Since including short-form video via Shorts in 2021, YouTube has opened as much as extra creators. And by going a step additional so as to add Shorts creators to the YouTube Companion program, the chances for monetization on the platform have elevated tenfold.

YouTubers can monetize their content in a number of methods, from model sponsorships to promoting merchandise. However income from Google advertisements is a giant chunk of many YouTubers’ incomes, due to the YouTube Companion Program.

What’s the YouTube Companion Program?

Creators within the YouTube Companion Program can earn cash from their movies, each lengthy and short-form, via advertisements and YouTube Premium.

The YouTube Partner Program (YPP) is the primary means many creators become profitable on the platform – and it’s easier than ever to get in.

Necessities for the YouTube Companion Program

This system is on the market to creators who observe YouTube’s guidelines and insurance policies and stay in a country where it’s available. On high of that, you want:

  • 500 subscribers with three public uploads within the final 90 days, and
  • both 3,000 legitimate public watch hours within the final 12 months OR 3 million public views on YouTube Shorts within the final 90 days.

As soon as accepted, you possibly can earn cash from options like channel memberships, Tremendous Chat, Tremendous Stickers, Tremendous Thanks, and the flexibility to advertise your merchandise via YouTube Procuring.

You’ll additionally obtain additional advantages like income sharing from advertisements and YouTube Premium whenever you hit:

  • 1,000 subscribers and
  • both 4,000 legitimate public watch hours within the final 12 months OR 10 million legitimate public Shorts views within the final 90 days

When you’re in this system, your revenue will develop as your channel does. Your earnings will fluctuate relying on various factors just like the variety of views, viewers location, and your niche (for instance, personal finance creators command greater charges). Nevertheless, you’ll undoubtedly become profitable from the YouTube Companion Program in the event you keep constant.

The Program isn’t for everybody, although, due to YouTube’s strict pointers, which give strikes to movies that violate them. This generally is a battle, particularly for creators who need to pursue content material full-time however don’t need to quit their fashion.

Greg Alba of the Reel Rejects, a response channel, has incessantly spoken about dealing with content demonetization. YouTubers usually want to show to different monetization choices in the event that they resolve to react to content material or use copyrighted music of their movies. So creators usually have to determine different ways to generate income.

5 other ways to become profitable on YouTube

Listed here are some methods creators become profitable on YouTube outdoors the Companion Program.

Collaborating with manufacturers

Brand deals are omnipresent in YouTube movies (“This video is sponsored by…”), which may be attributed to the symbiotic relationship between manufacturers and creators. Audiences observe individuals, not manufacturers, however the corporations have the cash – so collaboration is significant for the success of all contributors within the creator economic system.

Viewers dimension doesn’t matter as a lot as your engagement fee and viewers class. This places the facility in creators’ fingers – in case your viewers could be very area of interest and extremely engaged, you possibly can command excessive charges even in the event you solely have 1,000 subscribers.

Your bargaining energy begins out of your media equipment, which is a doc that includes case research of your previous work and viewers metrics, alongside together with your charges. Your possibilities of collaborating with a model enhance with extra element you add.

Right here’s a straightforward guide to creating a media equipment of your individual. And if you wish to see how a lot you possibly can be charging for model offers primarily based in your viewers dimension, check out this calculator.

Collect fan-funded assist

One of many advantages of providing partaking content material is audience loyalty, and plenty of creators have discovered methods to monetize that relationship via fan funding. This can be a common format amongst YouTubers who react to or touch upon content material of their movies. They will get copyright strikes for having snippets of their songs, in order that they usually spend hours modifying a video with no financial outcomes.

With platforms like Patreon and Fanhouse, creators can supply bonuses and unique content material to their subscribers for a recurring month-to-month price. Should you’re providing good content material, your viewers is perhaps inclined to assist you monetarily, even with out the extras. Whilst you don’t have to supply extra content material, listed here are some concepts for what to supply:

  • Behind-the-scenes content material
  • Prolonged clips of your movies
  • Digital downloads
  • Precedence entry to new content material
  • Unique entry to stay streams or limited-edition merch

For instance, Nemo’s Dreamscapes is a YouTube channel that livestreams curated playlists however gained’t be capable of monetize due to copyright restrictions. Followers can support them on Patreon, and over 300 do, paying between as little as $3 to as a lot as $100 month-to-month.


