Struggling to maintain on prime of all of the completely different social media video specs? We have been, too.

Social platforms change just like the tides, with algorithms and finest practices updating always. That’s why we’ve made it our mission to be the go-to useful resource for all issues social media, together with up-to-date social media video specs.

Learn on to search out the newest video specs for every of the preferred social platforms.

Facebook video specs

Optimizing video content for Facebook is tricky, mainly because of the many different ways it delivers video to its users.

When you buy a video ad on Facebook today, it could appear in dozens of different formats (in someone’s mobile news feed, in the sidebar on the desktop version of Facebook, or even in someone’s inbox on Facebook Messenger). And you also have to know what Facebook’s upload limit is for videos, among other things.

It pays to become familiar with the varieties of Facebook videos and to find a delivery format that matches your campaign goals. Find the Facebook video resolution and specs you need below, or check out the help page.

Common Fb feed video

Beneficial decision: 1080p or much less. Add the highest-resolution video accessible that meets file dimension and ratio limits.

Panorama and Portrait dimensions: 1280 x 720

Minimal width: 1200 pixels

Supported facet ratios: 16:9 (Panorama) to 9:16 (Portrait), and 16:9 (Portrait video with a hyperlink)

Cell facet ratio: Renders all video to 2:3

Beneficial characters: 90, with hyperlink

Headline max: 25, with hyperlink

Hyperlink description: 30, with hyperlink

Size: Movies may be as much as 240 minutes lengthy

Measurement: As much as 10 GB giant

Body price: Most body price of 30fps.

Suggestions: For finest outcomes, Fb recommends importing movies in .MP4 and .MOV format (see a full record of supported file formats here).

Useful resource: How to Use Facebook Live Video: A Guide for Marketers

Fb Reels

Beneficial decision: Not less than 500 x 888 pixels

Beneficial facet ratio: 9:16

Beneficial video format: .MP4, .MOV

Video captions are really useful for individuals who watch with the hold forth

Meta Quest album name Facebook Reel

Picture through this Facebook Reel

Fb 360 video

Most Fb video dimension: 5120 by 2560 pixels (monoscopic) or 5120 by 5120 pixels (stereoscopic)

Supported facet ratios: 1:1 (stereoscopic) or 2:1 (monoscopic)

Beneficial format: .MP4 or .MOV format

Measurement: as much as 10GB

Size: as much as 30 min

Beneficial body price: 30fps

Suggestions: If the digital camera you recorded your video on mechanically contains 360 video metadata with the video file, you’ll be able to upload the video such as you would every other video. If it doesn’t, click on on the ‘Superior’ tab when importing to carry up Fb’s ‘360 controls’ tab, which is able to allow you to convert unformatted footage right into a 360 video.

With many social media video sizes and longer durations (Fb included), chances are you’ll expertise longer processing occasions.

Facebook 360 social video

Picture through Facebook — click on by way of to take a look at the 360 video!

Fb in-stream video adverts

Beneficial decision: 1080 x 1080

Beneficial dimension: 16:9 ratio really useful (panorama) or 1:1 (sq.). Add the highest-resolution video that meets file dimension and ratio limits.

Video format: Beneficial .MP4 or .MOV format

Most file dimension: 4GB

Most size: 240 minutes

Most body price: 30fps

Beneficial characters: 125

Beneficial headline: 27

Hyperlink description: 27

Suggestions: For in-stream adverts, Facebook recommends importing the “highest decision supply video accessible with out letter or pillar boxing.” Fb offers an exhaustive list of facet ratios and options accessible for every advert sort.

