Social media for real estate is a necessary software for selling listings, producing leads, and constructing a long-lasting model. It additionally helps brokers set up relationships with potential purchasers, nurture current ones, and domesticate a community of business professionals.

Nonetheless, in terms of marketing real estate on social media, there are specific methods and ways that may maximize the attain of your message. This information will define the very best practices for utilizing social media as an actual property agent, brokerage, or agency.

Benefits of social media for real estate

Real estate is a highly competitive industry that requires agents to be constantly on their toes. With 90% of agents selling their actual property listings on-line, cultivating an internet model that stands out is crucial.

Leveraging social media actual property opens up numerous alternatives on your model, together with:


Need extra eyes in your listings? Extra faces at your open home? Social media for realtors is among the finest methods to show views into gross sales. Not solely are you able to unlock entry to 1000’s of latest potential purchasers, however you’ll additionally remind previous purchasers why they labored with you, and why they need to once more.


Whereas an internet itemizing could get a number of dozen views, a strategically managed social media account can attain 1000’s of potential clients. It’s true, vanity metrics can be shallow, however don’t underestimate the ability of social media engagement on your actual property model.

Lead technology

Social media additionally gives an efficient strategy to generate new actual property leads. Phrase-of-mouth referrals are nice, however why not give potential purchasers an opportunity to seek out you thru a related hashtag, collaborative Instagram post, or natural search?


Actual property may really feel like a solo sport, however networking and neighborhood are integral components of rising your model. Social media makes it straightforward to satisfy and work together with like-minded brokers, brokers, and corporations. To not point out, strategic social media collaborations can do wonders on your natural attain–so don’t be afraid to workforce up with related brokers on-line.

Focusing on

On the lookout for high-net-worth purchasers? Wish to convey in additional first-time homebuyers to your agency? Actual property social media promoting enables you to promote your related kinds of posts to particular demographics, areas, or areas of curiosity. This ensures that your message reaches the correct individuals and that you just’re not losing sources attempting to achieve individuals outdoors of your market area of interest.


Natural social media is an extremely cost-effective strategy to market your actual property enterprise. Most social media platforms are free to make use of, and whereas paid promotion might be useful, you don’t should spend some huge cash to achieve your required clientele.

Social media technique ideas for actual property brokers and corporations

Able to get began? Listed here are a number of ideas that will help you create an efficient social media technique on your actual property enterprise.

1. Plan forward

Social media strategies are what set nice accounts aside from their opponents. It’s not sufficient to suppose up intelligent posts on the spot–you want a long-term plan for persistently constructing your following.

You can begin constructing a social media technique for actual property brokers by creating a marketing calendar for your self and breaking down your posts into batches. Block off time to create content material, replace your calendar, and evaluation analytics every week. As effectively, don’t overlook to additionally plan forward for holidays or particular events that could be related to the true property business.

Use Hootsuite to plan, batch, and schedule content material prematurely, so your viewers isn’t left eager for extra. Discover extra content planning tips here.

2. Identify your target audience

Before you start developing a real estate social media strategy, you need to know who your target audience is and what they’re looking for. Are you targeting first-time home buyers in a certain area? Are you a luxury real estate firm looking to reach relevant buyers?

Let your target audience determine your channels and your wider real estate social media strategy. For example, older clientele might be more active on platforms like Facebook, while young influencers and content creators love YouTube, TikTok, and Instagram.

3. Be your model

Branding is essential in any business, however particularly in actual property, the place client-agent relationships are constructed on belief. However branding isn’t nearly your brand, font, or colours. It’s concerning the total expertise you create on your purchasers.

Take into account the way you need to be perceived by potential and present purchasers. Should you’re a luxurious agency, posts about journey, automobiles, and upscale dinners shall be applicable. Should you’re advertising and marketing to first-time dwelling patrons, contemplate sharing private life milestones like engagements, dwelling purchases, and household occasions.

Above all else, know your values and exude them on-line. Your clients will appreciate the authenticity greater than you understand.

4. Create beautiful visuals

The true property world is all concerning the wow issue. From lovely houses to superb views, it pays to showcase the fantastic thing about your listings in a visually interesting approach.

Create beautiful visuals on your social media channels, corresponding to movies of property walkthroughs and images taken from totally different angles or views. You too can create digital dwelling excursions that give potential patrons a greater sense of what every property is like.

Equally, don’t overlook about video-centric platforms like TikTok, Instagram Reels, and YouTube. Within the U.S., 62% of users access YouTube daily, and TikTokers use the app for an average of 1.5 hours each single day. Standing out on these channels is a good way for actual property brokers to achieve extra customers and construct their manufacturers.

Take a look at these real estate social media post ideas to get your inventive juices flowing.

