You already know the expression, “What you see is what you get”?
Properly, with regards to e mail advertising campaigns, which may not all the time be the case.
On this publish, we’ll focus on the most effective free and paid e mail testing, previewing, and rendering instruments you need to use to verify your emails are prepared for the eyes of your leads and prospects.
What’s an e mail previewer?
An e mail previewer is a instrument that helps you preview your messages earlier than sending them to your record. Previewing your messages ensures your emails are skilled, error-free, straightforward to learn, and prepared to your leads and prospects.
Why use an e mail previewer?
Since everybody makes use of totally different e mail suppliers reminiscent of Gmail, Outlook, or Yahoo, emails can seem otherwise for varied subscribers.
Generally pictures are blocked, alt textual content is lacking, or fonts gained‘t render. If this occurs, you could possibly injury your credibility and lose subscribers. That’s why it is important to check your emails earlier than you ship them.
Now let’s take a second to evaluation HTML versus plain textual content emails and previews.
HTML Emails vs. Plain Textual content Emails
HTML emails code a doc in order that an HTML reader (e.g., an online browser) can learn and render data — this enables a web page to point out multimedia, coloration, pictures, and extra. Plain textual content emails do not embody any of the multimedia, colours, pictures, particular fonts, and so on. that you simply’d see in an HTML e mail — it is simply plain textual content.
Regardless of which e mail sort you select, you need to preview your emails to verify they’re prepared to your viewers.
That is particularly vital in the event you go along with an HTML e mail because it inherently consists of multimedia parts, colours, fonts, branded parts, pictures, and extra.
HTML E mail Preview
As your HTML emails turn into extra subtle, it is vital to preview and take a look at your emails earlier than sending them to recipients. An HTML preview means that you can alter something mandatory earlier than the ultimate model is shipped to your viewers.
That manner, you possibly can ship your messages to the individuals who matter most — your prospects — with full confidence.
Finest E mail Preview Instruments
- HubSpot E mail Advertising and marketing Software
- Marketing campaign Monitor
From HubSpot to GlockApps, right here’s how to decide on the best e mail previewer to your wants and price range. Apart from previewing emails, many prompt instruments additionally embody different e mail advertising options, like superior testing.
Value: $18 per thirty days to $800 per thirty days.
We’ve baked HubSpot’s E mail Advertising and marketing Instruments into your CRM plan. You need to use genuine and correct buyer information to energy your e mail advertising efforts.
As a result of the CRM platform scales with your enterprise, HubSpot’s E mail Advertising and marketing Instruments are perfect for rising corporations.
You may simply customise lists as your subscriber depend grows. The drag-and-drop e mail editor additionally makes previewing emails for various gadgets and platforms straightforward.
Value: Ranges from $9.99 a month for 1–1,000 subscribers to $189.99 a month for 30,001–35,000 subscribers.
SendX is an e mail advertising software program for skilled e mail entrepreneurs. There’s just one plan (Enterprise Plan), and the worth varies based mostly in your quantity of subscribers. The Enterprise Plan consists of all software program options and limitless emails per thirty days.
SendX caters to “unfairly banned” niches, together with “cryptocurrency” and “afﬁliate advertising.”
Their product provides a heatmap report that includes an outline of call-to-action (CTA) success throughout campaigns. You need to use the function to see which visuals encourage readers to take motion.
Value: $9 month-to-month for a fundamental plan; $29 month-to-month for a vast plan; and $149 month-to-month for a premier plan
Marketing campaign Monitor’s Inbox Preview instrument reveals what your e mail will seem like when despatched to all main e mail suppliers and when seen on varied gadgets.
You merely need to click on the view you’d like from the choices listed on the left. It’s even potential to view your e mail with out pictures.
As well as, this instrument can verify to see in case your e mail will cross well-liked spam filters to make sure it lands in your viewers’s inboxes.
Value: $9 a consumer per thirty days for a starter plan; $16 a consumer per thirty days for a marketing strategy; $20 a consumer per thirty days for knowledgeable plan; and customized pricing for enterprises
Mailosaur means that you can immediately see how your e mail will seem on all well-liked e mail shoppers, permitting you to catch any errors and to really feel assured that your e mail will look nice in any inbox.
It additional means that you can view your e mail on totally different gadgets and totally different browsers. You’ll remember to appropriate any errors earlier than sending out your emails.
Value: $59 month-to-month for a fundamental bundle; $99 month-to-month for a enterprise bundle; $199 month-to-month for a customized bundle
GlockApps is a deliverability instrument that helps entrepreneurs within the tech area preview and take a look at their emails. Apart from testing for spam scores, you possibly can preview and analyze e mail content material.
When you run the exams, GlockApps will give you motion steps to enhance your emails earlier than urgent ship.
Value: $39 month-to-month for a model plan; $63 month-to-month for a corporation plan; $159 month-to-month for an company plan
SendForensics is an all-in-one e mail deliverability instrument for in-house entrepreneurs and businesses. SendForensics’ instrument is especially for e mail testing, however the paid plans additionally provide a previewing function.
As a result of the previewer doesn’t use an emulator, you’ll see your e mail precisely the way it’ll look on a tool or browser.
Free E mail Preview Instruments
- HubSpot E mail Advertising and marketing Software
- MailNinja E mail Previewer
- Inbox Analyzer
It is vital to notice that the next free e mail preview instruments are additionally free e mail testing instruments. That means, they’ve the flexibility to help with e mail previews and e mail testing.
With HubSpot’s E mail Advertising and marketing Instruments, you possibly can create, personalize, and optimize your advertising emails with out the necessity for any code or assist from designers.
