For those who’re in search of methods to strengthen your video advertising and marketing technique, you have come to the suitable place!
We have partnered with our mates at Wistia, the entire video advertising and marketing platform for any enterprise, to point out you methods to use Wistia and HubSpot to strategically attain your objectives with video.
On this step-by-step information, you will be taught:
- The place what you are promoting must be utilizing video
- The right way to add your movies to Wistia
- The right way to customise your movies
- The right way to share your movies
- The right way to generate leads out of your movies
- The right way to observe your video efficiency in HubSpot
Let’s dive in!
The place You Needs to be Utilizing Video
Video is an superior technique to join along with your potential and current clients on a private degree, virtually like assembly them face-to-face. It is the proper software to showcase your product and let your model’s character shine by.
Companies that ace their video advertising and marketing recreation have discovered methods to use video at completely different touchpoints throughout their buyer journey. If you wish to take your video advertising and marketing technique to the subsequent degree, here is the place it is best to think about using video:
- Your web site’s touchdown pages
- Weblog posts
- Your assist heart
- Electronic mail campaigns
- Your software program software
- Social media channels
- … the list goes on
Now, here is the place Wistia comes into play. Designed for entrepreneurs, Wistia offers all of the video creation, internet hosting, sharing, and analytics instruments what you are promoting must combine video into the client journey and appeal to, interact, nurture, and convert leads.
Able to learn to use Wistia to make your movies work tougher for what you are promoting? Let’s get began!
The right way to Use Wistia in 6 Steps
Step 1: Add your movies to Wistia.
It is tremendous straightforward to get your videos uploaded to Wistia. All you need to do is create a brand new Challenge in your account and select the movies you need to add to it. As quickly as you have uploaded a video, it is routinely transcribed and able to be distributed anyplace you need your video to be seen.
Wistia’s advisable add settings for video are:
- MP4 file
- H.264 codec
- 5,000–8,000 kbps goal bitrate
Need to make the method even simpler? You may seamlessly import movies straight from Descript, Zoom, and YouTube. These are just some Wistia integrations that may assist make your video workflow a breeze.
Create Movies in Wistia
Haven’t any movies to add? No drawback! You may create movies proper in Wistia. Listed below are among the issues you are able to do:
Step 2: Customise your movies.
Wistia provides quite a lot of methods to customize your videos to not solely ship an ideal viewing expertise, but in addition that will help you attain what you are promoting objectives.
You may customise your participant colour to match your branding, create a customized thumbnail to entice your viewers to press the play button, add chapters to make it straightforward in your viewers to seek out the data they’re in search of, insert a Call to Action (CTA) to direct your viewers to an motion you would like them to take, and extra.
You can also make modifications anytime, and your video shall be up to date wherever it is embedded.
We additionally suggest ensuring your movies are accessible to everybody. By enabling options like captions and audio descriptions, you possibly can open the doorways to a broader viewers, permitting extra individuals to get pleasure from your movies. With Wistia’s in-app accessibility guidelines, it is simpler than ever to make video accessibility a seamless a part of your workflow.
Step 3: Combine HubSpot with Wistia.
Do you know which you could combine the powers of HubSpot and Wistia to seamlessly seize, observe, and handle leads? You may as well use this integration to embed your Wistia-hosted video into your emails and web site.
You probably have a HubSpot account and an Superior or Premium Wistia software subscription plan, comply with these steps to combine each accounts:
- Connect the HubSpot integration in your Wistia account. This permits Wistia to request your lists and types and ship leads and engagement knowledge into HubSpot.
- For those who’re monitoring a video, arrange a Wistia e-mail seize type (known as Turnstile) or add a HubSpot form on to the video. Turnstiles and HubSpot types are how Wistia identifies customers for correct monitoring.
- Embed your video on a web page with a HubSpot tracking script. The Wistia participant and HubSpot script work collectively to determine customers and observe their exercise for show on HubSpot contact data.
Step one is often a one-time factor, and thereafter you will solely must repeat the second and third steps for every video you need to observe.
Step 4: Share your movies.
Whether or not you need to embed your movies someplace, publish them on social, or ship them to of us privately, Wistia makes it tremendous easy to share your movies.
The right way to Show Your Wistia Movies
Embedding a Wistia-hosted video onto your web site is a bit of cake.
All it is advisable to do is open the Embed & Share window out of your Media Web page, select your embed code kind, fine-tune it, after which paste it onto your web site.
There are two predominant sorts of Wistia embeds: inline embeds and popover embeds. Inline embeds will place the participant instantly on the web page, in keeping with the remainder of your content material. Popover embeds show your video’s thumbnail in line, however play the video in a popover window when chosen. The very best half is that there isn’t any coding required.