5. Uplift your neighborhoods

After all, listings are an essential a part of your social media actual property. However polluting your consumer’s feeds with fixed listings could result in misplaced followers and engagement.

Information from the Nationwide Affiliation of Realtors discovered that 46% of buyers need their actual property brokers to offer them data about their search areas.

Take into account mixing up your actual property content material with native occasions, neighborhood hangouts, new restaurant openings, festivals, museums, sporting occasions, and extra. Your viewers will recognize content material that has a private contact and provides them new insights into their metropolis.

By creating participating content material that goes past simply your listings, you’ll be able to preserve your followers engaged and construct relationships with them over time.

6. Be a expertise front-runner

Social media for actual property is a fast-moving discipline. Platforms like TikTok and YouTube have fully modified the sport, and new instruments are consistently popping up.

One of the simplest ways to remain forward of the competitors is to be an early adopter of those new platforms. When you don’t should make an enormous dedication to each new pattern, taking the time to spend money on studying and testing out new social media instruments can provide you an enormous benefit.


87% of all actual property brokers fail within the first 2 years. #realtoroftiktok #realtor #realestate

♬ Can’t Tell Me Nothing – Kanye West

Don’t overlook, platforms are consistently changing their algorithms and features. Maintaining with these updates may help you uncover new ways that get your content material seen by extra individuals.

7. Prioritize customer support

The first objective of social media actual property ought to all the time be relationship constructing. Responding promptly and courteously to feedback and messages, whether or not good or dangerous, will allow you to construct belief and foster relationships.

If a buyer has an issue, attempt to deal with it as quickly as potential. If somebody is searching for a selected dwelling or neighborhood recommendation, go the additional mile and supply them with useful particulars like colleges, transit routes, and your favourite espresso retailers.

With Hootsuite Inbox, you’ll be able to bridge the hole between social media engagement and customer support — and handle all your social media messages in a single place. This consists of:

  • Non-public messages and DMs
  • Public messages and posts in your profiles
  • Darkish and natural feedback
  • Mentions
  • Emoji reactions

… and extra.

The all-in-one dashboard makes it straightforward to

  • Observe the historical past of any particular person’s interactions along with your accounts on social media (throughout your accounts and platforms), providing you with and your workforce the context wanted to personalize replies
  • Add notes to clients’ profiles
  • Deal with messages as a workforce, with intuitive message queues, activity assignments, statuses, and filters (this function is especially helpful for bigger brokerages)
  • Observe response instances and CSAT metrics

Hootsuite Inbox 2.0

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Plus, Inbox comes with helpful automations:

  • Automated message routing
  • Auto-responses and saved replies
  • Routinely triggered buyer satisfaction surveys
  • AI-powered chatbot options

Take a look at our social media customer services tips to tell your technique.

8. Educate and encourage

For many individuals, actual property is a black field. It may be intimidating to decide to a mortgage, neighborhood, or dwelling sale if you happen to don’t actually perceive the method.

Brokers and brokers ought to use social media to demystify actual property and construct relationships with potential clients by offering useful data. Speak about market tendencies, provide recommendation on the best way to prepare for a house buy or sale, or simply present inspiration round making a house extra lovely or purposeful.

Your purchasers will recognize the hassle, and it’ll assist foster belief as they journey towards their buy.

9. Dive into paid promoting

One of many largest advantages of utilizing a social media advertising and marketing technique for actual property is the flexibility to spice up your efforts with paid social media. Not solely can strategic investments get your content material in entrance of extra individuals, however you’ll have the ability to goal your finest clients immediately.

Set focusing on parameters by location, age, demographic, and pursuits to make sure every little thing you publish is seen by probably the most certified viewers.

Hootsuite Ads enables you to handle paid campaigns throughout networks with ease. Plus, construct complete reviews that present you what’s working, what’s not, and the place you must goal subsequent.

10. Construct neighborhood

Whereas your followers may initially come to your content material for actual property data, they keep for the neighborhood. Your social media pages could be a place the place audiences come to discover new cities, study particular actual property markets, and even join about points that matter to them.

Take into account how your actual property and social media methods are constructed to foster long-term connections along with your followers. You by no means know which considered one of these individuals will grow to be your finest consumer afterward.

11. Keep constant

Consistency is vital on social media, the place the competitors is fierce, and a focus spans are brief. Actual property brokers that plan forward, publish usually, and have clear methods for his or her content material have a greater shot at standing out.

Study how often to post on every major channel in our complete information. As soon as you understand what sort of posting schedule you need to observe, batch, schedule, and track your posts utilizing Hootsuite.

Actual property social media technique template

Constructing an actual property social media technique from the bottom up isn’t straightforward, so we created this extensive template that will help you get began.

