Twitter is useless, and from its ashes rises X. Okay, that could be just a little dramatic, nevertheless it‘s not improper. Twitter formally rebranded following Elon Musk’s acquisition and is now referred to as X. So, what may this imply for the platform going ahead?
Are customers nonetheless sticking to the newly named social media website, or will they flock to different platforms?
Whereas I can‘t say for certain what the long run holds for the app previously referred to as Twitter, we at HubSpot surveyed over 170 social media customers to get their views on whether or not they’ll nonetheless use X.
Here is what I can inform you based mostly on our findings.
Are shoppers nonetheless utilizing X following the rebrand?
Rebranding longstanding apps like Twitter might be dangerous. Will shoppers just like the rebrand? Will they depart the app en masse? In response to our survey, that will not be the case.
Most social media customers (63%) say they’ve used X for a minimum of an hour or extra since July 2023. Proper behind X is Reddit, with 50% of shoppers saying they use Reddit for an hour or extra.
Threads is available in third place with 24% of customers, and Tumblr is available in fourth with 23% of customers.
Oddly sufficient, the apps projected to compete with or change Twitter/X must catch up concerning how typically shoppers use them for a minimum of an hour. Solely 5% of shoppers report utilizing Mastadon for an hour or extra.
4% say the identical about Bluesky, and three% say this about Spill.
We additionally requested customers if their X/Twitter utilization modified between July and August. Most customers (31%) say their use stays the identical, however 22% report considerably reducing their time on the platform.
The graph beneath exhibits you a full breakdown of how social media utilization throughout the platforms talked about above might or might not have modified.
Will customers spend much less time on X in 2024?
Now that Twitter is X and extra adjustments to the platform are on the horizon, will social media customers spend much less time on X in 2024? Here is what our survey says.
35% of shoppers say they‘ll use X simply as a lot by 2024 as now, and solely 17% say they’ll cease utilizing it completely. 29% of respondents plan to make use of X extra typically.
Social media customers had this to say about X rivals Spill, Mastodon, and Bluesky:
- 31% of respondents say they’ll use Threads simply as a lot in 2024 as now, and 26% say they‘ll use it extra typically. 11% say they’ll use it much less, and 16% say they will cease.
- 34% of Spill customers in our survey say they‘ll cease utilizing the platform completely in 2024, and 15% say they’ll use it extra. 9% plan on utilizing it much less, and 33% say their utilization will stay the identical.
- 39% of respondents plan to cease utilizing Mastodon completely in 2024, and 14% plan to make use of it extra typically. 33% say their utilization will stay the identical, and seven% plan to make use of it much less.
- In our survey, 37% of Bluesky customers say they plan to cease utilizing the app in 2024, and 32% say their utilization gained‘t change. 16% say they’ll use it extra typically, and eight% say they will use it much less.
Will shoppers pay for X Premium?
Earlier than the rebrand, Twitter supplied a paid premium package deal known as Twitter Blue, which gave customers entry to options like modifying tweets or utilizing the next phrase rely. These options have been in alternate for a month-to-month payment.
For the reason that rebrand, Twitter Blue is now X Premium, which gives most of the identical options as Twitter Blue, plus new options corresponding to the flexibility to cover or show a blue verification mark.
Are these options sufficient to entice shoppers to subscribe to a premium package deal? Is the package deal ample to draw new X customers? Let’s examine.
22% of our survey respondents mentioned they‘re contemplating subscribing to X Premium, however 41% plan to stay a free X consumer. 31% mentioned they don’t use X now and nonetheless do not plan on it regardless of the package deal.
Solely 6% are uncertain or do not know concerning the premium package deal.
So, is Twitter/X ‘dying’?
Primarily based on these outcomes, most of X‘s present shoppers will stay loyal to the platform in 2024, and most of its rivals will battle to compete or hold customers. Nonetheless, Instagram’s Threads will present sturdy competitors for the app.
As a long-time Twitter-now-X consumer (I‘ve been on the app for about 10 years), I don’t plan to leap ship. I’ve downloaded apps like Threads, Spill, and Hive however have seen the identical sample:
First, seemingly everybody will likely be on X speaking concerning the newest competitor and the way it’s value downloading.
I obtain the brand new app and use it sporadically for every week or two, however inevitably discover myself again on X as a result of it is acquainted and has a longtime group and tradition.
Conversations are at all times occurring on X, identical to when it was nonetheless Twitter, and like a moth to a flame, I am unable to assist however gravitate again towards the app it doesn’t matter what.
If you happen to ask me, Twitter, as we all know it, is gone, however X would not appear to be going anyplace anytime quickly.