Beginning a YouTube channel is numerous work. Not solely do you need to spend time scripting, producing, and modifying movies, however you additionally must discover a matter you’re enthusiastic about and guarantee it resonates with individuals.

A laptop streams a YouTube video

To assist encourage you, we discovered 30 in style YouTube classes which you could begin a channel about. Learn on to study why viewers love to have interaction with a majority of these YouTube movies and start ideating your YouTube channel today.

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How To Come Up With a YouTube Channel Concept

There are over 51 million YouTube channels as of 2023, so you could assume all the great YouTube channel concepts are already taken, however do not be discouraged — you possibly can nonetheless develop a superb channel in the present day.

First, it’s essential hone in in your channel’s area of interest. Your area of interest would be the matter or class your channel focuses on. Is your channel meant to assist your current enterprise?

Or are you creating content material round a ardour, interest, curiosity, or experience?

Keep away from having too broad a distinct segment so your viewers understands your channel‘s goal and the form of content material they’ll see. A slender area of interest additionally means much less competitors, which may develop your channel quicker.

Marc Hans, senior professor at HubSpot Academy, suggests contemplating your end-user.

“Focus in your end-user as a task, an occupation, title, or trade,” he says. “And take into account your worth and experience. For instance, in case you are making a channel for aspiring entrepreneurs, what worth are you able to share primarily based in your expertise?”

He additionally says to create worth in your channel’s title and imaging.

“As an illustration, ‘Marc’s Advertising and marketing Channel’ is imprecise, however ‘Ideas for Aspiring Entrepreneurs from a World Class Marketer’ is extra compelling and direct,” Hans says.

You do not need your channel to be too slender to the purpose the place you can not create a lot content material inside your area of interest over time. Your area of interest must be broad sufficient to embody completely different subtopics.

Subtopics are necessary as a result of, in keeping with Hans, each content material you put up might not attraction to each individual inside your viewers — and that is okay!

“When you’ve got a YouTube channel about advertising and marketing, your viewers might include CMOs, aspiring entrepreneurs, digital entrepreneurs, social media managers, and so on.,” he says. “You need to try to present every persona one thing at the least as soon as each three posts.”

As an illustration, Frugal Aesthetic is a channel specializing in style. The channel covers style historical past, suggestions, critiques, commentary, and magnificence suggestions.

The subject is broad sufficient to create completely different sorts of movies beneath the identical umbrella. Nonetheless, the area of interest channel is exclusive because of the host’s memes, dry humor, and off-the-cuff dialogue to execute his movies.

Tips on how to Begin a YouTube Channel

When you‘ve chosen your area of interest, it’s time to analysis opponents, which might be the channels creating comparable content material. For instance, as an example your YouTube channel focuses on reviewing and analyzing comics.

To search out different channels with the identical matter, go to the YouTube search bar, sort “comedian e-book critiques,” and see what channels pop up.

Screen shot YouTube results for comic book review

You can even go to on-line boards like Reddit to see what channels your target market is watching.

screen shot of reddit thread asking users their favorite youtube comic book channels

Subsequent, you‘ll wish to develop a reputation, brand, and magnificence constant together with your channel’s model. Let‘s revisit Frugal Aesthetics. The channel’s tone is suitable with its model.

Like I mentioned, the host discusses style utilizing memes and his signature dry humor. The movies are additionally very minimalist, with the host talking in entrance of a white background and pictures that emphasize the subject.

The identical font and magnificence of memes are utilized in each video and thumbnail. Additionally, discover every thumbnail makes use of roughly the identical colour palette — pink, white, and black.

Screen shot of Frugal Aesthetics

Image source

You need your channel to be simply recognizable, so take into consideration the pictures, colours, fonts, and aesthetics you need in each video.

YouTube Channel Instruments

I spoke to HubSpot Academy consultants to get their enter on some wonderful instruments YouTubers ought to use when creating their content material.

Many prompt Canva, saying it is “a game-changer for creating partaking thumbnail photos and channel art work.” Even higher, most of its options are free to make use of.

