In case you’re undecided it’s best to create a TikTok social media marketing strategy, we’re right here to show to you that you completely ought to.

TikTok is the fastest-growing social media platform we’ve seen so far, reaching 1 billion customers in September 2021, a report 4 years since its worldwide launch. For comparability, it took eight years for each Fb and Instagram to hit that milestone.

And whereas we don’t have more moderen knowledge on TikTok’s userbase numbers, there are different stats proving simply how standard TikTok has grow to be. For instance, it was the most-downloaded app in Q1 of 2022 and the highest-grossing non-game app in each the Apple and Google Play shops. Discover much more compelling TikTok stats in our 2023 roundup.

All through this text, we’re going to dig into what TikTok advertising is, the right way to create your individual TikTok enterprise account, present six ideas for ramping up your model’s TikTok advertising technique and extra.

Desk of contents

What’s TikTok advertising?

TikTok advertising is the method of utilizing TikTok and TikTok content to advertise your model and its services or products. Simply construct up your individual on-line presence via using short-form video content material that engages your viewers and helps showcase your corporation choices.

Whereas social media advertising creates a cohesive technique for all social media platforms—TikTok advertising focuses simply on TikTok.

You’ll need to guarantee your general messaging on TikTok is just like all different platforms your model has a presence on, however as a rule, TikTok content material tends to be a lot completely different than the content material you’ll publish on different channels. (Although chances are you’ll find yourself repurposing your TikTok movies for Instagram Reels and YouTube Shorts to achieve much more viewers.)

Methods to create a TikTok enterprise account

Earlier than you create a TikTok enterprise account you first must know the distinction between a TikTok business vs. creator account.

Listed below are a couple of of the primary variations:

  • Enterprise accounts get entry to enterprise instruments like advertisements and analytics
  • Enterprise accounts get restricted entry to sound clips
  • Enterprise accounts get the flexibility to create an ecommerce storefront
  • Enterprise accounts can use third-party instruments to schedule and handle TikTok content material
  • Enterprise accounts can add an internet site hyperlink to their profile

TikTok enterprise accounts don’t have entry to the complete sound library, however the further instruments far outweigh that. To create your TikTok enterprise account observe together with these fast steps:

Step 1. Obtain the TikTok app and create a brand new account

Step 2. Go to your TikTok profile and faucet the hamburger menu within the prime proper nook

Step 3. Faucet Settings and privateness

Step 4. Faucet Handle account

Step 5. Faucet Change to Enterprise Account

Step 6. Select the class that finest corresponds with your corporation sort

And voila! You now have a enterprise profile and may get began optimizing your account to attraction to your target audience.

10 ideas for constructing your TikTok advertising technique

Able to dive in and be taught extra about the right way to create a TikTok advertising technique and construct a big following on the platform? Whilst you possible gained’t be “TikTok well-known” in a single day, these ten ideas will show you how to get on the very best path to success. We’ve additionally summarized our greatest Tiktok advertising ideas on this video.

1. Create and model your TikTok account

We’ve walked via the right way to create your TikTok business account. The following step is to totally optimize and model it in order that it’s recognizable alongside the remainder of your social media profiles.

To model your TikTok account, faucet Edit Profile, then fill out the next:

  • Profile photograph or video: TikTok helps you to add a video on your profile avatar. Ensure it is a high-res model of your brand if you happen to select so as to add profile photograph. If you wish to do video, contemplate creating an animated model of your brand.
  • Title: What you are promoting title.
  • Username: This must also be your corporation title (if doable) with no areas.
  • Pronouns: In case you’re a sole proprietor you may need to enter your pronouns.
  • Bio: You could have 80 characters to present a fast synopsis of what your corporation does.
  • Electronic mail: Enter your organization’s contact electronic mail.
  • Nonprofit: If your corporation works with or helps a nonprofit, you’ll be able to tag them proper in your profile.
  • Class: You might have already executed this when creating your corporation account, but when not, choose the class that finest represents your business.
  • Social: Join your Instagram and/or YouTube accounts.

Different choices are establishing an auto-message when customers DM you. You are able to do this by tapping the hamburger menu, then Enterprise suite, then Auto message. You’ll additionally be capable to add your web site URL to your profile when you hit your first 1,000 followers.

