Writing for social media isn’t a straightforward job. 

You’re employed with strict character limits and tight turnarounds. You converse the language of memes and microtrends that your boss and coworkers may not perceive. You must shortly — and wittily — react to trending subjects. And, for those who ever publish a put up with a typo, individuals will discover and name you out. (Taking a look at you, Twitter meanies.)

But it surely’s additionally enjoyable and rewarding. Nice content material can assist you begin inspiring conversations, construct engaged communities, create buzz round your model, and even instantly affect gross sales.

Hold studying for skilled ideas and instruments that can assist you change into a extra assured and efficient social media author very quickly.

What’s social media content material writing?

Social media content material writing is the method of writing content material for social media audiences, often throughout a number of main social media platforms. It will probably embody writing brief captions for TikTok or Instagram Reels, long-form LinkedIn articles, and every thing in between. 

Writing for social media is totally different from writing for blogs and web sites — it requires skilled information of social platforms and their audiences, tendencies, and inside jokes. 

Social media writing is a vital ingredient of any model’s social presence. It will probably make or break a marketing campaign or your whole social media advertising and marketing technique. When carried out proper, social writing instantly influences engagement and conversions, and contributes to strategic enterprise targets.

7 social media writing ideas for 2022

The information beneath will assist you create content material that can encourage your audience to work together with you, take motion, or just spend a couple of seconds considering what they only learn. 

Strive some (or all) of those in your subsequent 10 social media posts to construct good habits and strengthen your writing muscle. You’ll be amazed at how clear you’ll write, and the way you’ll zero in in your voice.

1. Just start writing (you’ll edit later)

Writer’s block is real, but there’s an easy way to blast past it: Just start writing without overthinking it. 

Start typing whatever comes to mind and forget about sentence structure, spelling, and punctuation (for a moment). Just keep your fingers moving and power through any blockages. Editing will come later. 

This is how John Swartzwelder, legendary Simpsons writer, wrote scripts for the show

“Since writing may be very exhausting and rewriting is relatively simple and quite enjoyable, I all the time write my scripts throughout as quick as I can, the primary day, if doable, placing in crap jokes and sample dialogue […]. Then the following day, after I rise up, the script’s been written. It’s awful, however it’s a script. The exhausting half is completed. It’s like a crappy little elf has snuck into my workplace and badly carried out all my work for me, after which left with a tip of his crappy hat. All I’ve to do from that time on is repair it.”

2. Communicate the language of social media

This, in fact, means various things on totally different platforms.

Eileen Kwok, Social Marketing Coordinator at Hootsuite thinks it’s completely essential to “have an excellent understanding of what language speaks to your audience. Each channel serves a distinct goal, so the copy must fluctuate.”

Questioning what that appears like, precisely, on Hootsuite’s personal social media channels? “LinkedIn, for instance, is an area for working professionals, so we prioritize instructional and thought management content material on the platform. Our viewers on TikTok is extra informal, so we give them movies that talk to the enjoyable and genuine aspect of our model.”

However this recommendation goes past choosing the right content material classes and put up varieties for every community. It actually comes all the way down to the language you employ. 

Eileen says: “On most channels, you’ll need to spell-check every thing and be sure you’re grammatically right — however these guidelines don’t apply for TikTok. Having phrases in all caps for dramatic impact, utilizing emojis as an alternative of phrases, and even the misspelling of phrases all serves the playful nature of the app.”

You possibly can go forward and present this to your boss the following time they don’t need to approve a TikTok caption mentioning Dula Peep or utilizing completely no punctuation.

3. Make your posts accessible 

As a social media author, it’s best to guarantee that everybody in your viewers can take pleasure in your posts.

Nick Martin, Social Listening and Engagement Strategist at Hootsuite instructed me: “When writing for social media, accessibility is one thing you have to be preserving in thoughts. A few of your followers might use screen-readers, and a put up that is stuffed with emojis can be almost unreadable for them.”

Unintelligible posts received’t assist you attain your social media targets. In actual fact, they may flip individuals away out of your model altogether. 

“The identical goes for while you share a picture that has textual content on it,” Nick provides. “You’ll need to be sure you write alt-text for that picture so all of your viewers can take pleasure in it.” 

Right here’s a fantastic instance of how one can have enjoyable writing artistic and entertaining alt-text in your social put up’s accompanying photos:

4. Hold it easy

Think about you’re writing to an eighth grader. Like, really.

This can be a easy however tremendous efficient train that can pressure you to jot down clearly and ditch any pointless jargon that might possible solely confuse your readers.

“Drive innovation.”

“Change into a disruptor.”


LinkedIn, particularly, is residence to a few of the most over-used, under-effective statements of all time. And certain, it’s a “businessy” social media channel. However enterprise persons are, nicely, individuals too. And folks reply nicely to succinct, clear copy — not overused buzzwords with little to no actual which means behind them.

To attach together with your viewers, you must converse a language they perceive. Say one thing actual. Use plain language and brief sentences. Observe in your niece, mother, or good friend, and see in the event that they get your message.

5. Write to the reader

Your social media viewers isn’t dying to seek out out what your organization is as much as or what’s necessary to you (except it’s tremendous related). They need to know what’s in it for them. That’s why it’s best to all the time write from the readers’ perspective. Make them the hero.

So, as an alternative of posting a boring record of options which have simply been added to your product, inform your viewers how their life will enhance in the event that they use it.

Typically, “standing out” is nothing greater than writing from the reader’s standpoint — as a result of most of your opponents don’t.