If you wish to monitor your movies’ efficiency, HubSpot Academy recommends the HubSpot Social Instrument, which may collect knowledge and centralize it for YouTube, making it straightforward to create and share reviews and dashboards.

Lastly, the academy suggests the YouTube Studio cellular app for measuring efficiency and preserving your knowledge in a single place.

YouTube Channel Concepts

1. Comedy Sketches

Once you’re amid a two-hour YouTube binge fest, you possibly can most likely blame the limitless quantity of humorous movies that flood the platform. A number of the most profitable YouTubers create comedy sketches.

As an illustration, Jenna Marbles, a blogger turned YouTube sensation with over 19 million subscribers, and Jimmy Tatro, a university child who made hilarious movies for enjoyable, turned YouTube right into a profession.

Jenna and Jimmy constructed their YouTube followings with low-production movies, however in addition they fully nailed the humor and storytelling in most of their movies.

Constructing a profitable comedy channel with a low funds is feasible if you happen to can write a humorous script.

Screen shot of Jenna and Julian Source

2. Internet Collection

The human mind is wired to reply to well-crafted narratives. Neuroscience proves that storytelling is one of the best ways to seize individuals’s consideration, bake info into their reminiscences, and forge shut, private bonds.

We’re programmed to crave and hunt down nice tales — that’ll by no means change.

For those who can construction your YouTube channel like a tv season and weave your movies right into a narrative-driven collection, you will get viewers hooked in your content material — similar to your favourite Netflix present.

3. Music

Covers of songs are among the most entertaining movies on YouTube. Folks love listening to aspiring artists’ twists on their favourite songs.

So, if you happen to can sing or play devices, take into account overlaying your favourite trending or hit songs and add them to YouTube.

You can even put up your self enjoying your unique music. Artists can earn round $6 per 1,000 impressions.

On common, 30-40% of views rely as impressions, so in case your video will get as much as 100,000 views, you’d have about 40,000 impressions and generate round $130 after YouTube takes its minimize.

Possibly you possibly can even get found and turn out to be the subsequent Justin Bieber or Tori Kelly.

4. Album Critiques

This fashionable channel thought is stuffed with limitless prospects as new music is made each day.

Well-known YouTuber Anthony Fantano has persistently reviewed outstanding and underground albums over varied music genres for the previous decade and earned a cult following for sharing his opinions.

Whereas his movies have reached hundreds of thousands, they’re comparatively straightforward to file. When you’ve got an ear for music, you’d be stunned to search out simply how many individuals wish to hear what you need to say.

5. Tutorials

Whether or not they’re guitar classes, magnificence classes, or how-to movies about making popsicle stick houses for your hamster, individuals love studying how you can get pleasure from their lives extra.

For those who can cowl matters that persons are enthusiastic about and educate them how you can get higher at this stuff, they’ll be capable to stay higher lives.

This can develop your channel’s model loyalty and sentiment, retaining your viewers’ consideration and attracting their buddies’ consideration via word-of-mouth advertising and marketing.

Professional-Tip: Hans says it is essential to get to the purpose of your movies shortly, particularly for tutorial and how-to movies.

“The times of lengthy hyped-up intros are gone,” he says. “Nobody desires a flashy introduction video with catchy theme music. You might want to seize your viewers’s consideration in 3 seconds and inform them why they need to watch your video in lower than 10 seconds, or they are going to simply transfer on.”

6. Software program Tutorials

You don’t must be a software program engineer to make software program tutorials, however having a very good grasp on how you can use them could make for some good YouTube tutorials.

The software program can embody topics like software and system software program; YouTube viewers might learn to use theirs or set up newer variations precisely.

7. Pictures

Pictures is taken into account an artwork type that takes many alternative kinds. Photographs can seize a panorama, household portraits, or inventive editorial content material.

YouTube is a good web site to share tutorials on bringing the very best footage for various functions and tools.

Likewise, you don’t want costly cameras or software program to create nice photos, as some pictures movies educate individuals how you can take unimaginable iPhone photos.

screenshot of photographer using phone to take photo


8. Video Modifying

There are dozens of modifying software program out there to customers, however many could also be ignored as videographers might have to learn to use them to their full functionality.