Right here’s an instance of a totally fleshed-out enterprise profile from Starbucks. They even have two movies pinned to the highest of their profile to showcase new merchandise.

A screenshot of Starbucks on TikTok

2. Outline your TikTok viewers

To achieve success on TikTok, it’s important to know who you need to goal along with your content material. In any other case, you may get nice attain and engagement, but it surely gained’t translate into gross sales or subscriptions—which is enjoyable however means nothing for your corporation’s backside line.

TikTok skews in direction of a a lot youthful viewers, with almost 7 in 10 18-19-year-olds having a presence on the app and round half of all 20-39-year-olds utilizing TikTok.

A graph showcasing TikTok users by age

So whereas TikTok is unquestionably for youthful audiences, you continue to must dig a bit deeper than that. Take into consideration the demographics you need to goal. Conduct a few of your individual social media market research, then contemplate placing collectively a customer persona that showcases precisely who your corporation’s target market is.

3. Create high quality TikTok movies

The next step is to be taught how to make a good TikTok video. First, begin by doing a little bit of hands-on analysis. Until you’re already an avid TikTok watcher, spend a while attending to know the platform and looking out on the kinds of movies that pop up in your “For You” web page.

You may additionally need to have a look at the TikTok Discover page to see what’s trending and uncover a number of the extra standard TikTokers.

The TikTok Discover page

Right here, you’ll be capable to see trending hashtags, sound bytes, accounts and extra. It’s a good way to get a chook’s-eye-view of what’s standard in the mean time, serving to you uncover inspiration on your personal TikTok content material. Then, check out different brands that are killing it on TikTok to see what they’re doing properly and how one can emulate a few of these techniques on your movies.

In terms of TikTok, it’s worthwhile to take a look at a wide range of completely different video sorts to find what’s going to resonate along with your viewers. Range throughout your profile is essential. Attempt filming your group creating the product. Showcase your product in motion. Create humorous movies utilizing standard sound bytes. Listed below are some further video ideas to assist get you began.

And be sure you put up constantly. If you wish to make a splash, it’s worthwhile to pump out new content material recurrently. Begin by publishing no less than twice every week, extra typically if you happen to can. (In actual fact, TikTok themselves advocate posting 1-4 times per day.)

4. Use advertisements in your TikTok advertising technique

If you wish to attain a fair wider viewers, allocate a few of your social media promoting price range in direction of TikTok ads. The fee for these is predicated on bids, identical to the way you pay for Fb and Instagram advertisements. You’ll select your target market, create a enjoyable video advert then advertise based mostly in your specified every day or lifetime price range.

5. Faucet into TikTok influencer advertising

One other standard TikTok advertising tactic is to work with influencers. There are literally thousands of influencers and content material creators that companion with manufacturers on TikTok to create enjoyable, partaking video content material that each spreads the phrase about new manufacturers and in addition supplies mentioned model with user-generated content material to share on their very own social media channels.

A number of TikTok influencer advertising techniques embody:

  • Sending your product to influencers. Manufacturers with low budgets however tons of product can attain out to influencers and ask if they will ship them free product. Whereas this doesn’t assure a function on their channel, if you happen to attain out to sufficient influencers constantly, you may get a highlight in an unboxing or merch video.
  • Collaborate on a video. Collaboration on a video or collection of movies that highlight your model completely. These are costlier, however you’ll be able to all the time companion with micro-influencers with a decrease attain till you’ve got extra of an influencer advertising price range.
  • Associate on a brand new product line. Associate with a mega influencer or celeb and create a product line collectively that they’ll get a lower of and promote to their viewers. It is a nice win-win, however you’ll need to be sure you’re solely working with influencers which might be hyper-relevant to your area of interest. For instance, magnificence manufacturers would solely need to companion on a venture like this with a extremely well-known make-up artist.

6. Monitor TikTok analytics to trace efficiency

Take note of your TikTok analytics. You solely get entry to this if you happen to swap to a enterprise account, and it may be an enormous assist in pinpointing your hottest movies and when the very best time to put up every day is.

A few of the finest metrics to trace embody:

  • Video views
  • Development price
  • Trending movies
  • Common watch time

You may also join your TikTok enterprise account to your Sprout Social dashboard to entry analytics proper inside Sprout as you measure your different social media platforms.

