Two months again, we launched Buffer’s AI Assistant.
It’s some of the standard options we’ve ever launched at Buffer.
Since launching AI has assisted in creating over 31,500 posts for 8,100 customers.
That’s 2.5 million AI-generated phrases created in Buffer.
So, you received’t be stunned to listen to we’ve been onerous at work making it each smarter and quicker.
From right this moment, Buffer’s AI Assistant can:
- Rephrase your posts
- Summarize long-form textual content
- Develop sentences into paragraphs
- Generate customized social media concepts
Plus, it’s built-in with Canva’s AI picture generator—serving to you create the proper image to your submit.
Help proper while you want it
For those who’ve ever struggled to give you contemporary concepts to your social media content material, Buffer’s AI Assistant may help. By answering questions on your model and target market, you’ll be able to generate new concepts which might be completely suited to your account.

Concepts are one factor, however finally you must tweak these concepts till they’re able to publish.
To assist the AI Assistant additionally comes geared up with options that make it easier to rephrase, summarize, and develop your posts.
This implies that you could take present content material and make it extra partaking and efficient with out spending hours writing and rewriting.

Lightning-fast content material creation
So, how does this make it easier to create higher content material for social media, quicker?
For starters, the concept era characteristic saves you time and brainpower. As a substitute of wracking your mind for hours attempting to give you new concepts, you’ll be able to let the AI do the heavy lifting.
This frees up your time to deal with different elements of your social media technique, like crafting compelling visuals or partaking together with your followers.
The rephrasing, summarizing, and increasing options are additionally extremely useful. For those who’re struggling to seek out the best phrases to convey your message, the AI Assistant may help you discover a new method to phrase issues.
If you must summarize an extended piece of content material, the AI may help you distill the details all the way down to their essence. And if you must develop on a specific matter, the AI may help you discover new angles and contemporary insights.

The way it stacks up
Once we launched Buffer’s AI Assistant again in February 2023, we had been one of many first to market. At the moment, many instruments like Buffer have some type of AI accessible.
So what makes Buffer stand out?
First up, our AI Assistant is accessible throughout each channel. This implies you should use the AI Assistant to enhance your content material on each social media platform you utilize.
Secondly, the AI-powered customized social media concepts aren’t accessible elsewhere. Merely reply a number of easy questions on your model and target market, and voila, you’ve bought limitless concepts to strive.
Plus, the AI Assistant is accessible instantly within the Buffer composer. This implies you’ll be able to create, edit, and enhance your content material multi function place, with out having to modify between completely different instruments or home windows.
Let’s face it, one of the simplest ways to study is to check it out your self.