When discussing her function as founder and CEO of the small batch tequila model Casa Dragones, Bertha González Nieves sees her worldwide success as a solution to garner curiosity and showcase Mexico’s culture, crafts, and heritage. “Mexico is a rustic with boundless creativity and a convention of very good craftsmanship,” says González Nieves. “We see ourselves as ambassadors, sharing this exceptional world of artistry and innovation.”

Since founding the model in 2009, González Nieves has labored tirelessly to develop a balanced and complicated tequila that has earned her bottles a spot on a tasting menu at Eric Ripert’s Le Bernandin, on Oprah’s bar cart, and on the Venice Biennale—and cemented her as the primary lady to be licensed as Maestra Tequilera by the Academia Mexicana de Catadores de Tequila. 

As such, González Nieves typically travels again to the model’s dwelling of San Miguel de Allende to attach with different native entrepreneurs and entertain shoppers on the newly opened La Casa Dragones—a meticulously designed dwelling and tasting venue. (Whereas in a single day visitors are invite-only, La Casa is accessible to order for personal tastings and occasions year-round.) 

We caught up with González Nieves to seek out out what she received as much as on a latest enterprise journey again to San Miguel de Allende—together with why she all the time eats on the identical airport sushi bar and her favourite solution to begin every day.

What was the aim of the journey? 

I went in January to host a lunch at La Casa Dragones with shoppers and prime clients, in addition to meet with members of the Casa Dragones SMA workforce. 

How did you get there?

I all the time fly the marvelous Aeromexico Dreamliner to Mexico City from my second dwelling of New York City. I spend a while in our workplace there with our workforce or go to some household. From there, I take the three-and-a-half-hour drive to San Miguel.

Do you’ve got an airport routine?

Properly, I positively order the vegetarian dish on the aircraft. I am not absolutely vegetarian however really on a aircraft it makes a distinction. Flying again from Mexico Metropolis, there’s an unbelievable native sushi bar on the Mexico Metropolis Airport that’s to die for. I normally get there fortunately two hours prematurely to eat at Sushi Iwashi Aicm and never fear about what I’ll eat on the best way again.

The place did you keep in San Miguel Allende?

My dwelling away from dwelling: Hotel Matilda. 

What was on the agenda?

Virtually all people goes to San Miguel to chill out. Generally my agenda is even busier and cooler than in New York Metropolis or Mexico Metropolis. Do not be misled by the city measurement. The extent of occasions from a social agenda—and from a enterprise agenda—that there’s to do on this city might find yourself being a fuller than the largest cities on the earth. 

I normally begin with a protracted lengthy stroll into city alongside the steep hills and cobblestone streets to regulate to the excessive altitude. It simply places me in the fitting body of mind set. I get all my steps in after which I additionally get to simply see the city and hook up with its power. Then I am going to run to conferences with a number of the workforce who helped carry La Casa Dragones to life. This time we had breakfast at Cumpanio. After, we did a run of present for the luncheon and ready for the shoppers to reach at La Casa. Donnie Masterton, who owns The Restaurant, created a menu for this lunch with a mushroom risotto I am unable to shake. Later that night, I went to drinks at Bekeb by star mixologist Fabiola Padilla.