If you know the way to make use of Premiere Professional or different high quality software program, posting a tutorial might have interaction your viewers to experiment with their content material in methods they haven’t considered earlier than.

9. Self Assist

One other means you possibly can develop your channel’s model loyalty and sentiment is by serving to individuals resolve their issues.

Whether or not it’s about their profession or private life, you can provide individuals recommendation about frequent points that you simply’ve skilled or that they ask about.

However guarantee you might have intensive information, schooling, or private expertise surrounding these matters. In any other case, individuals will assume you’re a quack and lose your belief.

10. Cleansing and Group

Often marketed towards giant household households, even single-living individuals can get pleasure from the advantages of cleansing suggestions and reorganization to make a house extra enticing. Making movies tackling difficult to-clean messes or untidy clothes bins can encourage viewers to do the identical.

11. Minimalism

The world handled immense change final 12 months, and amongst these modifications have been elevated intervals spent at residence.

The rise of decluttering and minimalism skyrocketed as individuals strived to make their homes extra pleasurable, and filming your minimalist suggestions might assist individuals of their journeys.

Corey Jones shares minimalism suggestions from residence adorning, wardrobe, and even all the way down to the tools he makes use of to movie his content material.
image corey jones


12. Fashion

Everybody desires to look good. You possibly can construct a devoted YouTube following by evaluating new clothes, updating individuals on current traits and types, and instructing them how at all times to look their finest.

In case your YouTube channel is in style, it’s also possible to entice sponsors who pays you to evaluate their clothes and provide offers to your viewers.

13. Cooking

People’ love for cooking is primal. We’d like meals to outlive, so it is smart that persons are at all times making an attempt to grasp sure dishes and find out about new ones.

To assist them do that, information them via your recipes, delve into the methods you utilize, and present them what their meals ought to appear like at every stage of your recipe. This can assist them make the very best dish doable.

Don’t be afraid so as to add humor to your cooking when sharing your methods, like Joshua Weissman.

14. Baking

One other a part of YouTube that has considerably gained recognition is baking movies. As individuals scrambled to search for methods to make use of their free time in 2020, many discovered methods to make baked items an pleasurable pastime.

You don’t must be an expert chef to share a recipe you’ve tailored, and chances are high, if it’s easy or fast, individuals might be extra inclined to tune in as a result of they will see themselves making an attempt it out.

15. Health Coaching

Private trainers are costly. Happily, although, you don’t want one to remain in form. Folks resort to free private trainers or YouTube yoga instructors to stay lively.

When you’ve got numerous experience in weight lifting, yoga, or different health strategies, take into account creating exercise movies for particular targets, like shedding pounds, gaining muscle, or enhancing cardiovascular well being.

16. House Exercises

For many individuals, going to a fitness center might depart them feeling nervous as a result of they don’t know how you can use the tools or don’t know what a health routine consists of. Making residence exercise movies makes health extra accessible and possible for the on a regular basis viewer.

17. Yoga

One other type of health to discover is guided yoga movies. Yoga is a wonderful option to actively have interaction your physique and thoughts actively, and sharing your experience on correctly doing it is going to profit viewers.

By demonstrating how you can do completely different variations of yoga like Ashtanga or Hatha, you’re serving to individuals to calm and keep match throughout their busy lives.

18. Energy Coaching

Energy coaching movies are nice for individuals of all backgrounds trying to construct muscle and learn to do it appropriately. When you’ve got a stable routine others might wish to study and observe, sharing it on YouTube can be a good suggestion.

19. Dance

Whether or not you are an expert dancer or simply any individual who likes to maneuver, making dance movies to your favourite songs could make nice leisure.

Choreographed numbers or freestyle transferring to the newest charting hits can hold your content material related and encourage others to bounce alongside. Or get much more inventive just like the Kukuwa Fitness channel and embrace your cultural heritage, dancing to African beats.

kukukawa fitness


20. Journey

People are biologically driven to investigate the world quite than reply to it. That’s why individuals love exploring a lot.

However earlier than they shell out hundreds of {dollars} to journey someplace they noticed on Instagram, individuals wish to do some analysis first.