Merely make a replica of this doc and tailor it to your wants. Then, you’ll be able to take the realtor social media world by storm.

Inspiring examples of actual property social media advertising and marketing

Nonetheless questioning the best way to market actual property on social media? Listed here are among the finest actual property agent social media campaigns we’ve seen.

1. Graham Stephan

With over 4.1 million subscribers, actual property YouTuber Graham Stephan is among the best-known names in actual property social media. However, you’ll be shocked to see far more than easy listings and walkthroughs on his channel.

Graham is aware of that his viewers are inquisitive about rising their wealth, so he offers ideas, methods, and insights into his personal life, and the way he turned a multi-millionaire at twenty-six. Graham’s content material is an efficient reminder that it’s not solely purchasers that come to your channels. Take into account the way you may use content material to encourage the following technology of realtors. And, develop your private model on the identical time.

2. Oakwyn Realty

The perfect manufacturers know that you just don’t must slap your brand on one thing to ensure that individuals to acknowledge it as yours. Oakwyn Realty, an actual property agency in Vancouver, BC, is aware of this higher than most.

As an alternative of posting dwelling walkthrough movies, or agent achievements, Oakwyn focuses on selling its values, inspiring its brokers, and cultivating a robust vibe with its social media content material.

Take this publish, for instance, which gives a easy, pure visible, paired with an inspiring quote. Does this have something to do with actual property? Perhaps not. However, it does paint Oakwyn as a model that cares about its agent’s well being and success–and that’s one thing patrons, sellers, and brokers will need to get behind.

Oakwyn is a superb instance of how specializing in content material, relatively than gross sales, can level-up your realtor social media advertising and marketing.

3. Engel & Völkers

Shopping for a house is about greater than only a beautiful property. Houses imply reminiscences, huge life occasions, safety, and extra.

When actual property brokerage Engel & Völkers makes property walkthrough movies, they transcend merely exhibiting off the bedrooms and loos. They present you what your life would seem like if you happen to lived right here, from weddings, to elevating kids, and every little thing in between.

Use your actual property social media content material to position your purchasers within the dwelling, and see how briskly these gross sales come by means of.


A spot for the reminiscences to be made 💫 ⁣ ⁣ 📍 33 Approach Highway, Gloucester, MA⁣ Provided at $3,722,000⁣ ⁣ Listed by @ev_bythesea ⁣ ⁣ #luxury #luxuryhome #realestate #realtors #home #estate #luxuryestate #engelvölkers #northshore #boston

♬ west coast apollo353 remix – uiitraviolence

4. West Haven Group

We’ve already talked concerning the significance of training actual property purchasers by means of social media. Among the best methods to do that is thru common market updates, like this one from West Haven Group.

Market updates assist individuals shopping for and promoting actual property gauge whether or not now’s the time to speculate or sit nonetheless. In addition they place your agency as consultants in the true property discipline.

You by no means know when a possible consumer will want a nudge in the correct path, so be sure you share your data and business insights extensively.

5. Miranda Caldwell

Video platforms like TikTok and YouTube Shorts thrive on brief, snackable content material. So, why not use them to point out off the very best, most fascinating options of your home?

Miranda Caldwell does actual property TikTok proper with these brief, intriguing movies that preserve her viewers watching. Take into account the way you may leverage distinctive or totally different options of your property on social media


Think about he simply left me down there #secretroom #secretstaircase #hiddendoor 👀 noticed in a Toronto dwelling listed by Avryll Mcnair, Bosley Actual Property Ltd., Brokerage

♬ original sound – Patrick Antonian

Actual property social media FAQs

What social media is finest for actual property gross sales?

The perfect social media channels for actual property brokers rely on who your audience is. In line with the National Association of Real Estate Agents the vast majority of dwelling patrons are older millennials and Gen Xers. These audiences are extra possible to make use of platforms like Fb, Instagram, Twitter, and LinkedIn.

share of buyers and sellers by generation bar graph

Supply: National Association of Real Estate Agents

How is social media utilized in actual property?

Social media for actual property is a good way to interact prospects and place your self as an authority within the business. You need to use social media to focus on potential patrons, promote listings, showcase your data of the native market, and construct relationships with purchasers.

What ought to a brand new realtor publish on social media?

New realtors ought to deal with creating content material that showcases their experience within the discipline, gives useful ideas and insights to potential patrons, and promotes their listings. As effectively, it’s essential to share content material from different realtors or business professionals with a view to construct relationships inside the neighborhood.

Able to degree up your social presence to herald new leads on autopilot? Use Hootsuite to schedule, publish, and analyze your content material and keep on high of DMs throughout all of your platforms—from one dashboard. Strive it free right this moment.

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