Sprout - TikTok profiles report

7. Bounce on standard TikTok tendencies

If you wish to improve your possibilities of going viral, take note of trending audio clips, challenges and video sorts. If you need to use a well-liked development to create a video that’s related to your corporation, achieve this!

Right here’s an instance of a small jeweler that used a well-liked trending video sort to go viral.

Most of their movies of unique content material generate wherever from 100-600 views and 2-20 likes. However the above video took a well known development and generated over 275,000 views and over 12,000 likes.

As we talked about, you need to use TikTok’s Uncover web page to seek out a few of these tendencies; nevertheless, your finest wager is just to devour numerous TikTok content material. This may show you how to organically discover standard tendencies—and see how numerous customers are incorporating them into their content material. (So the subsequent time your boss finds you scrolling, you’ll be able to inform him it’s work-related.)

8. Make the most of TikTok’s enhancing capabilities

One of the best movies are usually those which might be shot and edited proper throughout the TikTok app itself. It is because the app has a ton of enhancing options built-in, making it simple to create partaking content material with only a smartphone and a single app.

A few of these options embody:

  • Filters
  • Trimming video clips
  • Textual content overlays
  • Captions
  • Stickers
  • Visible and particular results
  • Voiceovers
  • Audio enhancing
  • Sluggish movement
  • Transitions

There are such a lot of alternative ways to movie and edit your TikTok movies proper contained in the app that there’s no want for extra video enhancing instruments. Particularly for the reason that TikTok algorithm appears to choose pushing TikTok-edited movies greater than others.

9. Preserve your movies brief and candy

In accordance with the latest knowledge, TikTok states that the optimum size for movies is 21-34 seconds lengthy (up from 11-17 seconds in 2020).

Though TikTok remains to be testing longer movies, movies over 60 seconds in length stress viewers out. This implies you need to hold your video content material brief and candy. Persist with a mean of 30-second video content material for optimum outcomes.

Twitter post about the sweet spot for video length on TikTok

10. Incorporate dwell video into your technique

TikTok is without doubt one of the many platforms that supply a live-streaming function on its app. Manufacturers ought to reap the benefits of this as dwell movies pop up in viewers’ For You pages so customers can tune in. Plus, TikTok permits viewers to ship stickers and different accolades via dwell movies as a monetization perk, so your model can add TikTok Reside as an extra income stream in case your movies get standard sufficient.

What are the advantages of selling on TikTok?

So why trouble including an extra social media platform to your general technique—particularly one as time-consuming as TikTok? Let’s cowl three of the main advantages of selling on TikTok.

Individuals are utilizing TikTok to seek out merchandise

49% of TikTok users have mentioned they’ve bought a services or products from a model after seeing it featured on TikTok. The hashtag #TikTokMadeMeBuyIt has additionally been extraordinarily standard, with customers displaying off merchandise they purchased totally as a result of the truth that they found it on TikTok.

In case you’re wanting to extend gross sales via your social media advertising, TikTok is a good channel to take action. The platform is on observe to gain 9.6 million social buyers this yr, making it the third hottest social commerce channel.

A graph showcasing the top four social commerce platforms in 2023

You could have the next likelihood of going viral

On account of TikTok’s algorithm, the model focuses extra on content material discovery quite than displaying you content material from your pals. There’s a separate feed to see content material from these you already observe—however the For You web page desires to assist customers uncover new content material.

This implies TikTok supplies manufacturers with a singular alternative to achieve a wider viewers than you’ll be able to on different platforms. Get found by these concerned with your content material, generate extra followers and improve possibilities of making a sale.

Influencer advertising alternatives are plentiful

Influencer marketing is large on TikTok, making it even simpler on your model to get found by new folks in your target market. There are creators galore on the platform, many in your business, so discovering the proper influencers to work with is a breeze.

Plus, even micro-influencers can generate numerous attain because of the flexibility of the algorithm, so you will get extra bang on your influencer price range, reaching much more prospects and constructing strong influencer relationships.

TikTok advertising model examples to encourage your technique

Get impressed by real-world examples of how manufacturers have seen success on the platform. Let’s dig into a few TikTok advertising examples you’ll be able to be taught from.


Fan favourite southwestern fast-food chain Chipotle has made fairly a stir on TikTok. They obtained a little bit of assist from TikTok meals influencers reviewing a few of their menu “hacks,” however Chipotle’s response to the hubbub is what wins them a spot right here.