When you’ve got the funds to journey, take into account recording your adventures in vacation spot cityscapes or landscapes.

Your viewers can get an inside have a look at the placement, serving to them determine to take a trip they’ll always remember or get monetary savings on a visit they’d remorse.


The class of evaluate movies is extremely expansive. Assessment class movies can cowl completely different types of media, objects, and experiences of your selecting.

21. Product Critiques

With web sites like Amazon promoting hundreds of thousands of various merchandise, creating product critiques can be a superb means to assist customers choose the appropriate merchandise.

YouTubers can show the performance, versatility, and general satisfaction with any product they discover.

Whereas most web sites have sections for written critiques, many desire watching and listening to a reliable client like themselves for recommendation on which product they need to select.

22. Film Critiques

For those who simply watched the newest motion film or a smaller indie movie, you possibly can take your ideas to YouTube and be among the many first to share your viewing expertise.

Film evaluate movies enable viewers to see if it’s definitely worth the cash to purchase a film that’s been buzzing via social media via YouTubers they will belief.

23. Present Critiques

Like film critiques, with the prevalence of streaming companies and their fixed new collection releases, reviewing seasons of extremely favored tv is an efficient route on YouTube.

24. Gaming

Some individuals nonetheless assume that video video games are only for youngsters, however the actuality is that it is projected to turn out to be a $256.97 billion industry by 2025. With followers of all ages, genders, and backgrounds, it’s no marvel why YouTube is stuffed with gaming-related movies.

25. Recreation Playthroughs

For those who’re already an avid gamer, why not file your recreation playthroughs? Whether or not it’s a traditional franchise or the most recent storyboard, chances are high that somebody is on YouTube in search of a playthrough.

These movies assist avid gamers determine whether or not they need to buy a recreation themselves, get previous a difficult quest, or simply get pleasure from it like some other net collection.

Don’t be intimidated by the most well-liked avid gamers as a result of smaller channels like Narcissa Wright have a gentle stream of subscribers tuning into her playthroughs weekly.

26. Info Based mostly Gaming

Very like those that get pleasure from watching playthroughs, many avid gamers go to YouTube for gaming guides.

Folks caught in a troublesome quest or uncertain how you can attain achievement know they will go to YouTube for visible educational movies to assist them beat the video games they get pleasure from.

If these channel concepts appear intimidating, don’t really feel discouraged! Preserve studying in case you are simply beginning and wish to make simplistic and enjoyable movies.

YouTube Channel Concepts for Novices

1. ‘Favorites’ Video

Individuals who use YouTube each day are all customers of some type. Starting your channel with one thing so simple as exhibiting off your favourite video games, collectibles, or extra might assist viewers select what they make investments their cash into.

These movies are excellent for small channels as there may be extra belief within the YouTuber truthfully sharing versus making sponsored content material for manufacturers.

2. Trending Information Dialogue

If there’s information in popular culture or world occasions, making a channel solely for information commentary can enhance if carried out persistently. D’Angelo Wallace grew to become a well-known YouTuber in beneath three years for sharing his interpretation of headlining information or cultural happenings.

When you’ve got a digital camera and a very good microphone, starting a channel on trending information dialogue may very well be a very good begin.

3. Response Movies

you’re watching the newest sporting program or the grand finale of a suspenseful tv collection; chances are high you’re not the one viewer brimming with pleasure.

This video class is in style as a result of viewers wish to join or really feel like they’re sharing the expertise with another person. So, if you happen to’re in search of a straightforward option to begin a channel, look into filming your preliminary response to a media you get pleasure from.

reaction video


4. Meals Critiques

Foodies can share all their favourite restaurant orders with a broad viewers on YouTube.

Individuals are at all times in search of the very best meals on the town, and beginning a channel with trustworthy critiques of locations price visiting will help you get views and assist the companies you like to achieve new clients.

Get began in your YouTube journey now.

Hans says a standard mistake YouTube content material creators make is ready for perfection.

“Simply get began,” he says. “Your first movies might be very completely different out of your movies a 12 months from now. Fall in love with the method of making, studying, and iterating — and you’ll’t go improper!”

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