6. Have a transparent goal

… and write that goal down on the high of your draft to maintain your thoughts on the goal whilst you write.

What motion would you like the reader to take? Would you like them to depart a remark or click on via to your web site? No matter it’s, make it clear in a CTA (name to motion). 

Notice {that a} CTA doesn’t should be a button or every other tremendous specific, simply identifiable ingredient inside your put up. It may be so simple as a fascinating query inside your caption, or a sentence telling your viewers why they need to click on on the hyperlink in your bio. 

7. Use (the correct) photos to boost your phrases

This one speaks for itself. (One picture is value a thousand phrases, anybody?)

We’ve already talked in regards to the significance of including alt-text to pictures for accessibility, however the photos you decide are crucial. 

Some networks depend on phrases greater than they do on photos and movies. However each time doable (and related), it’s best to attempt to embody visuals in your posts — they’re way more efficient at grabbing the eye of scrollers than phrases. And with out that spotlight, your phrases received’t get an opportunity to shine. 

4 writing instruments for social media

1. Hootsuite’s OwlyWriter AI

Good for: Producing social media posts and concepts, repurposing internet content material, and filling up your social media calendar quicker.

Value: Included in Hootsuite Professional plans and better 

Do you know that Hootsuite comes with OwlyWriter AI, a built-in artistic AI instrument that saves social media professionals hours of labor?

You need to use OwlyWriter to:

  • Write a brand new social media caption in a particular tone, based mostly on a immediate
  • Write a put up based mostly on a hyperlink (e.g. a weblog put up or a product web page)
  • Generate put up concepts based mostly on a key phrase or matter (after which write posts increasing on the thought you want finest)
  • Establish and repurpose your top-performing posts
  • Create related captions for upcoming holidays

Using Hootsuite OwlyWriter AI to write an Instagram caption: Typing in the subject and selecting the tone from a drop-down list.

To get began with OwlyWriter, sign up to your Hootsuite account and head to the Inspiration part of the dashboard. Then, decide the kind of AI magic you need to see in motion.

OwlyWriter AI in Hootsuite. Main screen with available choices: Repurpose your top posts, start from scratch, get inspired, turn web content into posts, get your holiday calendar ready

For instance, for those who’re unsure what to put up, click on on Get impressed. Then, kind within the normal, high-level matter you need to handle and click on Get concepts.

Generating social media post ideas in Hootsuite's OwlyWriter AI

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OwlyWriter will generate an inventory of put up concepts associated to the subject: 

AI-generated social media post ideas in Hootsuite's OwlyWriter AI

Click on on the one you want finest to maneuver to the following step — captions and hashtags.

AI-generated social media post captions in Hootsuite's OwlyWriter AI

Decide the caption you want and click on Crete put up. The caption will open in Hootsuite Composer, the place you may make edits, add media information and hyperlinks, verify the copy towards your compliance pointers — and schedule your put up to go stay later.

AI-generated post idea in Hootsuite Composer

And that’s it! OwlyWriter by no means runs out of concepts, so you’ll be able to repeat this course of till your social media calendar is full — and sit again to look at your engagement develop.

Start your free 30-day trial

2. Grammarly in Hootsuite Composer

Good for: Making your writing clear, efficient, and proper.

Value: Included in Hootsuite Professional plans and better 

Do you know that you need to use Grammarly proper in your Hootsuite dashboard, even for those who don’t have a Grammarly account? 

With Grammarly’s real-time ideas for correctness, readability, and tone, you’ll be able to write higher social posts quicker — and by no means fear about publishing a typo once more. (We’ve all been there.) 

To start out utilizing Grammarly in your Hootsuite dashboard:

  1. Log in to your Hootsuite account. 
  2. Head to the Composer. 
  3. Begin typing.

That’s it! 

When Grammarly detects a writing enchancment, it should instantly make a brand new phrase, phrase, or punctuation suggestion. It is going to additionally analyze the type and tone of your copy in real-time and advocate edits that you could make with only one click on. 

using Grammarly in Hootsuite composer

Try for free

To edit your caption with Grammarly, hover your mouse over the underlined fragment. Then, click on Settle for to make the modifications.

Learn more about using Grammarly in Hootsuite.

3. Hemingway app

Good for: Writing something succinctly and clearly.

Value: Free in your browser, one-time $19.99 cost for the desktop app.

writing for social media

The Hemingway app will make you a greater, extra partaking author. It flags over-complicated phrases and phrases, lengthy sentences, pointless adverbs, passive voice, and a lot extra. It additionally provides you a readability rating. 

Professional tip: On the Hootsuite editorial crew, we all the time purpose for grade 6 readability. Some subjects are merely a bit sophisticated, so keep versatile and don’t beat your self up for those who’re not all the time in a position to attain this benchmark — however it’s an excellent rating to shoot for.

Right here’s the way it works:

  1. Write your copy.
  2. Paste it into Hemingway’s online editor.
  3. Visually see what works and what doesn’t.
  4. Make your modifications.
  5. Watch your rating enhance!

4. ZenPen

Good for: Distraction-free writing.

Value: Free.

writing for social media

There’s loads of muddle in life. ZenPen is one small nook of the distraction-free-universe that will help you write with out exterior interference.

  1. Go to zenpen.io.
  2. Begin writing posts for social.
  3. Benefit from the noise-free editor till you’re carried out.

Compose, schedule, and publish your expertly written posts to all the most important social media channels from one dashboard utilizing Hootsuite. Strive it free at present.

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Save time and develop quicker with OwlyWriter AI, the instrument that immediately generates social media captions and content material concepts.

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