Fb Messenger video adverts

Beneficial decision: 1280 by 628 pixels

Supported facet ratios: 9:16 to 16:9

Beneficial time size: 15 seconds

Useful resource: Facebook Messenger Ads: How the Pros Get Results

Fb carousel video adverts

Beneficial dimension: 1080 by 1080 pixels (1:1 facet ratio)

Beneficial video format: .MP4 or .MOV

Most size: 240 minutes

Most body price: 30fps

Most file dimension: 4GB

Beneficial characters: 125

Beneficial headline: 27

Useful resource: Carousel Ads: How and Why They Work (+ Examples)

Suggestions: Carousels allow you to showcase as much as 10 photographs or movies in a single advert with out having the consumer navigate to a brand new web page. For finest outcomes, use a pixel sq. (1:1) video.

Fb Assortment cowl video

Beneficial decision: 1080 by 1080 pixels

Supported facet ratios: 1:1

Beneficial video format: .MP4 or .MOV

Most file dimension: 4GB

Most body price: 30fps

Most size: 240 minutes

Beneficial characters: 90

Headline max: 25

Hyperlink description: 30

Suggestions: Collections make it simpler for customers to browse and buy merchandise straight within the Fb feed. Instant Experience is required to execute Assortment adverts, which offer a “full-screen touchdown web page that drives engagement and nurtures curiosity and intent.”

Fb Instantaneous Expertise (IX) video

Beneficial decision: 720p

Facet ratio: 9:16 Portrait or Pillarboxed

Beneficial video format: .MP4 or .MOV

Most file dimension: 4GB

Most size: 120 seconds (all movies mixed)

Most body price: 30fps

Suggestions: Clicking on an IX advert instantly triggers a full-screen expertise on your viewers. You’ll be able to use IX ads to create an instantaneous on-line storefront, adverts for buyer acquisition, model storytelling, or an instantaneous lookbook, or you’ll be able to construct one from scratch, optimized to your objectives.

A Facebook Instant Experience (IX) social media video ad

Supply: Facebook

Fb slideshow adverts

Facet ratio: 16:9 (panorama) , 4:5 (vertical), 1:1 (sq.)

Most dimension: 4 GB

Beneficial video format: .MP4 or .MOV

Most size: 15 seconds for your entire slideshow

Suggestions: Slideshow adverts, designed for audiences with slower web entry, allow you to rework a collection of 3-10 photographs and a sound file (supported codecs: WAV, MP3, M4A, FLAC, and OGG) right into a video advert.

For finest outcomes, Fb suggests utilizing the very best high quality photographs potential, all the identical decision (ideally a picture ratio of 16:9, 1:1, or 2:3). Should you use completely different sizes, the slideshow will likely be cropped to be sq..

Supply: Facebook

Fb Story adverts

Beneficial decision: 1080 by 1080

Facet ratio: 1.91 to 9:16

Beneficial characters: 125

Most file dimension: 4 GB

Beneficial video format: .MP4 or .MOV

Beneficial size: 15 seconds, however you’ll be able to cut up an extended video into 2 or 3 separate Tales playing cards so your viewers can get the complete story

Sources: How to Use Facebook Stories for Business: The Complete Guide

Suggestions: Since Tales solely final for a few seconds, spend time growing the primary few seconds of your advert to actually seize your viewers’s consideration.

A Facebook Story ad that uses social video to grab attention

Supply: @lamoda on Instagram

Instagram video specs

Instagram helps three sorts of video: sq. (1:1), vertical (9:16 or 4:5) and panorama (16:9).

Professional tip: Sq. movies are finest for each desktop and cellular customers. They take up extra room in consumer’s feeds than horizontal movies, however don’t crowd your entire display like vertical movies do.

Instagram has 1.4 billion daily active users, so let’s get your video importing on level! Oh, and get your Instagram video creation on point, too.

