In relation to writing textual content in your weblog and social media posts, many entrepreneurs marvel, “However what is the character restrict?”

A person types at a laptop and next to images of pens to represent the ideal post length for blog posts and social media platforms.

It is by no means a easy query — typically, it is answered by parameters established by sure channels. And on different events, it is extra a query of what is superb.

For instance, you in all probability know the character restrict for a tweet is 140, however do you know that the best size is definitely lower than that? (Maintain tight — we’ll clarify why.) 

Whereas we have written earlier than about optimizing your precise content material, we thought it might be useful to collect the numbers of character limits — each enforced and superb — for various on-line channels, multi function place.

Beneath, you may discover a extra detailed information to character limits and superb character counts for posts in your weblog, Fb, Twitter, LinkedIn, Instagram, SnapChat, and YouTube.

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The Size & Character Depend for Every little thing on the Web

1. Weblog Posts

Supply: Medium

Fast reference:

  • Put up size: 1,400 – 2,100 phrases
  • Title: Underneath 60 characters
  • Meta Description: Underneath 155 characters

Untitled design (17)

Featured Useful resource: 6 Free Blog Post Templates

Put up Physique

In relation to the size of weblog posts, there are a number of completely different objects to think about. For instance:

  • In line with Medium, posts with a median learn time of seven minutes captured essentially the most consideration. Although the information on that is from 2013, this quantity remains to be broadly cited. 
  • The common studying pace of native English-speaking adults stays generally cited as 200-300 words per minute, based mostly on the outcomes of a number of research.
  • At that studying fee, the best submit size is 1,400 to 2,100 phrases.
  • That aligns with analysis beforehand performed by Capsicum Mediaworks, which indicated that, on common, the highest 10 outcomes for many Google searches are between 2,000 and a couple of,500 phrases.

average-content-length-top10-resultsSupply: Capsicum Mediaworks

However that is simply the submit physique — let’s take a look on the different areas of textual content that comprise a full weblog submit.


The size of your title depends upon your objectives, and the place it should seem.

Let’s begin with search engine optimization. Would you like this submit to rank very well in search? It seems, that always has to do with the size of every entry on a search engine outcomes web page (SERP).

For Google, titles of search outcomes are often contained at a size of 600 pixels — which Moz measures as having the ability to show the primary 50-60 characters of a title tag.

So, if you do not need your title to get lower off within the search outcomes, it could be finest to maintain it underneath 60 characters.

However when unsure, you’ll be able to double-check the size of your meta description and title tags with this helpful device from HigherVisibility, or you should use Moz’s title tag preview tool.

For Moz’s title tag device, kind in your headline and the device will present you the way it might seem in Google outcomes. 


Then, there’s optimizing your title for social sharing. On Twitter, for instance, think about that every tweet has a restrict of 280 characters — nonetheless, in case you embody a picture, that does not rely towards the restrict.

However think about that even the typical shortened URL takes up about 23 characters — that leaves you with about 257 characters left for the title and any accompanying textual content.

In our personal evaluation at HubSpot, we discovered that headlines between 8–12 phrases in size obtained essentially the most Twitter shares on common, whereas headlines with both 12 or 14 phrases obtained essentially the most Fb Likes.


Meta Description

A meta description refers back to the HTML attribute that explains the contents of a given webpage. It is the quick description you see on a SERP to “preview” what the web page is about. 

14 examplesMoz notes that Google appears to chop off most meta descriptions — typically referred to as snippets — after roughly two lines of textual content. Nevertheless, there’s some conjecture that, like title tags, it is truly based mostly on pixel count.

In any case, it quantities to about 160 characters, although this explicit outlet recommends protecting it at 155.

Once more, you’ll be able to double-check the size of your meta description and title tags with this handy tool from HigherVisibility.

hypervisibilityImage Source

2. Fb

Fast reference:

  • Standing updates: 63,206-character most | Perfect size is 40 characters
  • Video: 120-minute most | Perfect size is 2 minutes

Fb’s character restrict on standing updates is 63,206. Nevertheless, that is removed from superb, says former HubSpot Social Media Advertising and marketing Supervisor Chelsea Hunersen.

“The social gurus will throw across the quantity 40 characters,” she says. “That knowledge appears to be backed up by BuzzSumo’s rating of HubSpot’s own Facebook Page.

However why 40, particularly?

“Ideally,” Hunersen says, “you may wish to use the copy in a standing replace to offer context for no matter you are linking to.”

That stated, she notes, the copy of the standing replace itself is not as necessary because the copy within the meta title or meta description that will get pulled in whenever you insert a hyperlink into your submit. That is proper — social media posts have their very own meta knowledge too.

“Usually, folks have a look at the picture of the article after which instantly down on the meta title and meta description for context clues,” she explains. “Lots of people do not understand you’ll be able to change these.”

Even on Fb, it is nonetheless finest to maintain your meta title to fewer than 60 characters, and to 155 for meta descriptions.

There are some sources out there to these acquainted with coding that allow you to mess around with social media metadata character counts, like these templates. However until you are a developer, we advocate protecting it quick and candy.


Whereas Fb permits a most of 240 minutes for many movies (excluding Tales and Reels), we would not advise posting something that lengthy, until you are doing a particular, social-media-only screening of a full-length movie.

Facebook videosImage source

Fb recommends protecting movies quick to about 15 seconds so viewers usually tend to watch to the top. 

3. Twitter

Fast reference:

  • Tweets: 280-character most
    • Doesn’t embody photographs, movies, or polls
    • Perfect size is 240-259 characters
  • Hashtags: Not more than two
  • Movies: Most size is 2 minutes and 20 seconds

Featured Useful resource: How to Use Twitter for Business

Entrepreneurs in every single place rejoiced when Twitter lastly eased up on its character rely parameters, and such media as photographs, movies, and polls, in addition to quoted tweets, ceased counting towards its 140-character restrict.