In case you see folks speaking about your corporation and menu objects, services or products at size, reply accordingly—and that’s precisely what Chipotle did.

It began when TikTokers Alexis Frost and Keith Lee reviewed an off-menu meal—and gave it full stars. Chipotle prospects flocked to their native shops to strive the meal, inflicting some places to totally promote out of sure components of the order.

In response, Chipotle ended up including the precise meal to their menu:

The model has additionally continued to work with Alexis and Keith, with the 2 nearly turning into TikTok spokespeople for the model. Make the most of viral moments when you’ll be able to, and create long-term partnerships along with your advocates.

Washington Submit

The Washington Submit, as a well known newspaper throughout the U.S., has an arsenal of quite dry content material to share. Nevertheless, the paper’s TikTok group has turned their account right into a enjoyable and fascinating means for followers to maintain up with the information.

Take this TikTok video about France elevating the retirement age:


Working circumstances in France have deteriorated considerably over the previous a long time, opponents to the brand new retirement age say. Unions argue that as a substitute of elevating the retirement age, the federal government ought to improve salaries and deal with precarious working circumstances amongst many younger and a few aged employees.

♬ original sound – We are a newspaper.

Or this video explaining the collapse of Silicon Valley Financial institution:


On Friday, Silicon Valley Financial institution went from being a key a part of the tech ecosystem to collapsing in a matter of hours. Then on Sunday evening, the Biden administration introduced that every one depositors on the failed Silicon Valley Financial institution would have entry to all their cash on Monday morning, approving a unprecedented intervention aimed toward averting a disaster within the monetary system. #SiliconValley #bankcrisis #useconomy

♬ original sound – We are a newspaper.

These bite-sized movies clarify advanced and dry subjects in a enjoyable and fascinating means—it’s no marvel they’ve grown the account to 1.6M followers.

Even when your corporation is in a drier, much less partaking business doesn’t imply you’ll be able to’t make partaking TikTok content material. Take a lesson from WaPo on your personal technique.


Duolingo’s owl mascot is legendary on the app. Whereas its lengthy had a status of being an evil, persistent presence for Duolingo language learners, the advertising group actually leaned into that for its TikTok content material. Their content material options the owl mascot in almost each video—and it’s chaotic.

Right here’s one video showcasing the owl’s numerous threats to get its customers to do their every day lesson:

Right here’s an instance of what a few of their different content material is like, making the most of trending sound clips and standard video sorts:

If your corporation will get a enjoyable status, lean into it in your advertising content material. Have enjoyable with it and don’t take yourselves too severely.

Get began with TikTok advertising immediately

Construct up your TikTok presence utilizing these six techniques. Begin by creating your individual TikTok enterprise account, then create your individual enjoyable, partaking short-form video content material. Be taught much more about creating your individual profitable TikTok marketing campaigns so you’ll be able to develop your viewers and construct your corporation.

Steadily Requested Questions

How does TikTok work?

TikTok is an app to create, share and watch short-form movies. Customers have their house “For You” feed the place they will swipe as much as watch video after video. The app comes with its personal enhancing options, filters and sound clips to make the most of when creating your individual video content material. Total, TikTok is a good one-stop store for creating and consuming fast 10 to 60-second movies.

Methods to use TikTok for advertising?

TikTok is a singular advertising channel, creating viral potential that has by no means been there earlier than. Use TikTok to indicate off product tutorials and use circumstances, be a part of challenges, bounce on tendencies, make your viewers snicker and extra. You’ll be able to promote merchandise via TikTok, generate leads and improve model consciousness.

What are instruments on TikTok?

TikTok presents quite a lot of enterprise instruments—video enhancing, analytics, advertisements and extra. You may also join your TikTok enterprise account to your Sprout Social dashboard to entry much more instruments, like scheduling and engagement.

How has TikTok modified advertising?

TikTok has made advertising and advertising movies rather more accessible to companies of all sizes and shapes. Fancy digital camera tools isn’t required—and in reality, it isn’t even most popular—to create partaking and viral video content.

How efficient are influencers and affiliate marketing online on TikTok?

TikTok influencers are extraordinarily efficient—they see a 15.86% engagement rate on the platform, greater than triple the subsequent highest platform’s engagement price.

1 thought on “TikTok Advertising and marketing: The Full Information for 2023

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