Instagram in-feed video and adverts

In-feed panorama video:

  • Beneficial decision: 1080 by 1080
  • Facet ratio: 16:9
  • Most file dimension: 4GB
  • Beneficial video format: .MP4 or .MOV
  • Most video size: 120 seconds
  • Body price: 23-60 fps

In-feed sq. video:

  • Beneficial decision: 1080 by 1080
  • Facet ratio: 1:1
  • Most file dimension: 4GB
  • Beneficial video format: .MP4 or .MOV
  • Most video size: 120 seconds
  • Body price: 23-60 fps

In-feed vertical video:

  • Beneficial decision: 1080 by 1080
  • Facet ratio: 4:5
  • Most file dimension: 4GB
  • Beneficial video format: .MP4 or .MOV
  • Most video size: 120 seconds
  • Body price: 23-60 fps

Beneficial characters: 125

An Instagram feed ad that uses social video

Supply: Instagram @Halara_official

Instagram Tales

Beneficial decision: 1080 by 1920

Facet ratio: 9:16

Most file dimension: 4GB

Beneficial video format: MP4 or .MOV

Most video size: 15 seconds

Body price: 23-60 fps.

Psst, it’s time for a shameless plug: Do you know you’ll be able to schedule your Instagram Tales straight from the Hootsuite platform?

Instagram Story adverts

Beneficial decision: 1080 by 1920

Facet ratio: 9:16

Most file dimension: 4GB

Beneficial video format: .MP4 or .MOV

Most video size: 120 seconds

Useful resource: How to use Instagram Stories like a Pro

Suggestions: These movies seem between Instagram consumer Tales for as much as two minutes (or till dismissed) and take up the entire display.

an Instagram Story ad is an example of a social media video

Supply: Instagram @thedoersway

Instagram Reels

Beneficial decision: 1080 by 1920

Facet ratio: 9:16

Most file dimension: 4GB

Beneficial video format: .MP4 or .MOV

Video size: from 3 seconds and as much as quarter-hour

Useful resource: Instagram Reels in 2023: A Simple Guide for Businesses

Instagram carousel video adverts

Beneficial decision: 1080 by 1080

Facet ratio: 1:1

Beneficial video format: .MP4 or .MOV

Most size: 120 seconds

Most dimension: 4GB

Most body price: 23-60fps

Suggestions: Like Fb carousels, Instagram carousels allow you to showcase between two and ten photographs or movies in a single side-scrolling advert.

X (previously Twitter) video specs

X, previously often known as Twitter, is thought for its real-time updates on all issues fascinating.

No matter trade you’re advertising and marketing for, you’ll be able to make sure to discover an viewers on Twitter. It’s also possible to make sure that your viewers needs to see video content material, which is why, after all, your Twitter video dimensions have to be correct.

Because it’s a mobile-first app, movies you shoot in your telephone will add with correct Twitter video decision. However, if you happen to’re sending out content material out of your desktop, make sure to double-check the bitrate towards Twitter’s detailed guidelines.

X (aka Twitter) movies

Beneficial decision: 1280 by 720 (panorama), 720 by 1280 (portrait), 720 by 720 (sq.)

Twitter facet ratio for video: 16:9 (panorama and portrait), 1:1 (sq.)

Most file dimension: 512 MB

Beneficial video format: .Mp4 or .MOV

Most video size: 140 seconds

Most frames: 30 or 60 fps.

Character max: 280

Useful resource: Twitter Ads for Beginners: The 2023 Guide

TikTok video specs

TikTok, the short-form video platform that took the world by storm, generated nearly 500 million USD in income within the first quarter of 2023. Marketers who know how to work the app can skyrocket their model recognition and promote extra services or products.

TikTok makes it extremely simple (and type of addictive) to create and publish video content material. You’ll be able to try the specs you might want to know under and discover extra on TikTok for business.