Since this instrument is a part of the HubSpot CRM platform, you‘ll know the information you’re utilizing to customise your emails is correct. As an illustration, personalize emails by referring to the recipient’s lifecycle stage or membership standing — then schedule your marketing campaign so your personalized emails are despatched robotically.
Pre-made, customizable e mail templates and the instrument’s drag-and-drop editor help you rapidly create lovely emails to your recipient record.
Lastly, A/B take a look at totally different parts of your emails — reminiscent of topic strains or the time that you simply ship your emails — to find out what works greatest to your viewers.
Testing the visible design of your emails is vital. Nonetheless, remember to preview your precise content material as effectively.
With SubjectLine.com, you possibly can take a look at your topic strains and obtain a free ranking out of 100. The instrument considers the whole size, phrase size, urgency, and extra.
Phrase selection issues in your topic strains, and this instrument will make it easier to develop extra clickable topics so your readers usually tend to open.
MailNinja is a free, easy-to-use, uncluttered e mail preview instrument. With this instrument, you possibly can see instantaneous previews of your HTML emails. Moreover, you possibly can double-check your alt textual content, ship take a look at emails, and see how your e mail will look on totally different gadgets.
It is a easy, free choice in the event you do not belief or need to use a special preview instrument than your e mail advertising software program.
Inbox Analyzer, one other free e mail preview instrument, helps take the ache out of inbox and spam testing your emails.
Ship your emails to the preferred inbox suppliers to see how they seem and in the event that they ship — this instrument will let you already know in case your e mail hits the inbox, spam folder, or is undelivered.
Moreover, you‘ll obtain instantaneous experiences in your sender scores, status alerts, and even blocklists. With this instrument, you’ll have the ability to discover points and discover ways to resolve them.
PutsMail is a free e mail testing instrument by Litmus. Plus, PutsMail permits you to see how your e mail will look throughout 50+ platforms and gadgets. It is a useful gizmo in the event you’re simply on the lookout for a fast and straightforward approach to preview your emails.
Paid E mail Preview Instruments
- Get Response
- Preview My E mail
- E mail on Acid
1. Get Response
Value: $19 month-to-month for e mail advertising; $59 month-to-month for advertising automation; $119 month-to-month for ecommerce advertising
Get Response is an e mail advertising software program that may make it easier to create content material, increase gross sales, and enhance site visitors to your website. Preview your emails in over 25 well-liked e mail shoppers, and decide if and when multimedia parts like pictures are blocked.
Value: $99 month-to-month for Litmus Primary; $199 month-to-month for Litmus Plus
Litmus is a instrument for testing and growing e mail campaigns. With a paid account, you will achieve entry to an e mail preview testing instrument that means that you can see screenshots of your emails throughout 90+ totally different apps and gadgets.
Litmus means that you can personalize messages at scale. It’s appropriate for established corporations with giant e mail lists. Each paid plan comes with e mail previewing and provides limitless read-only customers. There’s a variety of templates which are straightforward to implement.
Higher but, when you have a Litmus account, you possibly can add a Chrome extension to your browser and take a look at your emails with out ever leaving your e mail service supplier.
With the extension, you possibly can validate your hyperlinks, pictures, and monitoring. Plus, the extension will immediately run a brand new guidelines with each edit.
Value: $15 month-to-month for a fundamental plan; $45 month-to-month for a medium plan; $95 month-to-month for a professional plan
Stripo is an intuitive e mail builder with e mail testing and quite a lot of accessible e mail service supplier (ESP) integrations (together with HubSpot, Gmail, Outlook, and Mailchimp). There’s a library of customized modules, so you need to use them throughout varied campaigns.
All the emails you design with Stripo’s HTML editor are responsive, so that you’ll by no means have to fret about how they render for recipients throughout totally different gadgets. Moreover, after constructing dynamic AMP emails with Stripo, the instrument’s code validator checks the e-mail for errors for you.
Stripo will probably be releasing a “Actual-time co-editing & commenting” function for the Medium and above plans sooner or later. Stripo works for in-house entrepreneurs — there’s additionally a use case for HR managers who ship out inside newsletters.
Value: $25 month-to-month for the standard plan; $45 month-to-month for a marketing strategy; $160 month-to-month for knowledgeable plan; $399 month-to-month for an enterprise plan
E mail Preview Providers (previously Preview My E mail) is one other e mail testing resolution that may make it easier to enhance your efficiency.
With it, you’ll get actual screenshots of your e mail throughout all the favored email providers in a single click on. This instrument additionally provides e mail analytics that may make it easier to higher perceive your e mail viewers.
It’s an important e mail enhancement resolution for entrepreneurs, designers, and builders. Each plan has limitless e mail previews to entry by way of a devoted inbox.
E mail Preview Providers provides you 4 methods to preview emails earlier than sending — copy-paste, API integration, HTML-upload, and ship as e mail.
Value: $74 month-to-month for The Fundamentals; $134 month-to-month for Premium; $449 month-to-month for Skilled)
E mail on Acid is an e mail preview instrument designed that can assist you show emails correctly throughout all shoppers. The e-mail previews are reside shoppers, so that you’ll see precisely what your subscribers see.
This instrument provides you screenshots, so you haven’t any questions on what your e mail will seem like on 90 shoppers and gadgets. It additionally exams for poor formatting, damaged hyperlinks, and code issues.
E mail on Acid additionally provides the flexibility to remark, edit, and evaluation e mail previews instantly within the software program for a sooner and extra environment friendly testing course of.
Begin Previewing, Testing, and Rendering Your Emails
Previewing your emails is a vital a part of e mail advertising. If folks can‘t see your emails or your credibility is ruined, these emails haven’t accomplished their job.
Use an e mail previewing and testing instrument to make sure they’re good for recipients.
Editor’s notice: This publish was initially printed in June 2020 and has been up to date for comprehensiveness.