You heard that proper — there’s one other social media app on the town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media entrepreneurs one more platform to study.
This text will educate you all about what the app is, if it’s price investing any time into, and how one can begin utilizing it for enterprise.
Let’s get began.
Lemon8 is a new social media app created by ByteDance, the creators of the wildly popular TikTok app.
Designed to be a way of life app, Lemon8 is sort of a combination of Instagram and Pinterest. It’s photo-heavy however permits customers to share recipes, outfits, journey guides, and extra.
Widespread classes on Lemon8 embrace:
- Well being & wellness
This implies Lemon8 might be a go-to spot for visible manufacturers in these industries.
Whereas Lemon8 had an especially profitable begin, its momentum has slowed. In its first few months, Lemon8 was one of the downloaded way of life apps in the USA, generating 4.1 million users in only a few months. Having launched in 2020 in Japan first, the app had over 17 million customers by mid-2023.
Today, it seems like that exercise has dropped off. Information reveals that the app’s daily active users have nearly halved, going from practically 12,000 to only over 6,000 in mere months.
Regardless, it seems like Lemon8 initially gained recognition with a lot of TikTok’s creators — a younger person base consisting principally of Gen Zers.
And since it may be good for manufacturers to solidify their place on a platform earlier than it turns into oversaturated, any visible manufacturers that cater to Gen Z ought to contemplate including Lemon8 to their social media strategy.
For those who’re seeking to get forward of the curve, it’s a good suggestion to begin contemplating if Lemon8 is true for your small business and the way to use it strategically. Listed below are a couple of suggestions primarily based on common content material we’re seeing that may give you a head begin in your Lemon8 advertising and marketing technique.
A photograph carousel — similar to on different platforms — is a submit that features a number of swipeable images. Right here’s an instance of what this seems like on Lemon8:
Picture carousels are one of the common submit sorts on Lemon8, so if you wish to see success on the platform, it ought to be one of many key components of your technique.
Give you a subject to your picture carousel. The one above focuses on meal planning, with the creator sharing her deliberate menu for the week together with recipes and images of every dish.
Different choices embrace:
- Weekly outfit inspiration
- Nail artwork
- New product releases
- Prime 5-10 listicles
- Life hacks
- Skincare/magnificence suggestions
- Exercise routines
Since Lemon8 is so closely lifestyle-focused, you’ll wish to point out your model/merchandise in a manner that looks like life recommendation over a promotion.
Make your cowl picture stand out. This is likely one of the greatest methods to seize consideration and get customers to click on in your submit to view extra. This Lemon8 post shares a couple of nice suggestions for enhancing your cowl images.
However let’s take a look at a couple of well-designed examples that may provide help to catch your viewers’s eyes.
Several types of textual content, shapes, arrows, and doodles might help draw consideration to components of your cowl picture and create a design that stands out. There are even templates that will help you discover a place to begin to your cowl picture design.
Plus, much like TikTok, utilizing Lemon8’s built-in enhancing instruments doubtless makes the algorithm wish to increase your content material. It makes your content material appear native, prefer it belongs on the platform.
Enhancing instruments accessible on the platform embrace:
- Picture retouching
- Product tagging
- Textual content overlays
- Cutout instrument
Develop a relatable voice to your Lemon8 posts. You’ll see numerous emojis, creators calling one another “girlies,” exclamation marks, and extra.
Create a persona that desires to see others succeed, supporting the individuals in your target market and serving to them discover higher options—ideally, via your small business and services or products.
Lemon8 is basically a mix of Instagram and Pinterest. Suppose Instagram’s picture carousels and captions with Pinterest’s content material.
Mix these two methods — or on the very least, the technique you employ for Instagram content material creation and your Pinterest technique for content material calendar — to create the proper content material for Lemon8.
From what we will see at the moment, there’s no character restrict on Lemon8’s captions — but it surely seems like round 150 phrases appears to be the advisable quantity. Which implies you might have a very good little bit of area to additional develop on the content material you’re sharing.
Right here’s an amazing instance of a Lemon8 caption used properly:
The submit consists of pictures on how the creator makes use of Notion, and the caption additional explains each. It’s nearly like a micro-blog — one other smart way to consider your Lemon8 technique.
Be sure you reap the benefits of the area you might have in your Lemon8 captions. Use them to essentially let your voice present, clarify what your followers are seeing in every picture, and extra.
Lemon8 even presents a “caption concepts” popup that will help you get began along with your first few posts.
Prepared to begin utilizing Lemon8 for your small business? Comply with together with our five-step information to create your account, construct out your technique, and begin partaking.
Begin by downloading the Lemon8 app from the app retailer onto your smartphone. Create an account by selecting your username and password.
Professional tip: Attempt to ensure your username matches your model title and your username/deal with in your different social media accounts.
When you’ve accomplished that step, you’ll be prompted to pick your pursuits from an inventory just like the one under:
Be sure you select pursuits which might be probably the most carefully associated to your small business. That may provide help to discover creators inside your area of interest to comply with and work together with.
Subsequent, you’ll wish to optimize your profile the identical manner you do on each social media platform you create an account on.
- Once more, guarantee your username/deal with matches your model and different social accounts.
- Create a bio that clearly and concisely states what your model does — you solely have 80 characters.
- Add your emblem as your profile picture.
- Join your different social media accounts—you’ll be able to add data to your TikTok, Instagram, Twitter, YouTube and web site to your Lemon8 profile.
After you’ve chosen your high pursuits, begin looking via the “For You” feed to see what’s on the market. For those who come throughout posts which might be related to your small business, make sure to give the creator a comply with.
There are two fundamental feeds: “For You” and “Following.” Which means in the event you construct up your following listing sufficient, you’ll have the ability to discover inspiration and have interaction with the entire customers beneath that particular feed.
Plus, the extra individuals you comply with whenever you first create your account, the extra doubtless it’s that folks concerned with your merchandise will uncover your account and begin following you.
Shortly after you create your account and comply with a very good little bit of customers, you wish to begin creating content material in order that they have a motive to comply with you again. Create your first Lemon8 submit by pinpointing your subject, creating imagery, enhancing them utilizing Lemon8’s instruments, and making a useful caption.
Lastly, begin frequently partaking with different customers on the platform. Touch upon posts utilizing that enjoyable, relatable voice. Like and comply with posts by customers which might be much like your target market. Put aside time all through the day — on daily basis, particularly whilst you’re initially constructing your account — to open the app once more and have interaction with as many customers as you’ll be able to.
Lemon8 is owned by the identical firm as TikTok, however has a unique intention. It’s extra photo-heavy than video content material, aimed toward being a way of life app that’s much like Instagram and Pinterest. Lemon8 customers usually share picture carousels with posts surrounding way of life subjects like meals, health, and style.
Lemon8 is used for sharing way of life content material. Images and movies that showcase the way to do issues like cook dinner recipes, model properties and outfits, create DIY tasks, and extra.
To see success on Lemon8, select a distinct segment, create partaking and useful content material, work together with different customers, and reap the benefits of the Lemon8 enhancing instruments.
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