TikTok in-feed content material (natural)

Dimensions: 1080 by 1920

Beneficial facet ratio: 9:16

Most video dimension: 287 MB

Beneficial video codecs: .MP4 or .MOV

Most size: 10 minutes

Character max: 2,200

Useful resource: How to Make a TikTok Video: Everything You Need to Know

Suggestions: Natural content material ranks on the For You Web page as a result of its recognition with viewers. Attempt to improve your chance of rating by performing TikTok SEO (don’t fear, it’s solely 5 simple steps).


speak about a temper kill 😑 #socialmediamanager #sociaediamarketing

♬ original sound – Hootsuite

TikTok in-feed content material (adverts)

Dimensions: 540 by 960, 640 by 640 or 960 by 540

Facet ratio: 9:16, 1:1, or 16:9

Most video dimension: 500 MB

Accepted video codecs: .MP4, .MOV, .MPEG, .3GP, .and AVI

Accepted size: 5 – 60 seconds

Character restrict for advert description: 12-100

Useful resource: How to Make Great TikTok Ads: The Complete 2023 Guide

@fairmonthotels Completely satisfied Pleasure, Vancouver! 🌈 Yesterday, colleagues and pals gathered for the forty fifth annual Vancouver Pleasure Parade. We’re honoured to have marched alongside lots of in assist of range, inclusivity and #loveandluxuryforall ❤️🫶🏼 #loveislove #comesleepwithus #FairmontHotels #StayIconic #Hotelcore #LuxuryCore #LuxuryHotel #pride2023 #pride #vancouver #vancouverbc #canada #canadapride #traveltiktok #travellife #luxurytravels #vancouverprideparade ♬ ROBOT – Simen Andreas Knudsen

Snapchat video specs

Should you’re making an attempt to succeed in a youthful crowd, strive Snapchat. The disappearing-video app remains to be energetic with sure generations, and it’s well-optimized for video sharing.

Uncover extra on video adverts from Snapchat’s Business Center.

Snapchat single video

Beneficial decision: 1080 by 1920

Facet ratio: 9:16

Most file dimension: 32MB

Accepted video codecs: .MP4 and .MOV.

Video size: between 3 and 10 seconds

Useful resource: Snapchat for Business: The Ultimate Marketing Guide

Suggestions: Snapchat is about sharing moments amongst pals and having enjoyable. Don’t deal with your natural Snapchat technique too severely; give your viewers a take a look at what goes on behind the scenes along with your model.

Snapchat long-form video advert

Beneficial decision: 1080 by 1920

Facet ratio: 9:16 or 16:9

Most file dimension: 1GB

Accepted video codecs: .MP4 and .MOV.

Video size: 3 to 180 seconds

Suggestions: The Snapchat long-form video advert is what customers see between Snap tales.

YouTube video specs

YouTube has lengthy been the video juggernaut of the web. And that’s precisely why you might want to have your YouTube video decision and YouTube video sizes on level.

See extra of the ins and outs of YouTube video specs on the assistance web page, or seize your must-know specs under.

YouTube video participant

Beneficial resolutions: 426 by 240 (240p), 640 by 360 (360p), 854 by 480 (480p), 1280 by 720 (720p), 1920 by 1080 (1080p), 2560 by 1440 (1440p), and 3840 by 2160 (2160p)

Facet ratio: 16:9 and 4:3 (YouTube provides pillarboxing if 4:3)

Most file dimension: 128GB (until it’s greater than 12 hours)

Most video size: 12 hours

Accepted video codecs: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM

Suggestions: YouTube encourages its customers to add movies which might be “as near the unique, high-quality supply format as potential.” Movies needs to be uploaded of their native facet ratios and may by no means embody letterboxing or pillarboxing bars since YouTube “mechanically frames movies to make sure that they’re displayed appropriately, with out cropping or stretching, whatever the dimension of the video or participant.”

YouTube offers a full list of recommended bitrates for YouTube uploads right here, and a full record of supported file codecs here.

YouTube video adverts

There are 4 important varieties of YouTube video adverts, and in addition to the size of the video, all of them share the identical specs because the YouTube video participant above.

Skippable video adverts: Most size of 12 hours, skippable after 5 seconds

Unskippable video adverts: Most size of 15 or 20 seconds (relying on area)

Bumper video adverts: Most size of 6 seconds

Mid-roll Video Advert: Performed mid-view, this advert solely seems in content material that’s longer than 8 minutes. Mid-rolls may be skipped after 30 seconds.