Wistia Channels lets you flip a set of movies right into a video gallery with no developer’s assist. With only a easy embed code, you possibly can take your current webinars, a library of product movies, or a branded collection (like a podcast) and show them as an exquisite, binge-able assortment.
Embedding a Channel in your web site is so simple as embedding a single video. Use an inline code whenever you need your Channel to point out throughout the circulation of your web site, or use a popover code whenever you need to give your viewer a extra immersive, full-window viewing expertise.
Extra Methods to Share Your Movies
With Wistia’s Email Campaign Link characteristic, you possibly can embody your movies in your advertising and marketing emails and even observe their success. Simply seize the e-mail merge tag Wistia generated particularly in your favourite e-mail advertising and marketing supplier after which paste it into the physique of your e-mail.
The Wistia + HubSpot integration makes embedding movies into your emails even simpler. Whenever you join each accounts, you possibly can entry your Wistia video library in HubSpot utilizing Media Bridge, choose a Wistia video, after which embed it in a HubSpot e-mail or net web page.
Need to share your movies on social media? Use Wistia’s Publish to Social characteristic to attach Wistia to your Fb, YouTube, and LinkedIn accounts after which instantly add your video content material to those social networks.
Wistia’s integration with Hootsuite additionally permits you to entry your Wistia library from throughout the Hootsuite platform. It is easy so that you can discover, schedule, and publish your Wistia-hosted video content material to any social media channel by way of Hootsuite.
For those who simply need to share a video with out making it out there to everybody on the web, no drawback — merely seize a direct link to the video. The hyperlink will take of us to a media web page you possibly can customise to supply a branded viewing expertise.
Regardless of the way you share your Wistia movies, it is simple to maintain your content material safe with privacy and security options. You may management entry to your movies by password-protecting your video, sharing a personal video hyperlink, or including an e-mail gate to your video or Channel.
Step 5: Generate leads.
Movies are a good way to generate leads for what you are promoting, and Wistia makes it straightforward to take action. With Turnstile, you possibly can seize e-mail addresses at any level in your video’s timeline.
For those who’ve integrated HubSpot with Wistia, you possibly can entry your current HubSpot types in Wistia and add them to your movies. You may seize leads along with your movies and move detailed viewing knowledge into your HubSpot buyer relationship administration system (CRM). Then rating, section, and assign leads in a flash based mostly on video triggers.
Producing Leads with Wistia’s Reside Occasion Registration
For those who arrange a webinar or a live-streamed occasion with Wistia, it is simple to see who registered, who attended, and who was essentially the most engaged.
Whenever you enable registration, Wistia routinely creates a touchdown web page in your occasion so you possibly can acquire sign-up info like names and e-mail addresses. For those who’ve built-in HubSpot with Wistia, these contacts get handed proper out of your registration web page to HubSpot. Now, you can even use HubSpot types proper in your registration web page.
As quickly as your webinar or reside stream is over, your viewers can watch it on demand. Whether or not you embody a hyperlink to your webinar recording in an e-mail blast or create a touchdown web page to host your on-demand webinars, the leads can hold flowing in.
Step 6: Observe your movies’ efficiency.
Lastly, Wistia’s detailed analytics will help you strengthen your video advertising and marketing technique over time. You may get insights into who’s watching your movies, how a lot they’re watching, and which of them present essentially the most worth for what you are promoting.
Wistia’s engagement graphs present how your viewers consumes your content material. You may see which sections of your media your viewers replayed a number of instances and the place they stopped enjoying, with drop-offs indicating when consideration waned and large spikes revealing sections that individuals discovered compelling sufficient to replay.
Analytics by Embed Location
To know how your video is performing based mostly on the place it lives in your web site, you possibly can view media analytics by embed location.
All it is advisable to do is head to the Media Analytics Overview web page and scroll down. From there, you will see metrics like performs, play fee, time performed, engagement, distinctive guests, and conversion fee for every embed location through the date vary you have chosen on the prime of the web page.
Wistia heatmaps present exactly which components of your video every particular person viewer has watched, skipped, and rewatched.
With the Wistia + HubSpot integration, Wistia heatmaps will seem in your contact timeline. You may as well see what number of movies a HubSpot contact has watched. As soon as a contact has stuffed out a HubSpot type anyplace in your web site, all their viewing knowledge for any video in your web site is added to their contact card in HubSpot.
With these insights, you possibly can construct e-mail workflows that routinely contact your most engaged viewers. What’s extra, your gross sales workforce will get a whole view of their leads’ interactions and the combination will proactively alert them when their leads are watching key movies to allow them to attain out at optimum instances.
Make Your Movies Work Tougher for You
For those who’ve made it to the tip of this text, congrats! You’ve got simply upped your video advertising and marketing recreation. We hope you are impressed to begin doing extra with video for what you are promoting. And whenever you’re cooking with HubSpot and Wistia, you have bought the proper recipe for video success!