The way forward for advertising and marketing is undoubtedly intertwined with AI. The query now turns into: how will you fold it into your work?

benefits of AI for marketers

The HubSpot Weblog surveyed 1,300+ professionals to see how they use AI of their day-to-day work and the place they see the most important advantages of this expertise.

We hope these insights will assist you to discover the perfect areas to supercharge your advertising and marketing with AI. Let’s dive in.

Free Report: The State of Artificial Intelligence in 2023

The High Advantages of AI for Entrepreneurs [New Data]

1. 67% of entrepreneurs say the most important good thing about AI is the flexibility to create content material quicker.

Should you’re in advertising and marketing, your job doubtless requires a point of creativity. But, the standard of your creativity is usually impacted by tight deadlines, restricted time, and competing tasks.

So, what’s a marketer to do? Enter AI.

A staggering 67% of entrepreneurs who use AI say it accelerates the content material creation course of, enabling them to write down quicker, analysis faster, and hit “Publish” in a fraction of the time.

Even in the event you’re not prepared at hand over your whole creation course of to the robots — which we don’t recommend anyway — you’ll be able to nonetheless use it for smaller duties throughout the course of.

This is a snapshot of how entrepreneurs are leveraging AI for content creation:

  • 25% use AI to summarize content material into key factors
  • 18% use AI to create outlines 
  • 20% use AI to write down advertising and marketing copy
  • 36% use AI to create photos

AI can be a robust software for repurposing content. 13% of entrepreneurs use AI for this actual function, enabling them to get extra traction content-wise.

Take Vidyo AI, for instance. This software lets you convert YouTube movies into brief, bite-sized movies for TikTok and Instagram. That is one in all many instruments that may convert content material for various codecs, platforms, and audiences.

Benefits of AI: 13% of marketers repurpose content with AI, from HubSpot's State of AI Report

2. 49% of entrepreneurs say the most important good thing about AI is the flexibility to create extra customized content material.

Odds are, the final advertising and marketing electronic mail you obtained addressed you by identify. This is only one instance of how integral personalization has turn out to be in advertising and marketing.

As of late, customers anticipate manufacturers to push past generic messaging and converse to their pursuits, demographics, and site. However providing such an expertise to every buyer turns into difficult at scale.

With the assistance of AI, entrepreneurs can transfer past easy demographic focusing on and create dynamic customer segments. It does this by “crunching the numbers” to foretell shopper conduct primarily based on previous interactions.

Platforms like Netflix, for instance, leverage AI to investigate viewers’ preferences and viewing historical past. It then offers tailor-made suggestions that align with every buyer’s distinctive style.

Benefits of AI: 85% of marketers who use AI say it boosts content personalization, from HubSpot's State of AI Report

In the end, smarter knowledge results in extra customized buyer experiences. By understanding your buyer — and segmenting them appropriately — you’ll be able to craft focused campaigns and messages that resonate on a deeper stage.

3. 48% of entrepreneurs say the most important good thing about AI is the flexibility to generate new concepts.

With AI, you are one well-written prompt away out of your subsequent huge concept.

Whether or not brainstorming a brand new advertising and marketing marketing campaign, writing a product description, or exploring weblog matters, AI-powered chatbots – like ChatGPT, Jasper AI, and HubSpot’s Content Assistant — can complement your creativity by providing new concepts and increasing the scope of potentialities.

benefits of AI: HubSpot's content assistant, from HubSpot's State of AI

Get started with HubSpot’s AI tools for free

As an illustration, think about a marketer utilizing a chatbot to generate taglines for an upcoming advertising and marketing marketing campaign. She consists of details about her model, target market, and marketing campaign goals. It shortly generates a listing of catchy concepts from which she picks her favourite. Then, she edits it together with her model’s distinctive model and tone.

AI can even refine your concepts with market knowledge, shopper suggestions, and historic efficiency. For instance, you could possibly paste a whole lot of buyer evaluations right into a chatbot and ask it to establish developments from the suggestions. From right here, you’ll be able to emphasize the strengths in your advertising and marketing campaigns and product descriptions. Or, you could possibly use the evaluation to uncover frequent ache factors or desired options.

Again to You

We hope this text offers a strong overview of the important thing advantages of AI, particularly within the advertising and marketing realm. It is necessary to notice that there is no “proper” technique to implement AI into your workflow. In the end, it is as much as you to discover the place this expertise can finest supercharge your work.

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