Useful resource: The Complete Guide to YouTube Ads for Marketers

YouTube Shorts specs

Beneficial resolutions: 240 by 426, 360 by 640, 480 by 854, 720 by 1280, 1080 by 1920, 1440 by 2560, and 2160 by 384

Facet ratio: 9:16

Most video size: 60 seconds

Accepted video codecs: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM

YouTube music size: Should you pull music from the YouTube library, it’s restricted to fifteen seconds.

Title character restrict: 100 characters

Useful resource: How to Make YouTube Shorts: Everything You Need to Know and How to Make Short-Form Videos that Stand Out

LinkedIn video specs

LinkedIn movies achieve a mean of three times the engagement of text-based posts. When video content material is that efficient at partaking an viewers, you may be positive the algorithm will reward it.

See LinkedIn’s official video specs right here.

LinkedIn shared video

Facet ratio: 1:2.4 to 2.4:1

Most file dimension: 5GB

Video size: between 3 seconds and 10 minutes

Accepted video codecs: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MP4, .MKV, and .WebM

Most frames: 10-60fps.

LinkedIn video adverts

Panorama video decision: 640 by 360 or 1920 by 1080

Panorama facet ratio: 16:9

Sq. video decision: 360 by 360 or 1920 by 1920

Sq. facet ratio: 1:1

Vertical video decision: 360 by 640 or 1080 by 1920

Vertical facet ratio: 9:16

Most file dimension for all resolutions is 200 MB

Beneficial video format: .MP4

Video size: 3 seconds to half-hour

Most frames: lower than 30fps

Pinterest video specs

You probably have a enterprise account on Pinterest, you’ll be able to add promoting movies. Since your pinning viewers is essentially heading to the platform to find new merchandise, they’re receptive to commercials. And product-related videos are proving to be popular with a minimum of 1 / 4 of all web customers.

By the way in which, if you wish to create movies with out having a enterprise account, you’ll be able to create Concept Pins, which characteristic video clips.

See Pinterest’s full spec sheets right here.

Shared natural video and promoted video specs

Facet ratio: 1:1 (sq.) or 2:3, 4:5 or 9:16 (vertical)

Most width video required facet ratio: 1:1 (sq.) or 16.9 (widescreen)

Most file dimension: 2 GB

Video size: from 4 seconds to fifteen minutes

Accepted video codecs: .MP4 and .MOV.

Character title max: 100

Character description max: 500

Useful resource: Pinterest Ads: A Simple Guide for 2023

A Pinterest video ad shows one video pin in a sea of static pins

Supply: Pinterest

FAQs about social media video specs

What dimension ought to movies be for social media?

Video sizes range relying on the social media platform in query. Be sure you lookup the really useful dimension and determination of your platform earlier than importing your video.

What video bitrate must you use for social media?

Essentially the most generally really useful minimal video bitrate is 5,000 kbps, however you need to lookup your platform-specific really useful bitrate.

What’s the finest facet ratio for social media video?

The most effective facet ratio for social media video varies primarily based on the platform’s necessities, however they’re usually 16:9, 4:3, and 1:1.

Ought to I exploit 4:5 or 9:16 for Instagram video?

Panorama facet ratio is 16:9, and vertical facet ratio is 4:5 for Instagram. Instagram additionally has a sq. facet ratio of 1:1. Which one you utilize might rely in your content material, however many entrepreneurs have discovered success with the sq. facet ratio.

What’s 9:16 social media dimension?

A 9:16 social media video dimension is often 1080 by 1920 pixels in decision.

What social media video codecs are finest?

The preferred video format for social media is both .MOV or .MP4.

How lengthy ought to a social media video be?

The perfect size relies on the platform and your viewers’s consideration span, however we dive into the main points within the weblog How Long Should a Social Media Video Be? Tips for Every Network.

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With information from Nick Zarzycki and Michelle Cyca.

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