Take a look at Patreon’s guide to beginning a profitable platform (or apply their recommendation to the one you select).

Undertake online marketing

Affiliate marketing online is without doubt one of the normal methods YouTubers become profitable – and you can begin with out even being within the YouTube Companion Program. This can be a common possibility amongst YouTubers, who’ll usually inevitably present merchandise or point out companies of their movies.

With affiliate hyperlinks, you possibly can monetize by mentioning or recommending a product to your viewers (which you’d have completed anyway).

The quantity YouTubers could make from affiliate hyperlinks varies wildly and will depend on a number of components, like content material class and payouts from the affiliate. For instance, private finance creator Erika Kullberg earns between 25 and 50 percent of her YouTube channel’s revenue.

how to make money youtube affiliate
How Erika buildings affiliate hyperlinks on her movies

And whereas private finance is a very profitable area of interest, creators in different classes can profit from a concentrate on online marketing. Jake Tilk is a creator centered on digital advertising and marketing and reported making an average of $1,700 monthly from associates in 2022.

Nevertheless, it’s essential to reveal whether or not you’ll become profitable from recommending one thing to your viewers to keep up their belief and keep authorized and above board.

Promote bodily or digital merchandise

Bodily and digital merchandise have develop into a serious path to monetization for a lot of creators. YouTubers have offered merchandise via each avenue, from corporations (Feastables by Mr. Beast and Chamberlain Espresso by Emma Chamberlain) to templates on Etsy.

Promoting merchandise may be very important for creators who need to develop their model and viewers relationship as a result of it takes part of them offline and into the true world. You might have a wealth of choices in terms of what to promote. Listed here are some concepts and the way YouTubers are utilizing them:


The thought of merchandise has advanced for creators because the accessible assets have elevated. Past promoting easy t-shirts (which nonetheless work nice), creators take completely different approaches to providing merchandise.

Elliotisacoolguy is a self-taught designer with a subscriber base of 128,000 on YouTub, and he has two choices for buying merchandise – shopping for poster prints from his online store or his design collaboration with Casetify.


Some creators select to promote templates for advanced instruments like Excel or Notion. They could even create content material about how they make these templates however promote them anyway as a result of most individuals need the ready-made model. That’s what Thomas Frank, a creator centered on instructing Notion, did with his video about creating your individual Second Mind template.

make money on youtube templates
Thomas Frank’s web site the place he sells Notion templates 

In it, he outlines the steps but in addition provides a hyperlink to his video description with a ready-made version on the market. He offered over $1 million worth of digital products in 2022.


For a lot of YouTubers, there’s nothing extra profitable than instructing individuals what you already know, whether or not at no cost or via a course. Programs have more and more develop into a preferred method to become profitable on YouTube as creators hone in on their experience and platforms like Kajabi and Teachable spring up.

An excellent instance of the facility of programs for monetization is Ali Abdaal. In a video breaking down his 2022 income streams, he revealed that he made nearly $3 million simply from promoting programs.

how to make money on youtube courses
Ali Abdaal’s main website for internet hosting programs and digital merchandise

Whereas it is a huge quantity, and Ali has the group and viewers to elucidate these numbers and assist the creation of those programs, smaller creators have quite a lot of alternatives in course creation.

Crowdfund your artistic initiatives

That is much like fan funding however is normally a one-time price that anybody who desires to assist your content material. Websites like GoFundMe or Kickstarter are greatest for one-off campaigns, particularly after they’re in pursuit of a big mission like funding a music video or self-publishing a ebook.

Indie recreation builders Genokids began sharing YouTube videos concerning the strategy of constructing their recreation of the identical title six years in the past, racking up over 6,000 subscribers and tons of of 1000’s of video views.

Then, in 2023, they launched a Kickstarter campaign to crowdfund the sport’s improvement and raised €30,000 in 24 hours (and counting).

Combine up your monetization strategy on YouTube

The beauty of creating content material on YouTube is that you’ve an engaged viewers following you in your journey. So it issues much less the way you select to monetize and extra how a lot worth you possibly can add within the course of.

Mix the completely different choices to see which is most profitable for you and proper to your viewers.

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