Nonetheless, the “Quote Tweet” function stays out there, offering even larger character-saving measures. That occurs whenever you press the rotating arrow icon to retweet a submit, after which add a remark within the textual content field supplied. You have nonetheless obtained 280 characters all to your self to remark.


Perfect Size General

Twitter differs from different platforms within the sense that longer tweets tend to perform better and get essentially the most engagement.

In line with search engine optimization skilled Kurt Gessler, tweets with 240-259 characters are likely to get essentially the most likes. 

Capture-May-13-2023-07-28-25-9006-PMImage source

The identical goes for hashtags. Twitter recommends protecting your hashtags quick, straightforward to recollect, and simple to spell. The platform additionally suggests sticking to solely one or two hashtags on the most.  


You’ll be able to post a video on Twitter by importing a video or recording it utilizing the Twitter app. In any case, the utmost video size is 2 minutes and 20 seconds in case you’re not subscribed to Twitter Blue.

Twitter Blue subscribers can add movies of as much as 60 minutes when posting from the web site, and subscribers on the app can submit movies of as much as 10 minutes.

4. LinkedIn

Screen Shot 2017-03-17 at 1.39.48 PM.png


This is a helpful record of a few of LinkedIn’s most necessary profile character maximums :

    • Skilled headline: 120
    • Abstract: 2,000
    • Place title: 100
    • Place description: 2,000 (200 character minimal)
    • Foote additionally notes that, “if you choose to additionally submit on Twitter from LinkedIn, solely the primary 140 characters will present in your Twitter submit.”

Featured Useful resource: How to Use LinkedIn for Business & Marketing

Authentic Content material

With LinkedIn’s publishing platform, customers can now compose and share authentic written content material with their networks, or publicly. In fact, that comes with its personal character counts, in keeping with Foote:

      • Put up headline: 100
      • Put up physique: 40,000

5. Instagram

Fast reference:

      • Bio: 150
      • Hashtags: As much as 30
      • Captions: Perfect size is underneath 125 characters

Since Instagram is, initially, a platform for sharing photographs and movies, the first focus is often your visible content material. Nevertheless, it is all the time useful to offer some context, and let customers know what they’re .

Provided that, listed below are some useful character counts for the textual content you embody along with your visible content material:

Whereas Instagram does not appear to specify a most complete variety of caption characters, it does observe that, inside customers’ feeds, the caption is cut off after the first three lines. For that motive, it is suggested to restrict captions to 125 characters.

Nevertheless, do not miss necessary data only for the sake of protecting your complete caption seen. As a substitute, frontload it with essential particulars and calls-to-action, leaving any hashtags, @mentions, or extraneous data for the top.

As for Instagram Tales, there does not appear to be a ton of element on character limits there, both. Nevertheless, as a result of the textual content overlays the visible content material — which is the main focus — do not obscure an excessive amount of of the photograph or video with a caption.

This is a fast instance of a brief Instagram bio from my colleague.

Instagram bio following character limit

6. Snapchat

Fast reference:

      • Character restrict: 80 per submit

Talking of not obscuring visible content material — that brings us to Snapchat.

Instagram Tales was, many imagine, an effort to emulate the options of Snapchat, to create a chance for customers to share quickly-disappearing photographs and movies.

And once more, as a result of the main focus right here is on the visible, you may wish to stop distracting viewers from it with an excessive amount of textual content.

In line with Teen Vogue, Snapchat’s character restrict is 80 per post, which is greater than double its earlier 31-character restrict.

And, in case you’re on the lookout for extra steerage, simply look to this explicit app’s title, and bear in mind the “snap” ingredient of it — a phrase that suggests brevity — and check out to not ramble. This is a terrific instance of how SXSW makes use of its captions effectively:

7. YouTube


Featured Useful resource: YouTube for Business – A 30-Day Roadmap

Right here we’ve yet one more community that is centered on visible content material, main some to incorrectly assume that accompanying textual content — like titles and descriptions — do not matter as a lot.

That is not completely false — as a video-hosting platform, YouTube ought to primarily be used to showcase a model’s high quality movies. Nevertheless, like some other visible content material, it wants context. Folks have to know what they’re watching, who it is from, and why it issues.

Sadly, YouTube does not seem to offer any particular parameters over its character counts — besides in your channel description, which in keeping with the official assist web site is restricted to 1,000 characters.

However aside from that, evidently the one guideline out there is the alert show that permits you to know, “Your [title or description] is simply too lengthy,” in case you’ve entered an excessive amount of textual content in both of these fields.

Screen Shot 2017-03-17 at 2.57.09 PM-1.png

On this case, we might advise taking the identical strategy as including textual content to help your visuals on Instagram and Snapchat.

Like the previous, a video’s description is lower off after the primary line or two, so frontload crucial descriptors and CTAs, leaving additional particulars for the top.

Present Your Character

As you got down to decide the size of your textual content, whatever the platform, bear in mind to take action with the person in thoughts.

Many of those channel-mandated character limits are established for that motive — to maintain audiences from losing interest or overwhelmed.

Like the rest in advertising, nonetheless, it is by no means an precise science, regardless of the most effective knowledge. We encourage you to observe these tips, however do not be afraid to experiment if they do not all the time work.

Check completely different quantities of textual content inside your varied channels, and maintain monitor of how every submit performs.

From there, you can also make choices about which sorts of content material, in addition to its accompanying titles and descriptions, are essentially the most well-received out of your viewers.

Editor’s Notice: This submit was initially printed in January 2016 and was up to date in December  2019 for accuracy and comprehensiveness.

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