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WordPress has introduced a proprietary AI-powered writing assistant to assist customers create and edit weblog posts. The brand new instrument, known as Jetpack AI Assistant, is now available on and seamlessly integrates into the editor interface.

Customers with WordPress blogs hosted on different platforms can even entry this instrument by using a Jetpack plugin, which presents options to boost advertising and marketing, safety, and anti-spam efforts. 

The assistant employs generative AI expertise just like OpenAI’s giant language mannequin (LLM) chatbot, ChatGPT. Nonetheless, the corporate’s blog post doesn’t present particular data relating to the AI structure.

Working equally to its counterparts, Jetpack makes use of consumer prompts to generate content material. Moreover, the AI assistant can tailor and refine textual content to match particular tones and kinds, enabling writers to adapt their writing to resonate with their audience.


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Jetpack AI Assistant presently helps 12 languages, together with English, Hindi, Spanish, French, Chinese language, and Korean. The instrument claims to mechanically rectify spelling and grammar errors whereas facilitating seamless translation among the many supported languages.

Automattic, the corporate behind WordPress and Jetpack AI Assistant, believes that this performance empowers writers to create content material of their native language, but will allow them to market their content material in numerous languages. 

Leveraging generative AI to ship personalised content material

The corporate characterizes the instrument as a “artistic writing accomplice” that empowers customers to effortlessly generate numerous content material, considerably streamlining the content material creation course of.

With Jetpack AI Assistant, customers can summarize a weblog submit right into a headline and modify the tone of their textual content by choosing choices equivalent to “formal,” “provocative,” or “humorous.” 

If customers choose to write down their submit, they’ll nonetheless use Jetpack AI Assistant to generate a headline primarily based on their writing.

Furthermore, the corporate asserts that the assistant surpasses the usual built-in instruments in WordPress by providing superior spelling and grammar correction options. 

WordPress’s introduction of this generative AI function appears effectively aligned with the prevailing pattern of corporations embracing AI-powered assistants for enterprise automation and content material creation. Notably, OpenAI’s AI fashions have shortly gained adoption by numerous corporations, together with Grammarly Inc.’s GrammarlyGo and Microsoft Corp.’s Office365 merchandise, equivalent to Phrase.

Customers can avail themselves of a complimentary Jetpack AI Assistant block trial, permitting for as much as 20 requests. Nonetheless, to proceed utilizing the function after that, there’s a month-to-month charge of $10.

The way forward for content material improvement in altering tech tradition

Responding to the WordPress information, Josh Koenig, co-founder & chief technique officer at WebOps platform Pantheon, stated that the flexibility to generate textual content and picture content material has change into indispensable within the age of huge language fashions (LLMs).

He said that whereas AI will significantly speed up content material creation, it can’t utterly change content material creators.

“In a world the place it turns into just about free to provide giant quantities of common/mediocre content material, human creativity, and perception will nonetheless be wanted to create one thing really wonderful that may break by,” Koenig instructed VentureBeat. “With AI taking up extra of the grunt work of placing collectively particular person insights, creators’ work will change into extra fascinating and strategic. Creators might want to upskill, as increasingly purely operational duties are automated. The human value-add can be in creativity and decision-making.”

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