCareers on Instagram

Why it really works:

  • Retains older content material related and straightforward to seek out.
  • Individuals see your organization values in motion (e.g. volunteer or neighborhood occasions).

Share crew interviews

Who higher to inform candidates about your organization than their soon-to-be friends? Ask staff to sum up their favourite components of their jobs.

This may be so simple as a photograph put up with a caption, however Spotify takes this to the max with their devoted Life at Spotify podcast.

Why it really works:

  • Listening to in regards to the firm from actual staff comes throughout as extra genuine than “simply advertising content material.”
  • Showcases your crew’s numerous backgrounds and abilities.

Share a day within the life

Go additional than a primary interview by having an worker create a “day within the life” of their job and use that to advertise open roles.


Come to work with me! #cometoworkwithme #dayinmylife #clipchamp #techtok

♬ Blue Blood – Heinz Kiessling

Why it really works:

  • Just like the expression “actions converse louder than phrases,” video speaks louder than textual content to speak your organization tradition.
  • Splendid for TikTok, Instagram Reels, or YouTube Shorts, and simply repurposed for different platforms.

Use daring graphics

This daring crimson background stands out within the feed. That eye-catching second could possibly be sufficient for somebody to cease, learn it, and click on to use.

Why it really works:

  • Captures consideration.
  • Simple to create templates forward of time, then shortly customise per put up.

Speak about your advantages

Moreover fundamentals like pay and firm match, candidates care about the advantages you provide. Typically this data isn’t clear till nicely into the interview course of.

Be upfront: Speak about your medical insurance, go away insurance policies, tuition reimbursements, or the rest you provide staff.

Why it really works:

  • Brings in additional candidates. Particular advantages may be dealbreakers for many individuals, and so they’ll apply in the event that they know you provide it.
  • Reinforces your model as an employer who cares about staff.

Create a welcoming surroundings

You don’t must win an award to be inclusive. Speak about your variety and inclusion insurance policies, or create content material round causes or applications you assist.

Why it really works:

  • Indicators to everybody that you simply foster a respectful surroundings.
  • For folks with marginalized identities, these indicators imply much more: security and entry to employment.

Develop your employer model and social media audiences along with Hootsuite. Discover and interact new candidates, schedule content material, and measure the outcomes of all of your advertising and recruiting efforts in a single place.

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